Everything Technology Marketing

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Technology Marketing Collateral Trends

Everything Technology Marketing

Video is on the rise in terms of frequency of use by technology purchasers – especially video that features customers speaking about real experience using a product or service.

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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

Build social sharing buttons right into your PDF document, in the sidebar for example, to maximize sharing and viral effects. Step 4 - Make Content Assets Easy to Share Also, make sure that your free content piece itself is easily shareable by prospects.

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Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan

Everything Technology Marketing

Understanding and documenting the customer buying process will be pivotal to knowing which influencers to approach, what thought leadership venues to secure, which tools are preferred and at what point in the buying process prospective customers want and use these tools.

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