Digital B2B Marketing

MAY 12, 2014

List sources like public records or SEC listings indicate they are collecting free data from sites or documents, and then selling it to you as an opt-in email list. You are spamming if you gather email addresses from sites, forums and public documents and start sending marketing emails. Just Say No.

Opt-in 100

Opt-in Buy Privacy Policies Opt-out 100

Digital B2B Marketing

APRIL 11, 2012

Banner blindness, or the tendancy for web visitors to scan a page around an ad without looking at the ad, is well documented. The real number of ads that is not seen is far higher than 31%. The image at the right shows the results of an eye tracking study and how the focus is on the content. Every channel has similar issues.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Banners 100

Digital B2B Marketing

DECEMBER 15, 2011

The ability of online advertising and TV to lift search results is well documented. Search can be prompted by, and therefore often captures the response to, other online and offline marketing. DRTV or online display campaigns managed in a silo may be prematurely cancelled.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Mix ROI 100

Digital B2B Marketing

NOVEMBER 8, 2011

Here are four reasons why a blog may be the best way for your business to create fresh content: Simple Content Formats A blog expands the type of content you create, and a 300 to 750 word blog post is much easier to create than a white paper or technical document.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

NOVEMBER 8, 2011

Here are four reasons why a blog may be the best way for your business to create fresh content: Simple Content Formats A blog expands the type of content you create, and a 300 to 750 word blog post is much easier to create than a white paper or technical document.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

NOVEMBER 1, 2011

And outside of some trusts run by lawyers following the direction of legal documents, this has always been the case. B2B salespeople are looking to talk to people that influence or make decisions for business purchases. Businesses do not make decisions. People make decisions on behalf of businesses.

B2B Marketing 100

B2B Marketing B2B Barriers Marketing & Strategy 100

Digital B2B Marketing

JANUARY 19, 2012

Some of the search benefits of Google+ Brand Pages were documented well before Google, Plus Your World was released. Create content that is worth sharing. Promote your site and content to your audience. In Summary Can a brand page help? Yes, it certainly can.

Google 100

Google SEO Brand Identity Branding 100