B2B Marketing Traction

MARCH 13, 2012

Detailed or technical information – if your company posts articles, whitepapers or user documentation, link to these documents from the blog to make sure customers and prospects know how to access them and what benefits they will receive from them.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

NOVEMBER 18, 2009

Document the discussion. Use a whiteboard or flip charts to document the discussion. Take a photograph of your notes at the end of the session for documentation. Ask the brainstorming participants to silence phones and to not text or email during the meeting.

Planning 100

Planning Marketing Plans Advertising Agencies Tactics 100

B2B Marketing Traction

JULY 12, 2013

I’m tired of the countless tutorials, the “how do I create a report for my client” questions, the obscure field names, the badly written documentation, and the cumbersome procedures. I’m tired. As I looked up the bio of one of the participants, @Nimble, I complimented them on their profile on Twitter.

CRM 100

CRM Ideal Customer Profiles Buying Cycle Social Media 100

B2B Marketing Traction

AUGUST 31, 2011

You post relevant documents, images, videos on content-sharing sites. You get followers on social media sites and engage them in conversation, including information about the work you are doing, links to your blog posts, and links to articles/others’ blog posts/videos and other content that you like. You optimize your RSS feed.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

MARCH 8, 2013

And document your account login information.) Now the business has two Facebook Pages, and when people enter the name of the business, they do not get the new page with over 1,000 likes, but the old page with only 4 likes and no information. So, online marketers, slow down. Do your research. Evaluate the options. Look before you leap.

Online Marketing 100

Online Marketing Ideal Customer Profiles Marketing Proposals Statistics 100

B2B Marketing Traction

SEPTEMBER 27, 2011

By the way, I cringe when I see articles masquerading as a “whitepapers,” meaning the author slapped together a document – hopefully at least a well-written article – and labeled it a whitepaper. Produce a podcast each month on the same topic as your most popular content.

B2B Marketing 100

B2B Marketing Content Guidelines B2B 100

B2B Marketing Traction

OCTOBER 21, 2011

It is not OK to slap a few paragraphs together, upload the finished document, and invite visitors to your website to “Download Our Whitepaper.” If I see another online article masquerading as a whitepaper, I think I will scream! ” It happened a few years ago.

Buzz 100

Buzz Statistics Research Tactics 100

B2B Marketing Traction

JANUARY 15, 2013

Include your strategy, find required resources, schedule required tasks and document specifications. Another cost-effective option for a site with older technology is to create a separate mobile site now, and address the legacy site later. Put an implementation plan together. Execute and track results.

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

NOVEMBER 8, 2012

It was we could upload new designs, documents and files for client review and approval. With the high adoption rate on Pinterest, this could be very effective and fun at the same time. I remember back in 2000 designing secure client pages that required a password login on New Incite’s website.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

APRIL 2, 2012

Maintain a list of topics – use Evernote , Notepad, a Word document, an Excel spreadsheet (Excel is what I use so I can sort topics in a variety of ways), or a folder to store topic ideas that come to you. Write about topics that float your boat – choose a topic that you are passionate about.

Blogger 100

Blogger Planning Custom Publishing Efficiency 100

B2B Marketing Traction

MARCH 27, 2012

If your blog posts are well-written, well-researched, documented and informative, you will gain credibility in your industry and from customers and prospects. Create credibility for your business. Increase “shareability” of your marketing messages.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

AUGUST 11, 2011

According to Daniel Feiman, Strategic Planning/Financial Consultant and Managing Director of the consulting firm Build it Backwards , a great book on this topic is Value Merchants: Demonstrating and Documenting Superior Value in Business Markets by James C. Anderson, Nirmalya Kumar, and James A. Some Pricing Issues.

Pricing 100

Pricing Price Elasticity Work Management 100

B2B Marketing Traction

JULY 1, 2015

Based on what you learn by answering the above questions, create or update your marketing plan in a shareable document. In the marketing realm your brand may appear weak compared to the competition or you may not be creating awareness in the right places. Write or re-write your marketing plan.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

JUNE 4, 2015

If you use technical whitepapers or have a guide for a product, create a video introduction that outlines the content and invites viewers to download the document. A video introducing a whitepaper, eBook or user guide. A video of how your product is installed.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

JULY 23, 2014

I noticed that for some who were active with computers, software development and the early days of social media would submit documents using all caps, underlined phrases and sentences, and even highlighting words with different colored fonts to emphasize certain points.

Social Media 100

Social Media Paper Internet Marketing Display 100