Digital B2B Marketing

MAY 17, 2012

The work is turning contacts into real leads. Do not limit nurturing to just content distributed by email. Summary Turning contacts into leads is hard work. They are marketing contacts or campaign responders with no defined need, authority or intent. Developing leads from these contacts requires three additional steps.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 100

Digital B2B Marketing

MAY 24, 2011

It is sized for my business, it works in my environment. A solution that was valuable to the recipient, not a marketing message that was valuable to the company to distribute. You have a solution for me. The program didn’t rely on traditional marketing language, it skipped directly to presenting a relevant solution.

Marketing Proposals 100

Marketing Proposals Demand Generation Opinions Distribution 100

Digital B2B Marketing

APRIL 29, 2014

My own research last fall showed marketing content on Forbes was getting significantly less distribution that editorial content as well. There is still a short-term opportunity for native publishing, but long-term the best marketers will work to build their own audience. An Ugly Outcome for Native Publishing.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Advertorials 100

Digital B2B Marketing

NOVEMBER 3, 2011

Dan and Dino can use their privileged position as Triberr founders to help distribute their story through Triberr. Passionate supporters are not passionate about this change , Dan and Dino will need to do more of the work this time. It is time to tell the story about how this change improves Triberr.

Twitter 100

Twitter Work Management CAN-SPAM Paid Search Agency 100

Digital B2B Marketing

JUNE 30, 2011

In one camp, you have Twitter streams driven by twitterfeed, rolling out headline after headline with no attempt to add value beyond distribution. I work with B2B clients on media and integrated marketing programs. We already have two social media camps. How do we label the difference? All pictures were taken in my garden this spring.

Social Media 100

Social Media Organization Terms and Conditions Media 100

Digital B2B Marketing

JULY 28, 2011

Unfortunately, this approach doesn’t work with social media today. Is there a way to control social media distribution in order to test within paired markets? I work with B2B clients on media and integrated marketing programs. Here’s why: Scale. TV has scale at KMart today and larger changes are easier to measure.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

SEPTEMBER 19, 2013

Nearly every major publisher already has a program or is working on one. It shouldn’t be a surprise, as marketers increasingly turn to content, publishers need to offer solutions to promote and distribute that content. Forbes BrandVoice: Disappointing Distribution? BrandVoice Potential Annual Content Distribution.

Advertisements 100

Advertisements Advertising Research Distribution 100

Digital B2B Marketing

JANUARY 22, 2014

But advertising as a way to distribute content, not advertising messages, in order to increase purchase consideration? In B2C marketing, buyers distribute their own content, essentially using ads to drive distribution of more ads. But distributing credible persuasive content that changes people’s perspectives?

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

OCTOBER 25, 2012

Today, there is an emerging third option that allows marketers to distribute quality content at scale: native advertising. Here are three marketers working with Forbes that are getting significant distribution for their content. Are you a content and inbound marketer and only meet the first two requirements?

Advertisements 100

Advertisements Advertising Content Marketing Advertorials 100

Digital B2B Marketing

DECEMBER 10, 2013

” That’s right, one of the greatest classical composers wasn’t widely recognized for his work until more than 50 years after his death. Content audience developement Bach content distribution content marketing institute Joe Pullizi' It takes time and effort to have your content discovered and to develop an audience.

Budget Programs 100

Budget Programs Content Marketing Paid Search Agency Wikipedia 100

Digital B2B Marketing

JANUARY 8, 2013

Circles were born out of a real need to better filter what you see and better control what you distribute. Google tried to kill both birds with one stone and it just doesn’t work. Google has users running in Circles. Until Google solves the first point, they have a major disadvantage.

Google 100

Google Social Networks Network Marketing Stats 100

Digital B2B Marketing

JUNE 21, 2011

Does it make Facebook, with lower reported share counts, a more attractive location to focus on sharing and distributing your content, or other vertical networks? I work with B2B clients on media and integrated marketing programs. Share your perspective in the comments below or with me on Twitter. About Eric Wittlake.

Linkedin 100

Linkedin Content Ideal Customer Profiles Aggregators 100

Digital B2B Marketing

FEBRUARY 16, 2012

Unfortunately, it doesn’t work that way. For content to create significant demand, it must be broadly distributed. Instead, lead generation and demand generation work together in sequence. These terms are often used interchangeably by B2B marketers.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Lead Generation Demand 100

Digital B2B Marketing

MARCH 4, 2014

The bid-based, extremely targetable content promotion is perfect for increasing distribution of articles to specific B2B target audiences. This approach will work well for companies that insource their content marketing and have individuals publishing under their own names already. Create Lots of Audiences. Other Changes to Watch For.

Linkedin 100

Linkedin Content Marketing Advertising Agencies Content 100

Digital B2B Marketing

JUNE 7, 2012

If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. A technology approach to automating elements of marketing communication, lead scoring and lead distribution. MAP : Marketing Automation Platform. SFA : Sales Force Automation. Salesforce.com.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Digital B2B Marketing

MARCH 11, 2011

When you do, here are just a few of the benefits you can expect to see: Your content will start to work for you, supporting your message rather than draining your marketing piggybank to get modest distribution. So free your content, let it start working for you. Allow it to do what it was designed to do.

Peer-to-peer 100

Peer-to-peer Content Digg Demand Generation 100

Digital B2B Marketing

FEBRUARY 27, 2013

However, establishing thought leadership is a common objective and many B2B marketing organizations continue to work within a campaign framework. Engage your PR team to assist in placing articles and distributing your research. Normally I am opposed to the idea of thought leadership and campaign being used together.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

JANUARY 17, 2012

Analyst firms ( irony: whose papers you may listen and distribute ), media companies (who you purchase advertising from) and individual influencers are all competing to be your audience’s primary information source. Your solution doesn’t work on mobile devices or manage cloud-based applications.

Mobile Advertising 100

Mobile Advertising Content Work Management Mobile Marketing 100