Digital B2B Marketing

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Thought Leadership Marketing is an Oxymoron

Digital B2B Marketing

Here is the definition of thought leader provided by Wikipedia: “Thought leader is business jargon for an entity that is recognized for having innovative ideas.&#. Innovative ideas and perspectives, broadly discussed and distributed, are key to thought leadership. Your turn.

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Top 3 Reasons Your Content Marketing Program Fails

Digital B2B Marketing

Quoting from Wikipedia “he was not widely recognised as a great composer until a revival of interest and performances of his music in the first half of the 19th century.” Content audience developement Bach content distribution content marketing institute Joe Pullizi' Consider J.