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5 Tips to Maximize Your Trade Show ROI

Navigate the Channel

Building an effective strategy that is targeted to maximize your trade show can make all the difference in its success. Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI.

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How to Create a Touchless Scavenger Hunt for your Trade Show

Lead Liaison

How to Create a Touchless Scavenger Hunt for your Trade Show If you’re looking to gamify your trade show with a scavenger hunt, you’ve come to the right place. The post How to Create a Touchless Scavenger Hunt for your Trade Show appeared first on Lead Liaison.

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3 Tips for Success at the Virtual Trade Show You’re Attending

Lead Liaison

3 Tips for Success at the Virtual Trade Show You’re Attending. Attending virtual trade shows is a new reality for most of us as we navigate this “new normal.” For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences. Meet with your team.

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Thinking Outside the Booth: How to Plan for Trade Show Success

ClickDimensions

The booth – it’s often thought of as the heart of every company’s trade show appearance. Yet true trade show effectiveness is determined well before exhibitors are gathered in their designated spaces in the exhibit hall and even well after the booth and the leftover swag are shipped back home. Happy Marketing!

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Event Marketing: How a technology start-up made a trade show splash booth-free

markempa

Since the company first offered a behavior-data capture device seven years ago, it sold its devices through worldwide channel distribution with little branding. It combined these elements to promote the new brand at the trade show. The fun didn’t end at the trade show. A Facebook page for Seymour. Following up.

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How Outcome-Based Vs. Traditional Sub-Account Budgets Serve Everyone Better

Vision Edge Marketing

Each function then distributes its “piece of the pie” among the various programs it will execute in support of the strategies, priorities, and targets. The CFO reviews the budget sub accounts and notices that a significant portion of the Marketing budget is for trade shows. Yes, I Want My Growth Idea.

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Event Strategy: How to Properly Manage Leads from a Trade Show or Other Marketing Event

Lead Liaison

Does your company do marketing events, like trade shows or conferences? When preparing for an event, there are two main focuses: getting your “gear” ready for the show, and setting up a process for managing the leads you get from that marketing event. Marketing events, and the like (conferences, trade shows, etc.)