Launch Marketing

APRIL 5, 2023

With the rise in digital content, the impact of a pandemic and many workplace changes, new content marketing trends have emerged and evolved priorities. B2B Content Marketing Trends in 2023 The most recent B2B content marketing report from Content Marketing Institute (CMI) revealed some interesting insights on recent B2B marketer activity.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The best news from this year’s report? Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Vision Edge Marketing

APRIL 16, 2024

According to a report by Deloitte, businesses that embrace digital automation experience at least a 30% reduction in operational costs. By leveraging data insights, organizations can make informed decisions that align with customer preferences and market trends.

Digital Transformation 216

Digital Transformation Work Management Terms and Conditions Marketing Management 216

Webbiquity

MARCH 1, 2022

Now, a new report from PathFactory, the Content Engagement Report 2021 , sheds more light on how B2B buyers are consuming content and how B2B marketers may want to adapt in 2022. Here are six key findings from the report. Source: Content Engagement Report 2021 from PathFactory. Buyers are spending more time with content.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Seismic

NOVEMBER 2, 2023

The State of AI in Enablement: 2023 Report found that respondents are embracing the infusion of AI into their existing enablement tools and programs. According to responses, key areas that are ripe for AI usage include learning and coaching, content distribution, content analytics, and content management.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Brandpoint

APRIL 3, 2024

Staying ahead of the latest PR trends is key to success in the ever-evolving landscape of public communication. Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Get ahead with industry trends for next year! Get ahead with us!

PR 48

PR Trends Public Relations Ethics 48

Martech

APRIL 15, 2022

Every Monday morning, two marketing groups in two different companies get a standard report. One marketing team reads the report and then usually convince themselves that the data is wrong because their campaigns are working. Asking these questions of the reporting team helps: How many duplicates are in the data this month?

Analytics 102

Analytics Work Management Marketing Management Click Rate 102

Martech

NOVEMBER 14, 2022

Content technologies came in 10th out of 10 areas where marketers expected to see investment in 2023, according to The Content Marketing Institute’s annual report on B2B content marketing. via Content Marketing Institute/MarketingProf’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023.

Marketing Report 94

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 94

markempa

APRIL 13, 2015

I was recently asked by someone how to utilize lead distribution to gain the best results. Many of you reading this post do not have a choice of who you distribute leads to. What can you to do optimize your lead distribution process for higher conversion? Test your lead distribution approach. on a real-time basis.

Distribution 120

Distribution Sales Qualified Leads Lead Scoring Lead Ranking 120

Contently

SEPTEMBER 20, 2022

A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.” Memes, sounds, trends, content formats, filters, and other types of content are made expressly to copy and/or reuse.

Ethics 121

Ethics Social Media Trends Copyright 121

readwrite

DECEMBER 17, 2021

The more accurately marketers understand trends, the more chances they have to beat the competition. Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? Let’s take a look at the hottest ad tech trends to understand what’s happening now and where we might end up in the future.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Conductor

JANUARY 18, 2022

In that instance, search trends led to the discovery of a previously unknown COVID symptom. Google Trend data can help determine the onset of public awareness of new variants. First, we examined global search trends around the term “Omicron.”. government’s strategy of partnering with private pharmacies for vaccine distribution.

Trends 111

Trends Distribution Demand FAQ 111

ANNUITAS

DECEMBER 20, 2018

Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. As we wrap up another busy year in marketing, I’d like to reflect on the major trends of the year and project how they’ll play out in 2019: #1: Account-Based Marketing.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

distribion

APRIL 5, 2017

This year’s Marketing Automation Trends Report has arrived. In this report, you will discover the latest marketing statistics and answer four critical questions that can have a severe impact on your business this year and in years to come. The post Marketing Automation Trends Report 2017 appeared first on The Beacon.

Marketing Automation Services 63

Marketing Automation Services Marketing Automation Marketing Report Automation 63

Matchcraft

SEPTEMBER 24, 2021

As vaccine distribution continues to increase, the economic recovery we have been waiting for is within reach according to Yelp’s recent report on the second quarter of 2021. Business owners have done their best to hang on through uncertainty, and it appears as though the end is in sight. Read More.

Trends 98

Trends Distribution Best Practices Business 98

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. Reporting is a particular strength.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Liveintent

AUGUST 1, 2018

That’s why, when the 2018 installment of the annual Mary Meeker’s Internet Trends Report came out, we went looking in search of one thing: “people.” ” The 294-page report covers everything from smartphone usage to ecommerce growth to online video distribution. Let’s take a look.

Trends 54

Trends Internet Marketing Privacy Transparency 54

Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. The eighth annual report is packed with findings collected from B2B marketers representing a full range of industries, functional areas and company sizes.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

Bannerflow

DECEMBER 7, 2020

For instance, cybersecurity company Akamai has reported a staggering increase in global internet traffic of up to 30 per cent. The adex benchmark 2019 report showed that social media ad spend was higher than €1bn in four markets and €100m in a further 14 – with the increases in users, this growth is set to rise.

Social Media 98

Social Media Advertisements Advertising Trends 98

Hubspot

JUNE 30, 2021

That trend begs the question, "How can I ensure that the right reps are pursuing the most appropriate prospects?". Well, the answer might lie in a practice known as lead distribution. Lead distribution plays on those trends. Lead Distribution Fundamentals. Let's dive in. Leads are unique. Screening for Quality.

Distribution 69

Distribution Lead Ranking Enterprise Management Sales Qualified Leads 69

Contently

NOVEMBER 22, 2021

The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. The pandemic made us create a strategy,” said one respondent quoted in the report. This awoke a sleeping giant: content marketing.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Webbiquity

FEBRUARY 7, 2023

To find your story, you’ll need to dig into your data and identify trends, patterns, and insights that are interesting and relevant to your audience. For example, this might involve having a team brainstorming meeting to analyze customer behavior, sales data, or market trends. Find relevant data.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Huptech Web

DECEMBER 28, 2023

63% of pеoplе would mеssаgе an online chatbot to communicate with a businеss Amazon oncе reported that an onе-second delay in pagе load timе could cost it $1.6 Frankly, failing to integrate thеsе 10+ latest trends into your business could result in falling bеhind thе compеtition. Contеnt quality and tеchnical SEO go hand-in-hand.

Trends 52

Trends Customer Satisfaction Allocation Statistics 52

Parse.ly

MAY 12, 2022

He also weighed in on the results of our Content Matters 2022 Report , which polled more than 800 content marketers to better understand the challenges they’re facing today. Source: Content Matters 2022 Report , WordPress VIP/Parse.ly. Source: Content Matters 2022 Report , WordPress VIP/Parse.ly. Watch the full webinar.

Webinar Metrics 72

Webinar Metrics Demand Generation Agencies Planning Trends 72

LeanData

JULY 13, 2020

Even though round robin lead distribution sounds fairly simple – just assign everyone an equal amount of leads – there can be many variations and exceptions. According to the report this was a disastrous trend for companies that delayed responses beyond the hour as that reduced your chances of qualifying the lead by seven times.

Distribution 52

Distribution Sales Qualified Leads Work Management High Quality Lead 52

Hubspot

JANUARY 5, 2021

A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. And what are some trends to look for in 2021? Aside from length, one thing that set short-form videos apart is the trend culture. Short-Form Video Trends to Look Out For. More User-Generated Content (UGC).

Trends 101

Trends Marketing AI Video Marketing Work Management 101

BenchmarkONE

JULY 23, 2020

A better way to do it: pay attention to social media trends, and look for patterns in them that you can use to guide your next steps. To help you get started, we’ve outlined some of the most compelling social media trends of the year and what we can learn from them. Let’s dive in. Behold the Rise of User-Generated Content.

Social Media 72

Social Media Trends Peer-to-peer Media 72

Moz

JULY 29, 2020

Painting a clear picture of your SEO efforts is as important as ever, whether you’re reporting out to clients or to internal stakeholders at your own company. We’ve heard from a number of folks in the Moz community that having a central dashboard to present data has streamlined their own reporting processes. Ranking Distribution.

Stats 64

Stats Google API Tagging 64

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. Thanks to our 2022 Consumption Report, we confirmed this. more likely Reports were 4.6%

Demand 52

Demand B2B Webinar Metrics Intent 52

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Outbrain

JANUARY 12, 2023

Let’s take a look at some of the trends and strategies advertisers need to succeed as we move deeper into 2023. To strike the right note, brands and businesses need to pay a lot of attention to what their audiences are genuinely thinking and feeling, and tap into those trends. KPIs and targets, so now is the time to adapt and thrive.

Advertising Agencies 61

Advertising Agencies Advertisements Advertising Trends 61

Contently

APRIL 19, 2017

Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months. eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space.

Social Media 167

Social Media Trends Emarketing Media 167

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. Keywordinsights.ai

Marketing AI 93

Marketing AI Content Marketing Enterprise Management Planning 93