Webbiquity

OCTOBER 17, 2023

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. Here are 10 of the key findings from the report.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Consider these extra metrics for performance.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

KoMarketing Associates

JANUARY 11, 2022

Dun and Bradstreet recently conducted its “8th Annual B2B Sales & Marketing Data Report,” and statistics indicated that 23% of B2B marketers believe that the cost of new martech is preventing their company from aligning their revenue teams around data. However, only 39% reported having data completeness. About 45.2%

Account Based Marketing 237

Account Based Marketing ABM B2B Sales Statistics 237

KoMarketing Associates

OCTOBER 26, 2021

This is followed by email distribution (23%), CRM (23%), and attribution/business intelligence (19%). The most widely replaced solutions surely reflect the intensified need for digital engagement we’ve witnessed over the past year to 15 months,” wrote the authors of the report. By 2022, this is expected to increase to 15 sources.

Marketing Report 242

Marketing Report Marketing Automation Services Tools Statistics 242

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. A distribution-first strategy starts with the “they will come” part. SEO Is No Longer the Safe Bet It Once Was There was a time, not long ago, when distribution was of less concern in content marketing.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The best news from this year’s report? Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Hinge Marketing

FEBRUARY 27, 2020

But you have to make sure it’s distributed effectively. Researching an issue or topic important to your target buyers gives you “seed” content to distribute on a variety of channels and platforms (see the image below). When used strategically, one research report can fuel an entire year’s worth of marketing campaigns.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

chiefmartech

DECEMBER 5, 2023

Which is my — ha — awkward segue to announce that Frans Riemersma and I have just published Martech for 2024 , an 89-page report on the state of marketing technology as we head into 2024. This isn’t a cost distribution. Or even a scale of usage distribution. They had no say over the body of our report.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

Anyword

FEBRUARY 4, 2019

As a result, publishers have become much more sophisticated with their distribution efforts, increasingly incorporating data-backed strategies into their day-to-day operations. This year, we expect to see a noticeable shift in how publishers approach content distribution. Download the Trend Report. About Keywee. The upshot?

Distribution 40

Distribution Trends Storytelling Content 40

Webbiquity

MARCH 1, 2022

Now, a new report from PathFactory, the Content Engagement Report 2021 , sheds more light on how B2B buyers are consuming content and how B2B marketers may want to adapt in 2022. Here are six key findings from the report. Source: Content Engagement Report 2021 from PathFactory. Buyers are spending more time with content.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). Content distribution is tough. In fact, content distribution is so hard and mysterious that many people just write content and then don’t even bother to distribute it.

Distribution 52

Distribution Top of Funnel Work Management Content 52

Seismic

NOVEMBER 2, 2023

The State of AI in Enablement: 2023 Report found that respondents are embracing the infusion of AI into their existing enablement tools and programs. According to responses, key areas that are ripe for AI usage include learning and coaching, content distribution, content analytics, and content management.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Customer Satisfaction Work Management 87

SmartBug Media

DECEMBER 15, 2020

Bizible is a marketing attribution software that tracks and reports on channel performance. As we shared in a previous blog post, attribution reporting is about giving credit to your different marketing initiatives to see which channels are generating the most results. Bizible Reporting Tools. That all sounds great, right?

Marketing Attribution 98

Marketing Attribution Multi-Touch Attribution Marketing Automation Services Tools 98

Hubspot

JUNE 13, 2019

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Why is press release distribution important?

Press 100

Press Distribution PR Public Relations 100

markempa

APRIL 13, 2015

I was recently asked by someone how to utilize lead distribution to gain the best results. Many of you reading this post do not have a choice of who you distribute leads to. What can you to do optimize your lead distribution process for higher conversion? Test your lead distribution approach. on a real-time basis.

Distribution 120

Distribution Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

NOVEMBER 6, 2018

IAS recently published the “Media Quality Report H1 2018” to determine how video and display marketing performed in the first half of 2018 compared to last year. report and found that over one-quarter of advertising budgets are now dedicated to digital video. percent improvement from 54.7 percent to 59.9

Display 145

Display Video Marketing Distribution Statistics 145

KoMarketing Associates

JULY 31, 2018

Marketers are still developing an ample amount of video content to reach their target audiences, according to new research, and they are using a multitude of social channels to distribute their work. Statistics showed that 56 percent of marketers in the U.S. are leveraging video content this year, and 61 percent have plans to do so in 2019.

Distribution 121

Distribution Advertising Channels Video Marketing Organization 121

Martech

APRIL 5, 2022

New Unified View reporting will allow clients to analyze data using custom filters built on their own campaign naming conventions, as well as by region, line of business and campaign type. Report Builder. The post IAS announces reporting enhancements to provide a unified view of global campaigns appeared first on MarTech.

Campaigns 107

Campaigns Validation Distribution Newsletter 107

KoMarketing Associates

AUGUST 10, 2022

Wpromote recently published the “2022 State of B2B Digital Marketing” report, and statistics indicated that the majority of B2B marketers (50%) now cite social media as their most effective digital marketing channel in terms of driving revenue. This is followed by content marketing (47%) and email (41%).

Advertising Channels 253

Advertising Channels Social Marketing B2B Marketing Effectiveness 253

Martech

NOVEMBER 14, 2022

Content technologies came in 10th out of 10 areas where marketers expected to see investment in 2023, according to The Content Marketing Institute’s annual report on B2B content marketing. Use of paid content distribution decreased to 67% from 81% in 2021. Dig deeper: Content marketing: What it is and why marketers should care.

Marketing Report 104

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 104

Martech

APRIL 15, 2022

Every Monday morning, two marketing groups in two different companies get a standard report. One marketing team reads the report and then usually convince themselves that the data is wrong because their campaigns are working. Asking these questions of the reporting team helps: How many duplicates are in the data this month?

Analytics 111

Analytics Work Management Marketing Management Click Rate 111

ClearVoice

DECEMBER 15, 2021

As we close out 2021, we assume you’re spending most of your time explaining to executives and colleagues why the data and reports you shared with them earlier this year are no longer relevant. Your coworkers may not always understand how quickly digital marketing reports and estimates can change, but we do. smm Click To Tweet.

Marketing Report 98

Marketing Report Studies Advertising Agencies Research 98

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

KoMarketing Associates

AUGUST 2, 2017

The “Content Marketing and Distribution: From a Leadership Perspective” report from Publicity.ai The most effective content marketing and distribution strategies not only consider the importance of objectives, but also the usefulness of measuring them,” wrote the authors of the report.

Lead Gen 136

Lead Gen Marketing Report Content Marketing Marketing Qualified Leads 136

Vision Edge Marketing

APRIL 16, 2024

According to a report by Deloitte, businesses that embrace digital automation experience at least a 30% reduction in operational costs. The company reported above-market growth and EBITDA increases of 15 to 25 percent, driven by targeted investments in areas identified through data analysis.

Digital Transformation 216

Digital Transformation Work Management Terms and Conditions Marketing Management 216

Sprout Social

MARCH 16, 2022

Fast reporting helps you understand what content impacts your business and strategy, and how. Sprout Social’s Premium Analytics feature calculates this metric in a downloadable report in seconds. Find this when you download your Post Performance Report with Sprout’s Premium Analytics. Report impact to stakeholders.

Video Marketing 123

Video Marketing Youtube Click Rate Allocation 123

Hubspot

JUNE 30, 2021

Well, the answer might lie in a practice known as lead distribution. Here, we'll explore the concept a bit further, review its fundamentals and best practices, take a look at some prominent lead distribution strategies, and see some of the best software solutions to support it. Lead distribution plays on those trends.

Distribution 69

Distribution Enterprise Management Lead Ranking Sales Qualified Leads 69

Walker Sands

OCTOBER 26, 2023

Reporters and editors from Barron’s, Inc. Maxwell Strachan , a senior features reporter and editor at Vice’s technology site, Motherboard, added that news publishers have had problems when they rely too heavily on social media networks to distribute their reporting and other content. Morse, the Inc.

Public Relations 52

Public Relations Paid Search Agency Social Media Aggregators 52

Aberdeen

APRIL 28, 2021

However, as organizations (and their data) grow more complex, finding and reporting the insights in a timely fashion – or even at all – is becoming an increasing challenge. In order to streamline business reporting and maintain an edge on competition, IT and business leaders are transitioning away from legacy IT-centric methods.

Analytics 52

Analytics Distribution Automation Order 52

LeanData

JULY 13, 2020

Even though round robin lead distribution sounds fairly simple – just assign everyone an equal amount of leads – there can be many variations and exceptions. According to the report this was a disastrous trend for companies that delayed responses beyond the hour as that reduced your chances of qualifying the lead by seven times.

Distribution 52

Distribution Sales Qualified Leads Work Management High Quality Lead 52

SmartBug Media

NOVEMBER 30, 2020

Understanding each marketing platform’s attribution reporting is key to achieving the fullest picture of which platforms are working for your business. To help you better comprehend the potential reach and complexity of attribution reporting, we’ve broken down three major paid media platforms and their attribution reports.

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Youtube 75

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Optimizing your content for search and distributing it through your own social and email channels is just the starting place. Content Distribution Options. And they’re right.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. Reporting is a particular strength.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Hubspot

AUGUST 18, 2017

Long gone are the days of the old publish-and-pray method of content distribution. Today, planning the actual distribution of the content you've spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself. The Content Distribution Strategy Experiment.

Distribution 78

Distribution Marketing Proposals Work Management Content 78

Directive Agency

APRIL 14, 2022

What is Hubspot Attribution Reporting? Marketing attribution is simply a reporting strategy. You can see the impact of your goals and objectives by taking a marketing attribution report. When it comes to HubSpot, they support two types of multi-touch attribution reports: . Revenue attribution reports.

Multi-Touch Attribution 52

Multi-Touch Attribution Hubspot Marketing Attribution Lead Ranking 52

Vidyard

DECEMBER 14, 2020

Annual State of Video Report also shows the use of video in sales and customer conversations jumped 93%, with ROI steadily improving year over year. KITCHENER, Ontario – December 14, 2020 – With the forced shift to remote work this year, video content went from a nice-to-have to a need-to-have tool for companies, a new research report shows.

Distribution 66

Distribution Video Marketing Customer Satisfaction Business 66

RebelMouse

JUNE 27, 2022

Digital News Report authored by Reuters Institute for the Study of Journalism has dedicated an entire chapter to news consumption via email. The report analyzed data from thousands of readers of online news across 46 different markets. This year’s Digital News Report found that 22% of users surveyed in the U.S.

Loyalty 52

Loyalty Tools Ad Building Newsletter 52