Contently

MARCH 30, 2020

When you create a high-quality piece of content, it delivers results not only on the first day it’s distributed via an email newsletter or social media, but also gradually over time as the results build on each other. Take, for instance, this piece on how to write a white paper.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Content Marketing Institute

JANUARY 4, 2019

Songwriters are storytellers. And if you’re a content marketer, you’re also a storyteller. Storytelling structure. Songwriters use the same storytelling structure over and over in their writing. Billie Jean also follows this storytelling structure. How do you achieve that rhythm in your writing?

Storytelling 103

Storytelling Content Lead Ranking Rules 103

Vidyard

SEPTEMBER 27, 2022

Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3. Those spotlights can be extremely practical, with the presentation of a resource along with a video example of someone using it on a customer call.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Contently

JUNE 1, 2016

While Hynek handles most of the editing and writes some articles herself, BlackRock’s content has become more robust and sophisticated due to the support Hynek receives from internal teams. “It “Everything we were doing before was basically on a spreadsheet and I just thought, ‘I can’t do this anymore,'” Hynek said.

Storytelling 60

Storytelling Work Management Content Marketing Management 60

CoSchedule

JANUARY 27, 2023

Recommended Reading: Learn How To Write For Social Media To Create The Best Posts The last important element of successful social media marketing is consistency. Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). The takeaways?

Social Media 126

Social Media Social Marketing Examples Planning 126

Brandpoint

JUNE 9, 2021

Yes, there are some tried-and-true rules from my first days writing that still apply today: You need an intriguing angle, compelling headline, balanced branding and copy that hits the 400- to 700-word sweet spot. After your MAT Release is distributed, you’ll begin seeing media placements typically within 48 hours.

Media 122

Media PR Paid Search Agency Distribution 122

Content Standard

SEPTEMBER 16, 2016

The future of SEO is brand storytelling. This kind of commitment to storytelling and editorial integrity, albeit shaped by sponsorship, is undoubtedly how content marketing has begun to encroach on the whole of marketing. Brands are no longer merely peddling products; they’re producing, unearthing, and distributing information.

Storytelling 40

Storytelling Paid Content SEO Marketing & Strategy 40

The Lead Agency

JULY 7, 2020

93% of B2B marketers use email to distribute content. For email specifically, this means less clutter, neat presentation and simple navigation. When it comes to specifically writing the copy, think about the tone that will be most engaging to the reader. Content Marketing Institute ). Add Interactivity.

Marketing AI 87

Marketing AI Email Marketing Tactics Paid Search Agency 87

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Just do a little research, target the names that pop up frequently, and present them through clever write-ups. I hope you do, too.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Content Standard

JULY 28, 2016

The Darwinian nature of capitalism offers significant advantages to those already at the top of the food chain: access to capital, brand recognition and trust, established distribution channels, bulk purchasing power, and defined, efficient processes. How would we teach our contributors and creatives to be great storytellers?

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Contently

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. At Contently, I think you know how much we value storytelling by now. On their main website, they do just that by presenting current events in a factual, clean and serious format.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Contently

MARCH 26, 2019

They’re supposed to write, edit, shoot video, run campaigns, analyze data, prove ROI, work with sales, help accounts, know HTML, and then maybe sleep if there’s any time left in the day. As Lewin put it: “Storytelling is data with a soul.” Yes, that is our own @giusec quoting himself during his presentation.

Content 132

Content Lead Ranking Work Management Storytelling 132

Hubspot

OCTOBER 8, 2013

Unfortunately, the posts you read are often missing one crucial tip: You''ve got to strategically distribute your content. Most of the advice around distributing your presentations sounds like this: "Embed your SlideShare to your blog and you''re good to go. Oh, and don''t forget to tweet about it, too." So let''s get to it!

Promotion 28

Promotion Storytelling Distribution Template 28

Hinge Marketing

DECEMBER 11, 2019

My biggest takeaway was that when speakers struck an emotional cord and packaged research with good storytelling, it appealed to the right hemisphere of my brain — associated with emotion. Who will do the writing? Each aspect of the research process presents different challenges. Relationships Between Research and Growth.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

nDash

FEBRUARY 17, 2019

inOrbit is a conference that blends content writing, marketing, strategy, storytelling, growth hacking, SEO and social media all in one place. The Role of AI and ML in Storytelling and How it Will Influence the Future in Digital Growth Strategies (featuring: Lexi Mills ). Featuring marketing experts who stand out.

Conference 94

Conference Planning Content Marketing Content 94

Vidyard

SEPTEMBER 3, 2019

As of this writing, there are over 700,000 active podcasts with more than 29 million episodes ! From rom-coms to pop songs to talk shows, every piece of content follows a format in order to present unique information within a familiar structure. It seems like everyone and their dog has a podcast these days. hours each week.

Video Marketing 76

Video Marketing Storytelling Viral Marketing Work Management 76

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Read on for an overview of each (presented in no particular order) along with their top content marketing tips. Ann Handley is the Chief Content Officer of MarketingProfs, self-professed content marketing bossypants, and best-selling author of Content Rules and Everybody Writes. And don’t forget about distribution.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Vidyard

SEPTEMBER 3, 2019

As of this writing, there are over 700,000 active podcasts with more than 29 million episodes ! From rom-coms to pop songs to talk shows, every piece of content follows a format in order to present unique information within a familiar structure. It seems like everyone and their dog has a podcast these days. hours each week.

Video Marketing 65

Video Marketing Storytelling Work Management Youtube 65

Content Marketing Institute

SEPTEMBER 26, 2018

First, we asked the presenters at Content Marketing World to share the best questions they’ve been asked about content marketing. The article covers content creation, promotion, and distribution costs.). But it’s also important to realize that HOW you craft and present your ideas is what really matters when it comes to originality.

FAQ 95

FAQ Paid Search Agency Content Marketing Work Management 95

Webbiquity

DECEMBER 11, 2013

As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”) Failing Distribution Strategies Smother Great Content by MediaPost. Content marketing: What is more important than strategy? by GO Marketing.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Convince & Convert

JULY 11, 2011

But although SunButter’s distribution is growing, it’s still not available in every store, and the most frequently asked question we hear is, “Where can I buy it?” She befriends many of these bloggers, and several write guest posts for the SunButter blog. Participating & Storytelling. Referral visits to website.

Social Media 139

Social Media Media Blogger Loyalty 139

Martech Advisor

DECEMBER 19, 2019

Considering the vast quantity of content created by B2B companies, this campaign idea helps you compartmentalize the content distribution process. Writing content that is easier for #Google to understand can help you write better content for humans. Explore Social Media Storytelling. 👍👍 #WinWin.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

ClearVoice

NOVEMBER 27, 2018

A few years ago, I finally decided it was time to have two inboxes… My primary Gmail was overflowing: trying to finagle a night for happy hour with my best friends, responding to editors, replying kindly to my mother’s forwarded astrology reading, and sifting through pitches for a gift guide I was writing.

PR 81

PR Ethics Work Management Ad Agencies 81

Contently

JUNE 29, 2016

It made high-quality storytelling the lifeblood of its content program. “If While internship benefits are usually spun from the perspective of the intern, Gild’s article presented research that revealed why hiring a former intern is beneficial to employers. ” Paid distribution. Great Scott!)

Cost Per Click 62

Cost Per Click CPC Marketing & Strategy Advertising Agencies 62

Content Marketing Institute

DECEMBER 19, 2018

A cruise line writes romance stories. Don’t write “velcro.” Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). Princess Cruises presents original romance stories ( May ). A legal team stars in a music video. A mattress company appreciates the value of print. No, really.

Sample 89

Sample B2B Marketing Planning Content Marketing 89

Webbiquity

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. Many “traditional” journalists now write blogs; does that make them bloggers? by Blogging PRWeb.

PR 100

PR Blogger Tips Best Practices 100

Golden Spiral

MARCH 10, 2017

Presenting yourself as different gives you the opportunity to stand on your own, start a new conversation, and opt-out of the lines of comparison. Write it down, distribute, and train. Point of view is essentially storytelling. A powerful point of view does not live in your CEO’s head. It needs to be written down.

Trigger Marketing 59

Trigger Marketing Opt-out Comparison Opt-in 59

Bluetext

MARCH 15, 2023

Bill Replogle of Sparkys garage fame taught me a lot about storytelling and the power of the word. Followed by a complete spec user experience design presentation that knocked the cover off the ball. Who was your first creative director? Two people were most influential in my career 1.

Creativity 31

Creativity Marketing AI Curation Paid Search Agency 31

Parse.ly

MAY 30, 2019

Social media teams who focus on content and content distribution have found themselves a little stymied by Instagram, at least if our data is any indication. be present with your followers and keep the content there. Watch Abigail’s full presentation on creating content for different audiences here.

Paid Content 83

Paid Content Marketing & Strategy Content Case Studies 83

Content Marketing Institute

FEBRUARY 19, 2018

As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands. Share your editorial calendar with employees so they can know what you’re writing about and when. Should they?

Personalization 109

Personalization Brand Identity Branding Paid Search Agency 109

TrustRadius Marketing

JUNE 21, 2018

They are often great storytellers, historians, even diplomats. They write articles for industry publications and maintain expert blogs that earn large followings. For example, below is a search for Twitter users who have the keywords ‘wholesale food distribution’ in their profiles. They are likeable and entertaining.

B2B Marketing 40

B2B Marketing Social Marketing B2B Planning 40

Optinmonster

APRIL 22, 2024

To create your customer avatar(s), write down the following information: Demographic information: Name, age, gender, income, location, and profession. Content Marketing Institute Content Marketing Institute is a great place for marketers to learn about how to attract and keep customers through compelling, multichannel storytelling.

Paid Content 98

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 98

Convince & Convert

APRIL 24, 2012

The best way to get started is to create a survey and distribute it to your customer base. You can expand the reach of your reports by turning them into presentations for SlideShare and creating a simple video for YouTube. Take the survey results and create an insightful special report or whitepaper. Time to Go Hunting.

Content Marketing 130

Content Marketing Planning Paid Search Agency Case Study 130

Hubspot

DECEMBER 23, 2019

Storytelling Visually, Not Verbally. Visual Storytelling Toolset. Ad descriptions and titles are often an afterthought where companies have someone quickly upload and write the first thing that comes to mind. People watch 85% of videos on Facebook without clicking on the 'sound' button. Use Animations.

Paid Content 100

Paid Content Facebook Video Marketing Paid Search Agency 100

OutboundView

FEBRUARY 28, 2019

Not ideal company target – we’re talking the customer writing the checks or using your products. Decision Makers are the individuals focused on high-level, strategic outcomes, and are usually writing the check for your product or service. Package content for maximum distribution. Who’s your buyer? Technique #3.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Marketing Insider Group

NOVEMBER 22, 2011

csinkus Great point if you are using social as a distribution channel only you are missing the biggest opp- engagement. Personal storytelling is the one skill every marketer must have (plug @ NancyDuarte !). samfiorella A7: Simply “Being Present” is critical to humanizing Social presence. kmullett A7: Very!

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

csinkus Great point if you are using social as a distribution channel only you are missing the biggest opp- engagement. Personal storytelling is the one skill every marketer must have (plug @ NancyDuarte !). samfiorella A7: Simply “Being Present” is critical to humanizing Social presence. kmullett A7: Very!

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100