Convince & Convert

FEBRUARY 17, 2015

A player in the game for a long time now has been YouTube, as creators on the network have been able to connect with an audience through video in a variety of wildly successful ways. YouTube has been known for being the home of cat videos, cover music, introverts in their bedrooms and the latest viral sensation—a very casual environment.

Youtube 167

Youtube Paid Search Agency Marketing & Strategy Video Marketing 167

Outgrow

APRIL 11, 2022

How to Leverage Content Distribution Platforms the Best way? Are you still looking for the right content distribution platforms for the seamless distribution of your content? . on how to find niche content distribution opportunities. What Is Content Distribution? Content (Re) Distribution is King.

Distribution 52

Distribution Outgrow Best Practices Content 52

Hubspot

MARCH 26, 2020

She also downloads an ebook, watches your company's YouTube videos, and even chats in a few of your community forums. However, if your marketing and sales teams are primarily remote or operate out of different locations, it can be more challenging to align the teams than it would be in-person.

Distribution 93

Distribution Work Management Paid Search Agency High Quality Lead 93

KoMarketing Associates

APRIL 11, 2017

Earlier this year, Vidyard published research that showed how customers respond to personalized marketing videos vs. non-personalized videos. For more insight into the results and how marketers are personalizing their content, we spoke to Vidyard content marketing manager Kimbe MacMaster on the report. website, social media)?

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

Scoop.it

FEBRUARY 2, 2022

Just like you can use your blog or your YouTube channel to host your own, original content, Scoop.it Unlike on social media and other public channels, our email inboxes are extremely personal, guarded communication channels. The post How To Distribute Your Content With Scoop.it topic: your online magazine. Enterprise.

Distribution 52

Distribution Curation Content Newsletter 52

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions. Guest post by Nina Petrov.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Marketing Insider Group

SEPTEMBER 11, 2015

Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. The average Hollywood movie spends 50-60% of its production budget on distribution, and the ratio for creating and distributing your brand’s content should be similar. Even great content, however, needs a push.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Scoop.it

NOVEMBER 28, 2019

Just like you can use your blog or your YouTube channel to host your own, original content, Scoop.it Unlike on social media and other public channels, our email inboxes are extremely personal, guarded communication channels. The post How to distribute your content with Scoop.it topic: your online magazine. Enterprise.

Distribution 63

Distribution Curation Content Newsletter 63

Webbiquity

MARCH 2, 2021

Its key strength is how it enables event participants to mingle and network as naturally and spontaneously online, using private or small-group video chat, as they can at in-person gatherings. Pre-Event Content Types and Distribution Channels. At-Event Content Types and Distribution Channels.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. Fact: To run successful ABM campaigns, there are certain challenges you need to deal with, such as personalization, engagement, and conversion issues. As the pain points are niched several levels deep, challenges occur.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). As for TikTok, lean on b-roll or transitions.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Marketing Insider Group

OCTOBER 21, 2021

Every company needs a strategy to activate these employees as both creators and as the most effective distribution channel to share that content. Marketing is becoming more conversational and personalized and chatbots enable you to take advantage of this trend without additional strain on your manpower and resources.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Contently

JANUARY 26, 2023

To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. Publish and distribute content.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing. Can they effectively promote and share content?

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. They may help you on your personal quest for content answers. How will you distribute content?

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Contently

JUNE 13, 2018

On my personal social accounts, I certainly get excited when my tweets and photos rack up likes, and I’m far from alone. Dark social refers to the massive amount of links copied and pasted into emails and messenger apps, rather than shared on traditional distribution platforms via the share button. Overvaluing vanity metrics.

Social Media 158

Social Media Paid Search Agency Companies Media 158

Sprout Social

MARCH 16, 2022

If one person watches a video 10 times, it counts as one unique view. Stand-out YouTube video metrics. YouTube has more than 2 billion active users and their newest video type— YouTube Shorts —generates more than 15 billion daily views. Here are a few YouTube metrics to measure whether your videos are standing out.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

Sprout Social

JANUARY 4, 2022

Extra credit if you use a moderator to help facilitate person-to-person conversations throughout your live video—a step the network says can increase engagement as well as distribution. YouTube video statistics. These next few statistics lay out some insights to help brands optimize their time on YouTube.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Biznology

APRIL 24, 2017

Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year. 34% of marketers cite YouTube as their preferred social network. 27% of B2B marketers identify social media as an “indispensable” tool for content distribution ( Regalix ).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Martech

AUGUST 3, 2021

“We have a presence on YouTube and a large CTV presence on more than 15 channels,” JP Evangelista told us. All its revenue comes from the ads that run against the videos and it has individual deals with the artists (via their record companies) who allow Vevo to distribute their content. The pandemic drives changes.

Video Marketing 117

Video Marketing Cross-Selling Youtube Lead Ranking 117

sagefrog

FEBRUARY 7, 2024

Since video generally generates more leads than other mediums, B2B brands are incorporating more video content into their marketing mix to communicate complex ideas, showcase products, and connect with their audience on a more personal level. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Content Standard

AUGUST 10, 2015

.” There were big expectations—millions of people who were already using multiple social media accounts were interested by Google’s latest move to diversify its channel distribution. The post Google+ Admits Defeat as Marketers Search for New Channel Distribution Platforms appeared first on The Content Standard by Skyword.

Distribution 40

Distribution Search Marketing Advertising Channels Google 40

ClearVoice

JULY 15, 2022

Promote videos on YouTube. It’s estimated that one out of three boomers learns about products or services on YouTube, while 68% regularly watch videos for entertainment. times more likely to refer to YouTube tutorials than written instructions. Facebook is a versatile content distribution platform.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard. Sign up for Vidyard for free: [link].

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Moz

SEPTEMBER 21, 2020

If you have a video on a relevant topic, it can be repurposed into various individual pieces of content and distributed over a period of time across the right channels. Did you know that the average person types at 41 words per minute (WPM) , but the average person speaks at about 150 WPM ? Let’s walk through the process.

SEO 85

SEO Top of Funnel SERP Content 85

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. Defined as marketing focused on creating and distributing online content (i.e., blog posts, articles, videos, etc.),

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

Stevens & Tate

SEPTEMBER 20, 2023

Today, for instance, you will find personalized, five-seconds video ads instead of random 5-minutes videos. By tracking online interactions and user actions, such as previous purchases, website visits, and search history, it’s possible to deliver personalized and more effective ads.

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

ConvertKit

JULY 9, 2021

Digital distribution from sales and streaming. In addition to getting your music on these digital platforms (distribution), they collect royalties on your behalf from these services. YouTube and Twitch tips and ad revenue. Once you get 1,000 YouTube subscribers and 400 watch hours, you can start to monetize your channel.

Merchandising 106

Merchandising Youtube Paid Search Agency Cable 106

Vidyard

OCTOBER 27, 2019

Video Distribution Channels 6. How much are you going to spend on creating and distributing videos? What channels will you embed, share, and otherwise distribute your videos on? Personalized videos. Video Distribution Channels. Contents 1. Benefits of Video Marketing 2. Video Marketing Strategy 3. Video SEO 7.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

OCTOBER 27, 2019

Video Distribution Channels 7. How much are you going to spend on creating and distributing videos? What channels will you embed, share, and otherwise distribute your videos on? Video Distribution Channels Video is everywhere. Contents 1. What is Video Marketing? Benefits of Video Marketing 3. Video Marketing Strategy 4.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Launch Marketing

MAY 12, 2021

Start with a video brief that articulates the target audience, call(s) to action, distribution channels, hosting source, estimated/desired length, voice and style considerations and any special resources required. If on YouTube, what is the ratio of thumbs-up vs. thumbs-down clicks? Establish a Plan. script writing), production (e.g.,

Planning 112

Planning Webinar Metrics Video Marketing Marketing & Strategy 112

Vidyard

FEBRUARY 16, 2016

Media One Creative will also offer a new service to help businesses create Personalized Video experiences that seamlessly weave the viewer’s name, company logo and other personally relevant content into the flow of the video to drive greater engagement, higher conversion rates and increased ROI.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Vidyard

FEBRUARY 16, 2016

Media One Creative will also offer a new service to help businesses create Personalized Video experiences that seamlessly weave the viewer’s name, company logo and other personally relevant content into the flow of the video to drive greater engagement, higher conversion rates and increased ROI.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Vidyard

FEBRUARY 16, 2016

New partnership delivers end-to-end video marketing solutions spanning content production, personalization, distribution, and analytics. Through the new partnership, Media One Creative will also use the Vidyard Personalized Video technology to create 1-to-1 personalized video experiences that literally bring viewers into the story.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

SmartBug Media

SEPTEMBER 8, 2021

You’ll also want to consider your distribution plan when it comes to making your video inclusive. That means publishing your video to both YouTube and your website, but linking to your website rather than YouTube when appropriate. Ideally, you’ve already come up with a distribution plan for your video in the planning stage.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

SmartBug Media

MARCH 19, 2020

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Kevin Indig

MAY 29, 2023

While I am personally convinced that AI answers are inevitable in the medium term to long term, it’s not yet clear whether users prefer AI answers over classic web results in the short term. When someone searches “Youtube” in Google (one of the most popular queries), Google does not re-run that search query.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139