Hinge Marketing

DECEMBER 11, 2019

Scientists believe there is a tendency for cognitive processes or neural functions to be specialized to one side of the brain or the other. These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Content Marketing Institute

FEBRUARY 2, 2018

At his firm, that content includes five distinct characteristics: great topic, well-researched, optimized for search engines, comprehensive plus actionable, and optimized to capture leads. Read on to get some tips and insight that you can incorporate into your content marketing process. Researching. Distributing.

Process 111

Process Lead Ranking Content Marketing Planning 111

Vision Edge Marketing

JANUARY 18, 2018

Being a data-driven organization, our first action was to conduct research on the topic as well as to dig into our own data to understand the best way to deploy ABM for our company. And being a metrics-based organization, we wanted to establish specific measures of success, key performance targets, and a quantifiable outcome.

Account Based Marketing 131

Account Based Marketing Research Planning ABM 131

Buffer

DECEMBER 15, 2021

I’ve recently been going through the process of hiring a social media manager for Buffer so I wanted to share what I’ve learned so far to help anyone else who wants to bring on a social media manager for their team. Write a Thoughtful Job Description The first step in any hiring process is writing a strong job description.

Social Media 85

Social Media Work Management Marketing Management Process 85

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. By using natural language processing, chatbots can provide clients with quick and (usually) accurate responses to their questions and concerns.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Launch Marketing

APRIL 5, 2023

As B2B organizations look to reach buyers in more unique and engaging ways, there are a few content marketing trends to focus on and activities to consider when planning content efforts moving forward. Having clear processes, procedures and steps from ideation to delivery matters. It has also been the most effective.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Exo B2B

JANUARY 23, 2024

Back to my status on LinkedIn, it identified which organic social networking platforms offer the best value for organizations. Respondents (B2B marketers) chose: LinkedIn (84%) 29% Facebook 22% YouTube 21% Instagram Twitter and TikTok get 8% and 3% respectively. Which social network offers the best value?

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution.

Marketing Automation Services 98

Marketing Automation Services Budget Programs Automation Tools 98

Martech

OCTOBER 11, 2023

You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries.

Social Media 122

Social Media Media B2B B2B Thought Leadership 122

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Launched in 2015, Twitter polls allow any user to create polls and run them for a set number of days. Surveys & Exclusive Data.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Scoop.it

MARCH 18, 2021

They help you sort and organize each piece of owned or third-party content and find it exactly when you need it, both for your internal and external audiences. You’ll learn how to keep your content hubs consistently updated, organized, and packed with relevant content. My research content. Tweets from a Twitter user.

Process 53

Process Optimization Curation RSS 53

KoMarketing Associates

OCTOBER 4, 2016

For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. The secret ingredient is an effective distribution channel. Distribution channels must be prioritized and developed to realize business value.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. Distributed marketing also has its own pricing.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Webbiquity

FEBRUARY 7, 2023

We did research on which words were misspelled the most by Americans. As you go through this process, keep your audience in mind and consider what they may consider engaging and meaningful. No matter how you distribute your content, the key is to be strategic and targeted in your approach.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Contently

APRIL 6, 2023

But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. What Is a Buyer Persona?

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Research opportunities to get your blog posts submitted or syndicated on third-party sites. Start blogging in an effort to organically acquire high quality links.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Biznology

SEPTEMBER 1, 2015

It would be a perfect tool to use to write a book, build a house, organize an outing, plan a wedding, build a product, but for me and my agency, it doesn’t work, mostly because moving tasks (cards) across lists doesn’t change the status of that card. Today, I will share the project management tools that I have used.

Distribution 80

Distribution Work Management Marketing Automation Services Marketing Management 80

Webbiquity

FEBRUARY 24, 2017

Technology has enabled organizations to engage their target audience through multiple channels. To mitigate risk or generate maximum benefits, many organizations distribute their resources (read budget) in more than one marketing channel simultaneously. Building a robust customer acquisition process takes time.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Moz

SEPTEMBER 21, 2020

Posted by liambbarnes As most SEO specialists have learned, you must create quality content to grow organically. If you have a video on a relevant topic, it can be repurposed into various individual pieces of content and distributed over a period of time across the right channels. Let’s walk through the process. That is about 3.5

SEO 85

SEO Top of Funnel SERP Content 85

Launch Marketing

SEPTEMBER 30, 2020

The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms? Research and Discovery Tools. First, you need to understand the audience for whom you are writing.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Hubspot

JULY 8, 2020

Twitter was one of the first social media platforms I ever joined, but it wasn’t nearly as fancy as it is today. In fact, according to Twitter , its users are 2.7x Needless to say, Twitter can be a powerful marketing tool for your business , whether you’re new to the platform or growing steadily. Design an eye-catching profile.

eCommerce 55

eCommerce Twitter Paid Search Agency Work Management 55

KoMarketing Associates

MAY 15, 2018

In fact, data shows that “89% of B2B researchers use the internet in their research process and they conduct 12 searches prior to engaging on a specific brand’s site.”. Here are a few key steps to consider: Step 1: Research Buyer Needs. Step 2: Identify a Customer Success Story.

Case Study 152

Case Study Case Studies Studies B2B 152

Webbiquity

JANUARY 20, 2021

Moreover, research shows that Internet users aren’t all that opposed to their data being used by companies, as long as they receive value from it. Add search engines, email, media, and company websites, and it becomes clear that a stellar marketing strategy needs to ensure a homogenous experience across all these distribution channels.

Privacy 264

Privacy Personalization Planning Marketing Management 264

Zoominfo

FEBRUARY 19, 2018

80% believe their salesforce would be more productive with greater social media presence but, 2/3 of companies have no social media strategy for their sales organization ( source ). B2B Social Selling with Twitter. 92% of employees’ Twitter followers are new to the brand ( source ). The State of Social Selling.

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

KoMarketing Associates

JUNE 25, 2019

However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization. While these won’t work for everyone, they do have the potential for many organizations to reach and engage with more of these target audience.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Scoop.it

JULY 13, 2023

In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times. Build credibility and authority- An original thought process and opinion help establish your brand in the market. Below are some benefits that will aid your company’s growth.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

The ABM Agency

MAY 26, 2023

Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. You’ll learn about conducting in-depth research on these targeted accounts, understanding customer pain points, and developing comprehensive persona profiles.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Contently

AUGUST 2, 2021

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. You can find out not only how many people are going through the process of making a purchase, but also how many are abandoning it at a certain stage. News and Media, Business and Industry).

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Only B2B

AUGUST 25, 2023

Moreover, SiriusDecisions found that organizations with tightly aligned sales and marketing teams achieved 24% faster three-year revenue growth and 27% faster three-year profit growth. Aligning Sales and Marketing Teams for Collaboration A key challenge in many organizations is the misalignment between sales and marketing teams.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Pam Didner

JUNE 20, 2022

For everyone to win across the scale, it’s crucial for the two ends of the spectrum to work together as marketing research and strategies are developed and executed. Marketing research. This will help to build trust in the process, as well as maintain the COE. Sales enablement. Martech stack. Messaging framework.

Planning 96

Planning Paid Search Agency Demand Generation Agencies Advertising Agencies 96

Webbiquity

MARCH 12, 2019

If you want to buy a simple product—a book, a video game, some ink for your printer—there’s a good chance you’ll visit an ecommerce site like Amazon, Target.com, or BestBuy.com, Those sites provide all the essential product information, helpful reviews and ratings from other buyers, and an easy process for ordering. The Lessons.

eCommerce 196

eCommerce Burn Rate Salesforce.com Click Rate 196

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. If that’s not enough, here are three reasons you should reconsider your brand survey distribution plans. Twitter Brand Surveys.

Customer Surveys 91

Customer Surveys Branding Brand Identity Paid Search Agency 91

Anything Goes Marketing

NOVEMBER 15, 2009

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

nDash

MARCH 10, 2022

Organic Reach is in Decline: What Does That Mean? Organic reach is when your target audience sees content naturally when scrolling through their newsfeeds or streams – meaning they didn’t click on an ad or other paid channels. However, this begs the question, what does it mean when someone says organic reach is in decline?

Social Media 52

Social Media Media Ideal Customer Profiles Opinions 52

Content Standard

DECEMBER 22, 2017

Facebook and Twitter have taken center stage in both of these conversations, largely due to their position in the social media pantheon as primary sources for news. It’s no wonder then that Twitter has moved to take some of the strongest steps against untrustworthy advertising. The Implications for Marketers. Authority in Search.

Transparency 106

Transparency Social Media Social Marketing Media 106

Huptech Web

DECEMBER 14, 2023

organic click-through rate (First Page Sage, 2023) The SEO industry is forecasted to be worth almost $218 billion by 2030 (Forbes) Fast loading pages rank significantly higher than pages that load slowly (Backlinko) The first organic result on mobile searches gets 27.7% of the clicks, versus 19.3% of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

EveryoneSocial

NOVEMBER 23, 2020

LinkedIn, Facebook, Twitter, and Instagram are all sources of intel for potential employees and employers to learn more about each other. Candidates use social media to research employers – their values, their goals, and how they treat current and former employees. Show Off Your Company Culture and Values.

Enterprise Management 98

Enterprise Management Ad Exchange Social Networks Work Management 98