Biznology

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4 simple truths about content marketing re-imagined

Biznology

Oh, it is soooo tempting to automate your content distribution, isn’t it? While some wonderful guidance is available from the nice folks at Hubspot , and Marketo , most sites offer you “useful white papers” or “templates” to entice you to buy their (questionable) consulting services. They look so appealing, don’t they?

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15 best Big Data companies and why they stand out

Biznology

Quaero’s data management platform (QDMP) and its AdVantage platform are built upon Cloudera’s Distribution of Hadoop (Cloudera Enterprise). The technology uses Hadoop as an operating system, allowing it to run directly on Hadoop servers and access data stored in the Hadoop Distributed File System. (source: Tech.co ). Source: CRN ).

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Push versus Pull Marketing: In B2B, You Need Both

Biznology

Marketo promotes it. Social media, for distributing your content to followers, and inviting them to share it with their networks. The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. Outbound is bad,” she said. Well, I guess her feeling is understandable.