How Outcome-Based Vs. Traditional Sub-Account Budgets Serve Everyone Better
Vision Edge Marketing
DECEMBER 13, 2022
But this approach has a number of drawbacks, which is why we recommend outcome-based budgeting and planning. Ideally, these funds are used to support the implementation of the strategies and plans necessary to achieve the expected business results. Marketing, for example, might have Advertising, Events, PR, Content, etc.
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