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How to Lock Your Digital Door: Data Privacy Best Practices in 2024

Salesforce Marketing Cloud

See how 300+ IT experts put real-time insights to work in our free research report. Data takes center stage in building trust. However, stories about data loss can steal the spotlight – and be reputation killers. Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. The outcome?

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As a Marketing Leader, I’m Taking These 5 Actions to Thrive in 2021

Contently

It’s the only way to stay in lock-step with customers to make sure we continue to build the products and provide the services they require. 2020 is a year unlike any other. As LiveIntent’s SVP of global marketing, I came in with a comprehensive plan, ready to execute. That was gone. We went from in-person events to virtual ones.

Planning 213
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How buyers engage with B2B content post-pandemic

PathFactory

We dove into the data locked within PathFactory’s Intelligent Content Platform and shared the findings in the special edition Content Engagement Report 2020. In early 2020, COVID-19 turned B2B marketing on its head. We decided to find out. Here are 4 big takeaways you need to know about: More content engagement across the board.

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Selecting The Right B2B Telemarketing Vendor

Only B2B

Read more: Top 5 Highly Effective Content Distribution Strategies To Drive More Traffic. Straight up, budget is an essential factor before locking up any deal. Telemarketing is a tremendously effective way to nurture your business. There are abundant telemarketing companies but not all of them will be right for your business goals.

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5 Logistical Tips That’ll Help You Pull Off a Great Webinar

Contently

Last year, the average webinar viewing time was 58 minutes, according to ON24’s benchmark report. ” It’s become a helpful reminder to put thought into how you’ll distribute the webinar once it’s done. I turned around so my back faced the crowd… the entire time. In fact, he stuttered and had a lisp.)

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The Cons of Living through a Coronavirus Crisis

Biznology

It is contrary to human nature ,” wrote Karin Brulliard, a Washington Post reporter who covers animals, people, and how their lives intersect. Despite living through one of the worst disasters in history: a global pandemic that threatens to kill millions of people on the planet; there have been some surprising bright spots.

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Why we care about B2C marketing: A guide for marketers

Martech

Defined as marketing focused on creating and distributing online content (i.e., Business-to-business (B2B) marketing, on the other hand, refers to the marketing of goods and services to other businesses. Whereas, B2C transactions are often instantaneous or close to it. Dig deeper: Why we care about B2B marketing: A guide for marketers.