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Why we care about B2C marketing: A guide for marketers

Martech

B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). Defined as marketing focused on creating and distributing online content (i.e., Defined as marketing focused on creating and distributing online content (i.e., Get MarTech!

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How to Market Content to Baby Boomers in 2022

ClearVoice

According to a Washinton Post report, customers 65 and older spent 49% more in 2020 than in prior years. You should also avoid writing long sentences and tightly-packed paragraphs to help boomers stay locked in. Facebook is a versatile content distribution platform. Baby Boomer demographics: Who are boomers?

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E-commerce security 101: Essential information for web store owners

Sana Commerce

Broadly speaking, e-commerce security refers to a set of globally accepted guidelines that ensure safe purchasing experiences on the internet. These include protocols that protect both the businesses selling their products online, as well as the customers sharing their personal information to purchase these goods.

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Three Reasons Why Smaller Content Teams Need Parse.ly

Parse.ly

Save time making data-driven decisions around content creation and distribution. Save time making data-driven decisions around content creation and distribution. by receiving automated reports, accessing saved data views, gauging performance at a glance on the overview screen , identifying and repurposing evergreen content, and more.

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Video Marketing Strategy: What You Need to Know to Succeed

Vidyard

Video in Business Benchmark Report Know where you stand, so you can stand out. Get the Report Create a Video Marketing Strategy Mission Statement Joe Pulizzi, Founder of the Content Marketing Institute, recommends you start your content marketing strategy with a mission statement. Now’s the time to put a strategy in place.

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25 Cyber Security Tips

GreenRope

A Distributed Denial of Service attack renders an online service unavailable by overwhelming it with traffic from multiple sources. Lock them up whenever you step away from them. It is important that hackers with this knowledge are not able to open new lines of credit or make large purchases in your name.

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25 Cyber Security Tips

GreenRope

A Distributed Denial of Service attack renders an online service unavailable by overwhelming it with traffic from multiple sources. Lock them up whenever you step away from them. It is important that hackers with this knowledge are not able to open new lines of credit or make large purchases in your name.

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