Put B2B Content in Context Across the Customer Lifecycle
Marketing Interactions
FEBRUARY 17, 2020
Marketers are spending a boatload of money, time and effort producing and distributing content to their audiences. Content marketing has been an ongoing practice for B2B marketers for more than a decade. But for many buyers, the B2B content they encounter is out of context. B2B Buyers say: Give me messaging I can understand.
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