markempa

MAY 13, 2009

A few weeks ago I wrote a post called 5 steps for using LinkedIn as a lead generation tool and step number five was ‘create your own LinkedIn group and share relevant content.’. Well, last Thursday I launched the B2B Lead Gen Roundtable Group on LinkedIn. What’s your take on lead distribution?

Lead Generation 120

Lead Generation Linkedin Generation Leads 120

Contently

APRIL 9, 2018

B) Bet your chips on direct response advertising and lead-gen tactics, which will deliver predictable, mediocre results? With the right data, you can effectively optimize how you create content and distribute it throughout the customer journey. You need to track the growth of these metrics over time to tell the true story.

Content Marketing 146

Content Marketing CMO Planning Paid Search Agency 146

Contently

APRIL 9, 2018

B) Bet your chips on direct response advertising and lead-gen tactics, which will deliver predictable, mediocre results? With the right data, you can effectively optimize how you create content and distribute it throughout the customer journey. You need to track the growth of these metrics over time to tell the true story.

Content Marketing 140

Content Marketing CMO Planning Paid Search Agency 140

FunnelEnvy

SEPTEMBER 4, 2023

However, social media creation and distribution are resource-intensive and time-consuming. For most B2B companies, LinkedIn is the obvious choice. X has an informal chat format with more flexibility than Linkedin for interacting with people. Tip 4: Consider TikTok Finally, don’t discount TikTok as a source of leads.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

Oktopost

JUNE 19, 2023

Under that analogy, automating social listening is like putting a box at the end of the conveyor belt – one that, once full, is moved along to the end of the line, out the warehouse completely, and distributed accordingly. It should come as no surprise the companies who have mastered LinkedIn B2B lead generation are thriving.

Lead Ranking 62

Lead Ranking Social Media Lead Generation Lead Scoring 62

KoMarketing Associates

APRIL 7, 2021

But also make it easy for people to share your content via email, or via social media – especially via LinkedIn. SEO is a proven tactic for lead generation , so the type of traffic you can attract with your demand gen content will be the same sort of people who fill out lead gen forms. Focus on ROI. The prospect.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

NetLine

JULY 2, 2020

We’ve seen this question asked hundreds, if not thousands, of times on LinkedIn, Twitter, and in dozens of newsletters. It is, in fact, how we will highlight the ways in which B2B content can continue to generate leads for your business. Delivering Immediate Valu e is the Key to B2B Lead Gen Success.

Lead Scoring 94

Lead Scoring Lead Ranking Generation Leads 94

The Marketing Blender

MARCH 15, 2021

Why Lead Gen Has Been So Difficult Since COVID and What You Can Do Get More Leads. 77% of B2B companies use an email marketing newsletter as part of their content marketing strategy and 79% of B2B marketers find email to be the most successful channel for content distribution” [link].

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Metadata

AUGUST 24, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Yet, 1,000 organic views on a LinkedIn post is subpar. Webinars are a way to learn from your audience and create community-led content that you can later distribute on other channels. Tyler Durden gets rebranding.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

Metadata

AUGUST 16, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Yet, 1,000 organic views on a LinkedIn post is subpar. Webinars are a way to learn from your audience and create community-led content that you can later distribute on other channels. Tyler Durden gets rebranding.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Outgrow

SEPTEMBER 12, 2022

LinkedIn- Refine Labs. LinkedIn is the largest platform for professional networking in the world. So, when you think about B2B demand generation, LinkedIn marketing should be one of the first things that come to mind. By building connections and sharing relevant content on LinkedIn, you can top your demand generation game. .

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Lake One

MARCH 24, 2020

If you’re ready to move past the basics of lead generation , these are the manufacturing and industrial lead gen trends we’re seeing drive success as we head into a new decade. Industrial Lead Generation with Account Based Marketing. It can also serve as a channel to recruit new distribution partners.

Lead Generation 45

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 45

Single Grain

DECEMBER 8, 2023

From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step instructions on how to create successful LinkedIn Ads. Not only do you have an opportunity to generate high-quality leads, but generate lots of them.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

Smashmouth Marketing

AUGUST 24, 2009

Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? We used the LinkedIn Poll Application to conduct the study, as well as the free distribution of the poll to our network. First, it can be targeted to specific demographics.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

Hubspot

DECEMBER 1, 2015

Whether it was the fantastic content you've distributed, the influence of your SEO efforts, the customer experience you've delivered, or a combination of all three, earned media refers to the recognition you receive as a result. LinkedIn Sponsored Updates. Earned Media.

Lead Gen 28

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 28

Smashmouth Marketing

AUGUST 25, 2009

Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? We used the LinkedIn Poll Application to conduct the study, as well as the free distribution of the poll to our network. Mostly Inbound. Mostly Outbound. Both Equally. Inbound Only.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

Hubspot

JUNE 26, 2019

Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. He says the PPC manager is helpful to both lead-gen and ecommerce accounts. Acquisio’s bid and budget management tool uses machine learning algorithms to analyze and adjust bids and budget distribution on a 24/7 basis. WordStream PPC Advisor.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Contently

JUNE 29, 2017

On the paid side, it’s a golden age for B2B content distribution. LinkedIn is more expensive, but delivers content in an environment where folks are looking for work-related content. LinkedIn is more expensive, but delivers content in an environment where folks are looking for work-related content.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

Strategic-IC

MAY 21, 2018

However, as we explore below it’s also important to promote your content; distributing it through the right channels (paid and owned) for your particular audience, whether you're targeting a wider persona audience (as in an inbound marketing strategy), or taking a more account-focussed approach. AdWords remarketing (paid)?.

Lead Generation 54

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 54

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. 100,000: Split between new content tests and paid content promotion like targeted sponsored updates on LinkedIn.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Metadata

JUNE 9, 2020

First-party content distribution channels. If content is king, then distribution is queen. And there are a lot more distribution channels under your control that just require a little planning and resources. Note: Most of the items below assume the content is gated to capture lead info. Now the real fun begins.

Demand Generation 98

Demand Generation Distribution B2B Thought Leadership Top of Funnel 98

DivvyHQ

MARCH 9, 2017

And with the recent resurgence of external blog platforms like Medium, LinkedIn Pulse, and Facebook’s Instant Articles, it’s clear that third-party options shouldn’t be automatically excluded from your content management strategy. The same can be said of LinkedIn users who use the Pulse app during their lunch break or commute.

Marketing Automation Services 41

Marketing Automation Services CMS Development Kentico Advertising Mediums 41

Outbrain

AUGUST 22, 2021

Essentially, it is a set of marketing activities and processes that bring leads into your business, but lead generation for startups is not the same as lead gen for other types of companies. Prepare engaging email communications to promote the webinar among your current distribution lists. Focus on social media.

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59

KoMarketing Associates

AUGUST 1, 2017

LinkedIn recently launched it’s second annual “ State of Sales 2017 ” report. LinkedIn for B2B Digital Marketing. Resources like LinkedIn’s State of Sales 2017 report further support why this social media network can be so impactful for B2B marketers. LinkedIn Platform-Specific Resources.

Resources 139

Resources Linkedin B2B Marketing B2B Thought Leadership 139

LeadSquared

DECEMBER 2, 2020

Without a lead generation strategy that is properly thought through, your company will struggle to make sales and expand at an acceptable pace. Traditional lead generation strategies that focused on one-way communication will not cut it in the connected world of today. B2C lead generation strategies. Personalize email marketing.

Paid Content 52

Paid Content Lead Generation Sales Qualified Leads Lead Scoring 52

B2B Memes

OCTOBER 8, 2010

Today, though, he works entirely for commercial concerns, creating, as he puts it elsewhere , “pure editorial that is, in and of itself, a lead-gen tool&#. This is one reason the ranks of LinkedIn have been swelling of late, and why you should sign up if you haven’t already. Be an entrepreneur. That’s your résumé now.&#

Social Media 100

Social Media Media Lead Ranking Blogger 100

Hinge Marketing

MARCH 28, 2014

B2B content marketing, as we define it, is producing and distributing content that is valuable and interesting to your target audience. We talked with high growth firms to find out which techniques they ranked as most effective in their online lead gen efforts, and search engine optimization topped the list (see figure below).

Budget Programs 48

Budget Programs Webinar Metrics Marketing Budget Content Marketing 48

markempa

MAY 26, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

Optinmonster

APRIL 22, 2024

Step 3: Choose Your Content Distribution Channels Your content marketing game is really starting to shape up now! To help your potential customers discover your content, you’ll now have to decide where and how you’ll distribute that content. Just pick the channels where you know your potential leads frequent.

Paid Content 93

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 93

markempa

AUGUST 1, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

markempa

NOVEMBER 17, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Share your comments.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

Launch Marketing

MAY 31, 2023

Adding results or statistics from a recent study or even a survey you distribute will add an extra sense of credibility to the thought leadership content. It’s easy for a marketing team to get caught up in production and external distribution mode and forget to establish a process for internal distribution.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 118

markempa

MARCH 27, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I’m looking forward to seeing how this all develops.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

markempa

APRIL 6, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ideas or tips of the day. Ideas or tips of the day.

Lead Generation 120

Lead Generation Generation Leads Lead 120

SmartBug Media

JANUARY 9, 2020

This includes the standard social media channels like Facebook, Twitter, and especially LinkedIn and LinkedIn groups , but depending on your persona may be able to be expanded to include networks such as Quora and even Reddit. Using various distribution tactics to make it easy for the right people to find your gated offer.

Lead Gen 85

Lead Gen Sales Qualified Leads B2B Marketing Leads 85

markempa

AUGUST 11, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120