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Video Marketing Best Practices

SmartBug Media

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.

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The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Dr. Thomas calls this “The Distribution Trap.”

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7 Top Video Editing Software Programs for Newbies to Pros

BenchmarkONE

Descript is a simple video editing program that’s great for beginners, but it may be a little too simple for some marketing teams. Webinars, demos, and explainer videos are among the most popular video types across channels, and you can create and edit each of them with Camtasia. . Want to create and release VR videos?

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How Manufacturers can Resurrect Product Content from the Dead Zone

Industrial Marketing Today

You can add text messages, full contact information, links to your social media profile, YouTube videos and invitations to webinars and events. Go mobile with technical content: Make application notes and technical articles into mobile marketing assets. Post them to your branded YouTube channel.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head.

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Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . 57% of B2B marketers say that SEO generates more leads than any other marketing strategy. Content marketing is a vital part of both B2B and B2C SEO. 3) Host Webinars and Podcasts. White papers.