Sales Engine

NOVEMBER 6, 2015

For example, companies create content on their blogs and websites, and then use social media to distribute that content—but all they’re really getting out of that is branding and awareness, which is what we did as marketers in the 90s. And make sure that content lives on pages that Google can find.

Top of Funnel 120

Top of Funnel Lead Ranking Marketing Qualified Leads Digital Marketing Funnels 120

Contently

SEPTEMBER 10, 2020

We leverage our weekly marketing and product marketing newsletters as the main vehicles to distribute the content. We can’t do trade shows, can’t do in person events. So yeah, video and then written content as well. You’ve got a massive, massive, massive logged-in environment too. Do you see that accelerating?

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

NuSpark Consulting

DECEMBER 31, 2011

Reassess and optimize media placements, direct marketing tactics, trade show leads; traditional/digital media mix; Continue to integrate social media into your mix. Testing the distribution of messaging via sound and vision can have an impact on message engagement and conversion. Evaluate current media mix for lead generation.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Webbiquity

NOVEMBER 12, 2013

68% of Google+ users are male, while 80% of Pinterest users are women. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Relevanza ). MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Optinmonster

AUGUST 27, 2023

Content marketers create, curate, share, and distribute quality content. A starting point is getting demographic data via Google Analytics , as well as analytics from social media and email. And they’re also the terms Google uses to identify what your content is about. How Long Should Your Content Be?

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Kapost

APRIL 29, 2016

Some of its more common forms are email blasts, cold calls, trade shows, and advertising. Whether you use a blog, videos, white papers, infographics, social media, or all of the above, content marketing works to create a comprehensive picture of your company and what you do. Outbound vs. Inbound.

Account Based Marketing 48

Account Based Marketing Marketing Strategy Marketing & Strategy Advertising Agencies 48

accelerate agency

AUGUST 4, 2021

This content—which could take any number of forms, including blogging, infographics, white papers, or case studies —gives prospective customers something interesting and insightful to engage with. You will, however, have to offer them something for their trouble—so think white papers, webinars, ebooks, case studies, and so on.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

Hinge Marketing

MARCH 26, 2020

Many traditional, “tried-and-true” marketing techniques (think sponsorships, face-to-face networking events, print advertising, trade shows) no longer generate sufficient results to sustain a growing practice. White Papers. Even firms that embrace online marketing often do it wrong, wasting precious time and money.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Hinge Marketing

MARCH 28, 2014

B2B content marketing, as we define it, is producing and distributing content that is valuable and interesting to your target audience. It’s hard work, requires consistent and coordinated effort, and has a lot of temperamental attributes that make some firms seek refuge at trade shows and networking events.

Budget Programs 48

Budget Programs Webinar Metrics Marketing Budget Content Marketing 48

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Heinz Marketing

MAY 11, 2020

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. The fact that if you were counting on trade shows and thinking, well, how do we get more people to our booth?

Top of Funnel 80

Top of Funnel Lead Ranking Marketing Qualified Leads Work Management 80

Webbiquity

JANUARY 2, 2013

Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. iMedia Connection ). Social CRM is still confusing. eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Albacross

SEPTEMBER 25, 2018

If you can’t, just Google whatever niche you’re in, and see what companies pop up. Do they have lead magnets (eBooks, white papers, case studies, etc) that you can download if you want to look at more materials? If you do trade shows, that’s outbound marketing as well. Distribute your content via social media.

Planning 76

Planning Marketing Budget Creation Budget Programs Paid Content 76

Albacross

SEPTEMBER 25, 2018

If you can’t, just Google whatever niche you’re in, and see what companies pop up. Do they have lead magnets (eBooks, white papers, case studies, etc) that you can download if you want to look at more materials? If you do trade shows, that’s outbound marketing as well. Distribute your content via social media.

Planning 68

Planning Marketing Budget Creation Budget Programs Paid Content 68

Webbiquity

DECEMBER 19, 2017

So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018. Content Focus Trends. Social Media Marketing Trends. and print direct mail.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Webbiquity

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Content Marketing and SEO.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Webbiquity

NOVEMBER 12, 2013

68% of Google+ users are male, while 80% of Pinterest users are women. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Relevanza ). MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100