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7 Things You Can Learn from Influencers at Marketing Nation Summit

Adobe Experience Cloud Blog

In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and to influencers (and the many smart people who follow and interact with them) to coach me toward success. He always shares not only an interesting presentation but an actionable one.

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B2B Video Marketing Done Right

KoMarketing Associates

Video brings an immediacy, digestability, context and personality that even the most clever of text-based business content struggles to achieve…at least in our instant gratification, device-ruled world. Marketo: What is Marketo? Interviews and Presentations. Google Small Business: Launching a Web-Based Business.

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SEO Competitive Analysis for B2B — Whiteboard Friday

Moz

Keeping that rule in mind, in our last Whiteboard Friday episode before 2021, guest presenter Joyce Collardé of Obility walks you through how to conduct a competitive SEO audit, helping you address your improvement areas and surpass your competition in the SERPs. ? Keyword distribution. It's really as simple as that.

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Content marketing for events: how to repurpose your event content

SpotMe Blog

In other words, they distribute their top content during events and they use their events to create top content. . Check out our event marketing plan to rule them all (plus a template to get you started). Presentations that were posted online 15 years ago are still popular today. Is my event content engaging?

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How to Scale Your Marketing Strategy Without Sacrificing Engagement

Adobe Experience Cloud Blog

First-touch attribution identifies which programs are delivering the most new names and last-touch attribution identifies the final call-to-action that helped push the conversion over the finish line, but most marketing activities that influence the overall buying decision are distributed across multiple points in time.

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Why Cisco Hired Over 200 Content Marketers

Contently

Despite working at technology giants like Marketo and LinkedIn, Miller has always found a way to let his big personality shine. Facebook Instant Articles, Medium, LinkedIn, Instagram, and Google Posts all offer tempting solutions for brands and publishers that want to scale their audience quickly. ” A focus on owned media.

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Why Cisco Is Hiring Over 200 Content Marketers

Contently

Despite working at technology giants like Marketo and LinkedIn, Miller has always found a way to let his big personality shine. Facebook Instant Articles, Medium, LinkedIn, Instagram, and Google Posts all offer tempting solutions for brands and publishers that want to scale their audience quickly. ” A focus on owned media.