Martech

JULY 20, 2021

“The problem we were facing was generating authentic content in order to humanize our brand and build trust/product reassurance. Said Collard, “We wanted to leverage user-generated content across our distribution channels and website.”. Weber generated over $1.5 Still from a user generated video – provided by Weber.

User-Generated Content 116

User-Generated Content Video Marketing Generation Marketing Management 116

SmartBug Media

SEPTEMBER 8, 2021

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. You’ll also want to consider your distribution plan when it comes to making your video inclusive. You need to tweak your video to how video is used on each channel.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Scoop.it

FEBRUARY 2, 2022

Just like you can use your blog or your YouTube channel to host your own, original content, Scoop.it From here, you can: Generate an embed code to copy and paste to any of your site’s pages or your blog. allows you to provide a great reading experience for your employees, customers, and anyone else you’re distributing your content to.

Distribution 52

Distribution Curation Content Newsletter 52

Hubspot

APRIL 4, 2019

On YouTube, you retain attention by attracting subscribers to your channel. In regard to benefiting your YouTube channel, subscribers are crucial because YouTube will send them notifications about your new videos and feature your videos on their homepage. 5 Strategies for Growing Your YouTube Subscribers.

Youtube 78

Youtube Marketing & Strategy Word of Mouth Click Rate 78

Webbiquity

MARCH 2, 2021

So how can you generate a higher return on the money spent creating event-related content? Unlike a presentation at an event, a really solid blog post or article can generate interest and results for years after it is produced. Both can help you reach new buyers, educate them about your solutions, and generate leads.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Scoop.it

NOVEMBER 28, 2019

Just like you can use your blog or your YouTube channel to host your own, original content, Scoop.it From here, you can: Generate an embed code to copy and paste to any of your site’s pages or your blog. allows you to provide a great reading experience for your employees, customers, and anyone else you’re distributing your content to.

Distribution 63

Distribution Curation Content Newsletter 63

Outgrow

SEPTEMBER 12, 2022

14 B2B Demand Generation Secrets You Must Try. Looking for some proven B2B demand generation strategies to boost your business? But before diving right into the crux, let’s understand some of the basics of demand generation. . The most important goal of demand generation is to create interest in a product or service.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. AFB Habitat distributed this content through IndiVideo, a video platform created by our agency BlueRush. The post How to Use Video Content to Generate Leads and Drive Sales appeared first on Contently.

Top of Funnel 149

Top of Funnel Video Marketing Generation Marketing Qualified Leads 149

The Marketing Blender

MARCH 15, 2021

Generating leads with B2B marketing strategies is not low effort. 77% of B2B companies use an email marketing newsletter as part of their content marketing strategy and 79% of B2B marketers find email to be the most successful channel for content distribution” [link]. They need to use creativity and resourcefulness.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing & Strategy 126

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Can you generate leads with content marketing? The best way to generate leads with content?

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Exo B2B

JANUARY 23, 2024

Respondents (B2B marketers) chose: LinkedIn (84%) 29% Facebook 22% YouTube 21% Instagram Twitter and TikTok get 8% and 3% respectively. And to distribute these types of content , the CMI study also looks at ALL distribution channels, not just social networks. Videos come second at 84%. We’re talking about efficiency here.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Huptech Web

OCTOBER 6, 2023

Table Of Contents Introduction What is User-Generated Content (UGC)? The Psychology behind the WHY User-Generated Content really matters. Importance of UGC in building trust and credibility How Does User-Generated Content Make a Great Impact on Ecommerce? What is User-Generated Content (UGC)? But wait, there’s more!

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing. Can they effectively promote and share content?

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Vidyard

NOVEMBER 16, 2015

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Posting a video on YouTube (even if it’s a pretty freakin’ awesome video) is unlikely to generate you millions of views or qualified leads. of these extremely tactical takeaways.

Forrester 50

Forrester Distribution Video Marketing Advertising Agencies 50

Kevin Indig

JANUARY 3, 2023

The success of large language models (LLM) and generative AI is indisputable. The last weeks of 2022 showed a flood of generative AI tools or existing tools that added AI features like Notion or Canva. However, generative AI can solve many use cases already today. The results are by no means guaranteed to be factually correct.

Lead Ranking 52

Lead Ranking Order Effectiveness Generation 52

Marketing Insider Group

OCTOBER 21, 2021

The second bug trend is AI-generated content. You may not know this but publications like the Washington Post and others have been using AI to generate templated content (think sports scores and highlights, or crime reports) for more than 2 years. We will begin to realize the opportunity of an AI-driven content marketing strategy.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). As for TikTok, lean on b-roll or transitions.

Conversion Rate 88

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 88

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

What techniques and approaches will help you generate a consistent stream of leads this year and beyond? In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time. Did you know that YouTube is the second largest search engine in the world?

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. Make sure to ask the right questions to find out how to design, for example, the most compelling YouTube Ads for your audience. Guest post by Nina Petrov. Offering customized pricing and promotions based on client history and buying behavior.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Vidyard

JULY 12, 2021

25 Facts & Stats on Using Video in Social Media Marketing New and older generations are embracing social media video at an exponential rate. User-generated content is now accessible for anyone to make and share on social media with a click of the “record” button. Social media is the most popular distribution channel for B2B video.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

ClearVoice

JULY 15, 2022

Despite being overtaken by Millennials as the largest generation, Baby Boomers still hold the most buying power. They also adopted the online shopping and content consumption habits of younger generations, making them prime targets for businesses in food, fashion, health, and even luxury niches. Promote videos on YouTube.

Planning 118

Planning Content Marketing & Strategy Youtube 118

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. Choosing the Right Channels Finding the right content distribution channels for ABM is crucial for maximizing reach and impact.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

NuSpark Consulting

MARCH 3, 2016

Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. Now you need to distribute and promote it. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Paid Search.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Marketing Insider Group

AUGUST 27, 2019

As an international keynote speaker , I’ve seen how Content marketing can be an effective way to generate pre-event hype, which will drive ticket sales, engage attendees, and even spark a little fear of missing out. Just look at the hype that was generated around the teasers for each season of Game of Thrones before it started.

Planning 101

Planning Content Marketing Generation Content 101

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. Publish and distribute content.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Contently

JUNE 13, 2018

If your post is generating strong engagement, don’t worry so much about the superficial stats. Dark social refers to the massive amount of links copied and pasted into emails and messenger apps, rather than shared on traditional distribution platforms via the share button. Yes, Gen Zers watch two hours of YouTube daily.

Social Media 158

Social Media Paid Search Agency Companies Media 158

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. In this competitive social media generation, authenticity and engagement are the two alphas of the game. 1.25% 1% YouTube 3.5% Do you know that over 55% of marketers use YouTube to market products ?

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

NuSpark Consulting

OCTOBER 27, 2013

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email. Implementation. Other Tips.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

QuanticMind

SEPTEMBER 29, 2023

Google Launches New AI Tool to Improve YouTube Ad Optimization [:03] YouTube's new AI feature evaluates best practices in creative, such as logo usage, video duration, voiceovers, and aspect ratios, and then recommends "ideas to try." The feature will fully launch as part of a new Google Ads experience in 2024.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Sprout Social

MARCH 16, 2022

Stand-out YouTube video metrics. YouTube has more than 2 billion active users and their newest video type— YouTube Shorts —generates more than 15 billion daily views. But beyond its popularity as a social platform, YouTube also has SEO and search applications. Channel: allows you to link to another YouTube channel.

Video Marketing 122

Video Marketing Youtube Click Rate Allocation 122

PureB2B

DECEMBER 15, 2015

Lead generation is at the heart and soul of every business, and today, there are multiple ways of generating prospective customers—either through traditional or online methods. Here are 15 effective lead generation ideas for your marketing campaign to get positive results and stay ahead of the curve. Create a YouTube Channel.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

PureB2B

DECEMBER 15, 2015

Lead generation is at the heart and soul of every business, and today, there are multiple ways of generating prospective customers—either through traditional or online methods. Here are 15 effective lead generation ideas for your marketing campaign to get positive results and stay ahead of the curve. Create a YouTube Channel.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

Vidyard

MAY 19, 2022

In addition, the report found that 80% of all videos created were user-generated versus 60% in 2020. Lessard said the growth in user-generated video is not surprising given the circumstances under which most businesses were operating in 2021. Among companies with fewer than 200 employees, 81% of videos published were user-generated.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

LeadSquared

DECEMBER 2, 2020

After this, the next step to kick-start sales is lead generation. B2C lead generation is all about finding new prospects interested in your product, engaging them, and then turning them into a potential buyer. B2C lead generation challenges. B2C lead generation strategies. There could be multiple reasons behind this.

Paid Content 52

Paid Content Lead Generation Sales Qualified Leads Lead Scoring 52

Martech

AUGUST 3, 2021

“We have a presence on YouTube and a large CTV presence on more than 15 channels,” JP Evangelista told us. All its revenue comes from the ads that run against the videos and it has individual deals with the artists (via their record companies) who allow Vevo to distribute their content.

Video Marketing 119

Video Marketing Cross-Selling Youtube Lead Ranking 119

Vidyard

NOVEMBER 21, 2013

So you’ve managed to get 60,000 YouTube views on that video you posted last week… I know, pretty exciting hey? YouTube Matters This post isn’t a bash on YouTube – far from it. YouTube is a critical part of your video marketing strategy as it’s the second largest search engine next to Google.

Youtube 50

Youtube Marketing Budget Video Marketing Marketing & Strategy 50

Vidyard

OCTOBER 27, 2019

Video Distribution Channels 6. How much are you going to spend on creating and distributing videos? How do videos fit into your other marketing campaigns, account-based marketing strategy, and/or demand generation tactics? What channels will you embed, share, and otherwise distribute your videos on? Contents 1.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76