Brandwatch Marketing

JULY 4, 2022

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube.

Analytics 95

Analytics Tools Best Practices Tagging 95

Vidyard

OCTOBER 31, 2016

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Exo B2B

FEBRUARY 26, 2019

Or this post from Michael Brenner on Marketing Insider Group’s blog, covering the trend in content personnalisation to reach the right audience, also quoting a Forrester study. By using paid content distribution ? This dominance does however present some challenges to companies, especially in B2B.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Vidyard

OCTOBER 31, 2016

The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Marketing Insider Group

AUGUST 5, 2015

Forrest Gump tells us “Stupid is as stupid does.” When brands simplify content creation and distribution they build for long-term use. Be ready to jump on real-time triggers to distribute the message. Social media morphs content and distribution to the readers. This misplacement hinders organic distribution.

Planning 100

Planning Marketing Plans Content Marketing Tips 100

Brandpoint

JUNE 18, 2020

In addition, using this gated content in a cost-per-lead campaign can help you distribute and target your content to specific demographics. Twitter should be used for breaking information, LinkedIn for business updates, Facebook for consumer updates, and YouTube for video updates. Informative videos. Comprehensive FAQ pages.

Work Management 118

Work Management Marketing Management Service Planning 118

Brandwatch Marketing

FEBRUARY 15, 2019

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube.

Analytics 85

Analytics Tools Best Practices Tagging 85

Martech

OCTOBER 19, 2022

It requires creating and distributing physical versions of materials. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. What looks great on YouTube on a tablet may be a mess to someone using TikTok on their phone. All of this drives the price up.

Advertising Agencies 115

Advertising Agencies Paid Content Cost Per Thousand Advertisements 115

Webbiquity

DECEMBER 11, 2013

Failing Distribution Strategies Smother Great Content by MediaPost. Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Mailmunch

APRIL 26, 2021

Content marketing is a broad term for creating and distributing all types of marketing and branding content, such as blogs, videos, webinars, podcasts, ebooks, lead magnets, and so on. In the words of Shar VanBoskirk , VP and Principal Analyst at Forrester, “Be Human. Read on to find out how. Include educational content in your emails.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

Vidyard

NOVEMBER 11, 2013

Gen Y’ers aren’t buying cable or satellite subscriptions, they rely on YouTube and the Internet. A well placed video campaign will find your customers as YouTube takes them down the rabbit hole from the comfort of their couch. What are Your Predictions? Where do you think video marketing is going?

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Brandpoint

JUNE 12, 2019

Distributing your content through the lens of the PESO model is the way to do it — by planning your campaigns this way, you’ll know what you should do first, and how each tactic can work with the rest. Before you begin any distribution process for your newly created video, it needs to have a home on your own channels first.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

MLT Creative

JANUARY 31, 2012

Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. Start a YouTube Channel to Enrich Content YouTube can be a great tool that educates buyers while subtly marketing through video. That, however, appears to be changing.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

The Effective Marketer

MAY 27, 2015

If you don’t subscribe to Gartner, Forrester or other analyst organization then getting the reports is more difficult but not impossible as vendors mentioned in the report will showcase the document on their websites and allow people to download for free. Youtube can be a good source of information to catch product demos and reviews.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

Outgrow

FEBRUARY 22, 2022

Content Distribution Strategy – Everything You Need to Know! Since the information explosion, there’s been a need to shift the focus from content creation to content distribution. What Is Content Distribution? Simply put, content distribution is the process of disseminating content. So let’s dive right in.

Distribution 59

Distribution Webinar Metrics Outgrow Marketing & Strategy 59

Online Marketing Institute

DECEMBER 1, 2010

YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers. 10 Web Tools Every B2B Social Media Marketer Should Use Content may be king but distribution and optimization are. The blog can even extend beyond the conference and be used as a year-round source of information.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

ClearVoice

NOVEMBER 11, 2022

694,000 hours of content are streamed on YouTube every minute. The definition of your audience — including demographics and psychographics — will allow you to better determine the types of content your organization should create and how to distribute it. Organic vs. paid distribution. billion Google searches occur daily.

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Integrated B2B

OCTOBER 25, 2013

Youtube released this great video a while back announcing its users now upload 60 hours of footage per minute and watch more than 4bn videos each day. In this post, we examine the importance of Youtube for video content marketing projects and some of the things to keep in mind when using it. The increasing importance of Youtube.

Youtube 40

Youtube Video Marketing Content Marketing Content 40

Vidyard

NOVEMBER 1, 2016

In 2005, Chad Hurley, Steve Chen and Jawed Karim opened the doors to YouTube inviting content creators around the world to share their videos with a global audience. In this new world, businesses need to consider a new strategy ‘beyond YouTube’ for hosting, publishing, optimizing and tracking the performance of their online video content.

Marketing Automation Services 50

Marketing Automation Services Youtube Video Marketing Business 50

Marketing Insider Group

FEBRUARY 9, 2021

Picking the best channels for distributing your content (website, email, social media, etc.). Content production, distribution, promotion, and management. Check out research papers by Forrester and Gartner. Share your content on social media, YouTube, and SlideShare. Brainstorming new ideas. Establishing your budget.

Content Marketing 363

Content Marketing Planning Paid Search Agency Lead Ranking 363

Single Grain

MARCH 9, 2021

Content creation and distribution are done to educate prospects and to influence their minds so that they start using the promoted products or services. PR, content distribution, influencer marketing, and media tie-ups are done to acquire relevant and quality links. Step 6: Publish your webinar on YouTube. TrustRadius.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

ClearVoice

APRIL 10, 2023

Forrester ) Millennials aren’t the interns anymore. When it comes to content distribution, B2B businesses should be working overtime. Most B2B marketers (67%) use paid content distribution channels ( CMI ). CoSchedule ) 73% of B2B marketers use YouTube to distribute content.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Hubspot

NOVEMBER 16, 2012

In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." Technology has lowered the barriers to creating high-quality videos, making creation and distribution more affordable for companies of all sizes. Customer Evangelist / Customer Experience Professionals. Documentarian / Videographer.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Contently

JANUARY 10, 2018

Just a few years ago, Vice would’ve wanted my article distributed on Facebook and Twitter. According to Forrester data analyst Anjali Lai , 34 percent of American kids between the ages of 12 and 17 think Facebook is for “old people.” Look no further than YouTube, which tops this list. Ninety-six percent of all U.S.

Studies 159

Studies Youtube Forrester Case Studies 159

Brandpoint

MARCH 26, 2021

I’m sure, through this process, you were diligent about distributing the content through your company’s website, email marketing efforts, latest monthly newsletter, the 5-10 branded social channels you prioritize and through all the other channels that come through sharing the pieces with your sales team.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Hubspot

AUGUST 20, 2019

YouTube Statistics. YouTube is the preferred form of social media marketing worldwide. YouTube is the preferred form of social media marketing worldwide. Most of YouTube’s user base is male. 96% of all teens in the United States use YouTube. Forrester ). and 12 p.m. Sprout Social ). Journalism.org ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Vidyard

MARCH 23, 2021

YouTube Statistics 3.7 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Social media, websites, and YouTube are the most popular places to distribute video content. Social Media Video Statistics 3.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65

SpotMe Blog

JUNE 29, 2023

By sponsoring healthcare events, pharma companies can raise awareness of their drugs through presentations, distribute samples and marketing materials, and network with professionals. Regulations limit how products can be discussed, demonstrated, or distributed at events. Find out more.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Content Standard

NOVEMBER 30, 2023

This overabundance has led to 65% of marketers telling Forrester they have a significant content waste problem. Distribution strategies to emulate — or depart from Once you’ve determined what atomization content makes sense for your desired actions, start thinking about how you’ll get it in front of your multiple personas.

Marketing AI 52

Marketing AI Marketing & Strategy Multi-Channel Landing Pages 52

Vidyard

MARCH 16, 2017

Distributing Your Videos. Company websites and social media are the two most popular distribution channels for business video – Vidyard ( Tweet This ). The top 3 types of video on YouTube are Product Reviews, How-Tos and Video Blogs – Mediakix ( Tweet This ).

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Hinge Marketing

MARCH 12, 2020

In fact, Forrester predicts that over 13% of all B2B revenue will be direct through websites by 2021. YouTube is ranked second only to Google in its reach, and visitors flock to the platform for easy-to-consume “how-to” information. Video and animations can help you tell a richer story. And B2B firms are catching on. A Closing Thought.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

EveryoneSocial

OCTOBER 26, 2021

Dark social is a simple term used by marketers to describe the web traffic that comes from popular modern distribution channels when it’s difficult to accurately track. Content Platforms (Youtube, Apple Podcasts, etc.) Why does it matter? And how can you measure it? Definition of Dark Social. Social Networks and Dark Social.

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

GreenRope

DECEMBER 14, 2016

There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. The more targeted content you put out there and the more effective you are at distributing it, should ultimately result in an influx of visitors to your website.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. The more targeted content you put out there and the more effective you are at distributing it, should ultimately result in an influx of visitors to your website.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. The more targeted content you put out there and the more effective you are at distributing it, should ultimately result in an influx of visitors to your website.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. The more targeted content you put out there and the more effective you are at distributing it, should ultimately result in an influx of visitors to your website.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40