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Video Marketing Success Starts with Distribution, says Forrester

Vidyard

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Different people are on different platforms for different reasons and Forrester argues that your content must align with this. of these extremely tactical takeaways.

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How Marketers Create and Distribute Great Content For ABM

Engagio

Two philosophies have emerged to tackle this question: Content Operations: A model that aligns the people, processes, and tools that plan, produce, distribute, and analyze content. Where will it be distributed? The post How Marketers Create and Distribute Great Content For ABM appeared first on Engagio. So, what is?

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Forrester Acquisition ‘The Sirius Way’

Valasys

A definitive agreement was reached between Forrester Research and SiriusDecisions Inc. SiriusDecisions will be acquired by Forrester for $245 million to aid in creating a robust platform that guides companies and Chief Marketing Officers (CMO) to drive business growth in this customer oriented era. According to George F.

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Top B2B conferences for 2022

Biznology

May 2-4, Austin and “digital experience,” Forrester B2B Summit North America. This is the Sirius Decisions conference of yore, now incorporated into the Forrester brand. Forrester also operates related conferences on CX, data, tech and innovation. It serves sales, marketing and product people. See if you qualify here.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. How to distribute your videos across your channels. That’s staggering, but what does that mean for us as organizations? So the question is: Will you choose to be an educator in your industry?

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Kapost and Forrester Live Q&A: Are Content Marketing Platforms the Answer? [Webinar]

Kapost

Planning, creating, distributing, and analyzing all this content is a big challenge that is only getting bigger. The post Kapost and Forrester Live Q&A: Are Content Marketing Platforms the Answer? Content is critical for B2B marketing success. That’s nothing new. That’s also nothing.

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Optimizing your content for search and distributing it through your own social and email channels is just the starting place. Content Distribution Options. And they’re right.