Vidyard

FEBRUARY 13, 2014

By pushing video engagement data directly into existing contact records in Eloqua, Marketo, Pardot, and Salesforce.com (just to name a few) you’re able to implement more sophisticated lead scoring and improved lead qualification all based on the video content your leads consume.

Class 51

Class Sales Management Video Marketing Salesforce.com 51

Customer Experience Matrix

MARCH 18, 2009

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. I believe this is unique to MarketingView, at least as a standard feature. This draws on the revenue capture features just discussed.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

Digital Distribution. Lauren Vaccarello, salesforce.com. Director of Online Marketing at salesforce.com. Session: How Salesforce.com Uses Online Marketing to Grow Our Business (FULL). Disclosure: The sessions featuring Copyblogger and Warner Brothers also include Marketo speakers.). Why famous?

Salesforce.com 48

Salesforce.com Planning Word of Mouth Advertising Agencies 48

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Users Want Core Marketing Automation Features Both Software Advice and Pepper Global asked what features marketing automation buyers want.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 12, 2009

The company’s marketing is tightly targeted at very small businesses (under 25 employees) but its marketing features are competitive with demand generation products aimed at much larger firms. The fifith core function, integration with Salesforce.com , is not provided because Infusionsoft has its own sales automation capabilities.

Pricing 120

Pricing Price Impressions Marketing Management 120

Only B2B

JANUARY 24, 2018

One of the great features of this content syndication tool is that it straight away promises content recommendation on some of the highest trafficked websites around the globe. Which in return gives the scope to distribute your content to a vast audience of users. They are serving a global audience of over 557 million per month.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Heinz Marketing

MAY 2, 2022

Elay: Well, I appreciate it and when I got tapped on the shoulder from Mark Benioff to lead sales enablement at salesforce.com, it wasn’t a thing. Matt : When you have a more virtual distributed sales team, how has sales enablement requirements changed as part of that? It sort of accelerated a trend that was already happening.

CMS Development 88

CMS Development Marketing Automation Services Lead Ranking Ideal Customer Profiles 88

Vidyard

SEPTEMBER 22, 2014

“Funny and fast videos to entice, product experts to educate, and then software demos to help buyers vet features will be the mantra of the Web moving forward. ” Intralinks Intralinks is a leading global technology provider of beyond the firewall collaboration solutions. .”

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

“Funny and fast videos to entice, product experts to educate, and then software demos to help buyers vet features will be the mantra of the Web moving forward. ” Intralinks Intralinks is a leading global technology provider of beyond the firewall collaboration solutions. .”

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Funny and fast videos to entice, product experts to educate, and then software demos to help buyers vet features will be the mantra of the Web moving forward.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Biznology

JULY 28, 2015

Then, I take those keywords and laboriously hand-add these same keywords into InkyBee, making sure I distribute them across lots of lists (otherwise, the app breaks since it only had a limit of 1,000 blogs per list, a ceiling they never mention on the site but do if you email).

Research 80

Research Process Long Tail Marketing Blogger 80

Customer Experience Matrix

DECEMBER 26, 2014

The most impressive feature is an outsourced content creation service, which lets marketers build an online creative brief for a particular item and then send it to a network of writers who agree to produce it for a fixed price in a few days. Salespeople can also send through Gmail , Salesforce.com , or Microsoft Dynamics CRM.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JANUARY 24, 2015

The features within these functions are unusually sophisticated for a micro-business system: email includes dynamic content and a/b tests; Web pages also support a/b testing; Web forms allow progressive profiling; email and Web responses can automatically trigger a follow-up action. The system integrates via Zapier with ecommerce products.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

JULY 1, 2016

Most of these tools will eventually add ABM features if they don’t have them already. But data and analytics don’t create revenue by themselves, so vendors naturally stress their orchestration features. This is an intriguing mix of features. But it does mean this feature is likely to be less powerful than users might expect.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

Convince & Convert

JUNE 8, 2012

This episode features Scott Stratten of UnMarketing. So, my question Jim, is if all of these companies are being bought and rolled up into enterprise software platforms, Oracle , Salesforce.com , etc. This is Episode 19 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Listen Now.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Hubspot

MARCH 8, 2012

Marketing analytics are also usually people-centric, featuring the prospect, lead, or customer as the unit of focus, whereas web analytics usually regard the page view as the unit of focus in its reports.". Couldn't have said it better myself, boss! The data web analytics provides just don't cut it for marketers.

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

ClickZ

JUNE 20, 2019

83% of B2B marketers distribute email newsletters with 40% stating these are critical to the success of their marketing strategy. It’s important to note here that some tools, like HubSpot and Pardot, give you a more complex offering with features like the ability to automate your email marketing. What about email newsletters?

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Webbiquity

APRIL 27, 2017

Sample review: “Zendesk is all about bringing harmony to your help desk and is designed to streamline your customer support system with neat features like ticket views, triggers, and automations.” Owned by Salesforce.com. 35: The 15 Best Content Distribution and Amplification Tools. #36: ” — AppStorm. 4) Desk.com.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Convince & Convert

MAY 18, 2012

This episode features special insights from hosts Jay Baer and Eric Boggs, Eric’s Social Media Stat of the week ( this week : social media users will tell an average of 53 people about their bad customer service experiences), and some tough questions for both hosts.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Allocadia

APRIL 2, 2019

He took on the task of finding a solution that could help, with two key criteria in mind: it had to be cloud, and it had to connect to Salesforce.com, Marketo, and Netsuite if it was going to really make a difference. After some conversations with peers he discovered Allocadia, checked all the boxes, and brought it to Rutigliano.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Lead Liaison

JULY 5, 2016

With this new feature, Lead Liaison broadens its appeal to business-to-consumer (B2C) companies and educational institutions looking to use advanced marketing automation. All of Lead Liaison’s functionality works with Person Accounts, including lead qualification, lead distribution, automation, tracking, content creation, and more.

Enterprise Management 48

Enterprise Management Marketing Automation Services Work Management Marketing Management 48

Customer Experience Matrix

JANUARY 18, 2015

Caveats: although it doesn’t show up in this analysis, I do still see some interesting investment in marketing automation niches such as app marketing, distributed marketing, and agency systems. Indeed, the big marketing clouds from Oracle, Salesforce.com, IBM, Adobe, and others all include extensive Delivery layer functions.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120

Lead Liaison

MARCH 7, 2018

It could be Administrate, it could be Salesforce.com, could be Microsoft dynamics. Now, one important point is kind of a philosophy here at Lead Liaison is, we really don’t see marketing automation as a software or a feature. Distributing leads. They’re over here on the right. Whatever it might be.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Webbiquity

MAY 2, 2017

The marketing performance management tools below go beyond standard web analytics apps, incorporating features like multi-channel tracking, revenue and ROI forecasting, and marketing campaign analytics. A B2B marketing operations platform that supports planning, executing, distributing, and analyzing full-funnel content. 4) Percolate.

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

Webbiquity

MAY 9, 2017

Yesware includes functionality for predictive analytics based on your sales team’s activities; post-send tracking (open and reply rates, clicks, attachment opens); sales prospecting based on emails, calls, lead nurturing, and social selling; and integration of all call and email activity with Salesforce.com. 3) Close.io.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Work Management Marketing Management 214

Online Marketing Institute

JULY 31, 2009

The online medium gives plenty of new opportunity - video, rich interative demos, comparator tools, etc. -- to SHOW the differences, features and benefits rather than talk about them in general terms -- like "Web analytics." They actually have their sales and marketing orgs aligned and working together.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Embed posts from all the major social networks in a single view, and automatically notify users when their content has been featured. 8) Curalate. ” — ViralBlog.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Webbiquity

MARCH 27, 2017

Another useful feature is that Hootsuite allows you to store draft messages that you can post when you receive a frequently asked question for example open hours or directions to your business.” Now part of Salesforce.com Marketing Cloud. 35: The 15 Best Content Distribution and Amplification Tools. #36: ” — iag.Me.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

Adobe Experience Cloud Blog

SEPTEMBER 19, 2012

Our highly anticipated Thursday session features Marketo’s CMO, Sanjay Dholakia and Michele Edelman, VP of Consumer Marketing at Warner Brothers Digital Distribution. Plus, last night was our Masterpieces Marketing and Sales Party of the Year at the SF MOMA. What a fantastic night of delicious food and networking.

Word of Mouth 48

Word of Mouth Peer-to-peer Social Media Promotion 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

The following are the top items from featured sources based on social signals. There is now a Product and Services tab that lets you feature everything about your company and what you sell. Salesforce.com (26). Really great content around B2B Marketing again this month. Published by Hubspot, May 2010. Customer (302).

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40