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Women’s History Month: 12 Influential Women in Content Marketing You Need to Know

ClearVoice

Just do a little research, target the names that pop up frequently, and present them through clever write-ups. Rather, her emphasis and expertise focus on content creation, distribution, and usage to build online businesses. Kay Hsu , head of Creative and Design, Partnerships Marketing at Facebook.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. What used to be clear roles (i.e.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

LinkedIn has become a powerful distribution channel for content marketing — and a source of thought leadership on this subject too. In fact, both Google and Facebook have been better positioned as marketing technology power players than LinkedIn — but Microsoft’s acqusition of the company changes that. Actually, yes.

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7 Questions to Ask Before Creating a Video Campaign

Adobe Experience Cloud Blog

In fact, researchers found that adult consumers watch instructional videos the most , followed by product/service videos, then humorous videos. Generally speaking, a video campaign consists of a series of related videos distributed over a predetermined timeframe. How will you distribute your videos?

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5 Reasons Why Your Inbound Marketing Isn’t Working

Adobe Experience Cloud Blog

Or perhaps you’re only posting content to your site and prospects early in the research phases mainly turn to YouTube for information. It’s unlikely that the C-suite are going to spend time on blogs and social looking for solution recommendations and doing a ton of research. You may never cross paths.

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The Organic Inbound Marketing Playbook for B2B

OutboundView

Account-Level Research. This research starts at the account level, where you need to identify insights about the companies that buy from you and start building a list of target accounts. This is just a starting point, not where your research should end. Buyer Research. Package content for maximum distribution.

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How to Build a Multichannel Digital Marketing Strategy

Marketing Insider Group

Take social media use as an example – according to a study by Pew Research, platforms like Snapchat and Instagram are preferred by younger consumer groups, whereas Facebook and YouTube are used more widely by older generations. Do they read blogs or would they rather watch YouTube tutorials?