KEO Marketing

NOVEMBER 18, 2015

Once upon a time, public relations was about getting coverage. As a result, PR teams must engage with those audiences by listening to them, responding, and participating in ongoing, completely public conversations. And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. The reason?

Public Relations 48

Public Relations Social Media Media PR 48

Contently

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Zoominfo

MARCH 9, 2021

Messaging, distribution, reach and optimization. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

MAY 23, 2019

But, to truly be data-driven, a company must back all decisions with accurate and actionable data—including public relations decisions. Enter, Data-Driven Public Relations. On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

Brandpoint

MARCH 28, 2023

One respondent from an internal PR team at a regional organization stated: “It is difficult to calculate the return on investment in the public relations industry, and the relevant analysis tools and data quantification systems are not perfect.” Here are some pre-distribution tips to set you up for getting the metrics you want.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Brandpoint

OCTOBER 23, 2020

For example, the placement of your media incorporates the timing and frequency of distribution, the targeted audience and more along those lines. Enhanced amplification and distribution, also known as premium MAT releases. Okay, enough talking — now let’s see some examples. This includes: MAT releases.

Media 143

Media Advertising Agencies B2B Thought Leadership Distribution 143

Brandpoint

APRIL 3, 2024

Incorporating CSR marketing There are multiple ways you can leverage CSR and social activism trends in your PR campaigns, but we recommend showcasing your company’s commitment to social responsibility through CSR reporting, sharing corporate responsibility examples, and incorporating CSR marketing into your brand messaging.

PR 48

PR Trends Public Relations Ethics 48

Sprout Social

MARCH 9, 2023

We also included examples from brands to inspire your strategy. In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. It can be difficult to correlate corporate communication efforts to business impact.

Public Relations 113

Public Relations PR Thought Leadership Advertising Agencies 113

Brandpoint

NOVEMBER 8, 2021

Are you stuck deciding whether to take advantage of a press release or a MAT release to distribute your branded content? Press releases are cheap and easy to distribute, so they seem to get more attention than MAT releases. Which distribution is right for you?

Press 117

Press Distribution Click Rate Advertising Agencies 117

nDash

NOVEMBER 11, 2021

Before asking for a sale, brands must develop relationships with their target audience – that’s where public relations play an integral role. PR is an acronym for “public relations.” For example, many believe those who work in advertising and public relations are doing the same thing.

PR 52

PR Paid Content Public Relations Advertising Agencies 52

Zoominfo

OCTOBER 5, 2021

Messaging, distribution, reach, and optimization. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Brandpoint

JUNE 9, 2021

I started in the newspaper world and moved into public relations agency life before hearing this phrase. It’s more important than ever to humanize your brand and find ways to genuinely relate to your audience. Today securing media placements is even more difficult and folks in media relations have their work cut out for them.

Media 122

Media PR Paid Search Agency Distribution 122

Zoominfo

NOVEMBER 20, 2023

Each new example proves tantalizing hints of how much of a productivity game-changer generative AI can be. With the ability to swiftly analyze keyword trends and scan examples, generative AI can create content that is not only well-structured, but optimized for search engines.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Brandpoint

DECEMBER 18, 2019

So, it comes as no surprise that he took all his experience and knowledge and recently published a book for new and seasoned public relations professionals. I sat down to talk with him about his book, his career and public relations in general. The MAT Release’s place in public relations.

PR 97

PR Public Relations Work Management Media 97

Contently

FEBRUARY 21, 2023

Google, Siri, and Alexa are all examples of NLP in action. In practice, this may mean using a different email subject line for recipients based on their current funnel stage or geographic location, as one example.) First, determine your (and your team’s) top priorities and challenges, from content ideation through distribution.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Biznology

JUNE 2, 2021

ZOOM, as one example of a cobotic tool, has boomed and grown from 30 million to more than 300 million users since the pandemic began. For example, frequent theater-going has been significantly replaced by streaming-enabled binge-watching. Many home entertainment viewing habits have changed.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Zoominfo

NOVEMBER 1, 2022

But along with that practical insight, you also get great stories — concrete examples of how your work makes a difference in people’s lives, from the first time they check the email over their morning coffee to the moment they close their laptops at the end of the day. I’m working hard, sure, but I’m working so much smarter.”

Zoominfo 130

Zoominfo Marketing Analytics Tools Press Intent Data 130

Crimson Marketing

OCTOBER 29, 2014

The traditional marketing relationship between public relations professionals and traditional media was very straightforward—one had information in need of an audience, the other had an audience receptive to information. With a deluge of messages and media in the landscape today, however, the process is more complex.

CMO 100

CMO PR Advertising Channels Public Relations 100

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. I hear it all the time: there’s so much noise out there. How could we ever break through? Quality news, information, and stories will always attract an audience.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Hubspot

AUGUST 23, 2019

In this guide, we’ll review the different types of blogs there are and examples of each. Cloud Elements is an example of a company that has seen an increase in organic traffic due to their blog. Grand Rapids Chair is an example of a company that blogs to improve their inbound growth. What do successful blogs have in common?

Examples 77

Examples Paid Search Agency Work Management Marketing Management 77

Brandpoint

MARCH 26, 2020

However, for people in public relations trying to garner coverage for their clients, the current media landscape can feel like an impossibility. An example of Patagonia’s political advocacy from a brand’s perspective. Worst case, they’ll boycott your products and convince their friends to do so as well. #2:

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

Launch Marketing

OCTOBER 27, 2021

Different audiences have different tastes—for example, look at the difference between Zoom’s home page and Oracle’s home page. Both are B2B-focused businesses, but because they serve different audience types, everything from their color scheme to the distribution of information is different. Design for your audience .

Design 118

Design Paid Search Agency Effectiveness Tips 118

ClearVoice

APRIL 15, 2021

Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. Often, earned media is credited to public relations experts who ensure their clients are top of mind for industry influencers. .

Paid Content 119

Paid Content Media PR Paid Search Agency 119

KoMarketing Associates

APRIL 7, 2021

Just to give you another example of why the customer experience is so critical, look to audience engagement rates. Earned media is basically public relations, though it can be much more. So a really good demand generation marketer should have the number of a good public relations contact on their phone.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Sprout Social

MAY 24, 2022

Whether you’re targeting a search ad around brand keywords or running a print ad in a popular trade publication, paid media gives brands more control over how they reach new audiences. Paid media examples. Owned media is the content that you create and distribute on channels you control. Owned media examples. Paid search.

Paid Content 98

Paid Content Paid Search Agency Media Paid Social Agency 98

Launch Marketing

OCTOBER 27, 2021

Different audiences have different tastes—for example, look at the difference between Zoom’s home page and Oracle’s home page. Both are B2B-focused businesses, but because they serve different audience types, everything from their color scheme to the distribution of information is different. Design for your audience.

Design 103

Design Paid Search Agency Effectiveness Companies 103

Brandpoint

MARCH 23, 2020

Connect with your distribution partner to start brainstorming ways to set a more helpful and appropriate tone. Distributing an article that’s tone-deaf won’t help your consumers in this stressful time, and it could be damaging to your brand. Here are six things you can do to help during the COVID-19 crisis.

Paid Content 138

Paid Content PR Advertising Agencies Paid Search Agency 138

Content Marketing Institute

JANUARY 25, 2019

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 3 New Content Distribution Tech Trends to Embrace Now [Tools]. The sheer amount of content getting shared online is one of the biggest distribution hurdles marketers face. Video is a good example of this.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

Inbox Insight

MAY 24, 2022

It combines various different channels to communicate and distribute your brand’s message, aiming to deliver consistent messaging across all channels. Channels – the routes used to distribute and communicate a brands’ messaging to reach an audience. PR – Public Relations.

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. For example, your SEO team may aim to increase domain authority through backlinks. For example, an advertiser may think that a 1:3 ROAS ratio is fantastic.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Marketing Insider Group

JUNE 22, 2021

But if they don’t have a content distribution plan in place, a lot of their time, effort, and resources will end up going to waste. Content distribution is a vital strategy for getting your content in front of the right people. Every type of content requires unique distribution tactics. What is Content Distribution?

Distribution 317

Distribution Cost Per Click Marketing Budget Marketing Budget Creation 317

EveryoneSocial

DECEMBER 19, 2022

Plus, you need an effective way to distribute insights and messaging to where people regularly consume information. For example, here at EveryoneSocial, we have a few subject matter experts that are on the frontline of sales demos and implementation kick-offs of our product, but are not in the C-Suite. Distribute thought leadership.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Webinar Metrics Ad Building 52

ClickDimensions

DECEMBER 29, 2020

When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place. Let’s imagine that your company just launched a new product, for example.

Press 69

Press Relevance Marketing Budget Blast Campaigns 69

Schubert B2B

MAY 4, 2018

While this might be true, especially in B2C marketing, chances are that your B2B customers are still going to trade publications for specialized industry-wide news. In a comprehensive B2B public relations program, it’s still critical to place your news in trade publications that speak directly to your target customer demographic.

Press 67

Press B2B Blast Campaigns Public Relations 67

Brandpoint

MAY 26, 2021

Annette Albrecht and Sonya Nelson are no strangers to helping PR professionals in the travel and tourism industry distribute their brand’s messages, and they’re superfans of travel, as well. For example, a guide from Italy provided a tour of the Vatican. Two of our media team members will be attending the event.

Conference 138

Conference PR Advertising Agencies Distribution 138

SmartBug Media

SEPTEMBER 25, 2019

Public relations: Typically, PR isn’t thought to go with inbound marketing , but it is actually an effective channel for distributing your brand’s image and message, especially inbound content. Personalization and segmentation: A one-size-fits-all approach only dilutes your brand.

Inbound Marketing 89

Inbound Marketing Budget Programs SEM Tools 89