Convince & Convert

JANUARY 7, 2016

So in fact, even though we’re all measured on lead generation as a key metric, we spend way, way more time and effort distributing free content.” ‑@jeffreylcohen. “It’s Resources: Eloqua. Jeff’s Twitter. It’s way more than just a best practice. It’s what you have to do. Jeff’s Social Media Blog.

Top of Funnel 74

Top of Funnel Eloqua Content Landing Pages 74

The Effective Marketer

JULY 30, 2012

Marketing Automation : the typical step-up from email marketing, marketing automation software (such as Marketo , Eloqua , Act-On , Pardot , and others ) allows you to automate the sending of your emails and, more importantly, of nurturing your leads. Content Marketing : content marketing is not new , but it is all the hype now.

Education 100

Education Marketing Automation Services Work Management Planning 100

LEADership

DECEMBER 20, 2013

This infographic was released by Eloqua , which highlights survey results among 548 B2B marketers on their social media usage for branding, customer engagement and heightening sales. The reason behind this high number is that most B2B companies do not implement plans for generating demand into social media, reports Eloqua.

Social Media 40

Social Media Social Marketing B2B Marketing Eloqua 40

Customer Experience Matrix

APRIL 28, 2009

The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. One measure of this is the distribution of vendors reported by the respondents, which clearly doesn't reflect the installed base of the industry. Thanks to the many people who 'retweeted' the request).

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Capstone Insights

JANUARY 17, 2018

Request-and-approval process: Document the process by which activities, such as email distributions, are requested and approved. basic reporting, sending out small email distributions to a limited set of contacts). I then went into marketing automation consulting and was the first consultant certified in both Eloqua and Marketo.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

SnapApp

JANUARY 15, 2015

Participants filled out a lead form embedded within the SnapApp (and integrated with Atmel’s Eloqua marketing automation system) to submit their video entry and enter the contest, generating potential leads for the Atmel sales team. Atmel distributed the Simply AVR contest across their email database, website, blog, and social media channels.

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Facebook, Twitter, Blogs have diff context. csinkus Great point if you are using social as a distribution channel only you are missing the biggest opp- engagement. Content Strategy is about having the content your audience wants. Social is about engaging where they are.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Facebook, Twitter, Blogs have diff context. csinkus Great point if you are using social as a distribution channel only you are missing the biggest opp- engagement. Content Strategy is about having the content your audience wants. Social is about engaging where they are.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

KEO Marketing

NOVEMBER 18, 2015

A good example is Vertafore, a B2B technology company focused on the insurance vertical, whose Twitter feed reveals consistent responses to (and conversations with) people who tweet about the company. The result of these two-way conversations is a more human, more responsive PR that is built upon ground-level interaction.

Public Relations 48

Public Relations Social Media Media PR 48

Webbiquity

JANUARY 12, 2011

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. Pitching on Twitter? Go ahead, works for anything.

PR 100

PR Tools Tips Blogger 100

Ambal's Amusings

DECEMBER 14, 2011

Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Blog FusionSpark Twitter Fusionspark NewMedia2012. Manticore Technology, Marketo, Eloqua, to name a few).

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Convince & Convert

OCTOBER 2, 2013

For content distribution , look at Disqus , Outbrain , PRNewswire or Taboola. For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. You can find Joe on Twitter @JoePulizzi. For curation , look at PublishThis or Curata. For content management , look at something like Compendium.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Vidyard

SEPTEMBER 22, 2014

.” Vidyard is the only Video Marketing Platform provider that enables marketers to uniquely identify each video viewer, track their viewing history across multiple distribution channels, and use that data to qualify, nurture and convert.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

.” Vidyard is the only Video Marketing Platform provider that enables marketers to uniquely identify each video viewer, track their viewing history across multiple distribution channels, and use that data to qualify, nurture and convert.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Vidyard is the only Video Marketing Platform provider that enables marketers to uniquely identify each video viewer, track their viewing history across multiple distribution channels, and use that data to qualify, nurture and convert.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

OCTOBER 27, 2019

However, there’s no point in distributing video in locations your target prospects would never visit. Watch and Learn Want to learn about video distribution via video? Video distribution is much easier if you get organized first. Online Video Distribution: The Most Important Channels 1.1 Social Video Distribution 2.1

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

However, there’s no point in distributing video in locations your target prospects would never visit. Online Video Distribution: The Most Important Channels 1.1 Online Video Distribution: The Most Important Channels 1.1 Social Video Distribution 2.1 Video distribution is much easier if you get organized first.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Convince & Convert

MAY 18, 2012

If your company sucks, Twitter’s not your problem. So, one day you created a Twitter account and you had zero followers, and today you have a Twitter account and you have a kajillion followers. One, I was fairly early in Twitter, not super duper early like Brogan , but pretty early and being early helps.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Heinz Marketing

FEBRUARY 18, 2019

Follow Alex on Twitter @shootman. I got to know him very well back in the Eloqua days. If you think about Eloqua, B2B marketers who are starting to realize that the way marketing was going to be executed was completely going to be impacted by the digitization of consumer marketing. ” Learn more at DoneRightBook.com.

Eloqua 67

Eloqua Verticals Work Management Enterprise Management 67

Convince & Convert

DECEMBER 7, 2011

Instead, she spends considerable time on sites like Linkedin, Twitter, and Empire Avenue , building bridges and making contacts. He has a free email newsletter and a series of free tools like ROI calculators that he uses to build his distribution list (subscribers number well into the six figures). Bob is our example for Quid Pro Quo.

Top of Funnel 135

Top of Funnel Eloqua Content Marketing B2B Thought Leadership 135

LeanData

DECEMBER 28, 2015

Content Marketing: The process of creating and distributing relevant information to target accounts with the goal of generating interest in your product or solution. Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. I know that this prospect uses Eloqua.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

DealSignal

MARCH 29, 2018

Analytics , at Point Guard, looking for the fastest and most efficient way to convert, and distributing the ball to the most productive and consistent scorers. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Follow Rob on Twitter @robweedn.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

LeanData

DECEMBER 28, 2015

Content Marketing: The process of creating and distributing relevant information to target accounts with the goal of generating interest in your product or solution. Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

Marketing Insider Group

SEPTEMBER 22, 2011

until I show them the Eloqua Content Grid and talk about the amazing progress made by their VP of Content Strategy Joe Chernov. As proof of the power of inbound marketing, Eloqua reports that the infograph resulted in nearly a thousand tweets, hundreds of inbound links and 49 sales opportunities. View more documents from Eloqua.

Eloqua 100

Eloqua Marketing & Strategy Blogger Ad Frequency 100

LeanData

DECEMBER 28, 2015

Content Marketing: The process of creating and distributing relevant information to target accounts with the goal of generating interest in your product or solution. Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

Content Marketing: The process of creating and distributing relevant information to target accounts with the goal of generating interest in your product or solution. Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

Marketing Insider Group

JUNE 9, 2011

And then defines the distribution of content to all the channels where today’s buyers are interacting. I would be honored if you follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. The main goal is to drive deeper customer engagement, and to do so earlier in the buying process.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Content 100

LeadSloth

JANUARY 12, 2010

Steve Woods , CTO, Eloqua. Erik Bower, Co-founder, Marketbright (No Twitter). Twitter splinter: People who “get” twitter will continue to laugh at those who don’t and those who don’t will continue to not care, and to not twitter. Steve Woods, CTO, Eloqua ( @stevewoods ). Marketing has none.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

SnapApp

APRIL 25, 2014

Bizo, a B2B data management and targeting technology company , has teamed up with Eloqua to put together an interactive infographic allowing users to navigate through a B2B buyers' journey. They are promoting the infograhic via newsletter, Facebook , Twitter , the Bizo corporate blog , as well as Eloqua's blog.

Buyer's Journey 48

Buyer's Journey Eloqua Microsite B2B 48

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

AUGUST 21, 2012

Take its post on understanding distribution and conversion. Eloqua's Amazing Infographics. Eloqua , a marketing automation company, is a big believer in inbound marketing and the value of content for B2B. So with a click, you can comment, follow the company on Twitter, or check out their content on other social channels.

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28

Hinge Marketing

JULY 21, 2022

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Twitter: Explore. What does work is an integrated marketing communications strategy centered on distributing key messages and meeting users where they are, combining owned, earned, paid, and shared media.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

SnapApp

DECEMBER 14, 2016

Maximise your presence on Twitter and LinkedIn to harvest relationships. Marketers can be smart about the content they create and distribute to break through the noise for the accounts that matter most. We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Referral Rock

OCTOBER 30, 2019

Other popular digital marketing tools in this category: Autopilot, Marketo, Pardot, Eloqua. How it helps: develop a content marketing plan, hire talent, create content and distribute it. Their software makes it easy to share content and automatically schedule posts to Facebook, Instagram, Twitter, and LinkedIn.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69