Sprout Social

JANUARY 31, 2024

Promote your YouTube content across multiple channels Content distribution is all the rage right now. Beyond the potential for engagement, Shorts serve as a way to organize your channel. If you’re in a creative rut or realize that your current video formats aren’t working, try something new.

Youtube 97

Youtube Work Management Social Networks Eye-Tracking 97

Content Standard

APRIL 26, 2019

So how can you know the best social media distribution channels for your content when the platforms are in constant flux? For starters, stop thinking about distribution and start thinking about communication. This doesn’t help brands, though, and Facebook organic reach has pretty much stalled for pages.

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Benefits and capabilities of marketing work management tools.

Planning 130

Planning Work Management Resource Management Digital Asset Management 130

Trade Press Services Newsletter

JANUARY 4, 2023

If you don’t document and track the performance of your efforts, you’ll never know if you are on the right path. Mistake #2: Forgetting the Importance of Distribution You’ve spent so much time and energy creating relevant content for your target audiences. Assess engagement and then fine-tune your distribution plan.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Sprout Social

MARCH 23, 2020

However, shifting to remote work isn’t always an easy transition. Individuals’ personality types and working styles must be taken into account, and maintaining a healthy balance and separation between a work mindset and personal time is key. There are plenty of benefits to remote working and managing a remote team.

Broadcasting 137

Broadcasting Distribution Paid Search Agency Training 137

Contently

MARCH 16, 2023

Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution. Let’s look at how you can create better workflows in your organization. Document your workflow. Choose the right writer for the job.

Efficiency 136

Efficiency Design SME Budget Programs 136

Trade Press Services Newsletter

NOVEMBER 2, 2022

In fact, 71 percent of B2B content marketers say content marketing has become even more important to their organization over the last year. We’ve reviewed the report for you and here are three key takeaways in addition to our suggestions on how to successfully apply them to your organization. Not a fan of public speaking?

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

EveryoneSocial

SEPTEMBER 15, 2020

In the last few years, remote teams at your organization has become more common. There are many businesses that are fully distributed around the world and others that allow people to work from home occasionally during the week. . Remote Work Tools for Distributed Teams. Remote work Google Trends.

Work Management 88

Work Management Product Tools Marketing Management 88

markempa

OCTOBER 2, 2017

Content marketing is a key component of any customer experience strategy and while the overwhelming majority of B2B organizations are producing content, the study shows that successful execution may still be elusive. So what are organizations committed to when it comes to content marketing? Questioning Commitment.

Content Marketing 294

Content Marketing Content Marketing & Strategy Paid Search Agency 294

Sprout Social

NOVEMBER 1, 2021

Chances are that your employees are already on social media and talking about their work. Employee advocacy is the promotion of a brand or company that an individual works at. Positively share about their experiences and work life, offering an “inside look”. Think of it as another way to organically grow your brand.

Work Management 122

Work Management B2B Thought Leadership Thought Leadership Marketing Management 122

ClearVoice

AUGUST 3, 2021

Now more than ever, journalists need to rely on a sense of community of professional groups and organizations made up of fellow journalists for personal and professional support. What are Professional Journalistic Groups and Organizations. The Benefits of Getting Involved in Professional Journalism Groups and Organizations.

Organization 104

Organization Press Ethics Thought Leadership 104

Martech

SEPTEMBER 1, 2023

As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly. I envision a day when I can use a natural language interface to tell an AI-driven assistant where I want to go and when and then let it do the hard work of getting it done.

Marketing AI 127

Marketing AI Ethics Planning Touchpoints 127

Contently

MAY 2, 2023

Content marketers face numerous challenges when it comes to scaling production, highlighting unique POVs, and distributing content on the right channel, at the right time, for the right audience. They may actually be creating more work for themselves by delegating. The problem?

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

Martech

FEBRUARY 29, 2024

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. First, client teams must focus on documenting a holistic view of each client’s technology environment and architecture.

Enterprise Management 104

Enterprise Management Consulting Work Management Marketing Management 104

Act-On

OCTOBER 11, 2023

And the hallmark of a good marketing department is simply that it works. The most common approach to B2B marketing department structure and roles Today’s B2B marketing departments are usually structured into three major buckets: Growth Marketing Product Marketing Brand Marketing Some organizations have a fourth bucket: Content Marketing.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Zoominfo

MAY 5, 2020

In response, companies have adopted technologies that remove in-person interactions and encourage a more distributed workforce. Document Signing. It’s now hard to imagine a world where the simple distribution, review, signing, and archiving of documents is adopted and then abandoned in favor of a return to paper.

Tools 179

Tools Work Management Marketing Management Paper 179

Salesforce Marketing Cloud

JANUARY 23, 2024

Consider the value your most experienced, high-performing agents and field service technicians bring to your organization. They’re also your go-to for information when your knowledge management system isn’t organized in an effective way. Which topics are simply not documented at all? How much of it is duplicative?

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. Below is an actionable blueprint to lay the foundation for using AI within your organization so that you can start benefiting from its value appropriately and scalably. First, what is AIOps? Build executive alignment.

Marketing AI 114

Marketing AI Digital Asset Management Enterprise Management Work Management 114

Content Standard

OCTOBER 22, 2018

This article is Part One of a series on the needs of a content-centric marketing organization. And so it’s an altogether unwelcome surprise that, according to the Content Marketing Institute’s 2018 research, a mere 37 percent of B2B and 38 percent of B2C marketers have a documented content strategy. The good news?

Top of Funnel 74

Top of Funnel Organization Planning Enterprise Management 74

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. How to Write a Requirements Document 3.1

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Zoominfo

MAY 31, 2018

Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation. Further, organizations must maintain documentation that lists: The personal information it collects and processes. The location of that information.

Lead Generation 217

Lead Generation Terms and Conditions Generation Leads 217

KoMarketing Associates

NOVEMBER 7, 2019

Just 42% of all marketers consider their organization’s content marketing to be “sophisticated.” These are hard earned achievements, especially in large organizations.”. 31% of B2B marketers rate their organization’s content marketing maturity as “adolescent.”

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

Webbiquity

MARCH 2, 2021

Companies do event marketing because it works. How can you make events and content work together, strategically, to make a more lasting and valuable impact? Pre-Event Content Types and Distribution Channels. At-Event Content Types and Distribution Channels. Eventbrite is pretty solid—there are even counties in the U.S.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Kapost

NOVEMBER 23, 2016

In the craze to create content that converts, B2B organizations often neglect the most important part: delivering key information using a clear, organized, and repeatable distribution strategy. Crafting a full funnel content distribution strategy that can push all the right buttons for both internal and external audiences.

Top of Funnel 48

Top of Funnel Distribution Ad Building Marketing & Strategy 48

ClearVoice

FEBRUARY 2, 2024

The more you understand their different functions, the better you can align them to work together to drive success. If that doesn’t convince you, 80 percent of successful marketers have a documented strategy. It’s the behind-the-scenes engine that powers everything from content creation to management and distribution.

Marketing Budget 52

Marketing Budget Allocation Resource Management Marketing Budget Creation 52

Zoominfo

JULY 1, 2020

Basically, it’s identifying the ways in which data can help different teams work together to achieve common goals. Making data easily distributable allows stakeholders to work with it together more effectively. Think of the way Google Docs makes sharing documents easier — data collaboration is the same idea.

Zoominfo 246

Zoominfo Marketing Analytics Tools Intent Data Top of Funnel 246

KoMarketing Associates

OCTOBER 4, 2016

For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. The secret ingredient is an effective distribution channel. Distribution channels must be prioritized and developed to realize business value.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Convert

FEBRUARY 7, 2023

For more advanced data scientists and programmers, the Convert API Documentation may offer a more technical learning experience.) Since Convert already offers a large and organized dataset, it enables you to build machine learning algorithms from it. Convert API: How Does it Work? What Is an API?

API 52

API Work Management Aggregators CMS Development 52

Webbiquity

NOVEMBER 12, 2018

Numerous studies have shown that having a documented content marketing strategy is vital. But what about documenting your content marketing technology strategy? Before your organization spends hundreds or even thousands of dollars on new marketing, sales, and customer service tools in the coming year, visit Amazon and spend $4.99

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

Vision Edge Marketing

OCTOBER 13, 2020

You might recall we’ve previously distinguished upstream and downstream Marketing based on the work by Dr. Ram Charan who refers to upstream as “the strategic process of identifying and fulfilling customer needs.” Document what the website changes are intended to achieve in quantifiable terms. Distribute your weight.

Marketing Websites 130

Marketing Websites Work Management Marketing Management Tactics 130

Biznology

JULY 19, 2021

Here are some typical personas that mission-driven organizations — both for-profit companies and nonprofit organizations alike — have and how they react to organizations with and without confidence. CONFIDENT ORGANIZATION. NOT-CONFIDENT ORGANIZATION. He loves his job. Volunteers.

Personalization 104

Personalization CPA Cost per Acquisition Work Management 104

Zoominfo

MAY 5, 2020

In response, companies have adopted technologies that remove in-person interactions and encourage a more distributed workforce. Document Signing The in-person signature is a critical part of billing and contracts for many businesses. Payroll software, however, is nowhere near as simple to adopt as document signing.

Tools 130

Tools Paper Distribution Sample 130

Marketing Insider Group

SEPTEMBER 28, 2021

So, which goals are the right ones for your organization? As you can see, the focus is on new customer acquisition, and there’s been little change in importance among organizations. The Gartner survey focuses on big picture goals across the marketing organization. Distributing content through multiple channels.

Planning 277

Planning Lead Scoring Lead Ranking Gartner 277

Marketing Insider Group

AUGUST 25, 2020

When groups of people first begin to work together on a joint initiative, a series of magical and mysterious things happen as they start figuring out how to “row in the same direction.”. Whatever the project and team, there will almost always be friction when people come together to work towards a common goal for the first time.

Ad Building 231

Ad Building Planning Paid Search Agency Rules 231

ClickZ

APRIL 19, 2021

The pandemic abruptly halted sales of the corporate office furniture while forcing Humanscale’s staff to work remotely on short notice. Leena Utsch, Humanscale’s CMO, worked with her team to create a brand-new work from home (WFH) campaign within two weeks. How DAM solved the digital document problem.

Digital Asset Management 93

Digital Asset Management Work Management Marketing Management Paid Search Agency 93

Launch Marketing

APRIL 19, 2023

For your organization to boost customer marketing activities, consider these B2B content personalization tactics. These marketing efforts should keep customers top of mind at an individual buyer persona level while considering the broader needs of the organizations that these personas represent.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Heinz Marketing

NOVEMBER 8, 2023

By Carly Bauer , Marketing Coordinator at Heinz Marketing At Heinz Marketing, we regularly talk about sales and marketing alignment– A strategic and collaborative approach in which a company’s sales and marketing teams work closely together to achieve common goals, increase efficiency, and improve overall business performanc e.

Work Management 99

Work Management Buyer Personas Paid Search Agency Marketing Automation Services 99