The Effective Marketer

OCTOBER 8, 2012

When you create a piece of content, why stop at the first distribution channel? If good content marketing equates to telling a good story, then content continuity is getting that story to become memorable. Let me explain.

Content 100

Content Trade Show Advertising Mediums Distribution 100

The Effective Marketer

APRIL 16, 2012

Makes you think not only about how to structure your content creation strategy but also how to plan for your content distribution. What good is creating great content if the reader is not willing to share? . The Videos. Here are the videos mentioned in the article: “Brand Pulsing” example: Coca-Cola Happiness Factory.

Viral Marketing 100

Viral Marketing Ads Eye-Tracking Video Marketing 100

The Effective Marketer

APRIL 3, 2012

As you can see, there are many vehicles to distribute content. Bonus points if you can provide dynamic content based on their actual purchase, shipping status, or whatever transactional message you are sending. The Forgotten Content Channels.

Planning 100

Planning Advertising Channels Paid Search Agency Content Marketing 100

The Effective Marketer

JANUARY 31, 2012

Twitter to distribute industry news and analysis highly relevant to its customer base. Facebook as a place for customers to upload photos of themselves using the product. LinkedIn for business updates relevant to employees and stakeholders. A B2B firm might use …. Facebook to provide in-depth information on its products and solicit feedback.

Social Media 100

Social Media Media Merchandising Twitter 100

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JULY 30, 2012

A good understanding of the difference between whitepapers and ebooks , along with other forms of content publishing and distribution will give you valuable points during the interview process. Content Marketing : content marketing is not new , but it is all the hype now.

Education 100

Education Marketing Automation Services Work Management Planning 100

The Effective Marketer

MAY 27, 2015

You may have to do a deep dive into technical features or focus on messaging and positioning, or sales channels, or distribution. The analysis is also based on your particular situation (defined in step 1), meaning the type of battle card you are creating.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100