Digital B2B Marketing

JULY 14, 2011

In addition, the registration requirement limits distribution, sharing and discussion , making it nearly impossible to build broad recognition for the results they have delivered. Innovative ideas and perspectives, broadly discussed and distributed, are key to thought leadership. Your turn.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

Digital B2B Marketing

NOVEMBER 29, 2012

Sharing with family and friends Promoting your business Mining data for information about political sentiment Collaborating on a business project Handling customer service requests Making current public transit schedules available Distributing public notifications Providing scheduled personal or group notifications Today, I’m connected to social (..)

Work Management 100

Work Management Marketing Management Social Networks Social Media 100

Digital B2B Marketing

MARCH 12, 2013

Will you embrace the real goal of your content or will you continue to give your content a key communication goal and limit its distribution? Whatever you do, don’t claim you are counting on your content to deliver your key message and then hide it behind a registration form. Image Credit: Stuart Miles / FreeDigitalPhotos.net.

Content 100

Content Comparison Trust Marketing Distribution 100

Digital B2B Marketing

JULY 10, 2012

Definitions: Content syndication refers to distributing content through publishers and requiring registration in order to capture contacts. Lead generation continues to be a top objective for B2B marketers and content syndication is primary offering from publishers.

Lead Generation 100

Lead Generation Telemarketing Generation Eloqua 100

Digital B2B Marketing

NOVEMBER 17, 2011

Today, your content positions your company and delivers your message, and requiring registration reduces the distribution of your content by 90% to 99%. Make sure your business is ready to connect with today’s social buyer. Remove registration forms and increase the reach of your content by 10x to 100x.

Planning 100

Planning Curation Marketing & Strategy Inbound Marketing 100

Digital B2B Marketing

NOVEMBER 17, 2011

Today, your content positions your company and delivers your message, and requiring registration reduces the distribution of your content by 90% to 99%. Make sure your business is ready to connect with today’s social buyer. Remove registration forms and increase the reach of your content by 10x to 100x.

Planning 100

Planning Curation Marketing & Strategy Inbound Marketing 100

Digital B2B Marketing

NOVEMBER 6, 2012

This Is Not Just About B2B Advertising Yes, advertising is one way marketers can broadly distribute a message, but the focus on lead generation is impacting marketers approach to social media, content marketing and events as well.

B2B Marketing 100

B2B Marketing Bundling B2B Marketing Proposals 100

Digital B2B Marketing

JUNE 28, 2012

Activities ranging from inbound marketing to lead scoring and distribution are critical for marketers to master here. Marketing needs to identify potential prospects that are likely receptive to speaking with sales and beginning to develop a relationship.

Enterprise Management 100

Enterprise Management Paid Search Agency Work Management Marketing Proposals 100

Digital B2B Marketing

MAY 24, 2011

A solution that was valuable to the recipient, not a marketing message that was valuable to the company to distribute. The program didn’t rely on traditional marketing language, it skipped directly to presenting a relevant solution.

Marketing Proposals 100

Marketing Proposals Demand Generation Opinions Distribution 100

Digital B2B Marketing

APRIL 29, 2014

My own research last fall showed marketing content on Forbes was getting significantly less distribution that editorial content as well. They are bouncing because the content is that bad before they even get to scrolling. An Ugly Outcome for Native Publishing.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Advertorials 100

Digital B2B Marketing

NOVEMBER 3, 2011

Dan and Dino can use their privileged position as Triberr founders to help distribute their story through Triberr. Get the Story Out Triberr has a captive audience of bloggers, particularly bloggers that cover social media, and they potentially have a great story that addresses a key complaint about Triberr to date.

Twitter 100

Twitter Work Management CAN-SPAM Paid Search Agency 100

Digital B2B Marketing

MAY 17, 2012

Do not limit nurturing to just content distributed by email. You need to provide the information they need, answer the questions they have and proactively address concerns that may be raised. Nurture can encompass all targeted marketing or sales communication and may deliver the individual awareness needed.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 100

Digital B2B Marketing

APRIL 9, 2012

You can read the transcript below, or if Storify is loading slowly, you can view it on the Storify site here.

B2B Marketing 100

B2B Marketing Video Marketing B2B Paid Search Agency 100

Digital B2B Marketing

JUNE 30, 2011

In one camp, you have Twitter streams driven by twitterfeed, rolling out headline after headline with no attempt to add value beyond distribution. We already have two social media camps. On the other are Twitter streams full of conversations in the public stream and sharing of others content. How do we label the difference?

Social Media 100

Social Media Organization Terms and Conditions Media 100

Digital B2B Marketing

JULY 28, 2011

Is there a way to control social media distribution in order to test within paired markets? What will it take for major corporations to assess the impact of social media on top line and bottom line business results? Is there an alternative to marketing mix models ? Share your thoughts in the comments below or with me on Twitter.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

SEPTEMBER 19, 2013

It shouldn’t be a surprise, as marketers increasingly turn to content, publishers need to offer solutions to promote and distribute that content. But do native advertising programs that let marketers publish directly on a media property distribute content effectively? Forbes BrandVoice: Disappointing Distribution?

Advertisements 100

Advertisements Advertising Research Distribution 100

Digital B2B Marketing

JANUARY 22, 2014

But advertising as a way to distribute content, not advertising messages, in order to increase purchase consideration? In B2C marketing, buyers distribute their own content, essentially using ads to drive distribution of more ads. But distributing credible persuasive content that changes people’s perspectives?

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

OCTOBER 25, 2012

Today, there is an emerging third option that allows marketers to distribute quality content at scale: native advertising. Here are three marketers working with Forbes that are getting significant distribution for their content. Gyro’s article Welcome to the Era of Design has been viewed more than 100,000 times.

Advertisements 100

Advertisements Advertising Content Marketing Advertorials 100

Digital B2B Marketing

DECEMBER 10, 2013

Content audience developement Bach content distribution content marketing institute Joe Pullizi' What are the top reasons you see content marketing programs fail or what are your solutions to these problems? Add your perspective in the comments below or share it with me on Twitter ( @wittlake )!

Budget Programs 100

Budget Programs Content Marketing Paid Search Agency Wikipedia 100

Digital B2B Marketing

JANUARY 8, 2013

Circles were born out of a real need to better filter what you see and better control what you distribute. I mean Eric Wittlake, as a person, does not exist on Google+. Google has users running in Circles. Google tried to kill both birds with one stone and it just doesn’t work. Until they solve the second, circles are not a benefit.

Google 100

Google Social Networks Network Marketing Stats 100

Digital B2B Marketing

MAY 5, 2011

And since your content delivers a significant portion of your message, requiring registration restricts the distribution of your message and value proposition. With registration rates ranging from 1% to 10%, most of your audience stops when confronted with a registration form. Sales Followup is Alienating Your Audience.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Digital B2B Marketing

JUNE 21, 2011

Does it make Facebook, with lower reported share counts, a more attractive location to focus on sharing and distributing your content, or other vertical networks? Does this information make you reconsider the importance of LinkedIn sharing? Share your perspective in the comments below or with me on Twitter. About Eric Wittlake.

Linkedin 100

Linkedin Content Ideal Customer Profiles Aggregators 100

Digital B2B Marketing

FEBRUARY 16, 2012

For content to create significant demand, it must be broadly distributed. Case 2: Content Marketing for Demand Generation Demand generation focuses on creating demand for your category or your specific products or services. Content educates your audience, shapes their perspective and positions your offerings.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Lead Generation Demand 100

Digital B2B Marketing

JUNE 7, 2012

A technology approach to automating elements of marketing communication, lead scoring and lead distribution. An approach and technology solution to managing communications with customers and prospects. MAP : Marketing Automation Platform. SFA : Sales Force Automation. Salesforce.com. PURL : Personalized URL.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Digital B2B Marketing

MARCH 4, 2014

The bid-based, extremely targetable content promotion is perfect for increasing distribution of articles to specific B2B target audiences. As more marketers get on board, competition for space in the stream will increase and just like we have seen recently with Facebook, visibility of your content will decrease. Create Lots of Audiences.

Linkedin 100

Linkedin Content Marketing Advertising Agencies Content 100

Digital B2B Marketing

MARCH 11, 2011

When you do, here are just a few of the benefits you can expect to see: Your content will start to work for you, supporting your message rather than draining your marketing piggybank to get modest distribution. Your content will be sharable. No one wants to share content that’s stuck in jail.

Peer-to-peer 100

Peer-to-peer Content Digg Demand Generation 100

Digital B2B Marketing

MARCH 31, 2011

Rather than publishing great content and developing an audience that wants to hear from you, you blast your message to the limited audience you have and rely on media to distribute your message. But B2B marketers are responding slowly. The limited audience you have developed, and often mistreated, is gold. Don’t believe me?

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

MARCH 24, 2011

Content is distributed freely, newsletters require only an email address. Marketers have some marketing to do, they need to change our behavior, starting by changing our perception. For marketers that embrace putting the audience first, the solution is easy. Ask for the absolute minimum information you need.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

FEBRUARY 27, 2013

Engage your PR team to assist in placing articles and distributing your research. Release one of the research pieces you created along with a supporting blog post, slideshares, videos and other content you created to support it. Launch Your Promotional Activity.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

JANUARY 17, 2012

Analyst firms ( irony: whose papers you may listen and distribute ), media companies (who you purchase advertising from) and individual influencers are all competing to be your audience’s primary information source. Your content may have been good when it was created, but now it’s merely average.

Mobile Advertising 100

Mobile Advertising Content Work Management Mobile Marketing 100