Customer Experience Matrix

AUGUST 13, 2013

These products address several interrelated challenges: distributing leads to partners without losing track of performance; distributing partner-customized versions of company-created content; and helping partners run their own marketing campaigns.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Customer Experience Matrix

APRIL 13, 2018

The author sees a new, distributed trust model built on transparent, peer-based reputation (think Uber and Airbnb )* that lets people confidently interact with strangers. The chapter headings suggest she ends up proposing blockchain as the ultimate solution.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

Customer Experience Matrix

JANUARY 27, 2021

The pure vision is a distributed, non-hierarchical architecture, modeled roughly on the Internet itself, where any system can connect with any other system. The more practical vision is a platform-centric world where any system can plug into a central platform that provides basic services.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Customer Experience Matrix

MARCH 24, 2015

I haven’t had a chance to assess how well this works in practice, although my default assumption is that a shared central data store will work better than access to distributed data. Certainly where external data is concerned, marketers will increasingly have no choice but to rely on distributed data access.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Planning 120

Customer Experience Matrix

SEPTEMBER 6, 2018

Master Data Management can be loosely defined as maintaining and distributing consistent information about core business entities such as people, products, and locations. Many people are starting to ask whether they’re really the same thing or could at least be used for some of the same purposes.

Work Management 197

Work Management Marketing Management Ideal Customer Profiles Vendors 197

Customer Experience Matrix

AUGUST 21, 2018

For example, despite the clear and increasing dangers from poorly controlled AI, it’s being distributed more broadly by Ebay , Salesforce , Google , and Oracle. But all is not perfect. BadTech firms still plunge ahead with dangerous projects. Other institutions merrily pursue their own questionable ideas.

Privacy Policies 149

Privacy Policies Privacy Salesforce.com Amazon 149

Customer Experience Matrix

JULY 15, 2013

Its core offerings include a huge database of media contacts; media monitoring and social listening; and press release distribution. It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

DECEMBER 16, 2018

Another reason is that CDPs also included third stream of vendors: tag managers whose original focus was on building connectors to ingest and distribute data. But the nature of software products is to expand their functions. A cynic might argue the reason is that companies have developers on staff and need to keep them busy.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Customer Experience Matrix

AUGUST 25, 2016

Differentiators include: channels supported (display advertising, social advertising, CRM, marketing automation, email, direct mail, telemarketing, text, mobile apps, content syndication, etc.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

Customer Experience Matrix

AUGUST 25, 2016

ABM specialists provide account-based result metrics such as percentage of target accounts reached, amount of time target accounts are spending with company messages, and distribution of messages by department within target accounts.

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors Differentiation 120

Customer Experience Matrix

JANUARY 19, 2016

The reformatting engine then prepares the content to be distributed across multiple channels, again without manual labor. The classification categories (a.k.a. taxonomy) are themselves created automatically. This automation removes one of the largest bottlenecks in deploying high volumes of content.

Automation 120

Automation Classified Ads Paid Search Agency Multi-Channel 120

Customer Experience Matrix

OCTOBER 14, 2019

A total end to distribution of third party personal data would still leave Internet marketers able to target based on context, content, and in-session behaviors. Advertising was a big and important business before the Internet existed and would remain one if the Internet went dark tomorrow.

Privacy 149

Privacy Advertising Agencies Advertisements Advertising 149

Customer Experience Matrix

JUNE 12, 2014

In general, the winners have focused on two of the major strategy groups: reducing sales barriers and expanding distribution. Shading indicates the relative frequency of each strategy. This made considerable sense in the early stages of a new market, when building awareness and market share was critical.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Automation 120

Customer Experience Matrix

APRIL 30, 2015

We received fewer responses (only 87) but the distribution was similar. Source: Raab Associates, 2014 For what it’s worth, the survey also asked a second, more pointed question about whether marketing automation benefits were worth the investment. In fact, the dissatisfied group was a higher percentage: 25.8%

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Salesforce.com 120

Customer Experience Matrix

JULY 7, 2015

In short, the future will remain unevenly distributed, as William Gibson observed. Data about public behaviors, such as travel and store visits, is less sensitive than data about private matters such as health care. See this recent Altimeter Group report for more information on consumer attitudes to privacy.)

Paid Search Agency 120

Paid Search Agency Planning Ideal Customer Profiles Ad Exchange 120

Customer Experience Matrix

NOVEMBER 16, 2014

Rego reports that initial results show Hushly can confidently guarantee a 200% increase in distribution of gated content and 20% increase in identified leads. Happily, both obstacles can be overcome through good marketing. So it looks like enough potential users are receptive to make things interesting.

Marketing Automation Services 120

Marketing Automation Services Market2Lead Salesforce.com Privacy 120

Customer Experience Matrix

FEBRUARY 24, 2016

The final success of firms depended on the quality of their products, distribution, and, yes, marketing, not in whether they used electric motors. But being a smart, fast follower was good enough; being a pioneer or master user of the new technology didn't ultimately matter because your surviving competitors ended up with similar tools.

Design 120

Design Planning Marketing Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 30, 2007

I received a thoughtful e-mail the other day suggesting that my discussion of marketing performance measurement had been limited to advertising effectiveness, thereby ignoring the other important marketing functions of pricing, distribution and product development. For once, I’m not guilty as charged.

Paid Search Agency 120

Paid Search Agency Ads Cross-Selling Distribution 120

Customer Experience Matrix

AUGUST 6, 2013

Still, the vendor comparison in our VEST report shows that RightWave’s core functionality – for lead generation, campaign management, scoring and distribution, and reporting – is on par with mid-tier leaders Pardot and Marketo. It’s a little hard to review software that isn’t used by its buyers.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

JANUARY 31, 2013

The system also has a forecasting feature that runs the same models but also lets users change assumptions about factors other than marketing spend, such as weather, competitive behavior, and distribution channels. Results can be displayed on reports, which in turn can be assembled into custom dashboards.

Marketing Mix 120

Marketing Mix Work Management Marketing Management Allocation 120

Customer Experience Matrix

DECEMBER 27, 2010

I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. The result will be one of those industry landscape charts that analysts seem pretty much obliged to produce.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Customer Experience Matrix

FEBRUARY 5, 2012

The decline in “scoring and distribution” for the enterprise category is a bit of a fluke: one vendor was replaced by another with weaker scoring and distribution features. Enterprise systems are already so powerful that new features don’t matter much.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 17, 2011

The report itself should be ready for distribution within a few days, and of course I'll announce it here first. Unfortunately, that seems to overtax the software, so I’ll have to leave that out of the final product. I might put it out as a separate product or upgrade to the base report. Please take a look and let me know what you think.

Marketing Automation Services 120

Marketing Automation Services Sample Comparison Vendors 120

Customer Experience Matrix

AUGUST 28, 2008

Score and distribute leads: assess leads and distribute them to sales when appropriate. . - Lead nurturing: execute repeated contacts with leads over time. Key functions include multi-step campaigns, offer selection, email and newsletters, landing pages, and response tracking.

Demand Generation 120

Demand Generation Demand Marketing Management Generation 120

Customer Experience Matrix

DECEMBER 29, 2010

The other colors are distributed in intriguing positions that will be very interesting indeed once names are attached. Instead, I've color-coded the points (each representing one vendor) using the same categories as before: green for small business vendors, black for mixed vendors, violet for specialists, and blue for big company vendors.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Paid Search Agency 120

Customer Experience Matrix

JUNE 2, 2018

Blockchain is a “distributed public ledger”, which means it provides a provides a public stream of transactions that are stored in multiple places and can only be updated by verified agents. GlobalData predicted that blockchain will lose its gloss as projects are shelved or evolve in non-blockchain directions. Let’s start at the beginning.

Marketing Management 120

Marketing Management Marketing Proposals Ad Exchange Copyright 120

Customer Experience Matrix

APRIL 28, 2009

One measure of this is the distribution of vendors reported by the respondents, which clearly doesn't reflect the installed base of the industry. This distribution actually pleases me, since it means we have results from users of many different systems. (Thanks to the many people who 'retweeted' the request).

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

MAY 3, 2013

Users can also build simulated data sets, containing specified distributions of particular variables, and use these to forecast results of their flow designs. Users can set up champion/challenger tests as splits within a process flow; results are stored in a database for analysis and reporting.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Paid Search Agency Wikipedia 120

Customer Experience Matrix

APRIL 4, 2014

The company calls its core processing stack "StreamSense" and says it uses several open source technologies including the Cassandra distributed database and Elasticsearch real time search and analytics engine. The underlying technology for all this involves a variety of tools, some proprietary.

Social Media 120

Social Media Enterprise Management Trends Work Management 120

Customer Experience Matrix

JANUARY 4, 2012

These include products for hiring, training, collaboration, content distribution, proposals, incentives, quota management, and analysis. Callidus isn’t a sales automation system like Salesforce.com , but it does provide a range of other systems that help sales departments.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

JANUARY 29, 2007

Still, it’s impressive that both Apple and Verizon would feel strongly enough to reject a major distribution deal over the issue. The very uniqueness of Apple’s product makes it easier to limit retail distribution without losing sales to competitors. Apple’s decision to open its own retail outlets shows the same dedication.

Ideal Customer Profiles 120

Ideal Customer Profiles Distribution Advertising Agencies Impressions 120

Customer Experience Matrix

OCTOBER 31, 2008

It then identifies which factors are affected by different demand generation applications (lead generation campaigns, lead nuturing campaigns, lead distribution, reporting). These are set out on a spreadsheet so users can enter the current values and then make changes to reflect gains expected from the demand generation system.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Demand 120

Customer Experience Matrix

NOVEMBER 27, 2013

The system automatically generates scripts to load new data and distribute it appropriately on the data appliance. It uses a simple wizard that lets non-technical users add new data elements and expose them on a metadata layer.

Marketing Management 120

Marketing Management Ideal Customer Profiles Analytics Paid Search Agency 120

Customer Experience Matrix

MAY 23, 2012

Gaining the full benefit of tests also requires ways to classify results, distribute them, and keep them accessible for future reference. Test evaluation can also require special tools, especially for tests that compare customer groups over time. Strategic Goals.

Lead Ranking 120

Lead Ranking Contingency Planning Planning Lead Scoring 120

Customer Experience Matrix

JUNE 29, 2011

Marketo’s motivation is obvious: to gain broader distribution.) In fact, the real head scratcher was why ExactTarget would deal with Marketo if it had ambitions to occupy the same central turf. The campaign engine will be improved before IMH's official launch this September, but other specialized B2B features probably won’t be added.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

JANUARY 8, 2007

“When every customer has a unique relationship with a company based on personal preferences, the value of the brand (and its potential for competitive differentiation) rests more in product/service communications, distribution and delivery than in the product or service itself.” The impact on marketing is huge.

Brand Identity 120

Brand Identity Branding Lead Ranking Paper 120

Customer Experience Matrix

JANUARY 15, 2010

The notion had been on my mind for some time, prompted by a sense that traditional approaches to content creation and distribution are fundamentally too expensive to deploy in full.

Multivariate analysis 120

Multivariate analysis Enterprise Management Automation Work Management 120