B2B Marketing Traction

article thumbnail

Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

They distributed content with the same approach every time. Distributed content links systematically via different channels. SuperOffice created a systematic approach to distributing their blog posts to followers and subscribers and customers. Adoption of a systematic approach.

article thumbnail

Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

According to a Pew Research report , Instagram users have higher education, but the use is highest among people under 30 years of age (55%) and users have more of an even distribution of income. Pinterest users have higher incomes and education, and 70% are under the age of 50, pretty evenly distributed.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Product Lifecycle (PLC) Means for B2B Inbound Marketing

B2B Marketing Traction

Marketing strategies here might be to differentiate (flank) the competition with innovation or niche markets or to find ways to reduce cost of production or control distribution (direct attack). B2B marketing tactics during the growth stage involve increasing volume of marketing in terms of number of target markets and amount of outreach.

article thumbnail

My Favorite Trends to Watch in the New Year

B2B Marketing Traction

24 Community-sponsored everything , meaning that in addition to community-sponsored distribution of locally-grown, organic food, other things that we consume on a regular basis (think art, flowers) can be subscribed to for cost-savings and efficiency and increasing local commerce. #25 Patagonia is at the forefront of this movement. #24

Trends 100
article thumbnail

More SEO Tactics Bite the Dust with Google Penguin 2.0

B2B Marketing Traction

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. Two months ago Google ratcheted up its scrutiny of external links coming into sites in its algorithm release called Google Penguin 2.0.

Tactics 100
article thumbnail

Why The Most Effective B2B Marketing Tactic May Surprise You

B2B Marketing Traction

More than 1800 businesses and organizations were surveyed in the summer of 2014 with what appears to be a pretty even distribution of company size. I spent quite a bit of time going through the results of a recent survey of B2B Marketers by the Content Marketing Institute (CMI) and Marketing Profs sponsored by Brightcove.

Tactics 100
article thumbnail

3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

We have worked with many B2B companies to create content marketing strategies and set up social media platforms for content distribution. Would your marketing staff benefit from how-to training or coaching? Contact New Incite today. Photo by Christian Senger on Flickr , some rights reserved. Social Media/Web 2.0

Linkedin 100