Webbiquity

OCTOBER 6, 2015

Marketers last year spent $19 billion on search advertising, $7 billion on social media ads, and almost $4 billion on display (primarily banner ads). And be sure to follow CMO Dave on his 2015 Measurement Odyssey on YouTube ! But are these increases the best way for CMOs to spend (still hard-earned) marketing dollars?

Marketing Budget 100

Marketing Budget Allocation Cost Per Click Media 100

Webbiquity

JULY 19, 2016

A powerful keyword tool that will display for any website (so you can track your own sites as well as competitors’) the top ranking keywords in both organic and paid search, along with organic rank, rank changes, and keyword volume trends. You can also specify your language and type of search (web, images, YouTube, shopping, or news).

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Webbiquity

DECEMBER 22, 2015

This feature gives you a second chance at marketing and can display products that the lost visitors looked at before they clicked from your site. After you create it, the ad will display to those accounts. Feature videos are displayed on the Video page of your profile, and they’re easy to set up. Dynamic product ads.

Advertising Agencies 100

Advertising Agencies Facebook Features Advertisements 100

Webbiquity

JULY 8, 2013

The glasses-like device essentially overlays a close-to-the-eye computer display over whatever is in the wearer’s field of vision, and provides smartphone-like features through Bluetooth voice commands. The reasons aren’t as simple as some have suggested. Gaming: get off your couch!

Google 100

Google Burn Rate Adwords Display 100

Webbiquity

MAY 17, 2016

Displays your Google search history across devices, including YouTube searches. Showcase reviews: iMedia Connection. 8) Google History. Google Review Count: 39,200. Helpful for finding information you’ve previously searched for. Pricing: free. Showcase reviews: Siasat. 9) Consumer Barometer. Google Review Count: 12,100.

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

JUNE 16, 2015

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. The most-trusted types of online promotional content include peer reviews, natural search results, and brand Web sites, while display advertising and push text messages are the least trusted.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Convert PowerPoint presentations to Flash, or into YouTube videos? Display a feed of brand-related comments from a variety of social networks on your website. Create video emails? Your custom paper is updated daily and easy to share.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

OCTOBER 4, 2022

Paid: Though often described with the shorthand description “search, social, and display,” the universe of paid advertising and promotion channels also includes content syndication, webinars, newsletter sponsorships, video ads (a form of display), and emerging forms such as NFTs.

Paid Content 325

Paid Content Paid Search Agency Advertising Agencies Planning 325

Webbiquity

JANUARY 2, 2013

Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) eMarketer ). eMarketer ). 92% of U.S.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JULY 9, 2019

Thus, explainer videos work great embedded prominently on your site, as well as for paid video ads, especially on YouTube. Think about it—whenever you don’t know how to do something, you hit YouTube and look for a step-by-step video explaining how to do it. How-To Videos. These videos are among the most watched of all types.

Top of Funnel 278

Top of Funnel Video Marketing FAQ Planning 278

Webbiquity

SEPTEMBER 6, 2022

The reach and credibility of a service or product significantly rise when video campaigns are promoted on platforms like YouTube, Instagram, and LinkedIn. Do you turn to YouTube when you have simple questions regarding household repairs? Additionally, thumbnails are displayed in the search results. Conclusion.

Video Marketing 304

Video Marketing Product Generation Lead Scoring 304

Webbiquity

JULY 11, 2019

They cover search, YouTube, display, and even allow you to advertise on the Google home page on desktop devices. Advertisers will be able to use Discovery Ads on Gmail and YouTube as well. These ads will be shown on the social and promotions tab on Gmail, while the respective ads will be shown on YouTube’s Mobile Home Feed.

Paid Search Agency 242

Paid Search Agency Ads Marketing Budget Mobile Advertising 242

Webbiquity

MAY 10, 2011

Display testimonials linked to case studies in your sidebar. Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence. Include a call to action at the end of the presentation or a link to learn more. Offer a free trial of your product (if practical).

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

SEPTEMBER 19, 2023

You have up to 200 characters (for both Campaign Group and Campaign names), but only about 70 characters are visible for display (the example above is 57 characters). LinkedIn Video Ad Best Practices You’ll need the actual video file to upload; you can’t use links from YouTube, Wistia, Vimeo, or other video sites.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Webbiquity

JULY 10, 2018

Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. YouTube video rank tracking (monitor keyword rank for your videos, too). These may be used alone or in tandem.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Webbiquity

JANUARY 26, 2021

There were also other strands to weave in: online reputation management (ORM), media sharing (video on YouTube, podcasts on iTunes, photos on Flickr, presentations on Slideshare), and social public relations (PR). . “Search plus social plus content” was a bit more comprehensive, but also awkward. Owned content (website and blog).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Webbiquity

APRIL 4, 2017

Sample review: “An animated video and presentations creator that can be easily exported to YouTube.” Sample review: “What better way to show off your product or display your latest feature than a video? Sample review: “Outside of YouTube, more B2B-focused video marketing resources include…Wistia.”

Marketing Automation Services 223

Marketing Automation Services Budget Programs Enterprise Management Video Marketing 223

Webbiquity

APRIL 3, 2012

YouTube Launches New and Improved YouTube Analytics by HubSpot Blog. What You Can Learn from Bounce Rate & How to Improve It by KISSmetrics. Sujan Patel recommends a set of metrics to measure and act upon on a weekly basis, divided into three categories: on-site statistics (e.g.,

Analytics 100

Analytics Marketing Analytics Tools Best Practices Emarketing 100

Webbiquity

APRIL 14, 2014

Of the three major types of online advertising (search, display, and social), search is viewed as the best channel for driving direct sales, cited by 40% of marketers (vs. 26% who use display to drive sales and 18% using social). 8% of Internet users account for 85% of online display ad clicks. YouTube reaches more U.S.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

OCTOBER 16, 2012

Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month. YouTube and Video Marketing Trends. YouTube is the third-most-visited site on the web, with two billion views per day. ( V3 Integrated Marketing ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

DECEMBER 19, 2016

Special features: displays Google Page Rank for individual pages only. Special features: desktop vs. mobile rankings; tracks social signals; rank change alerts; YouTube video rank tracking. Special features: geo-tracking; desktop vs. mobile rankings; rank change alerts; team management/collaboration; YouTube video rank tracking.

Marketing Automation Services 100

Marketing Automation Services Budget Programs SEO Tools 100

Webbiquity

JANUARY 19, 2012

gShift displays backlinks by site, backlinks by page (very helpful), backlinks by competitor, and even provides a list of “recommended backlink” sources. For your website, gShift will display your top backlinks by authority and referral visits, along with changes in backlinks over time. URL links). Future Plans.

Marketing Management 100

Marketing Management Paid Content Software Optimization 100

Webbiquity

OCTOBER 1, 2012

But keep meta titles short: absolutely no more than 65 characters (including spaces), and preferably 45 or less (the display limit in the Safari browser). Include your mobile website link in your YouTube channel and add mobile site calls to action (CTAs) within your posted videos. Technical Mobile SEO.

SEO 100

SEO Optimization Marketing Websites Link Building 100

Webbiquity

DECEMBER 7, 2017

So you’ll be able to target their specific interests as they’re browsing the Google Display Network and YouTube. Meanwhile Google Attribution will measure data at every point in the customer journey, determining how much a marketing program contributed at each stage. Whether or not any of these are useful for ABM is a good question.

Marketing AI 154

Marketing AI Adwords Account Based Marketing ABM 154

Webbiquity

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Retailers are the biggest spenders on display ads, accounting for 21% of total spending.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

JANUARY 16, 2012

Displaying Social Proof – What the Marketing Experts Use by KISSmetrics. Kristi Hines studies the AdAge Power 150 blogs to see how leading bloggers are displaying their social clout. 7 Key Elements to a Successful Business Blog by TopRank Online Marketing.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Webbiquity

SEPTEMBER 3, 2013

Rachel Butts supplies a tutorial on how to use the Display Widgets plugin to “display different widgets on different pages, thus allowing you to have custom sidebars on your WordPress site.” .” You’ll find those and many more such stats in this fascinating infographic.

CMS Development 100

CMS Development Tips Digg Work Management 100

Webbiquity

FEBRUARY 7, 2011

Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. 4 Ways to Find Legal Music for Your YouTube Videos by Mashable. How to Use Your Blog to Drive Social Sales by Social Media Examiner.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

FEBRUARY 2, 2017

From using it in blogs, to BombBomb video emails, to posting on YouTube. Display any email messsage as a web page, in desktop and mobile views. A powerful video email tool that also includes features for tracking, message scheduling, automated responses, and reminders. Sample review: “I can’t say enough about (video).

Marketing Automation Services 100

Marketing Automation Services Email Marketing Enterprise Management Tools 100

Webbiquity

JANUARY 13, 2015

Randy Krum displays a pair of infographics illustrating the best and worst times to post on social media. how to set up a Facebook page for lead generation and methods for generating email leads through Facebook ), Twitter, LinkedIn, YouTube, Instagram, and Pinterest. 30+ Ways To Use YouTube Effectively by Small Business Trends.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

FEBRUARY 13, 2017

Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, and blogs. These tools can help you find out.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Webbiquity

JANUARY 31, 2011

.&# And with that in mind, he lists more than three dozen types of items you can share on Twitter other that stuff from your RSS stream, such as a new app or tool (with a quick tweet review), an interesting hashtag or discussion, an interesting/relevant YouTube video or a link to a Twitter list you think is worth following.

Twitter 100

Twitter Tools Tips Best Practices 100

Webbiquity

SEPTEMBER 22, 2015

The English is a tad rough but the list is solid as Gavin Matteo reviews “a list of Best Social Media Tools for our audience,” from Mention (Google Alerts on steroids) and BuzzSumo to Rapportive (which displays LinkedIn profiles for your contacts from inside Gmail) and Tagboard , a “multi-platform, free and highly useful tool.

Social Media 100

Social Media Tools Media Enterprise Management 100

Webbiquity

MARCH 21, 2012

How to Make the Most from LinkedIn Company Pages by Gloria Rand’s Blog. ” 11 Sales Attributes of a Company LinkedIn Page by Find and Convert. A best practice is to refresh your ads at least once per month with new ad text or images”), bidding and budgeting. A Starter Guide for Advertising on LinkedIn by PPC Hero.

Linkedin 100

Linkedin Tactics Tips Best Practices 100

Webbiquity

JANUARY 17, 2011

At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. Among the global Forture 100 companies, 65% use Twitter, 54% are on Facebook and half post videos to YouTube. million business-oriented queries on YouTube every week. There are 1.5

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

SEPTEMBER 19, 2012

Ching Ya reviews more than two dozen helpful (and Timeline-compatible) Facebook apps for functions like providing FAQ information, creating contact forms, displaying a Google Map for your business, showcasing your YouTube videos, encouraging discussion and sharing, integrating Twitter, and more.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

Webbiquity

DECEMBER 27, 2011

through Ping.fm [[link] how to specify which of your friends’ photos display on your Facebook profile page, how to create quizzes, block ads and more in this helpful post. Learn how to place Facebook chat in a sidebar in Firefox, how to update Facebook without using Facebook (e.g., 10 Killer Facebook Page Creation Tools by All Facebook.

Facebook 100

Facebook Paid Search Agency Tips Tools 100