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Display ads vs native ads: What’s the difference?

Liveintent

What are display ads? Display ads are text, image, or video advertisements in the digital, online space. Display ads come in a variety of formats. Display ads are used throughout the entire customer journey to help drive awareness of and engagement with a business. Display Ads. Higher CTR than display ads.

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Why Display Ads Are a Waste of Money—And What You Should Do Instead

Contently

According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. Because humans almost universally dislike display ads. So why are marketers still pumping nearly $100 million in display ads this year? Because humans almost universally dislike display ads.

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Display ad best practices to sleigh the competition

Liveintent

Write copy that addresses specific holiday interests, trends, and needs. If you would like a deeper dive into display ad best practices and to see more real-world examples of high performing campaigns, download our eBook. The post Display ad best practices to sleigh the competition appeared first on LiveIntent Blog.

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Writing Title Tags and Meta Descriptions for B2B SEO

The Lead Agency

One of the most important aspects of B2B SEO is writing effective title tags and meta descriptions. In this article, we’ll explain what title tags and meta descriptions are, why they’re important for B2B SEO, and how to write them effectively. How to Write Effective Title Tags and Meta Descriptions for B2B SEO 1.

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Tips for writing guest articles

SmartBrief - Marketing

Writing guest pieces offers entrepreneurs and other business leaders several advantages. While these articles tend to be non-promotional in character, they enable authors to display their expertise, thereby building their credibility and authority. The key to finding your voice is to write about something you already know about.

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How To Write A Compelling Subject Line

Heinz Marketing

There is no exact science to predicting what people will click on but here are a few proven tips to help you master the art of subject line writing and bump up open rates. . To make sure the most important part of your subject line gets displayed, shift the compelling details to the first 3-4 words. . Shorter is Better.

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11 Tips for writing YouTube descriptions

Sprout Social

YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details. That being said, writing great YouTube descriptions does not negate poor video content. Here are a few tips on how to write some great YouTube descriptions. Write like a human not a robot.

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