The Point

MARCH 11, 2010

The campaign below from Parallels , a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. Simply displaying server clipart does nothing for your message and pushes vital selling copy down the page. For example: 1. Sell the offer, not the product. Use images wisely.

Webinar Metrics 100

Webinar Metrics Demand Generation Copywriting Display 100

The Point

APRIL 29, 2011

Second, the subject line gives no clue as to what the offer is (a white paper) and thus provides virtually no reason to read the email, unless I’m in the mood to optimize email productivity, whatever it is that means. Worst crime on display here: the offer is completely buried. Now to the email itself.

Email Campaigns 100

Email Campaigns Campaigns Bandwidth Fulfillment 100

The Point

NOVEMBER 15, 2023

Download a white paper? Are you creating a display ad, an email, social media content, a web page? Are you increasing brand awareness, generating leads, driving sales? How will you define and measure success? Offer/Call to Action : What are you asking the audience to do? Register for a Webinar? Sign up for a trial?

Creativity 173

Creativity Advertising Agencies Paid Search Agency Psychographics 173

The Point

SEPTEMBER 30, 2022

Examples in a demand generation context include social media advertising, display advertising, or sponsored content. A white paper can be a short blog post. Earned Media generates engagement through activities that are not paid placements. Examples include review sites, media coverage, or social media mentions.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Webinar Metrics 130

The Point

MAY 30, 2023

Webinars and white papers can be reinvented as infographics, checklists, blog posts, even video. Does every ad (display, search, paid social) include an A/B test? But rather than investing big bucks on new assets, think about recycling older content with a new spin or angle. Even a design update can give old content new life.

Marketing Budget Creation 147

Marketing Budget Creation Budget Programs Marketing Budget Paid Search Agency 147

The Point

APRIL 6, 2016

(HS) In some ways, the appeal of ABM is that marketers now have the ability to target individual companies, and decision-makers, through more than just the inbox – for example, through display advertising. But that doesn’t make email any less of a critical element in a successful ABM initiative.

Account Based Marketing 100

Account Based Marketing Analytics B2B Mobile Advertising 100

The Point

JUNE 16, 2015

For instance, your ad will not display for a query on “networking software” or “enterprise network software.” Adapted from the white paper, “Top 10 B2B Paid Search Mistakes – Why Your Google AdWords Campaign Isn’t Working & What to Do About It”. This option is called exact match. To download your free copy, click here.

PPC 100

PPC Paid Search Agency Adwords Campaigns 100

The Point

AUGUST 25, 2022

Two reasons, I suggest: One, Webinars require less work and fewer creative cycles, on balance, compared to, say: an ebook or a white paper. Why then do live Webinars continue to be such a staple of the B2B demand generation mix? In their most basic form, Webinars are a 20-slide PowerPoint deck and a demo.

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

The Point

FEBRUARY 18, 2014

Commodity products are tailor-made for inbound marketing: SEO, paid search (SEM), content marketing, online display advertising.

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100