Navigate the Channel

NOVEMBER 6, 2023

Offering something of value in exchange for contact information is another great way to build your email list—think in terms of white papers or free eBooks that offer solutions to a common customer problem. Enhance website engagement by offering valuable content and interactive elements. Dead-end pages hinder customer engagement.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Marketing Insider Group

DECEMBER 4, 2019

If banner ads and affiliates are just supplemental revenue for your website, make sure they are not prominently displayed on your landing page. For more in in-depth resource on how to develop powerful content for your website check out our white paper, 7 Steps for Developing Better Content: A Marketer’s Guide.

Landing Pages 330

Landing Pages Conversion Top of Funnel Classified Ads 330

ClearVoice

DECEMBER 18, 2023

You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. If they’re still in the discovery phase, get to know them better by tracking their content engagements and activities.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

KoMarketing Associates

MARCH 19, 2019

Some offer examples may include: White Paper/Case Study. On the other hand, if getting a steady flow of beginning-of-the-funnel leads is important, a lighter, informational piece of content, like a white paper, should be offered. Any difference here can result in an ad not displaying correctly. More Information.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

Marketing Insider Group

OCTOBER 20, 2020

While you need to pin down when the webinar will take place and the target audience, you need to pick out a valuable topic that you know well and displays your credibility. When deciding what you plan to speak on, draw inspiration from the following sources: Review your current blog, white papers, email topics, etc.

Webinar Metrics 351

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 351

The Point

JUNE 18, 2019

You generate engagement by convincing the reader of the value of the information on offer, whether that information is a white paper, a Webinar, or a demo. Tip: buttons are more mobile friendly, but not all email clients will display them, so play it safe.). The goal of any email is to generate engagement. Make Copy Count.

Creativity 164

Creativity B2B Webinar Metrics Email Marketing 164

KoMarketing Associates

JUNE 4, 2019

For example, if a white paper is being promoted in the ad, a relevant image with the title of the white paper should be created. It is also worth looking into images that are being used for other advertising platforms, such as LinkedIn or Google Display.

Facebook 121

Facebook Paid Search Agency Ads Campaigns 121

Martech

MARCH 12, 2024

Authors of the report, Wpromote and Ascend2, found that 60% of respondents said that social media was the most effective channel topping email, search (paid and organic) and display advertising. Social must be considered in producing any marketing asset — video, white paper, case study or event.

Social Media 85

Social Media Media B2B Advertising Agencies 85

Sana Commerce

FEBRUARY 19, 2023

B2B e-commerce lets you display different types of supporting product content, like spec sheets, images or videos. Moreover, efficiently displaying your entire catalog offers plenty of cross-selling and upselling opportunities. Reduced costs Lastly, B2B e-commerce is great for your bottom line.

Cross-Selling 98

Cross-Selling B2B Paid Search Agency B2B Sales 98

The Point

AUGUST 27, 2019

LinkedIn is inherently a content feed, and for that reason, content offers (white papers, ebooks, reports) generate much higher engagement compared to more late stage calls to action such as trials, demos, or “talk to an expert.” Non-Content Offers. Stale Creative. If anything, start low and expand from there. Not Testing Enough.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

Launch Marketing

JANUARY 26, 2022

Discover key insights and best practices in online marketing activities such as paid search and more in our In-Depth Digital Strategy for B2B Marketers white paper. Your text and display ads are not something you should ever set and forget. This is another important setting to consider before launching your campaign.

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

Zoominfo

AUGUST 26, 2018

White papers. Why did the junior marketer get into display advertising? It’s really going viral. . Why didn’t the marketing couple get married? They weren’t on the same landing page. What do content marketers use to wrap birthday presents? Why did Cookie Monster apply for a marketing job? He heard they were tracking cookies.

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

Sana Commerce

MARCH 28, 2022

Choosing the right B2B e-commerce solution lets you display relevant and specific product recommendations for your visitors. White paper. White paper. Attracting more clients can help boost your sales, but that’s not the only way a B2B e-commerce platform can help improve your business performance.

Marketing Websites 98

Marketing Websites B2B Business Cross-Selling 98

Terminus

JUNE 16, 2020

Display advertising is growing at a rapid pace. Forrester Research predicts that by 2017, online display ad spending will reach $28 billion. Display Advertising For Brand Awareness. Display Advertising For Brand Awareness. These technologies grant you the flexibility to reach your audience through a variety of methods.

Account Based Marketing 26

Account Based Marketing Top of Funnel Display Paid Search Agency 26

Sana Commerce

AUGUST 24, 2023

These are some of the steps you can take to prevent e-commerce returns and errors, due to both human errors and incorrectly displayed information: Optimize your online product descriptions : Incorrect product selection is the number 1 cause of online order errors and returns.

Optimization 98

Optimization Customer Satisfaction B2B Terms and Conditions 98

NuSpark Consulting

MARCH 29, 2015

Here are some examples: Retarget white paper A (top funnel content) for visitors of landing page B who did not convert. Retarget white paper C (mid funnel content) for visitors of landing page B who did convert. Retarget converters of white paper E with case study A for 30 days, then a free demo for 30-60 days later.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Walker Sands

DECEMBER 1, 2023

That can include purchases, of course, but also extends to actions like downloading a white paper, filling out a form or reading a specific number of pages. Then click “Events” under “Data Display.” Here’s how to do it in GA4: From the left navigation bar, click Admin > Data display > Events.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Zoominfo

APRIL 10, 2018

We see it all the time—companies post a blog, white paper, or eBook with the title or the entire first paragraph as the post text. We’re even guilty of it: Now that most social channels automatically display this information, doing so seems repetitive, robotic, and even a little lazy.

Social Media 188

Social Media Media Zoominfo Ideal Customer Profiles 188

Martech

APRIL 28, 2023

Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. These methods enable real-time data tracking and dashboard creation, complex network visualization and various data display options. Like keyword research, content creation is a labor-intensive process.

Marketing AI 127

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 127

Madison Logic

AUGUST 9, 2023

” The Solution T-Mobile for Business’s partnership with Madison Logic brings ABM Content Syndication , ABM Display Advertising , and ML Insights into their strategy for a data-driven, multi-channel approach. It’s difficult to have an ABM strategy without integrating data in every component.”

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Enterprise Management 52

Webbiquity

AUGUST 1, 2019

At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide. Picreel offers similar features but optimizes the display of pop-up forms and offers. Valuable content: Offer something of value to your sales prospects before expecting something in return (other than their basic contact information).

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Navigate the Channel

MAY 7, 2021

Furthermore, your construction services and reputation for professionalism will be on full display, making it easier to decide to hire your firm for the job. Using White Papers as a Marketing Strategy. Finally, you can use white papers as a solid digital marketing strategy. Building Relationships and Referrals.

B2B Marketing 73

B2B Marketing SEO B2B Paid Search Agency 73

The Point

NOVEMBER 22, 2017

Look for core content such as white papers that can be “sliced” into multiple assets and versioned more readily for specific industries, roles, etc. Take stock of what content you have and map it against defined segments to identify content “gaps”.

Personalization 133

Personalization Lead Scoring Lead Ranking B2B 133

Tomorrow People

JUNE 7, 2021

It’s not the result of reading white papers or attending conferences to discuss a hot new trend or grand concept. You are shared the results of a survey displaying “Powered by SurveyMonkey”. There is a wider top of the funnel, with more standard users and potential advocates engaging with the product. Focus beyond acquisition.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Kaon

FEBRUARY 28, 2019

Adapting to the Changing Buyers’ Experience white paper. Along with the virtual product, key messages are displayed to reinforce what the customer is seeing and experiencing and aid the “layman” salesperson in mastering the relevant corporate, brand, and product message. B2B buying models have changed, too.

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

PureB2B

MARCH 28, 2022

They’re more apt to fill out a contact form to download a well-timed or interesting white paper than to ask to be a part of a sales pitch. This very reason is why white papers and ebooks perform so well. This is why content syndication is such a valuable marketing solution for demand generation marketers. Intent Data.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

Martech

APRIL 18, 2024

If your CRO is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Well, Authoritas found Google SGE displayed for 91.4% Subscribe to a newsletter. Complete a registration form. of all search queries.

Merchandising 62

Merchandising Marketing Analytics Tools Conversion Lead Ranking 62

KoMarketing Associates

MAY 22, 2018

Once the user is aware of a brand, thanks to social media, an advertiser can now try to bring them further down the funnel by promoting a white paper or demo on AdWords. Display Remarketing. Finally, an advertiser is able to take full advantage of Google’s Display Network and advertise to specific audiences.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

BOP Design

NOVEMBER 14, 2023

We’re also fielding requests for enhanced personalization, such as detecting where a user is in the world and displaying a different version of the website depending on region. In some cases, even white papers can be replaced with long-form website content that educates and delivers value.

Design 94

Design Trends Marketing Websites B2B 94

BOP Design

JUNE 24, 2020

We are especially proud of the Matillion resource center listing ebooks, webinars, white papers, and assessments. The thumbnail photos display consistent imagery adhering to brand guidelines. The login button is prominently displayed at the top of each page so that current customers can log into the Combined platforms.

Marketing Agencies 2 109

Marketing Agencies 2 Design Enterprise Management Work Management 109

KoMarketing Associates

JULY 27, 2017

A better strategy would be to create a sitelink that goes to a white paper with a form. Any lower and Google will only display the headline. Like sitelinks, callouts allow for B2B advertisers to display a series of additional messaging under the ad. Structured Snippets.

Paid Search Agency 120

Paid Search Agency PPC Adwords Ads 120

NuSpark Consulting

MARCH 30, 2015

Here are some examples: Retarget white paper A (top funnel content) for visitors of landing page B who did not convert. Retarget white paper C (mid funnel content) for visitors of landing page B who did convert. Retarget converters of white paper E with case study A for 30 days, then a free demo for 30-60 days later.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Sana Commerce

DECEMBER 6, 2021

We conducted research of 200 UK B2B buyers to discover what they considered to be the essential trust indicators, in other words, the features and functions that B2B organizations should be displaying on their e-commerce sites to help their customers trust in them. White paper. White paper. Case study: Reagecon.

B2B 52

B2B Marketing Management Case Studies Paper 52

Marketing Craftmanship

MAY 13, 2020

Rather than posting a self-serving white paper, work with a vertical trade or professional publication to produce an objective bylined article on the topic. Earned media has the highest value on the credibility scale. Make sure your agenda is 100% educational and devoid of self-serving slide presentations.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Contently

MARCH 22, 2022

You should search for that keyword on Google and see what the first page displays. BOFU content often includes case studies, product reviews, white papers, and direct product comparisons. Write for your target audience, then optimize where it makes sense,” she says. Zapier is an excellent example.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Sana Commerce

FEBRUARY 19, 2023

B2B e-commerce lets you display different types of supporting product content, like spec sheets, images or videos. Moreover, efficiently displaying your entire catalog offers plenty of cross-selling and upselling opportunities. Reduced costs Lastly, B2B e-commerce is great for your bottom line.

Cross-Selling 52

Cross-Selling B2B Paid Search Agency B2B Sales 52

SmartBug Media

FEBRUARY 11, 2020

Hours, even days, can be spent creating an email, landing page , or white paper. Is the page clear about what you're offering and what you want the visitor to do: download a white paper or e-book, complete a contact form, and so on? Content Testing. It may be perfect in your eyes, but what does your target market think?

Inbound Marketing 96

Inbound Marketing Eye-Tracking Landing Pages Marketing Automation Services 96