Biznology

NOVEMBER 6, 2014

Webinars and white papers – hopefully they are of real value and not sales pitches. The very first call you receive as a follow up from attending a webinar, requesting a white paper or attending a trade show. If I am ready to buy, I don’t need or want the lead generation white paper.

Brand Identity 80

Brand Identity Branding Trade Show Webinar Metrics 80

Biznology

JUNE 26, 2015

I’m bothered by much of what I read and hear today when marketing people and agencies pontificate about B2B in presentations, webinars, white papers, and even blogs like Biznology. Request our 15 page white paper titled B2B Profiling, Targeting & Segmentation to learn more about segmentation for B2B).

Work Management 80

Work Management Marketing Management B2B Marketing Trends 80

Biznology

JULY 18, 2016

So your call to action re: downloading a “how-to” guide shouldn’t be displayed to a prospect who has already downloaded it. A white paper that takes a deeper dive? Knowing your prospects’ behavior also means you don’t run the risk of asking them to repeat the same action. A worksheet template? Something else?

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Biznology

JANUARY 26, 2011

Second, increased safety in click fraud detection and the machine learning in content and display networks. AG: I'd have to say the power of segmentation and reporting and the direct connections with a much more sophisticated and still-free Google Analytics. AG: Like search itself, the answer is granular.

Paid Search Agency 80

Paid Search Agency Paid Content Mobile Advertising Cost Per Click 80

Biznology

FEBRUARY 5, 2013

I just popped over to check out his personal brand site and after reading one post, up popped a request to join his newsletter, Almost Timely News : 2) Valuable Content Offer — Instead of a content-based newsletter, many sites offer white papers or exclusive content from their sites.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

JUNE 29, 2017

Consider such segmentation variables as: Original acquisition source media, like email, SEM, direct mail, display advertising, event, or telemarketing. This article is excerpted from the white paper “How to Reactivate Dormant Customers.” Channel usage. This can be communications channels like email or telephone. Like this post?

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

Biznology

DECEMBER 20, 2019

Incorporate them in handouts and display them on screens throughout your venue. You can try using LinkedIn sponsored emails where you can drive prospective customers for webinar sign-ups, conference registrations, white paper downloads and more. But your job does not end here.

Social Media 193

Social Media Advertising Agencies Advertisements Advertising 193