B2B Marketing Traction

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3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

Facebook can pose some challenges for display of photos on company pages. Social Media/Web 2.0 If it doesn’t have an image – add one! Use photos you have taken or royalty-free photos from sites like Flickr.com ( see my previous post about this ). Photo by Christian Senger on Flickr , some rights reserved.

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LinkedIn – Customize What Displays on Your Home Page

B2B Marketing Traction

The detailed changes your LinkedIn connections make to their profiles that show on your LinkedIn Home page can be annoying. You can customize what updates you see on your LinkedIn Home page from the Settings page. Watch this video (just over 2 minutes) to learn how.

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Why a Square Logo is Better for Online Marketing

B2B Marketing Traction

Because more and more online and electronic logos display best in a square format. Many social media profiles feature thumbnail graphics, and if you want to display your brand to its best advantage, a horizontal or vertical logo doesn’t show as well as a square logo.

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4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

Marketing experts could use Pinterest to display favorite campaigns and designs. But, to comply with Pinterest’s etiquette criteria of not being self-promotional, you should not create boards that only display your designs. That might be tough for marketers, who are by nature self-promotional.

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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

Instagram has a cool hashtag feature, where as you start typing the hashtag you’ll use popular tags are displayed for selection so you can be more a part of the conversation. If you’re doing it right, you spend some time editing your photos and creating some interesting text to go with them.