Digital B2B Marketing

AUGUST 26, 2013

The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. But is LinkedIn tracking you, just not linking it to a specific company page in order to display it, regardless?

Linkedin 100

Linkedin DemandBase Eloqua Privacy 100

Digital B2B Marketing

SEPTEMBER 25, 2012

If you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills. Once a profile has more than 500 connections, the number of connections are not even displayed. LinkedIn has been free of most direct gamification for years.

Linkedin 100

Linkedin CAN-SPAM Ideal Customer Profiles Display 100

Digital B2B Marketing

NOVEMBER 15, 2012

Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.]

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

Digital B2B Marketing

JANUARY 15, 2013

My old BlackBerry struggled to display the simplest WAP page (it would be about 5 years old if it was still living). Share your view in the comments below or with me on Twitter ( @wittlake ). I rarely stumble across a site that isn’t functional on my smartphone, even if it doesn’t have a mobile-specific version.

Cable 100

Cable Mobile Marketing Internet Marketing Display 100

Digital B2B Marketing

JANUARY 12, 2012

Reducing online display and traditional advertising investments based on performance will quickly lower cost per lead, but long-term it will hurt search results and leads from organic traffic. Share your views and examples in the comments below or with me on Twitter ( @wittlake ). Is traffic a key goal? Is cost per lead a key metric?

Enterprise Management 100

Enterprise Management Planning Cost per Lead Banner Ads 100

Digital B2B Marketing

AUGUST 16, 2011

As a platform, Twitter is developing and our behavior reflects its infancy, with the full spectrum of human behavior on display. Discuss your view below or with me on Twitter. If Twitter is not working for communication, it is not a problem with Twitter. The societal norms for Twitter have yet to be established. About Eric Wittlake.

Twitter 100

Twitter Social Media Google Advertising Channels 100

Digital B2B Marketing

OCTOBER 15, 2013

These links generally deliver a significant lower traffic cost than advertising programs and they have quickly become a favorite for publishers looking to drive traffic to individual articles or increase advertising page views. The most cost effective element of a display campaign is generally retargeting. Yahoo/Bing. Retargeting.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100