ViewPoint

MARCH 6, 2014

Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. With all the hoorah over the appeal of video? Some of it is direct marketing, such as email, display, and PPC search. Some of it is pull (social), some push (display).

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

MAY 14, 2013

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Due to technical difficulties only one side of the video will display.). The Battle for Customer Attention. Sales is Still Important. Sales and Marketing Need to Speak a Common Language.

Cost per Acquisition 120

Cost per Acquisition Peer-to-peer Top of Funnel Barriers 120

ViewPoint

JANUARY 31, 2013

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Click to start video at this point — Millennial talent may have shocked the professional world upon their arrival a few years ago. Click to start video at this point — “Customer 2.0 is Here to Stay.

Peer-to-peer 120

Peer-to-peer Cold Calling Consulting Work Management 120

ViewPoint

MAY 7, 2013

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Click to start video at this point — Tony explains that If you leave it to chance for the buyer to find you, you miss the bigger picture of the buyer''s network. Understand the Buyer''s Backstory.

Buyer Personas 120

Buyer Personas Peer-to-peer Buying Cycle Sales Qualified Leads 120

ViewPoint

NOVEMBER 12, 2013

Due to technical difficulties only Matt''s video will display during this interview.). When he’s not spending time with his wife, children, cats and six chickens, Matt is the head of the Seattle-based agency that prides itself on delivering results — more customers, higher revenue, lower costs. The Quality of Leads is Abysmal.

Paid Search Agency 120

Paid Search Agency Marketing Leads Leads Lead 120

ViewPoint

NOVEMBER 8, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Click to start video at this point — I ask Linda about the book she is working on, and she enthusiastically talks about The New Sales Conversation. The New Selling Landscape Calls for a New Sales Map.

Demand 120

Demand RFP Work Management Buying Cycle 120

ViewPoint

MAY 5, 2015

When someone leaves their website, they’ll be able to display relevant content as the prospect reviews other sites. Increased use of video. Video is a great option for fast, effective communication. Consider the experience of one software company: Content Marketing: Videos attract 300% more traffic and nurture leads.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120