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Paul Gillin

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New Video Series Shows How Mobile Marketing Can Work for B2B

Paul Gillin

Christina Kerley is a leading voice in B2B mobile marketing, and she’s starting posting engaging educational videos that show how mobile devices can be incorporated into the B2B marketing mix. CK has some great examples in this video series, which now includes six segments, each six to nine minutes in length.

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My Favorite Productivity Apps – Multimedia & Web

Paul Gillin

Photo/video. I use a lot of video in presentations, and have always gotten good performance from the free Foxreal YouTube FLV Downloader. It works with a lot more sites than just YouTube and cleanly downloads Flash video. Another good option for downloading videos in the Firefox browser is the DownloadHelper plug-in.

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Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

A change in a store display at a local Walmart was evidence that P&G was undertaking a stealth recall. Jodi Allen, P&G’s vice president of North America baby care, was taking a personal role in countering critics, posting comments on the Pampers website, recording web videos and participating in discussion groups.

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Five Lessons From the Web 2.0 Summit

Paul Gillin

Mary Meeker of Morgan Stanley sees smart phone shipments surpassing PCs in 2012 ( Here’s the video of her terrific presentation ). Rather, the plunging price of flat-panel displays will make PCs more of a dashboard for a user’s business and entertainment needs. In countries like China, the PC was never even much of a factor.

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How Twitter Amplifies a Customer Attack

Paul Gillin

It doesn’t support photos, videos or applications natively. This makes Twitter a rapid vehicle for spreading long-form content like videos and blogs. Were he speaking it today, he might refer instead to Twitter. Twitter is the enigma of social networks. It’s limited to text messages of 140 characters.

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