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How to use YouTube Analytics to optimize your video performance

Sprout Social

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.

Youtube 142
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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

The most basic elements of search results are titles, descriptions, and URLs. Search Result URL Information. An optimized URL (web address) should be easily readable for the human eye, explain to search engines what the page is about, and clearly outline the structure of the website. Best Practices for URLs. Local Teaser.

SERP 295
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15 Ways B2B Marketers Can Use Twitter to Drive Business Results

KoMarketing Associates

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156
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SERP Features in 2019: The Complete Guide

KoMarketing Associates

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Before we get into all of the advanced features Google displays in search results, let’s start with the very basics – titles, descriptions, and URLs. Local Pack.

SERP 120
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The marketer’s guide to reporting on social video engagement

Sprout Social

Stand-out YouTube video metrics. YouTube has more than 2 billion active users and their newest video type— YouTube Shorts —generates more than 15 billion daily views. But beyond its popularity as a social platform, YouTube also has SEO and search applications. YouTube prioritizes how much time is spent watching a video.

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The 6 Most Effective Paid Marketing Channels for SaaS Companies in 2020

SmartBug Media

Display Ads. A great way to drive awareness with paid media is through display ads. When using display ads, it’s important to narrow down the list of keywords that will trigger your ads so that you’re only displaying ads to qualified prospects. For starters, YouTube is the most straight-forward video ad platform.

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The Top 5 SERP Features & How to Rank for Them with SEO

Conductor

Map: The map feature will display where a place or business is and even go as far as identifying how far it is from you if your location features are enabled. Reviews: Populate underneath website URLs to draw users’ attention and increase trust. We all know Twitter as a prominent social media platform. What is the purpose?

SERP 124