• ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Display, Twitter] Grande Guide to Social Advertising
    Tumblr, Twitter, and Facebook, it’s now even easier for. TWITTER Twitter has been adding advertising features at a rapid. Twitter plans to make its first push. Types of Twitter Ads • Sponsored Tweets. brand to push a Tweet to the top of the Twitter. In Twitter parlance, a trend is a. Twitter.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Display, Twitter] The Demand Gen Pro's Cookbook
    SALES SANDWICH PAGE 8 DISPLAY AD. RETARGETING SACK LUNCH PAGE 10 TWITTER FUNNEL-. Follow Mike on Twitter. Follow Jean on Twitter. cups display ads 1 gallon paid media. cartons of Yoppi frozen yogurt DISPLAY AD RETARGETING. Display ad retargeting works by keeping track of. display ads. delight.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 11, 2016
    [Display, Twitter] A Special Message for You: The Power of Personalized Marketing
    Winnipeg Free Press, a 143-year-old publisher, used curation to individualize which content displayed on their home page,” says Lauren Pedersen , vice president at SaaS company Cxense. Find Kerry on  Google+  and  Twitter. By Kerry Gorgone, {grow} Contributing Columnist. Great. Then I click the next email, which is also a newsletter.
  • HALEY MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Display, Twitter] Job Board and HaleyMail Updates: Haley Marketing Release Notes v3.7.6
    released January 9th, 2016: Haley Marketing Release Notes for v3.7.6: Job Board Updates: Twitter: We added a "Twitter Site Handle" field to the Job Board Settings for social sharing of Twitter Card meta data. Bug fix: We also fixed an issue with saved searches not displaying location or industry. Have a tech question?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Display, Twitter] 5 Critical things you need to know about Periscope now
    This month Twitter started autoplaying Periscope streams within its feed. While some marketers had previously been able to overlook the importance of livestreaming apps like Periscope, any brand with a strong Twitter presence is scurrying to catch up … As am I! How do you think will Periscope change with Twitter autoplay?
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 26, 2016
    [Display, Twitter] Social Media As a Profit Center
    Commonly used platforms are Facebook, Twitter, YouTube and LinkedIn. At a bare minimum, your company should set up accounts on LinkedIn, Facebook and Twitter. It’s like choosing not to travel to an industry event you’ve attended for years or forgoing an annual display ad in a trade publication. You should be asking yourself how.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Display, Twitter] 8 Ways to Improve Your Online Content Marketing
    From formal webinars to low-res, snackable content shorts broadcast on Blab, YouTube, Periscope, Twitter, Instagram, or Facebook Live, the options for brands interested in video marketing abound. Good question. It’s also a question for which I have not one, not two, but no fewer than eight (hopefully) useful answers for you to chew on.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Display, Twitter] 15 Hidden Instagram Hacks & Features Everyone Should Know About
    Compare that with the 23% of adult internet users who use Twitter. Tap a grouping of photos and click "Edit" in the dropdown menu that appears. A new window will open that displays the photos from that grouping in one place. In the past few years, Instagram has quickly become the go-to social network. Just follow those same steps.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 13, 2016
    [Display, Twitter] How to Use Native Advertising Without Getting Fined by the FTC
    If you’ve been to BuzzFeed’s site lately, you’ve definitely seen native ads on display next to actual site content. Either way, they won’t see traditional display ads. Studies show native-mobile ads generate clickthrough rates of more than one percent , while the average clickthrough rate of display ads is 0.06 percent.).
  • HUBSPOT  |  FRIDAY, JANUARY 8, 2016
    [Display, Twitter] 11 Testimonial Page Examples You'll Want to Copy
    But what we really love about it is their "Twitter love" banner on the right-hand side of the page. Social media is a great source of social proof, and many customers turn to places like Twitter and Facebook to informally review businesses they buy from. What are some examples of great testimonial pages? 10) Brainshark. Pretty cool.
  • BIZIBLE  |  WEDNESDAY, JANUARY 6, 2016
    [Display, Twitter] [Infographic] The Periodic Table of Elements for B2B Marketing Attribution
    The Periodic Table of Marketing Attribution displays the key components necessary for a fully functional, data-driven attribution strategy. It can track keywords, campaigns, content, display ads, events (and more) and follow a customer through their interactions with all of those marketing touches. Twitter. Website. Syndication.
  • SALESFUSION  |  TUESDAY, DECEMBER 29, 2015
    [Display, Twitter] Get Over Your Fear of Marketing Automation Software
    It’s intimidating when folks are just starting to collect their email lists for simple MailChimp lists or are just dipping their toes into social media, contextual, display, Twitter and Facebook ads. Are you still afraid of and intimidated by marketing automation? There’s really no reason any more. The price! Marketing Insights.
  • SALESFUSION  |  TUESDAY, DECEMBER 29, 2015
    [Display, Twitter] Get Over Your Fear of Marketing Automation Software
    It’s intimidating when folks are just starting to collect their email lists for simple MailChimp lists or are just dipping their toes into social media, contextual, display, Twitter and Facebook ads. Are you still afraid of and intimidated by marketing automation? There’s really no reason any more. The price! Marketing Insights.
  • HALEY MARKETING  |  TUESDAY, DECEMBER 22, 2015
    [Display, Twitter] [Walkthrough] How to Create a Trackable Contact Us Button on Facebook
    The following walkthrough is intended to help you measure Facebook conversions, and is a step by step guide on enabling your page’s call to action button with a trackable URL that will display in Google Analytics. Upon clicking Create Call to Action, a new dialogue box will display, asking you to Edit Call to Action Button. SUCCESS!
  • CHIEFMARTECH  |  MONDAY, DECEMBER 21, 2015
    [Display, Twitter] 7 not-quite-predictions for marketing technology in 2016
    There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). Adtech-based display advertising is going to get kicked in the bal… balance sheets. ” (A). What do you see?
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 16, 2015
    [Display, Twitter] Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters
    Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. pulled the example below from my own Twitter Analytics dashboard. But how?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 16, 2015
    [Display, Twitter] Know the Legal Risks of Blab for Brand Marketing
    Although displaying trademarks or logos in video feeds is not generally illegal, the legal owner might take issue with their intellectual property being visible, depending on the content of the streamed conversation. Find Kerry on  Google+  and  Twitter. By Kerry Gorgone, {grow} Contributing Columnist. Blab’s take on it.
  • FATHOM  |  TUESDAY, DECEMBER 15, 2015
    [Display, Twitter] Why You Should Be Doing Paid Social Advertising
    While it’s not quite the spend we’re currently seeing in PPC and Display, it’s on the rise and experts are only expecting to see more growth in advertising dollars on social channels. Facebook calls these snippets of code pixels and Twitter calls them website tags. So, why is paid social growing? Advanced Targeting.
  • BIZIBLE  |  FRIDAY, DECEMBER 11, 2015
    [Display, Twitter] Why B2B Marketers Need Smart Attribution To Prove Their True Value
    You’re competing not with just your direct competitors for your audience’s attention, but also with whatever else is on their Twitter feed, their mobile notifications, their email inbox, etc. As much as we B2B marketers don’t like to admit it, having lead goals is easy. That’s one of the many reasons why we say that lead goals are dead.
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Display, Twitter] How to Make an Animated GIF in Photoshop [Tutorial]
    Pinterest was the first to enable animated GIFs, followed by Twitter. For example, check out how Samsung used a GIF to promote a product: You just HAVE to send one more GIF on Twitter before your phone dies? Click here for instructions for Twitter. Animated GIFs display in email the same way a regular image does.
  • ACT-ON  |  FRIDAY, DECEMBER 11, 2015
    [Display, Twitter] An Introductory Guide to Mobile for B2B Marketers
    Mobile Display Ads. Over the past few years, display ad formats have evolved from static banners to rich media ads designed to engage your prospects. With options like click-to-call, click-to-download, click-to-video, and click-to-social, mobile display gives your prospects multiple ways to interact with your brand.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 9, 2015
    [Display, Twitter] [Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels
    Popular sites like Facebook, Twitter, Pinterest and Instagram have already begun to monetize brands’ social media presence through innovative ad formats. Be it PPC search, display, or social ads, two things are key with any paid advertising effort—conversion tracking and testing. Email. Social Media. Search Engine Optimization (SEO).
  • FATHOM  |  WEDNESDAY, DECEMBER 2, 2015
    [Display, Twitter] Where Is Digital Advertising Headed in 2016?
    This strategy alone should give companies more reason to try to capture email addresses and properly segment users to display them with the right message. CRM retargeting (Display). Tailored Audiences (Twitter). Leveraging first party data (i.e. Customer match (Google/YouTube). Gemini Custom Audiences (Yahoo).
  • HOOTSUITE  |  WEDNESDAY, NOVEMBER 25, 2015
    [Display, Twitter] A Long List of Social Media Advertising Stats
    Facebook, Twitter and LinkedIn have long planted their flags in this territory, while Instagram and Snapchat are quickly gaining ground. percent for display ads. Twitter advertising revenue totaled $513 million in Q3 of 2015, an increase of 60 percent year-over-year. Simply put, Twitter ads drive engagement. In fact….
  • FATHOM  |  TUESDAY, NOVEMBER 24, 2015
    [Display, Twitter] Google Wants to AMP Up Your Mobile Experience (Google now goes to “11”)
    Not only is Google onboard, but AMP also has the backing of Twitter, WordPress , Adobe Analytics and comScore , as well as over 30 publishers, including Hearst Corporation and the New York Times. This allows for more conformity amongst different website’s pages, and let’s Google understand and display the pages’ information much faster.
  • ACTIVEDEMAND  |  MONDAY, NOVEMBER 23, 2015
    [Display, Twitter] Why Google Call Tracking Isn’t Ideal for Marketing Agencies
    Since then, the marketing agency circuit has been abuzz with questions about Google call tracking from their own clients and prospects, competitors, media and random people on Twitter. It does not work for Google organic search, the Google Display Network or for any lead source anywhere on the web except for AdWords. Perhaps.
  • THE POINT  |  FRIDAY, NOVEMBER 20, 2015
    [Display, Twitter] 7 Steps to a Successful Account-Based Marketing (ABM) Strategy
    – Programmatic display advertising, to reach ideal contacts at targeted accounts via ad networks, perhaps with account- or industry-specific ad creative. – Paid social advertising on LinkedIn, Facebook, and Twitter, via “custom audiences”. In our experience, the most effective ABM campaigns share 4 common traits.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 18, 2015
    [Display, Twitter] Getting Visual with Your B2B Marketing: Pinterest or Instagram?
    So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. Instagram has a cool hashtag feature, where as you start typing the hashtag you’ll use popular tags are displayed for selection so you can be more a part of the conversation. 5.
  • HOOTSUITE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Display, Twitter] 7 Twitter Analytics Metrics You Should Check Right Now
    Twitter analytics are a prime example. What you’re left with is a series of numbers that should quickly show you whether you’re succeeding or failing at marketing on Twitter, and how you might improve. How to access Twitter Analytics. First things first: how does one actually find Twitter Analytics? Analytics. replies.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Display, Twitter] Scale Your Content Across the Globe with Oracle Content Marketing's Translation Management
    In many cases, localization tools are integrated with a website, but there is still the need to scale this content across email, display, social, and mobile. Not only is content localization a time consuming process, but it can be nearly impossible to support all audiences without an effective translation management tool in place.
  • ACT-ON  |  TUESDAY, NOVEMBER 17, 2015
    [Display, Twitter] Craig Spiezle and David Fowler Talk About Trusted Data and Marketing
    Billing, all my PI [personal information] is displayed on my television, which was really quite surprising, and I was feeling extremely infringed upon when I fired it up yesterday. What follows is an edited transcript of that conversation. David Fowler – Act-On Software, Head of Digital Compliance. Welcome, Craig. Can we trust an ad?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 11, 2015
    [Display, Twitter] How to Create the Right Content at the Right Time: 6 Tips to Get You Started
    When the wrong Korean flag was mistakenly displayed during the Olympics in 2012, the eye care company, Specsavers, seamlessly tied it into its "Should have gone to Specsavers" adverting campaign. Twitter. Timing is everything. For example, in cooking, it can mean the difference between a culinary triumph and a big, burnt mess. Emails.
  • SYNECORE  |  FRIDAY, NOVEMBER 6, 2015
    [Display, Twitter] Paid Advertising 101: Understanding the Basics of Advertising on Social Media
    Now, whether it’s Facebook, Twitter, LinkedIn, or YouTube, they’ve all stripped down their processes, simplifying the user experience and making it astonishingly easy to set up ad campaigns on their platforms. Advertising on Twitter. To learn more about advertising on Twitter, check out the Twitter Ads homepage.
  • TERMINUS  |  FRIDAY, OCTOBER 30, 2015
    [Display, Twitter] Terminator Customer of the Month: Why Avere Systems Wanted Account-Based Marketing (Part 2)
    Be sure to follow Gretchen and Avere Systems on Twitter, and while you’re at it, follow Terminus too. There’s a famous quote from advertising legend, John Wanamaker: “ Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”. Special announcements. Webinars. Trade shows & events.
  • KEO MARKETING  |  MONDAY, OCTOBER 26, 2015
    [Display, Twitter] Online Advertising: Click-to-Call Boosts Conversions
    Both Twitter and Facebook have been expanding and improving their advertising tools and options, so you have many choices as to how to connect with your target audience on those platforms. Display Advertising Paid Search Advertising digital marketing online advertisingDo you have “leaky” landing pages?
  • B2B MARKETING UNPLUGGED  |  MONDAY, OCTOBER 26, 2015
    [Display, Twitter] Is Your Competition Making Stuff Up? Good.
    Is there anything prettier than a well-merchandised display of bed and bath linens?  I mean, what can beat the crisp, pretty sheets in their perfect little packages arranged by designer, colour, size and thread count. or follow me on Twitter @bizmkter. It’s all about potential. Is full size the same as double? Well it is. Diamonds.
  • VIDYARD  |  TUESDAY, OCTOBER 20, 2015
    [Display, Twitter] Vidyard Announces Winners of 2015 Video Marketing Awards
    Stone produced the video from beginning to end using Keynote, Photoshop, Final Cut Pro X, a USB microphone and a 15-inch Macbook Pro Retina display. Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. Winner: Hootsuite. Winner: Gainsight.
  • CONTENT STANDARD  |  MONDAY, OCTOBER 19, 2015
    [Display, Twitter] No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?
    This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. Brands are shifting where they focus their paid ad dollars, exploring new social media platforms over traditional display and retargeting solutions.
  • HUBSPOT  |  MONDAY, OCTOBER 19, 2015
    [Display, Twitter] The 17 Best College Instagram Accounts (And Why They're So Darn Good)
    They could've chosen to post a photo of the bike in the lab or on display, but instead, they chose to post a particularly cool photo of it outside and at night, probably borrowed from the students themselves. Go to University of Nottingham's Instagram account and you'll scroll through an impressive display of beautiful campus photos.
  • JUNTA 42  |  SATURDAY, OCTOBER 17, 2015
    [Display, Twitter] This Week in Content Marketing: 4 Content Marketing Trends for 2016 [100th Anniversary Show]
    But Robert points out that it’s not an either/or issue – it’s more of a continuum, where some content brands are masterfully integrated within the corporate brand, such as Adobe’s CMO, Red Bull, and Marriott – and others are completely separate and don’t display their parents’ brand. This week’s show. That doesn’t work. link]. 6.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 16, 2015
    [Display, Twitter] Case Study: Getting Results with Social Media Marketing
    We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know. Then it was time for Twitter. No Twitter lists existed for our partners and associates, so we created some that others could easily follow.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Display, Twitter] CMOs: Stop Believing These Digital Marketing Myths
    Today, platforms like Twitter and LinkedIn allow marketers to target ads and collect prospect data which have turned social into a more bottom-of-the-funnel direct response channel. “For B2B companies should focus more on LinkedIn, Twitter and Facebook, while B2C companies are better served on Instagram and Pinterest. . 6. Negative
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 15, 2015
    [Display, Twitter] The Ultimate Guide to ‘Google My Business’
    Wouldn’t it be nice to see a display that instantly gives customers your location, address, hours of operation, phone number, link to your website and customer reviews? Every small business can make a killer digital display, like the one below, that shows up on Google. How many people have seen your digital display?
  • BIZNOLOGY  |  THURSDAY, OCTOBER 15, 2015
    [Display, Twitter] ISIS: a case study for smart brand building
    We just see their despicable beheadings, destruction of ancient ruins in Palmyra, and all the other grotesque forms of brutality and violent extremism they display. Few recognize “ISIS” as a successful brand, but it is. ISIS continues to recruit new members from around the world. Then an Egyptian took over who was rash and incompetent.
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [Display, Twitter] Unveiling The Pipeline Marketing Technology Stack
    Paid typically includes paid social, paid search, display, event sponsorship, etc. The technology involved in paid channels includes audience targeting through various social, search, and display networks (think: leveraging affinity groups on AdWords or targeting by job skills on LinkedIn). The Stack, Explained. Traffic Technology.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 12, 2015
    [Display, Twitter] My Top Content Marketing Predictions For 2016
    predicted that advertisers would throw good money after bad and that display media would make big budget gains. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. ( Well it’s that time of year again. Yes, it’s my birthday today! have done my own predictions post every year as well.
  • HUBSPOT  |  FRIDAY, OCTOBER 9, 2015
    [Display, Twitter] How New Technology Is Changing the Way We Earn (And Retain) Customers Online
    Did you know that Twitter was launched less than 10 years ago? More specifically, sponsored content is a form of native advertising that aligns with the subject matter and design of the page in which it is displayed. Let’s say that your business has 1,000 followers on Twitter. Want to sell your products directly on Twitter?
  • VISUALLY  |  THURSDAY, OCTOBER 8, 2015
    [Display, Twitter] 5 Of the Best Data Visualization Examples from Content Marketers
    Its social team has developed a brilliant approach to communicating insights more effectively: a running stream of snackable Twitter posts that highlight trends in mobile device usage, generational purchasing decisions, travel and more. Follow him on Twitter at @natebirt. Think With Google illuminates consumers’ travel decisions.
  • FATHOM  |  MONDAY, OCTOBER 5, 2015
    [Display, Twitter] Is YouTube Advertising Right for You?
    Below are a couple of indicators that YouTube Advertising is right for your business: You are already investing in display advertising and paid social adverting such as Facebook and Twitter ads. YouTube advertising is a great complement to your display and paid social advertising efforts. Why is this happening?
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Display, Twitter] 7 Examples of SaaS Companies with Exceptional Marketing
    Others are displays of true grit. Pictures of the billboard showed up on Twitter, Tumblr, FAIL Blog (in the “Wins” category), and the coveted TechCrunch. Who doesn’t love a good story? The characters. The page-turning twists of fate. The surprise endings. But in the marketing world, they’re like the Grimms' fairy tales. The new angle?
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Display, Twitter] How Ad Blocking Works: Everything You Need to Know
    The big networks like Facebook, Twitter, Google, and LinkedIn also offer feedback loops that'll give you an idea of whether people like your ads on those networks. This won't just affect display and banner ads; it could also affect native ads for iOS 9 users using ad blockers who are browsing the internet on Safari. The result?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 29, 2015
    [Display, Twitter] 17 of the Best WordPress Plugins for Marketers
    Users can easily keep tabs on which comments are caught and which comments are cleared to maintain control over what's being displayed. Formerly known as Tweet Old Post, this plugin helps marketers extend the life of their old posts by automatically sharing them to social networks like Twitter, Facebook, and LinkedIn. 40,296.
  • FATHOM  |  MONDAY, SEPTEMBER 28, 2015
    [Display, Twitter] Google AdWords Adds “Customer Match” to Their Targeting Arsenal
    In addition, Facebook calls this “ Custom Audiences ” where Twitter defines this as “ Tailored Audiences ”. Unfortunately, it does not appear to be available across the Google Display Network (GDN) like CRM retargeting can be used. But now, Google has jumped aboard and allows you to target users based on email addresses you have.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 25, 2015
    [Display, Twitter] 7 Game-Changing Marketing Trends To Tackle in 2016
    iBeacons are small, inexpensive transmitters that use Bluetooth Low Energy (BLE) technology to detect nearby devices that can be housed in retail stores, point of sale displays, and merchandising areas. Marketing constantly adjusts and reacts to changes in technology and attitudes. Enter relationship marketing. It looks that way.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 25, 2015
    [Display, Twitter] 20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution
    When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. What Is Display Advertising? The Right Way to Do Display Advertising.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 24, 2015
    [Display, Twitter] 8 Personalization Trends That Are Reinventing the Buyer's Journey
    In other words, programmatic marketing takes all the information it can collect about a buyer and converts that information into action — the purchase and display of the right ad at the right time in the right place. For example, knowing their preferences, or making product or service recommendations according to their likes and dislikes.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Display, Twitter] Is Advertising Inherently Outbound?
    The display ad was "the cutting edge." Today, Google, Facebook, Twitter, and LinkedIn have changed the game. It’s easy to look at complicated things in black and white. Take Darth Vader, for example. Darth is a major bad guy -- no way around it. But he didn’t start off that way. Anakin Skywalker was a good kid with a lot of potential.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Display, Twitter] Marketing Resources for 2016: Old School meets New Cool
    You might think it’s a little early to start anticipating trends of 2016, but if Home Depot is beginning to display Christmas trees, then I can assemble a list of marketing tools to help you prepare for next year. Getting started on Medium is a matter of signing in with your Twitter account. ” What is relevant? Blogs.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 22, 2015
    [Display, Twitter] 22 Expert Guides and Reviews of 200+ Social Media Tools
    It converts Google+ into a social media management tool”) and Agorapulse , a social media management tool that integrates with Facebook, Twitter and Instagram. If you have been struggling with Twitter because you find that the signal to noise ratio on the network is so poor, then Followerwonk could revolutionize how you use the service.”
  • HUBSPOT  |  MONDAY, SEPTEMBER 21, 2015
    [Display, Twitter] 12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About
    After a few hours of doubting my faith in humanity (and in Twitter), I realized that although a lot of social shares felt good and was worth measuring, it wasn't a metric someone like my boss particularly cared about. Campaign Marketing. 3) Impressions and Clicks for Display Ads. 11) Twitter Impressions. Let's take a look.
  • HUBSPOT  |  MONDAY, SEPTEMBER 21, 2015
    [Display, Twitter] Master the Chatter: 8 Tips to Get Your Event Trending on Twitter
    It's every event marketer's dream: Pulling up your phone during your event and quickly peeking at Twitter, only to discover that your event's hashtag is trending. So how do you prepare for your event so you have a better chance of trending on Twitter? Enable location services on Twitter to geotag each tweet you post about the event.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 15, 2015
    [Display, Twitter] Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)
    Tracking data, identifying buyers and following leads throughout the entire sales cycle has become a conventional practice, even in areas like digital display signage. Display Data: The importance of martech in collecting user engagement data is not lost in the world of video displays.
  • HUBSPOT  |  MONDAY, SEPTEMBER 14, 2015
    [Display, Twitter] The 13 Best College Facebook Pages (And What Sets Them Apart)
    During move-in week at the beginning of the academic year, the university called for students to post their moving day pictures and thoughts to Facebook, Twitter, and Instagram using the hashtag #BerkeleyBound as a top-of-the-funnel traffic driver. Plus, it encourages people to check out their Twitter account.). WeAreBC Posted by.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 10, 2015
    [Display, Twitter] The 11 Best Photo & Video Editing Apps for Mobile (And Why They're So Great)
    Facebook keeps changing its News Feed to display bigger images and videos, Twitter pulls pictures and videos right into its timeline (and even autoplays them ), and Instagram continues to expand their advertising capabilities , albeit slowly. Social networks are catching up, too. Which are the best free and paid apps out there?
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 7, 2015
    [Display, Twitter] Top 10 Branding Tools
    As proud recipients, we display their badge on our blog. Get more brand development tips and strategies by following us on LinkedIn and Twitter. If you are an industry veteran, you probably already know the value of having a strong professional services brand. Generate leads more easily. Achieve a higher win rate. Everybody benefits.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Display, Twitter] Five Things to Consider Before Undergoing a Website Redesign
    Social media icons make it easier for your site visitors to share and engage with your site via Facebook, Twitter, Pinterest and more. photo or video gallery can help you display imagery or videos in an appealing and enticing way. Chances are, you probably put a lot of time and effort into launching your website. Found this helpful?
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 1, 2015
    [Display, Twitter] 3 project management tools for your distributed business
    Web Applications Android (operating system) APK (file format) Autofill Billboard (magazine) British Summer Time Cell (biology) Google Google Docs ios twitterToday, I will share the  project management tools that I have used. It It all came down to the Goldilocks test: Asana was too hard, Trello was too soft, and Basecamp  was just right.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Display, Twitter] 13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
    So check out the following banner ads, Facebook ads, Twitter ads, and LinkedIn ads, and learn why they're just so awesome. They partnered with a local agency One Small Step Collection to create bold, intense graphics for their App Install Twitter Cards. Image Credit: Twitter. 9) Amnesty International. See some great examples.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Display, Twitter] Sharing Jobs on Twitter Has Never Looked Better
    If you disagree, I'm more than willing to argue that on twitter: Click to Tweet @BradBialy. When sharing on Twitter, presentation is everything. The intent is there, use a few popular hashtags to gain some visibility in Twitter search, while also properly positioning a client's job posting. Introducing Twitter Cards.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 25, 2015
    [Display, Twitter] 9 Social Media Hacks Every Small Business Can Benefit From
    The ads can display an image and also provide pricing, colors, and sizes. Install ‘ClickToTweet’ This free tool puts a small ‘Click to Tweet’ link next to any piece of text, which allows your customers to then share that selected text on their Twitter feed. Find enticing images to grow your brand awareness.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 24, 2015
    [Display, Twitter] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
    In fact, 78% of small businesses now get at least a quarter of their new customers via social media, and two of the best channels for business are LinkedIn and Twitter. Twitter is a key source of content for professionals in many industries. Demonstrations at the booth: Train show personnel to engage, not just display. 2.
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Display, Twitter] Digital Marketing: The 7 Essential Channels
    The tools in the digital marketing toolbox include websites; search engine marketing (SEM) – which is an umbrella term that includes search engine optimization (SEO) and paid search – as well as online display advertising; social media marketing; mobile marketing; and email marketing. Online Display Advertising. Mobile display ads.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Display, Twitter] ReadyPulse Experiences 250% Year-Over-Year Growth
    About ReadyPulse: ReadyPulse’s technology is the most effective and powerful solution to curate and display social user generated content to drive commerce. Inspirational Marketing Platform ReadyPulse Experiences 250% Year-overyear Growth, Brings on Go To Market Executives for Vertical and Geo Expansion. Always On AO250 to Watch. Press
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Display, Twitter] ReadyPulse to Sponsor Demandware XChange Conference
    The LINK Cartridge allows brands to seamlessly integrate ReadyPulse’s award-winning and patented technology within the Demandware platform to display shoppable user generated content on the home page, category pages, and product detail pages. Twitter: @readypulse. ReadyPulse to Sponsor Demandware XChange Conference. About ReadyPulse.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Display, Twitter] ReadyPulse Becomes an Amazon Webstore Solution Provider
    Together we can help brands deliver contextualized and personalized buying experience influenced by social content from a variety of sources including Instagram, Facebook, Twitter, and ReadyPulse photo uploader.” ” ReadyPulse enables brands to find the best existing content from Instagram, Facebook, Twitter, and YouTube.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Display, Twitter] ReadyPulse Receives $5M in Series A Funding Delivering the Future of Inspirational Marketing
    ReadyPulse’s digital marketing platform, Pulse Marketing Suite, uses patented technology to find a company’s most effective brand ambassadors on social media sites such as Facebook, Twitter, Instagram, YouTube, by analyzing the digital content produced by those individuals. March 31, 2015 09:06 AM Eastern Daylight Time. SAN CARLOS, Calif.–(BUSINESS
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 21, 2015
    [Display, Twitter] Social Media & Your Business: Choosing the Best Platform
    Facebook, Twitter and Pinterest all trend highly with small and medium-sized business owners. You’ll find that Facebook, Twitter, and Pinterest are more than likely the places with the highest concentration of your key demographics. Twitter. Twitter. Twitter : 3-4 times a day or 20 times a week. Facebook.
  • MARKETING ACTION  |  FRIDAY, AUGUST 21, 2015
    [Display, Twitter] 8 Steps to a Creating, Producing, and Promoting a Successful Webinar
    You can also use other promotional channels such as social media (blog posts, Twitter, Facebook, Google+, LinkedIn, etc.) and display advertising to help promote your webinar. Webinars can be a powerful way to reach new audiences, develop profitable business partnerships, and strengthen relationships with existing customers. Need help?
  • HUBSPOT  |  FRIDAY, AUGUST 21, 2015
    [Display, Twitter] Don't Make Them Wait: How to Reduce Page Weight on Your Website
    If you're a HubSpot user, you're in luck: The HubSpot COS features automatic image resizing and image compression. "If a user uploads an image that has dimensions of 5,000 x 5,000 but is only displaying it on the website as 500 x 500, then using auto image resizing will help decrease browser load-time. Makes sense, right? What's Page Size?
  • MARKETING ACTION  |  MONDAY, AUGUST 17, 2015
    [Display, Twitter] 63 Digital Advertising Terms Every Marketer Should Know
    These ad units, which include static graphics, videos and/or interactive rich media, are displayed on a web page or in an application. Ad Serving : The delivery of an ad from a web server to the end user’s device, where the ads are displayed on a browser or an application. The most common sizes for display ads are: Banner: 728 x 90.
  • HALEY MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Display, Twitter] Don’t Be Antisocial: How to Breathe Life Into Your Business with Social Media
    Displaying positive reviews and testimonials could convince prospective clients to choose your business. Feedback – Social media sites such as Twitter and Facebook allow users start a conversation with businesses. Identity is more than something LifeLock protects, or a bearable Ray Liota movie. Think of a business as a human being.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 28, 2015
    [Display, Twitter] Twitter’s New Analytics: What You Need to Know
    Twitter Analytics is now offering users more tools than ever before to manage, organize and analyze their tweets and followers. Their latest feature release, Audience Insights, is designed to help users understand the demographics on Twitter as a whole as well as their own followers. Looking at all Twitter users. How it Works.
  • FATHOM  |  TUESDAY, JULY 21, 2015
    [Display, Twitter] Fathom Social Media Update
    Previously, users could hook in their Twitter and Address Book to find their friends on the app. But with the new update, users will be able to venture outside their friend group and Twitter network to find folks on Vine who post frequently and post high-quality content. Happy reading! Read the full article here. More information here.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 21, 2015
    [Display, Twitter] Banners Have 99 Problems And A Click Ain’t One
    The banner ad display format is expected to grow 25% this year  to more than $12 Billion, despite the crazy insane lack of effectiveness. The average click through rate of display ads is 0.1%.  ( DoubleClick ) . 2. 77% of Web display ads are never seen. 33% of internet users find display ads completely intolerable ( Adobe ). 7.
  • HUBSPOT  |  THURSDAY, JULY 16, 2015
    [Display, Twitter] Hillary Clinton Is Borrowing Marketing Tactics From Taylor Swift (And It's Working)
    She even invited fans who'd caught her attention on Twitter, Instagram, and Tumblr over to her house for what she called #1989SecretSessions , an exclusive sneak peak of her album, "1989," which had not yet been released at the time. What do Taylor Swift and Hillary Clinton have in common? They've both been on the cover of Vogue. It did.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 2, 2015
    [Display, Twitter] 6 Critical steps to help fight for your online privacy
    When Michael Stelzner of Social Media Examiner  discovered that Klout displayed popular moments from Facebook—even if those moments had been shared with “friends” rather than “public”—he posted about it. Twitter and Instagram both give you the option of making your account private, although most people in our space wouldn’t do that.
  • HINGE MARKETING  |  THURSDAY, JULY 2, 2015
    [Display, Twitter] A Mindset Shift for AEC Professionals
    Here’s how: Display high quality pictures. Putting your people on display helps provide that insight and it makes your firm more approachable. Online marketing works. In fact, it’s often less expensive (and less time-intensive) than traditional marketing and advertising techniques alone. Your Website. AEC firms are lucky.
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Display, Twitter] Tools I use to amplify social campaigns
    When people join my Gaggle, they’re signing up to retweet and share some or all of what I share and post to GaggleAMP onto one or all of their social media platforms, either automatically via AutoAMP through Twitter and LinkedIn or moderated in a queue to Facebook and Google+. Engagement! That is where SOCi comes in. GaggleAMP. Buffer.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Display, Twitter] 11 Tips to Help Improve Your Brand's Communication Strategy
    This is a great example of how Oreo engages its customers in playful conversation on Twitter that syncs with the rest of the brand’s strategy. JetBlue responds quickly to customer service questions on Twitter. If your brand is going to go on Twitter for customer service, it’s important to be committed. Mothers! Your Questions.”
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Display, Twitter] The Free Templates You Need for Visual Content Design
    This first download includes five pre-sized PowerPoint templates to help you create customized social media cover photos for Facebook, Twitter, Google+, LinkedIn, and YouTube using the right cover photo dimensions. Here's an example on Twitter. Visual content is in high demand. But honestly. who's got time for all that? How, you ask?
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 18, 2015
    [Display, Twitter] You Need To Dish Out Delicious Content!
    If not, then they’re positively salivating over your competitors’ Instagram, Twitter and Yelp pictures and posts. Your customers are posting their smartphone snapshots and comments on their Instagram, Twitter, Facebook and Yelp accounts while sitting at your restaurant’s table. Source: Twitter). Picture this. What a yummy idea!
  • HUBSPOT  |  THURSDAY, JUNE 18, 2015
    [Display, Twitter] 5 Tried-and-True Tools for Growing Your Email List
    From pop-ups to sticky bars to Twitter Lead Generation Cards, all of these resources are designed to help you maintain and scale a healthy email list. While MailMunch does offer paid versions , you can register one site with unlimited forms, page level targeting, and integrations for free. 5) The Twitter Lead Generation Card.
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Display, Twitter] 34 Compelling Content Marketing Stats and Facts
    More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. The most-trusted types of online promotional content include peer reviews, natural search results, and brand Web sites, while display advertising and push text messages are the least trusted.
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Display, Twitter] Which Social Network Should You Advertise On?
    MarketShare used LinkedIn display ads to drive traffic to their site by targeting an audience of marketing professionals they were looking for. You can view the MarketShare case study here. 2) Twitter. The Good: Twitter allows you to target people based on their current interests. Success! billion registered users.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 9, 2015
    [Display, Twitter] The 9 Internet Trend Charts From Mary Meeker That You Need To See
    Korean beauty companies are reaching consumers with display ads and gift offers on KakaoTalk , and Disney and L’Oreal are running brand awareness campaigns and flash sales on Line. Let me know on Twitter @ MoxieInGreen what trend is most interesting to you and your brand! ” She is a serious boss. UGC Is Massive And Growing.
  • WEBBIQUITY  |  TUESDAY, JUNE 9, 2015
    [Display, Twitter] Five Steps to Implement a Championship Link Building Strategy
    Unfortunately, the search engine optimization field doesn’t have a shiny silver trophy to display for the top performing SEO specialists. Make sure to follow various industry leaders on Twitter and take the time to read at least three news and business articles each day. Guest post by Jason Parks. Create a digital PR strategy.
  • HINGE MARKETING  |  MONDAY, JUNE 1, 2015
    [Display, Twitter] Uncovering the B2B Marketing Sanskrit: A Conversation with Visible Experts? Paul Dunay
    By displaying thought leadership in highly sought venues, he is able to expand his firm’s brand and build authority. On Twitter or Facebook? We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Paul Dunay, a Visible Expert for B2B marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 1, 2015
    [Display, Twitter] What are the best social media platforms for your business?
    If you are reading this post, you might have discovered it through Twitter or Facebook. Twitter is not as simple as it might appear. But like Twitter, your content is somewhat ephemeral as it slowly sinks to the bottom of the news feed. Any form of commercial display is likely to get you kicked out. It does not. Not easy.
  • LEADERSHIP  |  FRIDAY, MAY 22, 2015
    [Display, Twitter] Interesting Infographics: Data-Driven Strategies for Writing Better Titles & Headlines
    To maximize sharing rates, keep your headline to 117 characters or less so it readily fits (with a link) on Twitter. Even better, if you can, keep it to under 65 characters so that it displays fully in search results, and include a keyword near the front to make it more attractive. Take “amazing” for example.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Display, Twitter] 33 Inspiring B2B digital marketing case studies
    The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. It listens to more than 5000 social mentions a day on Facebook, Twitter, and other social channels. Is it harder or are we not looking hard enough?
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