• BIZNOLOGY  |  THURSDAY, DECEMBER 11, 2014
    [Display, Twitter] Internal Social Business for Leaders series: 1. Your profile
    Make sure all the chosen profile pictures survive the cropping and display restrictions imposed by the platform. There’s enough example of photo cropping #fail in Twitter and Facebook, you don’t want to add to that pile. How can I get started? The audience is different, so cater for what they are looking for. Your bio.
  • SAZBEAN  |  THURSDAY, DECEMBER 11, 2014
    [Display, Twitter] How to Utilize Mind Maps to Enhance Your Inbound Marketing
    Humans are naturally curious people and our minds are skilled in seeking patterns that are displayed effectively in mind maps. Connect with her on Twitter @ HilaryS33. 'Who isn’t looking for more effective inbound marketing in today’s content saturated society? So, what exactly is mind mapping? Why does mind mapping work? Bubble.us
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Display, Twitter] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    Find out whether LinkedIn, Facebook, Instagram, Slideshare, Twitter, etc. You’ll need a few display ads and can try retargeting on social media or through Google Adwords. Twitter, Facebook, and LinkedIn allow you to sponsor updates. 'Think fast! 2014 is winding down, and you may have extra money left in your marketing budget.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Display, Twitter] How Much Should Sponsored Articles Really Cost? [New Data]
    Within the guide is a research study conducted from March to June of 2014 that collected sponsored article prices from 550 blogs and publications and unveiled correlations with a variety of predictor variables, including Domain Authority (DA), Page Authority (PA), PageRank (PR), AlexaRank (AR), and Twitter, Facebook, and Pinterest followings.
  • SYNECORE  |  TUESDAY, DECEMBER 9, 2014
    [Display, Twitter] Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
    'For years now Facebook and Twitter have been the two reliable social standbys, an oft-used, go-to social media marketing pairing equivalent to wine and cheese or beer and pizza (or in my case, wine, cheese, beer, and pizza). Don’t go overboard and pitch your Facebook profile or ditch your Twitter feed just yet. Follow @chrshorton.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Display, Twitter] Top 5 Tools for Enterprise Marketing Teams
    Integrations with AdWords, Google Analytics, Facebook, Twitter, LinkedIn, and other platforms help you aggregate marketing metrics from all channels in one platform, with recommendations on where to make improvements (gaps in content, missing anchor text, missing page titles, best time of day to post blogs/social updates.). General
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Display, Twitter] How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags
    LinkedIn has since adopted the same protocol, while Twitter uses its own open graph system that''s based on the same conventions -- although Twitter accommodates the Open Graph protocol if you already have it on your site. Twitter uses a system similar to Open Graph tags called Twitter Card tags. Or worse, none at all.
  • HUBSPOT  |  TUESDAY, DECEMBER 2, 2014
    [Display, Twitter] 17 SEO Myths to Leave Behind in 2015 [Free Ebook]
    But in the end, adjusting your strategy based on search ranking algorithm updates or changes in the way search results are displayed visually can benefit your business. Feel like sharing this new ebook with your Twitter followers? 'SEO is an evolving science. While some of the core principles will presumably stick around forever (e.g.
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 25, 2014
    [Display, Twitter] 5 principles of Information Architecture & why it matters to marketing
    To understand this relationship, you need to explore and test what kind of mental models users use to categorise the content that you have on your site – so that it is displayed in sensible, followable groups. ime (think Facebook and Twitter). 'Humans are ‘informavores’ after all. We need information to survive. What’s all this then?
  • B2B MARKETING UNPLUGGED  |  MONDAY, NOVEMBER 24, 2014
    [Display, Twitter] Is Your Customer Self-Service a Porcupine-Making Machine?
    'Trade show season is, mercifully, drawing to a close and loading docks across the nation are filled with display booths, crushed foam core signs, dented ballot boxes and damp collateral. or follow me on Twitter @bizmkter. This is where the trouble will start. They will read the frequently asked questions.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Display, Twitter] A Beginner's Guide to Retargeting Campaigns
    Pixel-based retargeting is a way to re-display your material to any anonymous site visitor. You can also do retargeting through specific platforms like Facebook, Twitter, and LinkedIn. 'We''d all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase.
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Display, Twitter] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Here are three key image dimensions to know: News Feed Image: 1200 x 1200 px (actually uploads to 504 px, but this maintains a quality display).
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Display, Twitter] 4 Creative Ways to Make Your Website More Personalized
    2) Display different content based on social referral source. If a visitor comes from a Twitter link, for example, they may prefer to read shorter-form content and have shorter forms that allow you to quickly capture their attention and then move on. 'We''re now encountering more personalized experiences than ever before.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Display, Twitter] 10 Helpful Tips for Choosing and Using Fonts
    Could a concept be displayed as an image or diagram instead of a paragraph of text? This graphic uses a visual element, the Twitter icon, to replace the need for more text saying "on Twitter." 'When you think of all the things that make up a good design, what elements come to mind? Color? Layout? Photography?
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Display, Twitter] The 15 Best LinkedIn Pulse Articles On Marketing
    He even says that when you exclude video and app advertising, display ad spend is actually down! And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. started publishing on Slideshare in July of 2010. Thousands of new visitors every month!
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Display, Twitter] 10 Examples of Highly Effective Welcome Emails
    display before and after pictures, or use clean, flat, simple graphics and complementary colors like Birchbox, the beauty subscription box company does: 6. Notice in the bottom right corner there are links to the company blog, Twitter and Facebook page. These emails come from businesses big and small. Notice how it stands out?
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 11, 2014
    [Display, Twitter] How to Build Your Social Media Audience from the Ground Up
    In this post, we focus on building your Facebook and Twitter audiences from the empty room, so to speak, so let’s get to it! If you’ve previously invited them to Like your Business Page, it’ll indicate so by displaying a check mark. Growing Your Audience on Twitter. Maximize Twitter Search.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 10, 2014
    [Display, Twitter] Green Marketing: Be Careful What You Say
    study last year showed that twelve to fourteen percent of that group of consumers displayed allegiances to […] Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer. Twitter | LinkedIn | Green Marketing: Be Careful What You Say by Kyle-Beth Hilfer - Maximize Social Business.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Display, Twitter] How to Develop a Strong Visual Brand on Social Media
    For example, many tech companies -- like Facebook, Twitter, Dell, IBM, and HP -- use blue to symbolize trust, intelligence and progress. Your title/heading font should be the largest font in your design and is where you can display the most personality. 'The new world of marketing is increasingly visual. 1) A consistent color palette.
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 31, 2014
    [Display, Twitter] 8 Key Changes In Google Search B2B Marketers Should Know
    was certainly disappointed when Google  announced  that it had  stopped displaying authorship markup  in search engine results. When you search for keywords like “ebay,” “living social,” or “twitter,” you’ll see a site search option in Google results. The key takeaway? Guest Posting for SEO.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Display, Twitter] Finally, Small Business Social Media is Evolving
    They asked me for my Twitter handle, followed me, and the next time I went in, they said, “We loved your blog post about moving to Seattle!”. ve been telling people that instead of building lists of phone numbers, get lists of your customers’ Twitter handles. 'By Amber Osborne, {grow} Contributing Columnist. That would be me.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Display, Twitter] The dashboard has finally been perfected
    HUD the acronym for heads up display. Then, I can stream social mentions, my inboxes, my site performance data, questions and queries happening on Twitter, Facebook, and Google+, help desk queries, and even project management stuff. Twitter. Twitter Search. But that’s not enough. And then there’s Cyfe. Alexa.
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Display, Twitter] Thought Leadership, Why’s That Important?
    Drive people to your Facebook, Twitter, LinkedIn, YouTube or any other social media platform you use and share engaging content with them. This can be achieved by the type of content that is being developed and displayed, if you can spin creativity into the mix you’ll be in good shape. Here are a few ideas to get the job started!
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Display, Twitter] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    billion, Twitter: 645 million, LinkedIn: 300 million, Google+: 300 million. Free eBook: How to Attract Customers with Twitter. Side benefit: these public displays of customer affection are going to appeal to your prospects as well. 'Would you like more website traffic, leads, sales and happy customers? Here''s how. link].
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Display, Twitter] 43 Tweetable Answers to Top Questions About Twitter
    Well, I can''t rap, and I''m certainly not royalty, but I do have experience with Twitter. Most recently, I joined the experts on Twitter''s Small Business Team to speak on  a webinar  about how marketers can tweet smarter. Feel free to click on a category to jump to the section most relevant to you: Engagement on Twitter.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 14, 2014
    [Display, Twitter] F1 Racing and Data: The Developments, Challenges & Rewards
    Every time a new initiative around mobile, display, email, or reporting arises, you can “get an app for that.” For more event highlights, follow the event discussion on Twitter with the hashtag #MME14. 'Modern Marketing Experience Europe kicked off Tuesday in London with a rousing round of opening keynotes. Pole position.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Display, Twitter] Emojis for Dummies: The Essential Translation Guide
    Note: They cover emojis for Apple, Google, Microsoft, and Twitter. Fun fact: The number displayed in the Apple pager emoji is different than the number displayed in Twitter''s pager emoji. 'I''m writing this post because I''m an emoji dummy myself. For this post, you''ll see screenshots of Apple emojis, specifically.).
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Display, Twitter] How to Design Content Remarketing Campaigns That Actually Work
    What''s So Awesome About the Google Display Network? You''re going to learn how to use remarketing strategies with the Google Display Network to dramatically increase the effectiveness of your inbound marketing efforts. 2) What''s So Awesome About the Google Display Network (GDN)? Ad Fatigue in Remarketing vs. Display Ads.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Display, Twitter] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    OneSpot is literally trying to replace the banner with content vs. ads by basically overriding display inventory with content-driven creative. Brands Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Display, Twitter] How to Create a Content Strategy That Actually Drives Organic Traffic
    I’m aware of companies who have found their target audience on Twitter or on Google+. Their wildly popular Instagram channel displays user-generated content of people doing a lot of active, exciting things -- often involving surfboards, wingsuits, parachutes, or protective headgear. Let''s get started. You can download it here.)
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Display, Twitter] Why We Shouldn't Stop Innovating on Email
    In an outstanding article, The Atlantic''s Alex Madrigal reminds us: Email was a news feed; now we have Twitter. Can you imagine if we were all still using Twitter to report out what we had for lunch? 'This is the part where I tell you how bleak it is to be an email marketer. Crowded Inboxes. New ways to filter. We all know the story.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Display, Twitter] Social Media Week Chicago: Elements of Word of Mouth Marketing
    CEOs, text ads, display ads, banner ads…you get the picture. Let us know what else you learned in the comments, or subscribe to our blog and follow us on Twitter to keep up with our Social Media Week updates! We thought we’d share the highlights here. Well, they were wrong. Obviously. Why is this so important? At the bottom? Credible.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 16, 2014
    [Display, Twitter] Sharing Isn’t Always Caring – People Don’t Read What They Share Online
    Many blogs and sites feature social sharing icons prominently to encourage the behavior of sharing, and some include counters to display how many times that post or article has been shared. 'This blog post is off to a good start because you’re currently reading it. Shocked? It’s more common than you might think.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Display, Twitter] 5 Ways You Can Add Social Proof to Your Landing Pages
    On Twitter, you can track mentions of your offers, products/services, or company with a third-party tool like Social Inbox. It''s like when McDonald''s displays signs boasting "Billions and Billions Served.". 'Imagine you and I were chatting, and I leaned in and told you, "I''m a really amazing oil painter. Would you believe me?
  • VIDYARD  |  MONDAY, SEPTEMBER 15, 2014
    [Display, Twitter] Facebook Promises Better Video Metrics, But Don’t Get Too Excited
    The total number of views will now be displayed on videos posted from both people and Pages, and marketers will have access to some analytics to help determine how well their video content is performing. While this is exciting news for marketers, it should be taken with a hint of caution. Video Goes Social. But what does this all amount to?
  • EMAGINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Display, Twitter] Why Your B2B Can’t Ignore Google+ Any Longer
    The giants like Facebook, Twitter, and LinkedIn have trumped social media priority for many marketing departments. Your Google+ page not only displays Google reviews, but also reviews from across the web, and these reviews can be highly influential sales factors. What Makes It Extraordinary. Tactics. Social Media
  • FATHOM  |  FRIDAY, SEPTEMBER 5, 2014
    [Display, Twitter] Digital Marketing Strategy for Launching New Products & Services
    Social Media Networks (Facebook, Twitter, LinkedIn, and Google+). Digital Marketing Online Advertising / SEM / Display internet marketing Online Marketing ppc SEO Social Media 'Businesses launch exciting new products and services every day, but not all of them succeed. like to call it the ‘Diversification Strategy.’
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Display, Twitter] The Art of Marketing: 6 DIY Design Projects to Try
    Your Facebook, Twitter, Google+, and YouTube cover photos could all benefit from a design makeover. For example, when I walk across the hall to grab a coffee, I''m greeted by THIS chalkboard doodle display, courtesy of some of HubSpot''s finest in-house artists. 'I’ve heard it before. You’ve heard it before. Not to worry.
  • VIRALLY BLOG  |  THURSDAY, AUGUST 28, 2014
    [Display, Twitter] Why marketing is more important than sales
    Maybe you didn’t display pricing or maybe you didn’t address a particular question they had and a competitor did? On twitter or facebook? 'Touchy subject this one, but one i feel compelled to address. So where does this leave sales people and departments? The opportunity for marketing companies and agencies is a simple one.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 28, 2014
    [Display, Twitter] Are You Committing Content and Social Media Sabotage?
    Sure, I could copy and paste the URL of the post into my various social accounts, but I’d also have to log into Twitter, Facebook and my email individually to do so – which is also more difficult and time consuming to do on a mobile phone. “Maybe they’re at the top!” ” I thought. So guess what I did?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 27, 2014
    [Display, Twitter] The Facebook Other Folder and the Strangers Who Love Me There
    As long as you’re messing with my newsfeed algorithm, privacy settings, and display, I’d appreciate if you could make some changes that would actually help me, Facebook. Find Kerry on  Google+  and  Twitter.  . 'By Kerry Gorgone, {grow} Contributing Columnist. This is a story about sex, drama, money, and hope. Just, no.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Display, Twitter] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    Retargeting (also referred to as remarketing) makes that easy – after a visitor leaves your website without converting, you can show them targeted display ads about the product, service, or content they viewed as they continue to surf the web on other sites. They offer tools like Custom segments , Facebook Exchange, and Twitter retargeting.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Display, Twitter] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    Twitter. Tweets more than doubled +1s with 231 million links shared, placing Twitter solidly in second place. LinkedIn’s users seem to share much less compared to other networks, while Twitter users share more than their proportional presence on social media. Twitter. billion shares. In order, they were: Facebook.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Display, Twitter] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Here’s an example of how content displays on Atomic Reach: Influencer Ranking Tools. Klout is free for public use -- just make sure you sign in using your Twitter or Facebook account to connect your true social value! Your outreach score is measured by the your retweets, replies to, and mentions of others on Twitter.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Display, Twitter] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Boomerang displays these emails in a dashboard that is easily accessible from your inbox, and allows you to change the date or time of your scheduled emails at any time. Just sign in with LinkedIn and Twitter and all pertinent information about your prospect will be available on the right. Streak - A CRM in Your Inbox.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Display, Twitter] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    And what about other digital marketing channels such as display ads, email, videos, content, and social marketing like Facebook, LinkedIn, and Twitter? Previously Google only tracked web form conversions and calls that came directly from mobile search ads. But what’s true for Google AdWords is also true for all your marketing.
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Display, Twitter] Nurturing Cold Social Leads is a Lot Like Online Dating
    She already owns your product, whatever that may be, and shes a vocal brand advocate on social media.When your company shares an update on Twitter, Facebook or LinkedIn she always re-shares your content to her network of friends and colleagues. 'I hate to admit it, but I know a lot about online dating. Social Increases Your Reach.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 7, 2014
    [Display, Twitter] Optimize Your LinkedIn Profile With These 10 Key Elements
    This way, if you make an initial connection through Twitter or Google+ as example, the connecting individual will more immediately recognize your information. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Without this, your outreach initiatives lack trust and credibility. Tl;dr.
  • WEBBIQUITY  |  TUESDAY, AUGUST 5, 2014
    [Display, Twitter] 5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
    If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. How can you break through a Twitter plateau and take your account to an even greater level of success? 1) Improve Multimedia With Twitter Cards. Gallery cards that display images.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 31, 2014
    [Display, Twitter] 5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
    One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage. Twitter Counter  for network history.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 29, 2014
    [Display, Twitter] Why Keyword Level Call Tracking?
    52% Display Networks. 24% Twitter. Not only can call tracking data provide marketers with proper attribution for leads derived from search, but it can also be applied to A/B testing of PPC landing pages and display ad designs. 'Keyword level call tracking. 55% Bing Ads. 52% Facebook. 26% LinkedIn. Don’t Forget The Tests.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Display, Twitter] Got a Trade Show Coming Up? How to Use Instagram While You're There
    hotos sent from Instagram to Twitter attach as a link rather than showing the photo preview automatically and have a lower engagement rate. However, you can hack your Instagram by setting up a Zap on Zapier or IFTTT recipe to push your Instagram photos automatically to post as Twitter photo previews. 1) Know the Event Hashtag.
  • HINGE MARKETING  |  FRIDAY, JULY 25, 2014
    [Display, Twitter] 8 Key Questions That Will Help You to Know When to Update Your Website
    Are you displaying any of your recent work? If you are an A/E/C firm, for example, are you displaying that awesome hospital wing your firm built last year on your site? On Google+ or Twitter? Follow us +HingeMarketing and join us on Twitter. Can you update your own content or photos without having to call a developer?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 24, 2014
    [Display, Twitter] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    FollowerWonk is a product developed by Moz that allows users to search Twitter profiles or bios to help identify influencers by a specific keyword or keyword phrase. When The neat thing about BuzzSumo’s keyword search is that it displays users with top blogs for a specific phrase, along with who shared that post. FollowerWonk.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Display, Twitter] Do B2B Companies Really Need to Be on Facebook?
    Step 1: Twitter. And even if you do get people to like your Page, if they don’t engage with your content, Facebook is less likely to display it in their newsfeed. If you get good engagement on Twitter, then post exclusive content on Facebook and use Twitter to drive traffic to it. Step 2: Facebook. Step 3: LinkedIn.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Display, Twitter] How to Get More People to Register for Your Next Event
    Social is much more effective when you use images, so as mentioned above, you should create striking images to use on networks like Facebook, Twitter, LinkedIn, and Pinterest, instead of just posting a link to your signup page accompanied by a generic message. Content to Get Your Event Discovered. What are their key challenges? Social. Email.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Display, Twitter] How to Write for the Web If You Were Born Before 1965
    These pioneers were programming in little flashing emoticons and special fonts onto their green screen displays to liven things up. And, if you’re limited on character space as happens with LinkedIn Company Page updates (600 characters) and with Twitter (140 characters), every space counts! This became one of the rules.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Display, Twitter] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    'Images are crucial to making your marketing stand out, especially on Twitter. Ever since Twitter made photos automatically display in-stream , they''ve been helping marketers get even more results out of the 140-character social network -- in fact, an A/B test we ran found that tweets with images get 55% more leads. Design
  • HINGE MARKETING  |  FRIDAY, JULY 18, 2014
    [Display, Twitter] What Does Google’s Panda 4.0 Mean for Your Professional Services Firm’s Website?
    This will ensure that when your pages are displayed in search results, the title will not be cut off and users will be able to quickly understand what the page is about. On Twitter or LinkedIn? 'Panda 4.0, the latest change to Google’s algorithm, was officially rolled out on May 21 of this year. Content is Still King. Panda 4.0
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Display, Twitter] 12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic]
    Facebook continues to modify its News Feed to include larger and more prominently displayed images and videos, Pinterest is now the fourth most popular social networking site , and Twitter now pulls pictures and videos right into its timeline -- and has used its recent profile pages update to allow for larger header photos and profile pictures.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 16, 2014
    [Display, Twitter] 4 Steps to Content Curation for Inside Sales Reps
    By sharing through LinkedIn, you can publish to both your LinkedIn and Twitter networks simultaneously. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Dave Howe , Principal at Sales for Life. As social sellers, it is imperative that we constantly share valuable information and insights with our networks.
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Display, Twitter] 6 Principles of Persuasion for an Amazing Copy
    Display your customers’ feedback or blog subscribers with pride – it’s only going to enhance your copy! It’s why we flock to thought leaders’ blogs and Twitter feeds. 'What’s the best marketing you’ve ever encountered? Maybe it’s T-Mobile’s “can you hear me now?” campaign. It was probably really persuasive. Reciprocity. Scarcity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Display, Twitter] 25 ideas for your social media network strategy
    focus on Twitter. have 25 ideas for you … all starting with Twitter. Why Twitter? Whether you are building an audience for a blog, podcast, or video series, I find that Twitter is the fastest way to build a targeted and relevant audience because of the variety of tools available to find these folks. Why Twitter?
  • HUBSPOT  |  SATURDAY, JULY 12, 2014
    [Display, Twitter] Which Brand Won the World Cup?
    Their official sponsorship of the World Cup is a great help, and they’ve done well on social media, with the Brazuca Ball Twitter account racking up nearly 3.2 The publicly displayed interest from famous Americans such as Pitbull, Jennifer Lopez, and Kobe further fanned the flames and legitimized American fan interest. as well.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 11, 2014
    [Display, Twitter] SIGMA at the PiMA Mid-Year Meeting & Trade Show
    Rather than just speak about omni-channel marketing, we will showcase our own, all-encompassing campaign tailored to the PiMA audience – and deliver real-time communication and engagement via email and social media, and display the accompanying results and analytics using our signature mi-Link data visualization product. Affinity Marketing
  • FATHOM  |  WEDNESDAY, JULY 9, 2014
    [Display, Twitter] Why You Should Wait to Add Social Media Elements to Your Manufacturing Website
    'Digital marketers love telling businesses across a wide spectrum of verticals that they need to become engaged on social media channels like Facebook, Twitter and Pinterest. Having a polished, comprehensive digital presence that allows you to showcase products and services to potential customers is a good thing, obviously.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Display, Twitter] 20 Expert LinkedIn Guides
    Sheree Van Vreede presents an excellent infographic that illustrates LinkedIn best practices across half a dozen key areas, including activity, connection requests, sharing updates, and reaching out (“Prominently display your contact information…(and) clearly state your networking purpose on your profile”). Want a Job?
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 1, 2014
    [Display, Twitter] Manufacturers: Help Your Contractors Have Online Success
    With over 56,000 likes on Facebook and more than 14,200 followers on Twitter, HomeAdvisor is one of the most popular websites for home service professionals. Plus, the page will display your overall customer rating. 'Many contractors have trouble navigating the digital scene. ToolStop / Flickr / CC BY. HomeAdvisor. HomeAdvisor.com.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 30, 2014
    [Display, Twitter] 8 Components of an Effective Email [GUIDE]
    Whether it’s displayed next to the subject line or not, that first sentence in your email is vital. Notice the Facebook, Twitter and YouTube options near the bottom. 'Every email your business sends has the potential to build relationships and boost sales. VerticalResponse is here to help ensure each email you send is effective.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 27, 2014
    [Display, Twitter] The New Influence of Points and Voting on reddit
    'On June 18, reddit announced a change to their traditional voting system and how it’s displayed. What do Facebook, Twitter, and Pinterest all … Continue Reading. The New Influence of Points and Voting on reddit by Jesse Aaron - Maximize Social Business. Reddit
  • HINGE MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Display, Twitter] Are You Reaching Your A/E/C Lead Generation Potential?
    Think of a blog as the display window in a store—it changes frequently in order to attract more customers into the store itself (your website). Like that display window, blogs offer a place to demonstrate your very best thought leadership. On Twitter or LinkedIn? Let’s explore how and why. Stock content.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 23, 2014
    [Display, Twitter] 5 Reasons Your Marketing Can Benefit From Attending Interact 2014
    Customers, regardless of industry, want orchestrated experiences across email, mobile, social, display, and the web. Follow the event discussion on twitter with the hashtag #Interact14. 'by Amanda Batista | Tweet this It’s time for marketing to take the next step! The wall between B2C and B2B marketing has been torn down.
  • MARKETING ACTION  |  MONDAY, JUNE 23, 2014
    [Display, Twitter] Optimize Your Content for Inbound Marketing: Part 2
    From an SEO perspective, the title tag is HUGE because it’s what gets displayed in the SERPs. Keep the whole thing to 55 characters and spaces if you can; a longer title may not display in its entirety.  '“The best place to hide a dead body is Page 2 of Google’s search results.”. First Things First: A Recap. Thankfully, no.
  • WRITTENT  |  FRIDAY, JUNE 20, 2014
    [Display, Twitter] Maximize Blog Traffic with Top 27 SEO Plugins
    Monitoring web traffic and usage stats using Google Analytics enables you to optimize your website for better rankings, traffic, and conversions.Google Analytics Dashboard for WP conveniently displays all the analytics data right in your WordPress Dashboard. 'Want to maximize your blog traffic? Sure you do. Again, I hope you these helpful.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Display, Twitter] 60 Marketing Acronyms Every Industry Pro Should Know
    Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. With CSS you can create rules to tell your website how you want it to display information. DM: Direct Mail, or Direct Message (Twitter). This Twitter trend is outdated: Find out why. 60 Common Marketing Acronyms.
  • WRITTENT  |  TUESDAY, JUNE 17, 2014
    [Display, Twitter] 15 Blog Design Hacks to Maximize Social Sharing
    Encourage Multiple Networks… Facebook, Twitter, and Google+ are no doubt the big 3 of social networking, but that doesn’t mean they are the only networks that should have share buttons in your blog design. Digg Digg is my all-time favorite share button plugin for one very good reason: it displays the buttons in a sticky bar.
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Display, Twitter] 9 Silly Pinterest Mistakes Only Rookies Make
    Like on Twitter, every time you pin something, it goes into your followers'' feeds. It doesn''t matter if you have shortened links since Pinterest doesn''t display full URLs on individual pins anyway. 'With over 70 million active users on Pinterest , some are bound to be making mistakes. 2) Not Using Your Page’s "About" Space.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 13, 2014
    [Display, Twitter] How to Nurture Contacts Beyond the Inbox
    Follow Pete on Twitter @slapschott. This honor highlights the role of marketing automation beyond the scope of email – enabling marketers to nurture leads across email, display, and social advertising. Pete is responsible for social, content and product marketing at Bizo , which specializes in business audience marketing.
  • FATHOM  |  FRIDAY, JUNE 13, 2014
    [Display, Twitter] Advertising on Social Media? Be Prepared for Mobile Traffic!
    recently ran some paid social campaigns on Facebook and Twitter, and here is how their traffic broke down: Facebook had 87% of impressions and 98% of clicks from mobile devices. Twitter had even heavier mobile activity with 96% of impressions and 99% of clicks. Mobile has been all the rage on the search side of things. Real Life Data.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 12, 2014
    [Display, Twitter] Online Banner Ads: Out with the Old, in with Interactive
    Soon those rectangular display banner ads that sit at the top of your screen will disappear and new interactive ads will take their place. After all, display banner ads have been around since the early 2000s. What will replace display banner ads? Plus, you can see what people are saying about the car on Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 11, 2014
    [Display, Twitter] 10 Things You Probably Don’t Know About Google+
    ” 22% of Americans use Google+, equal to the number that use Twitter. Because Google has limited access to Twitter and Facebook, those pages (including posts and tweets) don’t factor in search rankings. If you use hashtags on Twitter, you know how great they are for finding trends and topics. say no, no, no.
  • ENGAGE  |  MONDAY, JUNE 2, 2014
    [Display, Twitter] Native is the New Black
    Take that video and promote it via a story on Facebook or a promoted tweet on Twitter on behalf of the Chipotle brand, then it becomes advertising that is native to that platform. Long term, do you think we''ll see more traditional digital ad formats like display lose significant share to native? billion on it this year, a 20.5
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 2, 2014
    [Display, Twitter] 70 Rising Social Media Stars
    Muhammed Saad Khan (Cloudways) — His Twitter handle, @invinciblesaad , certainly is apt. Donna Moritz (Socially Sorted) — Donna’s content has been on display in some of the best sites in the business including Forbes, Yahoo!, And usually the same people are on these lists over and over. Go for it. brandabel. Jay_zo.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 28, 2014
    [Display, Twitter] Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs
    Demand Generation Content Marketing customer lifecycle marketing database hygiene display ad retargeting Lead Nurturing marketing and sales metrics and reporting Modern marketing recipes for success Twitter funnel marketing Ready to get cooking? Check out the Demand Gen Pro’s Cookbook. We bid you piping hot performance!
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Display, Twitter] 10 Steps to Better Visual Marketing With Canva
    Tweets from Twitter. From here, you''ll be able to share to Twitter or Facebook, or alternatively share a link to your design. It’s very easy to create an image and attach it to a tweet on Twitter. Pin your best tweet with an image to the top of your Twitter page -- I like to rotate my pinned tweets frequently.
  • BIZNOLOGY  |  TUESDAY, MAY 27, 2014
    [Display, Twitter] So what is native advertising?
    The content tends to be camouflaged in native garb, looking and feeling like the surrounding editorial content in both tone and voice, whether it’s an article on the Atlantic, a Vlog on YouTube , a snappy on Instagram, or a pithy 140 characters dose on Twitter. guess we can call it buzz advertising, if you will. The Native Matrix.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 22, 2014
    [Display, Twitter] Mobile App Advertising: Staying Affloat in a Sea of Apps
    Within the last few weeks, Google , Facebook , and Twitter have announced changes to their advertising platforms that allow companies to  better advertise  their mobile apps. The ads will not only appear to users in apps, but also on Google’s Display Network and YouTube, giving a company’s message more reach. Twitter. Facebook.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Display, Twitter] 14 Ways to Get More Use Out of Your Buyer Personas
    “Turns out, Sample Sally checks her Facebook religiously, but isn’t too keen on using Twitter,” you explain to your team, who are visibly dumbfounded by your amazing insights. Well, naturally, you take your carefully crafted buyer personas, put them on display on the lunch room refrigerator, and never think about them again.
  • HINGE MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Display, Twitter] 9 Essential Elements of an Effective Website Homepage for Professional Services Firms
    Clear Branding: Prominently display your firm’s logo and tagline so visitors will recognize and grow familiar with your branding. On Google+ or Twitter? Follow us +HingeMarketing and join us on Twitter. 'Have you checked out your competitors’ websites lately? And the boom in online spending isn’t over.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 19, 2014
    [Display, Twitter] Five important lessons on the economics of social media
    Some time in early 2011, I started to see an increasing amount of activity on my Twitter stream that mentioned @pushingsocial. watched his Twitter account and soon began to read his blog. He was more than a mysterious Twitter connection now. have 90,000 real followers on Twitter. was blown away. So, I called him up.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 15, 2014
    [Display, Twitter] An Eight-Step Process for Creating Front-Page B2B Industry News
    Search result pages for terms that have a large search volume will often display top news stories around that keyword on the first page. Social media networks (Twitter, Facebook, Google+, and LinkedIn) are a great place to start, as they provide an excellent opportunity to share content and engage with others in the industry. Research.
  • BIZNOLOGY  |  THURSDAY, MAY 15, 2014
    [Display, Twitter] 5 warning signs that your website sucks
    Does your website offer clear, crisp images, designed to work well on “Retina-caliber” displays? And don’t forget the move towards image-sharing in social, including Instagram, Pinterest, and, yes, even Twitter (images are proven to make social posts more shareable ). 'Does your website suck? Really. Meager Images.
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 13, 2014
    [Display, Twitter] 7 Awesome iPad Apps for the B2B Road Warrior
    Added bonus – Haiku Deck will display and promote them on their site and via Twitter. 'I don’t know about you, but I use my iPad as a replacement for a laptop when on the road. Even before Microsoft released Office for iPad I stopped lugging my thousand pound beast with me when traveling. use one made by ZAGG. Document Storage.
  • BIZNOLOGY  |  TUESDAY, APRIL 29, 2014
    [Display, Twitter] You must live tweet live events
    If you play your cards right, 2/3s of the people in your banquet hall will be attending your event through the lens of the video display of their smart phone. What if it’s been cross-posted via Instagram to Flickr, Facebook, Twitter, Foursquare, and the lot? Yes, I am looking at you! Yes, those professionally-shot  16.2
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Display, Twitter] The Dark Future of Native Advertising
    Let me know in the comments below or on Twitter (@wittlake)! 'Native advertising, and specifically native publishing programs, will struggle in the future. It comes down to a marketplace issue that, over time, will be a thorn in the side of native publishing. First a quick definition of native publishing. The Allure of Native Publishing.
  • ENGAGE  |  FRIDAY, APRIL 25, 2014
    [Display, Twitter] Don’t Make a Potential $6 Million Mistake on Social Media
    Recently a pharmacy chain was sued by a celebrity for posting an image on Twitter and Facebook of the celeb leaving one of its store. However, because the image was pulled from a paparazzi site, then posted to Twitter, it infringes on image rights, and also was a perceived endorsement from the celebrity. Twitter’s terms of service.
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Display, Twitter] 24 Event Planning Details That Everyone Overlooks
    If you create an event hashtag to consolidate the Twitter conversation about your event (which you should), make sure the hashtag is on all the collateral: posters, signage, and even speaker presentations. Otherwise, some presenters may be unable to show their presentations up on the display or projection screen. ". And guess what?
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Display, Twitter] How to Squeeze More Juice Out of Your Twitter Ads With Smarter Targeting
    If you want to get the most bang for your Twitter Ads buck, you''ve got to make sure that your campaign targeting is as optimized as it possibly can be. Twitter Ads give marketers a ton of performance metrics to help with optimization -- but it can be hard to parse through all the numbers and figure out what really matters. ET (11 a.m.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Display, Twitter] 13 Solutions to Your Most Common Landing Page Problems
    Check out our guides for growing your following from Facebook , Twitter , LinkedIn , and Pinterest. But that may not fully fix the problem -- you can also try displaying certain content only to mobile visitors. 'On the surface, landing pages seem simple, right? They''re one page with one form. right? Build your social media following.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Display, Twitter] A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
    'Twitter is a great marketing channel for driving traffic and generating leads. In fact , 42% of Twitter users follow brands or companies , which means if you’re not using Twitter for your business yet, you should learn how to integrate Twitter into your social media marketing strategy. So, how do you get started?
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