• KAPOST  |  FRIDAY, MARCH 24, 2017
    [Display, Twitter] 5 Ways to Use Your Blog to Test New Ideas
    Then you need to test how you are displaying the CTA. Play around with different headlines for your email marketing campaigns, Facebook ads, and Twitter posts. Testing, testing… is this thing on? More often than not, a company’s blog becomes an afterthought for an organization. Start with the numbers. Awesome! Maybe?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 23, 2017
    [Display, Twitter] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms. Just like general search results, titles and descriptions display in video searches. Additionally, Google displays a thumbnail for video results.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Display, Twitter] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    Most technologies in this area will drive search engine marketing, retargeting, display ads, social PPC and campaign tracking. . It’s likely you’ve heard the term “marketing technology stack” referenced as a marketing trend lately – but the question that remains for many is: Um.what exactly is it? And, how do I set it up? Scott Brinker.
  • DISTRIBION  |  WEDNESDAY, MARCH 15, 2017
    [Display, Twitter] Create. Captivate. Engage. The Art of Interactive Experiences
    The powerful display ensured that no one had to be called upon to do anything. Though the experience was branded with the company’s Twitter handle on the display and people associated it with Lean Cuisine, it was not “in your face” advertising. Thus, the buzzword is interactive. Consumers are tired. Quizzing Success.
  • HUBSPOT  |  WEDNESDAY, MARCH 15, 2017
    [Display, Twitter] Are Notifications Driving Us Crazy?
    If you’re like me, your morning routine might look something like this: You check email from your phone before even getting out of bed, you scan headlines on Twitter while you brew your morning coffee, and you look at Facebook, Instagram, and Snapchat during your commute to work to see what your friends are up to. Source: Future Work Centre.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 14, 2017
    [Display, Twitter] Let’s Celebrate the 2017 Markie Awards Finalists!
    These Marketers are creating personalized experiences with messages and promotions across web, social, mobile, email, display, or other digital channels and ultimately attracting or retaining their ideal customers. We continued to receive a high number of entries across Oracle Marketing Cloud. at Mandalay Bay in Las Vegas. Cisco. Cisco.
  • CHIEFMARTECH  |  TUESDAY, MARCH 14, 2017
    [Display, Twitter] Mastering modern marketing technology leadership over 2 intense days
    The massive innovation underway in this space will be on full display and will be an eye-opening experience unto itself. conversion data from email, display, affiliates, etc.) We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. No, we’re not fooling.) This is pure marketing operations gold.
  • WEBBIQUITY  |  TUESDAY, MARCH 14, 2017
    [Display, Twitter] The 17 Best Photo Editing Tools
    Sample review: “Sophisticated choices are available from cropping to specific photo sizes or services like a Flickr buddy icon, Twitter picture, or desktop or mobile sized versions. Facebook cover photo, Twitter header, Twitter image display, LinkedIn profile photo, etc.). 22: The 32 Best Twitter Marketing Tools. #23:
  • WEBBIQUITY  |  THURSDAY, MARCH 9, 2017
    [Display, Twitter] The 12 Best Landing Page and Form Builders for Conversion Rate Optimization
    Picreel allows you to display customized exit offerings depending upon what they did and how they interacted on your site.” — Express Writers. 22: The 32 Best Twitter Marketing Tools. #23: Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. 1 ) Picreel. 3 ) Wufoo.
  • WEBBIQUITY  |  TUESDAY, MARCH 7, 2017
    [Display, Twitter] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    Plus, they’re dead simple…Rafflecopter…lets you add multiple ways to enter the contest, from following you on Twitter to signing up for your newsletter…It’s a quick and easy way to entertain users, and collect lead information.” — Mention. 22: The 32 Best Twitter Marketing Tools. #23: Social Media Campaign Builders.
  • CONTENT STANDARD  |  MONDAY, MARCH 6, 2017
    [Display, Twitter] What Do Snap’s AR Glasses Mean for Your Social Strategy?
    That means that for both horizontal and vertical orientations, video can be formatted and displayed in full-screen, making it a more versatile form of video content than orientation-specific recordings. Of course, the goal is for these videos to be widely consumed on Snapchat, which is the perfect platform for displaying Spectacles content.
  • CHIEFMARTECH  |  SUNDAY, MARCH 5, 2017
    [Display, Twitter] Why the false dichotomy between adtech and martech is dysfunctional
    Tools for programmatically purchasing display advertising, such as demand-side platforms (DSPs), are considered classic adtech. The same goes for social media marketing tools managing paid ads on Twitter, LinkedIn, Instagram, and Pinterest. Would you agree that advertising is one facet of marketing? Adtech is a subset of martech.
  • NETLINE B2B MARKETING  |  WEDNESDAY, MARCH 1, 2017
    [Display, Twitter] 2017 B2B Marketing Exchange – Post Event Insights
    On display was the newly released NetLine Portal “How It Works” video. Thanks for the twitter shout out Shannon! This year our team could not wait to escape the rainy season in San Francisco and head out to sunny Scottsdale to mingle with some of the brightest minds in business-to-business marketing. Meet the K.I.S.S.ing Experts.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 1, 2017
    [Display, Twitter] THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. An engineer may read your blog post via organic search, sign up for your newsletter and get nurtured via email, while a CFO from the same company may click your display ad on a trade related web site and call a sales rep.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 28, 2017
    [Display, Twitter] The 14 Best Personal Productivity Tools
    Each window can have its color, size and display changed, they even clamp themselves to each other and to the sides of the desktop. 22: The 32 Best Twitter Marketing Tools. #23: So how can you get at least some of that time back? How can you get more done without simply working even longer and harder? Online Time-Tracking Apps. Siasat.
  • ACT-ON  |  TUESDAY, FEBRUARY 28, 2017
    [Display, Twitter] The Silent Marketing Roadblock – Choice
    Ice cream parlors feature dozens of beautifully displayed flavors waiting to be tasted, purchased, and consumed. But these choices, like the array of ice creams displayed in the store freezer, can create confusion and dissatisfaction and even paralyze action on the part of our customers … which impedes sales. But why? Were they better?
  • BIZNOLOGY  |  MONDAY, FEBRUARY 27, 2017
    [Display, Twitter] Organic vs paid social media: 12 myths vs realities
    Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments. MYTHS.
  • CHIEFMARTECH  |  MONDAY, FEBRUARY 27, 2017
    [Display, Twitter] An introduction to ecommerce APIs for non-developers
    Market leaders like Adobe, Marketo, Twitter, and Apple either opened or revamped their API and developers’ platforms. By doing so they achieved two goals: They tamed the integration challenges faced by developers who are working on creating new content experiences, e.g., how to separate the content from the display. Why APIs?
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Display, Twitter] The 26 Best WordPress Plugins
    A plugin that can help increase blog traffic from Twitter by making it easy for readers to tweet a predefined quote, takeaway, catchy phrase, smart idea, or statistic from your post. You customize the RSS, Twitter and Google Alert Sources you want to use. Setup Pinterest Rich Pins, Twitters Cards, and more.” — BuzzBlogger.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Display, Twitter] The 21 Best Content Curation Tools
    What’s more, the work of discovering and saving curation-worthy content—and in some cases, even displaying and sharing it—doesn’t have to be (entirely at least) a manual effort. 22: The 32 Best Twitter Marketing Tools. #23: Fortunately, content marketers don’t have to do it all themselves. 1) Storify. 2) Pocket.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2017
    [Display, Twitter] Knowledge management in the age of social media
    The displayed statistics reveal that as of April 2016, Facebook stands as the number one social network with 1.6 The data puts forth the fact that user engagement holds the key to success of social media channels such as Facebook, Instagram , Twitter , and more. People are using it to post and share a variety of content. Conclusion.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Display, Twitter] The 29 Best Social Media Monitoring Tools
    Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. It aggregates all of the recent posts from Twitter, Facebook, Google Plus, Instagram, and others that contain that specific hashtag.
  • CONTENTLY  |  FRIDAY, FEBRUARY 10, 2017
    [Display, Twitter] People Trust Facebook Less Than Congress
    That figure dips to 13 percent for Twitter. More Americans displayed confidence in their political infrastructure than in the national media tasked with objectively reporting on government affairs. Yet, Facebook and Twitter still lag behind. Yet less than 15 percent trust Facebook and Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 8, 2017
    [Display, Twitter] How to Make Super Bowl Marketing Magic Last All Year Long
    If your display includes any slang, check with someone “in the know” or at least check Urban Dictionary to make sure your seemingly innocuous tagline doesn’t mean something inappropriate, a’la “ Netflix and Chill.”. Find Kerry on Twitter. By Kerry Gorgone, {grow} Contributing Columnist. But debate hardly seems necessary anymore. Sales?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2017
    [Display, Twitter] The 28 Best Web Design Tools
    This platform displays different content on your site depending upon who is viewing it, which makes it perfect for targeting unique audiences and providing valuable material.” 22: The 32 Best Twitter Marketing Tools. #23: The core of any organization’s online presence is its website. 1) COLOURlovers. Pricing: free. Siasat.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Display, Twitter] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. LinkedIn will automatically display less successful campaigns with lower frequency, so it makes sense to minimize any resources spent on them. Actually, yes.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Display, Twitter] The 24 Best Email Marketing Tools
    A simple, free tool to convert your email address into a short, cute and safe link you can share on the web, in Twitter, forums, Craigslist, or anywhere else to protect it from bots and get less spam. Display any email messsage as a web page, in desktop and mobile views. 22: The 32 Best Twitter Marketing Tools. #23: 1) AWeber.
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Display, Twitter] The 29 Best Web Analytics Tools
    Clickly logs and reports on a wide range of onsite activities including pageviews, downloads, and outbound link clicks; event alerts (on conversions, for example); bounce rate; campaigns; goal conversions; traffic sources; Twitter analytics; and more. 22: The 32 Best Twitter Marketing Tools. #23: 1) Google Analytics. Pricing: free.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Display, Twitter] 30 SEO Best Practices for B2B Organizations in 2017
    Sometimes Google will display page tagging differently than you want, put your company / product name first and destroy your keyword strategy, or even display outdated information. For example, if Google is displaying your product name first in title tags, it likely means that the search engine thinks this is most important to users.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2017
    [Display, Twitter] The 32 Best Twitter Marketing Tools
    While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s Real-time monitoring and analytics for Twitter.
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Display, Twitter] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    Targeting accounts by IP is the more sophisticated, ABM version of display targeting. This way, you can use your display platform to target your ads to people who are decidedly in the market for your product or service, who have a high propensity to buy, or who “look like” your current best accounts. Using cookies. Buying power.
  • ACT-ON  |  THURSDAY, JANUARY 12, 2017
    [Display, Twitter] Anatomy of an Infographic
    For example, pull out one small data point and post it as an image on Twitter. Instead of displaying all of the data and text, you can make the graphic simpler and use hover-text to provide more context (and links), for example. “Infographic” was a hot marketing buzzword a few years ago. What is an infographic? Let’s dissect those.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Display, Twitter] The 15 Best Special-Purpose SEO Tools
    A browser plugin that displays, for any page visited, metrics for search results, markup, links, and social shares. A WordPress plugin that automatically optimizes the display of and odds that your videos will appear in Google video search results. 1) Google Search Console. Google Review Count: 600. Pricing: free. 2) MozBar. HubSpot.
  • CONTENTLY  |  FRIDAY, JANUARY 6, 2017
    [Display, Twitter] ‘The Bot Politic,’ and 4 Other Stories You Should Read
    It sounds like familiar territory for the CEO of a growing company—to address any concerns or discuss a product roadmap—but the level of candor apparently on display makes it unprecedented. Selected by Brian Maehl, talent development manager. Every week, Mark Zuckerberg hosts a Q&A for the 16,000 Facebook employees around the globe.
  • KAPOST  |  THURSDAY, JANUARY 5, 2017
    [Display, Twitter] How to Grow Your Social Media Following for B2B
    Incorporate external Twitter handles. Display brand personality. Weekends are still very popular times to scroll through Twitter or LinkedIn, as well. 3: Incorporate External Twitter Handles. By tagging someone’s personal Twitter handle in a relevant tweet, you immediately connect with them regarding the topic.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Display, Twitter] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. 360-degree photos and video cameras are relatively affordable.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Display, Twitter] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. 360-degree photos and video cameras are relatively affordable.
  • EARNEST ABOUT B2B  |  THURSDAY, JANUARY 5, 2017
    [Display, Twitter] One of these things will happen to all B2B Marketers in 2017
    You’ll become disenchanted with mobile display advertising because the numbers will suggest that most of the click throughs are the result of fat fingers. _ You will lose 300 followers on Twitter, but will gain 302. Any takers? _ You’ll start the year cynical about the role of chatbots in B2B, then you’ll realise. _
  • CONTENTLY  |  WEDNESDAY, JANUARY 4, 2017
    [Display, Twitter] 3 Ways Brands Can Make Native Advertising More Effective in 2017
    When it comes to digital advertising, a “big four” have emerged: social ads, display ads, video ads, and native advertising. Native advertising has come a long way since The Atlantic was shilling for Scientology and giving Jeff Jarvis a panic attack on Twitter. Insist upon clear labeling. Will they feel deceived?
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2016
    [Display, Twitter] The Science Behind the Most Popular Infographics of 2016
    Using BuzzSumo , we identified every infographic with more than 5,000 shares across some major social media platforms -- Facebook, Pinterest, Twitter, LinkedIn, and Google+ -- and analyzed them for different characteristics. Twitter, conversely, appears to be the place to post content related to jobs, entertainment, sports, and education.
  • DISTRIBION  |  WEDNESDAY, DECEMBER 28, 2016
    [Display, Twitter] Attracting New Customers with Targeted Multi-Channel Marketing
    Download the recent client success story to learn how we developed and deployed a custom multi-channel marketing campaign via email, direct mail and display advertising to reach a 900% return on our client’s marketing investment. He also loves meeting new people – connect with him on LinkedIn or Twitter. Check. Check.
  • JUNTA 42  |  SATURDAY, DECEMBER 24, 2016
    [Display, Twitter] This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands
    1: The Washington Post has unveiled a web browser extension (for Google Chrome and Firefox) that inserts some factual context into claims like the ones Donald Trump has been making on Twitter. The results were then displayed on a giant digital map of the world, giving us all a real-time view of where everyone in the audience was from.
  • WEBBIQUITY  |  MONDAY, DECEMBER 19, 2016
    [Display, Twitter] The 20 Best SEO Rank Tracker Tools
    Special features: geo tracking; social metrics for Facebook, Twitter and Google+; Google Analytics integration; team management/collaboration. Special features: displays Google Page Rank for individual pages only. Management guru Peter Drucker famously said “You can’t manage what you don’t measure.” 4) Serpfox.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2016
    [Display, Twitter] Snapchat Spectacles: A Simple Guide for Marketers
    Video content has exploded on social media: Videos are watched by 82% of Twitter users , and 100 million hours of video are watched on Facebook every day. This opens Snapchat to a variety of new video content: Previously, users had to record Snaps in vertical format , and the display wouldn’t auto-adjust if videos were recorded horizontally.
  • CONTENTLY  |  FRIDAY, DECEMBER 16, 2016
    [Display, Twitter] Starbucks’ $10 Coffee, and 5 Other Stories You Should Read
    It’s a tragic story, and it’s telling how much blame the parents place on platforms like YouTube, Facebook, and Twitter for “emboldening” conspiracy theorists. Every time Kanye West displays support for Donald Trump, I’m pretty sure an angel loses his wings. Selected by Dillon Baker, associate editor.
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Display, Twitter] 63 Digital Advertising Terms Every Marketer Should Know
    It’s the practice of serving display advertising only to specified titles at the target accounts you designate. These ad units, which include static graphics, videos and/or interactive rich media, are displayed on a web page or in an application. The most common sizes for display ads are: Banner: 728 x 90. A Carmax banner ad.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 14, 2016
    [Display, Twitter] BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View
    In addition to Web pages, BlueVenn can send batch and triggered emails, text messages, file transfers, and direct messages in Twitter and Facebook. Next year it will add display ad audiences and Facebook Custom Audiences. BlueVenn has only been active in the U.S. market only since March 2016, although many U.S.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Display, Twitter] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    Maximise your presence on Twitter and LinkedIn to harvest relationships. Information sources" can be defined broadly: email, Facebook, Google, Twitter, LinkedIn, Forbes online, industry-specific print publications.have an open mind. Our Facebook Instagram, Twitter stream and even our LinkedIn stream is being dominated by video.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 12, 2016
    [Display, Twitter] 7 Ways to Bring Your Emails Back to Life with Dynamic Content
    By adding a dynamic countdown timer prominently at the top of the email that displays the live time remaining (which changes each time the email is opened), you can ratchet up the sense of urgency. After all, with 215.3 billion emails sent and received this year alone, it’s incredibly tough to cut through the clutter and stand out. Videos.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Display, Twitter] 10 Trends That Defined Digital Marketing in 2016
    This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. In April, Twitter introduced Ad Groups. for search ads and 0.89% on display ads. conversion rate with its targeted LinkedIn display ads. Increased Social Search Functionality. Real-Time Marketing. Get dunked today.
  • DISTRIBION  |  WEDNESDAY, DECEMBER 7, 2016
    [Display, Twitter] How to Use Multiple Marketing Technologies Together for Optimal Results
    There is advertising and promotion software focusing specifically on display and programmatic selling available at a click of your mouse. He also loves meeting new people – connect with him on LinkedIn or Twitter. The answer is marketing automation. But where do you start? Email has long been the most effective channel. percent.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Display, Twitter] How to Use Snapchat to Tell the Story Behind Your Next Job Fair
    Booth displays? 5:00pm: Take the downloaded Snap Story and share it on Facebook and Twitter through your company profiles. With Social Pro by Haley Marketing , one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Facebook, Twitter, LinkedIn, and Google+.
  • ACTIVEDEMAND  |  THURSDAY, NOVEMBER 24, 2016
    [Display, Twitter] Google Message Extensions Means Even More Ways to Track PPC Attribution
    A Brief Overview of Call Extensions The best way of displaying your phone number with your ads is through call extensions. ActiveDEMAND Landing Pages work harmoniously with Google AdWords and other PPC traffic campaigns, while our integrated call tracking provides full attribution from phone calls and texts that originated from your ad.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Display, Twitter] How to reach your customers at work or at home
    Expand your universe of display and social media advertising targets. First, they matched the Twitter handles in the business record to those in the consumer database. Most Twitter, Facebook and Google AdWords custom ad selection is based on the personal email address that was collected on sign up. And the response shot up.
  • CHIEFMARTECH  |  MONDAY, NOVEMBER 21, 2016
    [Display, Twitter] A quick tour of measurement for video campaigns
    You not only have brands publishing videos on traditional platforms like YouTube but now they are posting videos natively on Facebook, Instagram, Snapchat, Twitter, and others. Twitter – video_total_views, which are views “at least 50% in-view for 2 seconds. Why is that the case? In doing so, budgets and ROI can be maximized.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 16, 2016
    [Display, Twitter] Cutting, pasting, and going to court. Know your copyright rights
    You can choose to embed (most sites like YouTube give you the code for that), but make sure that the way it’s displayed makes it clear the video isn’t your own original work. Find Kerry on Twitter. By Kerry Gorgone, {grow} Contributing Columnist. As an attorney, all I want is for my friends and colleagues to avoid legal hassles.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2016
    [Display, Twitter] How Long Does it Take to Get Results from Content Marketing?
    Other popular channels are Twitter, Facebook and YouTube. There is a cornucopia of options for promoting content online: search engine marketing (SEM), promoted posts on social media platforms, content syndication , social ads, native advertising and online display ads. “ Marketing is impatient. Ann Handley. Be patient. Source ).
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Display, Twitter] 5 Ways You Can Use Visual Content to Increase Conversion Rates
    Not to mention, benefits are stated front and center, with “here’s how it works” displayed with an arrow below the top image, acting as a CTA to scroll down. Curate Social Proof with Twitter & Instagram. It’s why almost 40% of Twitter users say they’ve made a purchase because of a tweet from an influencer. Picture This.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 10, 2016
    [Display, Twitter] 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
    Facebook (95%), Twitter (74%), and LinkedIn (66%) are the most commonly used social media platforms for B2B enterprises. Two-thirds of marketers turn to Facebook first for paid social media, and about one-third are leveraging YouTube and Twitter to advertise. About 86% have active Twitter accounts, and 84% have active Facebook pages.
  • DISTRIBION  |  WEDNESDAY, NOVEMBER 9, 2016
    [Display, Twitter] Email Marketing Trends and Stats
    Other notable marketing channels include: display (81%), paid search (72%) and SMS (54%). He also loves meeting new people – connect with him on LinkedIn or Twitter. Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. Email send-time and device strategy.
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Display, Twitter] Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report
    Additionally, the report found that 47 percent of all search and display revenue now comes via mobile, up 17 percent from 2015. A lot of this activity comes from apps like Facebook, Twitter, and Snapchat, which account for the vast majority of time spent. Here’s how. Mobile ad spend is booming. climbed 89 percent to $15.5
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 3, 2016
    [Display, Twitter] Why Cross Channel Marketing Needs To Be Visual
    Canadian Blood Services (CBS) offers a multi-channel experience including an extensive website, mobile app, and very active presence on Facebook, Twitter, Instagram, LinkedIn and YouTube. One of their marketing innovations has been to offer locally customized graphics displays in gateway airports. Would you be able to do it?
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 2, 2016
    [Display, Twitter] I Used Embarrassing Icebreakers at a Marketing Conference. You Should Too
    So I posted this on Twitter: Nervous about networking at @Dreamforce ? After a few awkward laps around the display booths—some Dutch techies offered me a huge wooden horse—I finally worked up the courage to sidle up to a circle of suits. Making connections at a networking event is awkward. They’re so forced, like bad blind dates.
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2016
    [Display, Twitter] How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands
    It’s been a year since Twitter polls became an option for users to engage, entertain, and survey their social media audience. And just recently we’ve found ourselves asking, “Are there any brands out there that are really using Twitter Polls well? ”. Thanks to the introduction of Twitter polls, all that's changed. 1) The Muse.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2016
    [Display, Twitter] The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
    The traditional way would be to use charts and graphs: The second way to display your data is to use “data visualization": For example, you could use a set of 10 “smartphone” icons where seven are colored and three are greyed out to represent the fact that 70% of Americans own a smartphone. You’re in the right place. Great. Let's dive in.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2016
    [Display, Twitter] A Brief History of Search & SEO
    In December 2010, both Google and Bing added "social signals," which first displayed any written Facebook posts, for example, from your own network that matched your query. But it also began to give PageRank to Twitter profiles that were linked to with some frequency. The importance of Twitter in SEO didn't end there -- stay tuned.
  • VIDYARD  |  WEDNESDAY, OCTOBER 19, 2016
    [Display, Twitter] A Shortish History of Online Video
    By 1993, web browsers had attained the ability to display images, and the camera was connected to the internet as an image that could be refreshed ‘live’ to make it easier to transmit its status. Vine, launched by Twitter in 2013, quickly became a widely popular video-only social network. Moving pictures … in your living room.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 18, 2016
    [Display, Twitter] 20 Content Marketing Tools to Rely on From Start to Finish
    The dashboard-type interface supports integrations for many social networks, including Facebook, Twitter, LinkedIn, Instagram, and more. It has the ability to display the most shared content by network type, content type, days of the week, and more. However, truly impactful content strategies require some very hard work and dedication.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Display, Twitter] How to Pivot Your Social Media Strategy to Support Account-Based Marketing
    If target stakeholders are active on social media sites like LinkedIn and Twitter, follow them. Twitter simplifies social listening by allowing you to create lists of the target accounts you follow. Both Facebook and LinkedIn allow you to display ads only to people who work at specific companies. What’s next?
  • JUNTA 42  |  SATURDAY, OCTOBER 15, 2016
    [Display, Twitter] This Week in Content Marketing: Thought Leadership Requires Actual Leading Thoughts
    Rants and raves include a video on why businesses may be walking away from the Twitter negotiation table, and the launch of Facebook’s new Marketplace; then we wrap up with an example of the week from Pressed Juicery. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Click To Tweet.
  • CEROS  |  MONDAY, OCTOBER 10, 2016
    [Display, Twitter] Storytelling > History: Museum Hack’s Interactive Approach to Tours & Team-Building
    And unlike, say, your Twitter feed, they’re full of art that has withstood the test of time.”. My favorites were about Carl Akeley, the taxidermist who developed sophisticated techniques used in many of the museum’s displays. Happy reading! It all started in 2011 with a girl. A girl who enjoyed museums. Nick Gray did not enjoy museums.
  • BULLDOG SOLUTIONS  |  TUESDAY, OCTOBER 4, 2016
    [Display, Twitter] The Blurred Lines Between Brands and Buddies
    Brands aren’t just sticking a display ad into your newsfeed and calling it a day. Back in 2015, the Coke brand placed itself right in his crosshairs when it created a Twitter bot to take “mean” tweets and reformat their words into text-based renderings of cute animals and other happy images. The Psychology Behind It All.
  • BULLDOG SOLUTIONS  |  TUESDAY, OCTOBER 4, 2016
    [Display, Twitter] The Blurred Lines Between Brands and Buddies
    Brands aren’t just sticking a display ad into your newsfeed and calling it a day. Back in 2015, the Coke brand placed itself right in his crosshairs when it created a Twitter bot to take “mean” tweets and reformat their words into text-based renderings of cute animals and other happy images. The Psychology Behind It All.
  • PUZZLE MARKETER  |  FRIDAY, SEPTEMBER 30, 2016
    [Display, Twitter] Marketing Minds: Monu Kalsi – VP, Head of Digital @ Zurich North America
    I must say that I continue to be impressed with the rapid maturity of social platforms such as LinkedIn and Twitter in targeting and qualifying leads. Programmatic buying and Google display network to name a couple are getting increasingly more sophisticated in the B2B space on lead targeting and conversion. Marketing Minds
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Display, Twitter] 10 Pieces of Content Your Audience Really Wants to See [New Data]
    They cover breaking news , which 64% of Twitter users surveyed said they want to see more of. billion daily active users (DAUs), Instagram has 500 million, Twitter has 313 million, and Snapchat has 150 million. Learn more about how to use Twitter for business here. ). It keeps things interesting. Social Media. News Articles.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 26, 2016
    [Display, Twitter] The simple truth about what’s driving digital next year
    The simple truth is that, due to the increased bandwidth, processing power, and HD or Retina-quality screens (to say nothing of the 4K displays starting to hit the market), content is getting way more immersive all the time. While predicting the future is a.) hard and b.) Seamless customer interactions. Why these two trends? They’re gorgeous.
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Display, Twitter] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    It comes down to the overall display of the site. So before you know that you want the new Oreos that are on display just for fall they guide you to them. Twitter? Also, the footer of every page has Connect with Us buttons so that if people are active on Twitter, Facebook, Linkedin wherever their attention is we’re there too.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Display, Twitter] How to Engage Your Audience Using Digital Advertising
    In this case, it’s difficult for websites to control the quality of the ads they display or ensure their security. Sponsored Facebook, LinkedIn and Twitter posts , however, do feel more like traditional online advertising in the sense that users don't opt-in to see them. On Twitter. Absolutely, but it's all in the execution.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 20, 2016
    [Display, Twitter] Appearing in the Google Answer Box: 5 Ways to Increase Your Odds
    When we recognize that a query asks a question, we programmatically detect pages that answer the user’s question, and display a snippet as a featured snippet in the search results.” Drop a comment below or let’s get a Google answer box conversation started on Twitter ! “Google it.” ” in Google.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Display, Twitter] Multi-Touch Attribution, A Full User Debrief
    This is a critical element of the tracking mix because a company’s website acts as the hub for most other marketing activities (paid media, paid search, organic, display, content, webinars, referrals, WOM, events, direct mail, etc). Ad platforms (such as AdWords, AdRoll, Bing Ads, Google Display Network, Facebook, Twitter, LinkedIn, etc.)
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Display, Twitter] How To Excel at Four Primary Types of Social Media Content
    277,000 tweets sent on Twitter. Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about is video. Interviews with key figures and influencers provide exclusive insights and display a brand’s human side. Let’s kick off with some sobering statistics. Period.”
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Display, Twitter] How to Market Your Ebook: Don't Let Content Offers Collect Dust
    Using display ads is another great way to get your content offer on relevant websites instead of Google search. With display ads you can actually choose the websites that you want your ad to appear on. Look on Twitter and LinkedIn for users that have been sharing similar content to what you have created! Grow our web presence.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Display, Twitter] A Brief Timeline of the History of Blogging
    It was part of a period that displayed an influx of blogging opportunities, with each platform attempting to boast its own unique set of features for a particular audience. The start of life in 140 characters (or less) began in March 2006, when Twitter co-founder and CEO Jack Dorsey sent out the world’s first tweet. Greetings, readers.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 12, 2016
    [Display, Twitter] 4 Ways to Find Marketing Qualified Leads on Twitter
    You already know that social media platforms like Twitter have the potential to build your client base – and your bottom line. Let’s take a look at using Twitter for B2B marketing leads: 1. While Twitter has 313 million active users each month, not all of them are engaged. They’re Talking. They’re Talking About You.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Display, Twitter] A Brief History of Online Advertising
    To put that in perspective, the average clickthrough rate on display ads today -- 22 years later -- is closer to 0.06%. 1995: Display ads become increasingly targeted. Not only were companies reaching more relevant audiences, but websites hosting the ads were also able to display banners that were more applicable to their visitors.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2016
    [Display, Twitter] 4 Marketing Lessons I Learned from Being a Mascot
    Facebook will be the first to know, then Twitter, then Instagram, and then Snapchat. Every email, social media post, and display ad that goes out on behalf of your company should represent your brand’s views, not your own. Author: Mike Madden Mascots. But, for the most part, those are very mediocre mascots. Prepare Wisely.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2016
    [Display, Twitter] 17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
    When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. It's seen massive growth, especially in the past few years with the advent of Twitter's Periscope and the recent Facebook Live phenomenon. Mind-blowing stuff, people. Enjoy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2016
    [Display, Twitter] 20 Ideas to super-charge your social media network
    A focus on Twitter. I have 20 ideas for you … all starting with Twitter. Why Twitter? Whether you’re building an audience for a blog, podcast, or video series, I find that Twitter is the fastest way to build a targeted and relevant audience because of the variety of tools available to find these folks.
  • HALEY MARKETING  |  SUNDAY, AUGUST 28, 2016
    [Display, Twitter] Why I Don’t Believe My Clients Who Say They Don’t Care About Emotional Intelligence
    It seems that articles featuring this topic have popped up all over my Facebook and Twitter feeds, as well. It’s because the candidate displayed strong elements of emotional intelligence, in other words, they’re likeable. What is emotional intelligence and why do people want to know so much about it? What is Emotional Intelligence?
  • BIZIBLE  |  FRIDAY, AUGUST 26, 2016
    [Display, Twitter] CMO's Organizational Readiness Indicators for Multi-Touch Attribution
    Paid social (LinkedIn, Facebook, Twitter, etc.). Display (Google Display Network, Adroll, etc.). You invest in paid media (search, social, display, retargeting, etc.). According to the State of Pipeline Marketing Report 2015 , less than half of CMOs believe that their team is using the correct attribution model. Organic.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 26, 2016
    [Display, Twitter] The Top 10 Stats from 2016 that Show the Importance of Email Marketing
    Speaking of social… According to McKinsey and Company , email far surpasses the social media giants where generating customers is concerned—in fact, it’s 40 times more effective than Facebook and Twitter. Outbound Engine puts it best: “If an email does not display correctly, 71.2 ” Are you among them? to $0.07
  • KEO MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Display, Twitter] Three Tips for Boosting SEO with Social Media
    In addition, platforms such as Facebook, Twitter and YouTube are search engines themselves. Long-form social media posts can rank in Google and can be displayed in the search engine results pages. Long-form posts on LinkedIn will show up in Google’s search engine results pages (SERPs). Grow a genuinely engaged follower base.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2016
    [Display, Twitter] The Five Best Pinterest and Instagram Marketing Tools
    Sample review: “Over 39,000 individuals and businesses use ViralWoot for their Pinterest management and analytics…The platform allows you to gain followers by being displayed in the ViralWoot database, promote pins, create pin alerts, manage multiple accounts and get analytics on each of these items.” 1) ScheduGram.
  • WEBBIQUITY  |  FRIDAY, AUGUST 19, 2016
    [Display, Twitter] How Does Content Marketing Help with SEO?
    Although you may have excellent editorial links pointing back to your website from trustworthy high-domain-authority websites, it won’t be as great a benefit if your website is poorly designed and doesn’t have a responsive design that displays and performs well across devices. Twitter: @ CustardMedia. Guest post by Sam Allcock.
  • HUBSPOT  |  FRIDAY, AUGUST 19, 2016
    [Display, Twitter] 7 of the Coolest Experiential Marketing Campaigns We've Ever Seen
    When you consider that 49% of folks create mobile video at branded events -- 39% of which is shared on Twitter -- it makes sense to incorporate a digital element. In fact, no one was really asked to do anything -- the display itself was enough to make people stop, observe, and then voluntarily interact. it was an experience. Go ahead.
  • THE POINT  |  TUESDAY, AUGUST 16, 2016
    [Display, Twitter] Origami Logic Scores Gold with “Brand Olympics” Campaign
    Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016. The twitter feed section was created using third party software that pulls in twitter data based on hashtag or user account. This kind of “social wall” is also commonly used for events to display live tweets as they posted.
  • SCRIBBLELIVE  |  SUNDAY, AUGUST 14, 2016
    [Display, Twitter] The Difference Between Native Advertising and Content Marketing
    ” Matt Cohen, CEO of OneSpot used the example of promoted tweets on Twitter: “ Promoted tweets are native to the Twitter browsing experience. If you’re paying to display your content, it’s advertising. Most of you are exposed to hundreds, maybe thousands, of ads in the span of just one day. Recap.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Display, Twitter] 5 Smart Reasons to Create Content Outside Your Niche
    I was writing for major industry publications like Search Engine Land, Moz, Search Engine Watch, and Search Engine Journal about PPC, display advertising, social media marketing and advertising, and SEO. If you want to know whether you should invest your time writing about a certain topic, tweet about it on Twitter. Amazing, right?
  • BIZIBLE  |  TUESDAY, AUGUST 9, 2016
    [Display, Twitter] 7 Stages of B2B Marketing Sophistication [Which Level Are You?]
    As soon as a company begins to add paid media to their channel mix (AdWords, Bing Ads, Google Display Network, LinkedIn, Twitter, Facebook, etc), they’re able to target prospects more effectively through these platforms. B2B marketing is no easy task. It’s a multi-faceted process that spans months to years of a buyer’s journey.
  • CONTENTLY  |  TUESDAY, AUGUST 9, 2016
    [Display, Twitter] The Future of the Internet Isn’t the Web
    As mobile quickly began to take over the market, so too did social media platforms like Facebook, Twitter, and Instagram. In general, the past five years have seen a massive shift from web display advertising to social media and mobile advertising. “This is a revolution of the first order.” We’d heard this before.
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