• SNAPAPP  |  MONDAY, MAY 2, 2016
    [Display, Twitter] Press Release: SnapApp’s Spring 2016 Release Enables Interactive Content Marketing Campaigns in Four Easy Steps
    Information can be pulled from lead forms to further personalize the content and custom content can be displayed based on how a user interacts with the experience. Visit SnapApp on the web at www.snapapp.com or follow them on Twitter @snap_app.  FOR IMMEDIATE RELEASE. Click here to read more details on SnapApp Spring 2016 release.
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Display, Twitter] Most Valuable Publishers
    Bryant, for instance, has 9 million Twitter followers; when he posted the link to his retirement poem, it was retweeted 130,000 times. Athletes are already more than comfortable talking to the press and putting out their own content on networks like Twitter, Snapchat, and Instagram. and Turner Sports.
  • CONTENTLY  |  THURSDAY, APRIL 21, 2016
    [Display, Twitter] OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
    While every other publisher just sees shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.), Pound can see how a piece of content starts the night on Twitter, then gets picked up by a cluster of sharers and goes viral on Facebook, and even spreads to “dark social” platforms like Gmail and chat apps. Buzzkill?
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Display, Twitter] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    For example, by feeding rich Infer Profiles into Terminus, a marketer can show personalized display ads to particular B2B accounts, i.e. best-fit marketers who use the Marketo platform. Follow Infer on Twitter @InferInc. Infer goes beyond just adding predictive scores into the mix of bidding signals for ad targeting. About Infer.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Display, Twitter] How the News Feed Algorithms Work on Facebook, Twitter & Instagram
    You're connected with hundreds of people -- maybe even thousands -- on Facebook, Twitter, and Instagram. It started with Facebook in 2006 , and then Twitter nine years later in 2015. Now, let's move on to Twitter. Twitter's Timeline Algorithm. Is Twitter Moving Away From Real-Time? Twitter CEO Jack Dorsay says no.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Display, Twitter] How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform
    As Medium founder (and Blogger creator/Twitter co-founder) Ev Williams wrote when he first launched the platform in 2012 : Medium is not about who you are or whom you know, but about what you have to say.". But it's important to understand that this isn't just another Twitter, or Facebook. They all publish content on Medium. You can't.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 12, 2016
    [Display, Twitter] From Zero to Success: Building an Email List From Scratch
    It’s as easy as setting out a good old sign-up sheet where people can write down their emails, or you can be higher tech by displaying a tablet that customers can use to sign up on your website. You can offer a signup portal through your Facebook or LinkedIn pages, or use Twitter lead-generation cards. 4. Why email marketing?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 12, 2016
    [Display, Twitter] Email's Future: Custom App Experiences for the Inbox
    Using custom API integrations, marketers can pull live social media feeds directly into their email from Twitter or Instagram. Research shows that apps dominate the time consumers spend on the mobile web (especially for social media and entertainment), but a large chunk of retail brands still struggle to grow large audiences for their apps.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 11, 2016
    [Display, Twitter] 15 Amazing ways social media is changing the world
    Many Chinese social media platforms have game-like features that encourage users to collect points and display levels attained, often based on the amount of activity on a platform. This Meanwhile, conversations may shift to Facebook or Twitter because that’s where my friends in India know they can find me. Here we go. 1.
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Display, Twitter] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Also great for adding some flare to certain statistic displays without having to go full infographic. free resource to create links for quotes or images that automatically populate a person’s twitter message box, simplifying sharing to just one click. All content creators and demand gen leaders will find some very useful options.
  • MI6 MARKETING AGENCY  |  MONDAY, APRIL 4, 2016
    [Display, Twitter] Head Scratcher and Belly Buster Post: April 2016
    NEW] Is Twitter's Data Trustworthy? We’re huge fans of Twitter but this is a head scratcher! This raises the question how reliable and dependable is Twitter’s data and reporting? BTW Twitter, we want our $60 advertising costs back! SEE ALSO : Introducing Twitter Polls. Nothing on their displays!
  • SNAPAPP  |  WEDNESDAY, MARCH 30, 2016
    [Display, Twitter] 5 Amazing Ways to Impact Your Audience with Data Storytelling
    Whenever possible incorporate the subjects theme into the design and display itself. You can also adjust the year of the data displayed, or view the progression of age expectancy over time by pressing “Play” on the bottom left button. Layer in questions into your data displays to learn more about your audience.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 30, 2016
    [Display, Twitter] Website Planning for a Fantastic First Impression and Increased Engagement
    If you talk about them on your home and main pages, and use your graphic elements to display them (both literally and figuratively), then your prospect will get a very clear idea of who you are. At Hinge, we regularly interview leaders of successful professional services firms to learn about their marketing practices. Write Like You Speak.
  • SNAPAPP  |  TUESDAY, MARCH 29, 2016
    [Display, Twitter] 5 Amazing Ways to Impact Your Audience With Data Storytelling
    Whenever possible incorporate the subject's theme into the design and display itself. You can also adjust the year of the data displayed, or view the progression of age expectancy over time by pressing “Play” on the bottom left button. Layer in questions into your data displays to learn more about your audience. Calculators.
  • BIZIBLE  |  TUESDAY, MARCH 29, 2016
    [Display, Twitter] Ultimate List of 22 Account-Based Marketing Tactics
    This will not only allow you to mention them on twitter (see tip #5), but it will also build respect and appreciation between yourself and the prominent players at the companies you target. Create twitter lists of leaders at target companies. Enhance your engagement with target accounts by creating twitter lists of those companies.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 29, 2016
    [Display, Twitter] Understanding the Relationship Between SEO and SlideShare
    You’re able to link to your Twitter, Facebook, LinkedIn, and even Google+ page. As SEO evolves, the way we display our content must evolve as well. Despite my young(ish) age, I absolutely love older music. My karaoke song list consists of Tina Turner, Elton John, Queen, and a little bit of Janis Joplin. SlideShare 101  . Links.
  • HUBSPOT  |  THURSDAY, MARCH 24, 2016
    [Display, Twitter] 12 Bad Habits That Are Making You Less Productive
    Under "When new items arrive in my Inbox," clear the "Display a New Mail Desktop Alert (default Inbox only) check box. To turn off Twitter notifications on desktop: Click on your profile picture in the top right-hand corner and select "Settings" from the dropdown menu. Biting your nails. Chewing with your mouth open. But it should be.
  • HUBSPOT  |  TUESDAY, MARCH 22, 2016
    [Display, Twitter] The Anatomy of a Perfect Instagram Profile
    Your profile photo is one of the first things people see when they visit your Instagram profile, as it's displayed prominently in the top right-hand corner. And it all starts with your Instagram profile. Download the complete guide to using Instagram for business and marketing here. Handle). For most companies, this will be your company logo.
  • HALEY MARKETING  |  MONDAY, MARCH 21, 2016
    [Display, Twitter] Changes in Social Algorithms Should Motivate, Not Intimidate You
    While this drop in overall visibility can be a result of many different factors, one leading cause for concern is the recent update to the way content is displayed in newsfeed. Twitter. The rest of the Tweets will be displayed right underneath, also in reverse chronological order, as always. Twitter Blog. Facebook.
  • BIZIBLE  |  THURSDAY, MARCH 10, 2016
    [Display, Twitter] The Beginner's Guide To B2B Marketing Attribution
    Between offline channels like industry conferences and prospect dinners, and the multitude of online channels (search, social, display, referral, email, etc.), week later, he sees your company name pop up in a Twitter chat and it occurs to him that he saw you at the conference. What Does Today’s B2B Customer Journey Look Like?
  • SNAPAPP  |  THURSDAY, MARCH 10, 2016
    [Display, Twitter] 3 Ways to Transform Your Luck-Based Demand Gen Strategy
    Rather than producing unique content for different segments, you can invest in building one great experience that displays dynamic content per segment. 3. The team over at Buffer also A/B tests their blog headlines by posting different versions to Twitter and measuring engagement. One of the concepts we usually associate with St.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Display, Twitter] The Ultimate Dictionary of Marketing Terms You Should Know
    Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. 29) Dynamic Content. A way to display different messaging on your website based on the information you already know about the visitor. Learn more about how to use hashtags on Twitter, Facebook, and Instagram here.). It's a U.S.
  • SNAPAPP  |  WEDNESDAY, MARCH 9, 2016
    [Display, Twitter] 3 Ways to Transform Your Luck-Based Demand Gen Strategy
    Rather than producing unique content for different segments, you can invest in building one great experience that displays dynamic content per segment. . 3. The team over at  Buffer  also  A/B tests their blog headlines  by posting different versions to Twitter and measuring engagement. One of the concepts we usually associate with St.
  • NUSPARK  |  THURSDAY, MARCH 3, 2016
    [Display, Twitter] 17 Ways to Promote Your White Paper for Lead Generation
    Split up the paragraph into a series of tweets you can share on Twitter. Online Display. After you explore specific verticals that target your industry, check out the Google Display Network. You’ve written, designed and produced a white paper. That was a lot of work. Now you can relax. Not so fast. You’re only half way there.
  • NUSPARK  |  TUESDAY, MARCH 1, 2016
    [Display, Twitter] Converting B2B Leads Through Social Content: 3 Keys to Success
    Your LinkedIn audience may be online in the morning or at noon, and your Facebook and Twitter audiences in the evening. It also explains the increasing popularity of visual social platforms like Instagram and Pinterest, as well as more emphasis placed on images by the “Big 3,” Facebook, LinkedIn and Twitter. Infographic from Ethos3.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, FEBRUARY 24, 2016
    [Display, Twitter] Why Your Law Firm Blog Doesn’t Make the Phone Ring
    Everyone knows you’re a lawyer, and a blog is not the proper platform to display your brief writing expertise. Posting it on Twitter also makes sense if you (or your firm) have a reasonable number of Twitter followers. And nearly 1/3 of CLOs do not read blogs at all. Your headlines don’t grab attention. question.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 22, 2016
    [Display, Twitter] Break the mold: Why content marketing needs to be like a chalupa
    Twitter + billboards. The holographic images were stitched together and displayed on screens in the streets in front of Parliament in a virtual manner. A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” Thinking like a media company. The content chalupa.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Display, Twitter] Promoting Your Content: You’ve written great content, now make sure people see it!
    The most often used channels for B2B are your company’s LinkedIn, Twitter, Facebook pages. Google Display offers a similar method of content promotion that is keyword-based. You have a well-crafted blog post that is ready to go. Guess what? That is only half of the task. Your Website. Email, email, email. Social Sharing.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 16, 2016
    [Display, Twitter] The Role of MarTech in Customer Service — The New Marketing
    The mobile application is powered by beacon technology that alerts the staff (armed with mobile phones and the business version of Coastr) that a known customer has entered the business, and displays that customer’s preferences. The following is a guest post by Jay Baer , one of the most influential marketing authors and speakers out there.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Display, Twitter] It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns
    Taking a page from the marketing playbook, instead of overwhelming his readers with more information, he created a clear message and call-to-action (join the team), with a more organized display for additional information. Stats released by Twitter after a GOP debate. voters. When Digital Marketing Meets Politics. The Website.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 11, 2016
    [Display, Twitter] A Special Message for You: The Power of Personalized Marketing
    Winnipeg Free Press, a 143-year-old publisher, used curation to individualize which content displayed on their home page,” says Lauren Pedersen , vice president at SaaS company Cxense. Find Kerry on  Google+  and  Twitter. By Kerry Gorgone, {grow} Contributing Columnist. Great. Then I click the next email, which is also a newsletter.
  • HALEY MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Display, Twitter] Job Board and HaleyMail Updates: Haley Marketing Release Notes v3.7.6
    released January 9th, 2016: Haley Marketing Release Notes for v3.7.6: Job Board Updates: Twitter: We added a "Twitter Site Handle" field to the Job Board Settings for social sharing of Twitter Card meta data. Bug fix: We also fixed an issue with saved searches not displaying location or industry. Have a tech question?
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 3, 2016
    [Display, Twitter] Planning Your Content: The 3 Stages of the Buyer’s Journey
    Social (Facebook, Twitter, Pinterest, Google+). Surveys can be used to poll users on the topics of your choice, and optionally display a breakdown of results. Two years ago, I was shopping for a new car. And like any modern shopper, I didn’t just show up to a dealership, walk around, and say, “I’ll take that one.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Display, Twitter] 5 Critical things you need to know about Periscope now
    This month Twitter started autoplaying Periscope streams within its feed. While some marketers had previously been able to overlook the importance of livestreaming apps like Periscope, any brand with a strong Twitter presence is scurrying to catch up … As am I! How do you think will Periscope change with Twitter autoplay?
  • SNAPAPP  |  TUESDAY, FEBRUARY 2, 2016
    [Display, Twitter] Planning Your Content: The 3 Stages of the Buyer’s Journey
    Social (Facebook, Twitter, Pinterest, Google+). Surveys can be used to poll users on the topics of your choice, and optionally display a breakdown of results. Two years ago, I was shopping for a new car. And like any modern shopper, I didn’t just show up to a dealership, walk around, and say, “I’ll take that one.” Awareness. Ebooks.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 26, 2016
    [Display, Twitter] Social Media As a Profit Center
    Commonly used platforms are Facebook, Twitter, YouTube and LinkedIn. At a bare minimum, your company should set up accounts on LinkedIn, Facebook and Twitter. It’s like choosing not to travel to an industry event you’ve attended for years or forgoing an annual display ad in a trade publication. You should be asking yourself how.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Display, Twitter] 8 Ways to Improve Your Online Content Marketing
    From formal webinars to low-res, snackable content shorts broadcast on Blab, YouTube, Periscope, Twitter, Instagram, or Facebook Live, the options for brands interested in video marketing abound. Good question. It’s also a question for which I have not one, not two, but no fewer than eight (hopefully) useful answers for you to chew on.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Display, Twitter] 15 Hidden Instagram Hacks & Features Everyone Should Know About
    Compare that with the 23% of adult internet users who use Twitter. Tap a grouping of photos and click "Edit" in the dropdown menu that appears. A new window will open that displays the photos from that grouping in one place. In the past few years, Instagram has quickly become the go-to social network. Just follow those same steps.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 13, 2016
    [Display, Twitter] How to Use Native Advertising Without Getting Fined by the FTC
    If you’ve been to BuzzFeed’s site lately, you’ve definitely seen native ads on display next to actual site content. Either way, they won’t see traditional display ads. Studies show native-mobile ads generate clickthrough rates of more than one percent , while the average clickthrough rate of display ads is 0.06 percent.).
  • HUBSPOT  |  FRIDAY, JANUARY 8, 2016
    [Display, Twitter] 11 Testimonial Page Examples You'll Want to Copy
    But what we really love about it is their "Twitter love" banner on the right-hand side of the page. Social media is a great source of social proof, and many customers turn to places like Twitter and Facebook to informally review businesses they buy from. What are some examples of great testimonial pages? 10) Brainshark. Pretty cool.
  • BIZIBLE  |  WEDNESDAY, JANUARY 6, 2016
    [Display, Twitter] [Infographic] The Periodic Table of Elements for B2B Marketing Attribution
    The Periodic Table of Marketing Attribution displays the key components necessary for a fully functional, data-driven attribution strategy. It can track keywords, campaigns, content, display ads, events (and more) and follow a customer through their interactions with all of those marketing touches. Twitter. Website. Syndication.
  • SALESFUSION  |  TUESDAY, DECEMBER 29, 2015
    [Display, Twitter] Get Over Your Fear of Marketing Automation Software
    It’s intimidating when folks are just starting to collect their email lists for simple MailChimp lists or are just dipping their toes into social media, contextual, display, Twitter and Facebook ads. Are you still afraid of and intimidated by marketing automation? There’s really no reason any more. The price! Marketing Insights.
  • SALESFUSION  |  TUESDAY, DECEMBER 29, 2015
    [Display, Twitter] Get Over Your Fear of Marketing Automation Software
    It’s intimidating when folks are just starting to collect their email lists for simple MailChimp lists or are just dipping their toes into social media, contextual, display, Twitter and Facebook ads. Are you still afraid of and intimidated by marketing automation? There’s really no reason any more. The price! Marketing Insights.
  • HALEY MARKETING  |  TUESDAY, DECEMBER 22, 2015
    [Display, Twitter] [Walkthrough] How to Create a Trackable Contact Us Button on Facebook
    The following walkthrough is intended to help you measure Facebook conversions, and is a step by step guide on enabling your page’s call to action button with a trackable URL that will display in Google Analytics. Upon clicking Create Call to Action, a new dialogue box will display, asking you to Edit Call to Action Button. SUCCESS!
  • CHIEFMARTECH  |  MONDAY, DECEMBER 21, 2015
    [Display, Twitter] 7 not-quite-predictions for marketing technology in 2016
    There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). Adtech-based display advertising is going to get kicked in the bal… balance sheets. ” (A). What do you see?
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 16, 2015
    [Display, Twitter] Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters
    Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. pulled the example below from my own Twitter Analytics dashboard. But how?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 16, 2015
    [Display, Twitter] Know the Legal Risks of Blab for Brand Marketing
    Although displaying trademarks or logos in video feeds is not generally illegal, the legal owner might take issue with their intellectual property being visible, depending on the content of the streamed conversation. Find Kerry on  Google+  and  Twitter. By Kerry Gorgone, {grow} Contributing Columnist. Blab’s take on it.
  • FATHOM  |  TUESDAY, DECEMBER 15, 2015
    [Display, Twitter] Why You Should Be Doing Paid Social Advertising
    While it’s not quite the spend we’re currently seeing in PPC and Display, it’s on the rise and experts are only expecting to see more growth in advertising dollars on social channels. Facebook calls these snippets of code pixels and Twitter calls them website tags. So, why is paid social growing? Advanced Targeting.
  • BIZIBLE  |  FRIDAY, DECEMBER 11, 2015
    [Display, Twitter] Why B2B Marketers Need Smart Attribution To Prove Their True Value
    You’re competing not with just your direct competitors for your audience’s attention, but also with whatever else is on their Twitter feed, their mobile notifications, their email inbox, etc. As much as we B2B marketers don’t like to admit it, having lead goals is easy. That’s one of the many reasons why we say that lead goals are dead.
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Display, Twitter] How to Make an Animated GIF in Photoshop [Tutorial]
    Pinterest was the first to enable animated GIFs, followed by Twitter. For example, check out how Samsung used a GIF to promote a product: You just HAVE to send one more GIF on Twitter before your phone dies? Click here for instructions for Twitter. Animated GIFs display in email the same way a regular image does.
  • ACT-ON  |  FRIDAY, DECEMBER 11, 2015
    [Display, Twitter] An Introductory Guide to Mobile for B2B Marketers
    Mobile Display Ads. Over the past few years, display ad formats have evolved from static banners to rich media ads designed to engage your prospects. With options like click-to-call, click-to-download, click-to-video, and click-to-social, mobile display gives your prospects multiple ways to interact with your brand.
  • SNAPAPP  |  THURSDAY, DECEMBER 10, 2015
    [Display, Twitter] How to Motivate Your Audience to Engage With Your Content
    Personality quizzes , for example, naturally create opportunities for social rewards with easy sharing on channels Facebook and Twitter. The drive to display and confirm competence can also be a strong motivator at the point of lead conversion. Did you know that 155 million Americans  regularly play video games? Hardwired for Play.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 9, 2015
    [Display, Twitter] [Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels
    Popular sites like Facebook, Twitter, Pinterest and Instagram have already begun to monetize brands’ social media presence through innovative ad formats. Be it PPC search, display, or social ads, two things are key with any paid advertising effort—conversion tracking and testing. Email. Social Media. Search Engine Optimization (SEO).
  • FATHOM  |  WEDNESDAY, DECEMBER 2, 2015
    [Display, Twitter] Where Is Digital Advertising Headed in 2016?
    This strategy alone should give companies more reason to try to capture email addresses and properly segment users to display them with the right message. CRM retargeting (Display). Tailored Audiences (Twitter). Leveraging first party data (i.e. Customer match (Google/YouTube). Gemini Custom Audiences (Yahoo).
  • HOOTSUITE  |  WEDNESDAY, NOVEMBER 25, 2015
    [Display, Twitter] A Long List of Social Media Advertising Stats
    Facebook, Twitter and LinkedIn have long planted their flags in this territory, while Instagram and Snapchat are quickly gaining ground. percent for display ads. Twitter advertising revenue totaled $513 million in Q3 of 2015, an increase of 60 percent year-over-year. Simply put, Twitter ads drive engagement. In fact….
  • FATHOM  |  TUESDAY, NOVEMBER 24, 2015
    [Display, Twitter] Google Wants to AMP Up Your Mobile Experience (Google now goes to “11”)
    Not only is Google onboard, but AMP also has the backing of Twitter, WordPress , Adobe Analytics and comScore , as well as over 30 publishers, including Hearst Corporation and the New York Times. This allows for more conformity amongst different website’s pages, and let’s Google understand and display the pages’ information much faster.
  • ACTIVEDEMAND  |  MONDAY, NOVEMBER 23, 2015
    [Display, Twitter] Why Google Call Tracking Isn’t Ideal for Marketing Agencies
    Since then, the marketing agency circuit has been abuzz with questions about Google call tracking from their own clients and prospects, competitors, media and random people on Twitter. It does not work for Google organic search, the Google Display Network or for any lead source anywhere on the web except for AdWords. Perhaps.
  • THE POINT  |  FRIDAY, NOVEMBER 20, 2015
    [Display, Twitter] 7 Steps to a Successful Account-Based Marketing (ABM) Strategy
    – Programmatic display advertising, to reach ideal contacts at targeted accounts via ad networks, perhaps with account- or industry-specific ad creative. – Paid social advertising on LinkedIn, Facebook, and Twitter, via “custom audiences”. In our experience, the most effective ABM campaigns share 4 common traits.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 18, 2015
    [Display, Twitter] Getting Visual with Your B2B Marketing: Pinterest or Instagram?
    So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. Instagram has a cool hashtag feature, where as you start typing the hashtag you’ll use popular tags are displayed for selection so you can be more a part of the conversation. 5.
  • HOOTSUITE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Display, Twitter] 7 Twitter Analytics Metrics You Should Check Right Now
    Twitter analytics are a prime example. What you’re left with is a series of numbers that should quickly show you whether you’re succeeding or failing at marketing on Twitter, and how you might improve. How to access Twitter Analytics. First things first: how does one actually find Twitter Analytics? Analytics. replies.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Display, Twitter] Scale Your Content Across the Globe with Oracle Content Marketing's Translation Management
    In many cases, localization tools are integrated with a website, but there is still the need to scale this content across email, display, social, and mobile. Not only is content localization a time consuming process, but it can be nearly impossible to support all audiences without an effective translation management tool in place.
  • ACT-ON  |  TUESDAY, NOVEMBER 17, 2015
    [Display, Twitter] Craig Spiezle and David Fowler Talk About Trusted Data and Marketing
    Billing, all my PI [personal information] is displayed on my television, which was really quite surprising, and I was feeling extremely infringed upon when I fired it up yesterday. What follows is an edited transcript of that conversation. David Fowler – Act-On Software, Head of Digital Compliance. Welcome, Craig. Can we trust an ad?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 11, 2015
    [Display, Twitter] How to Create the Right Content at the Right Time: 6 Tips to Get You Started
    When the wrong Korean flag was mistakenly displayed during the Olympics in 2012, the eye care company, Specsavers, seamlessly tied it into its "Should have gone to Specsavers" adverting campaign. Twitter. Timing is everything. For example, in cooking, it can mean the difference between a culinary triumph and a big, burnt mess. Emails.
  • SYNECORE  |  FRIDAY, NOVEMBER 6, 2015
    [Display, Twitter] Paid Advertising 101: Understanding the Basics of Advertising on Social Media
    Now, whether it’s Facebook, Twitter, LinkedIn, or YouTube, they’ve all stripped down their processes, simplifying the user experience and making it astonishingly easy to set up ad campaigns on their platforms. Advertising on Twitter. To learn more about advertising on Twitter, check out the Twitter Ads homepage.
  • TERMINUS  |  FRIDAY, OCTOBER 30, 2015
    [Display, Twitter] Terminator Customer of the Month: Why Avere Systems Wanted Account-Based Marketing (Part 2)
    Be sure to follow Gretchen and Avere Systems on Twitter, and while you’re at it, follow Terminus too. There’s a famous quote from advertising legend, John Wanamaker: “ Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”. Special announcements. Webinars. Trade shows & events.
  • KEO MARKETING  |  MONDAY, OCTOBER 26, 2015
    [Display, Twitter] Online Advertising: Click-to-Call Boosts Conversions
    Both Twitter and Facebook have been expanding and improving their advertising tools and options, so you have many choices as to how to connect with your target audience on those platforms. Display Advertising Paid Search Advertising digital marketing online advertisingDo you have “leaky” landing pages?
  • B2B MARKETING UNPLUGGED  |  MONDAY, OCTOBER 26, 2015
    [Display, Twitter] Is Your Competition Making Stuff Up? Good.
    Is there anything prettier than a well-merchandised display of bed and bath linens?  I mean, what can beat the crisp, pretty sheets in their perfect little packages arranged by designer, colour, size and thread count. or follow me on Twitter @bizmkter. It’s all about potential. Is full size the same as double? Well it is. Diamonds.
  • VIDYARD  |  TUESDAY, OCTOBER 20, 2015
    [Display, Twitter] Vidyard Announces Winners of 2015 Video Marketing Awards
    Stone produced the video from beginning to end using Keynote, Photoshop, Final Cut Pro X, a USB microphone and a 15-inch Macbook Pro Retina display. Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. Winner: Hootsuite. Winner: Gainsight.
  • CONTENT STANDARD  |  MONDAY, OCTOBER 19, 2015
    [Display, Twitter] No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?
    This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. Brands are shifting where they focus their paid ad dollars, exploring new social media platforms over traditional display and retargeting solutions.
  • HUBSPOT  |  MONDAY, OCTOBER 19, 2015
    [Display, Twitter] The 17 Best College Instagram Accounts (And Why They're So Darn Good)
    They could've chosen to post a photo of the bike in the lab or on display, but instead, they chose to post a particularly cool photo of it outside and at night, probably borrowed from the students themselves. Go to University of Nottingham's Instagram account and you'll scroll through an impressive display of beautiful campus photos.
  • JUNTA 42  |  SATURDAY, OCTOBER 17, 2015
    [Display, Twitter] This Week in Content Marketing: 4 Content Marketing Trends for 2016 [100th Anniversary Show]
    But Robert points out that it’s not an either/or issue – it’s more of a continuum, where some content brands are masterfully integrated within the corporate brand, such as Adobe’s CMO, Red Bull, and Marriott – and others are completely separate and don’t display their parents’ brand. This week’s show. That doesn’t work. link]. 6.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 16, 2015
    [Display, Twitter] Case Study: Getting Results with Social Media Marketing
    We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know. Then it was time for Twitter. No Twitter lists existed for our partners and associates, so we created some that others could easily follow.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Display, Twitter] CMOs: Stop Believing These Digital Marketing Myths
    Today, platforms like Twitter and LinkedIn allow marketers to target ads and collect prospect data which have turned social into a more bottom-of-the-funnel direct response channel. “For B2B companies should focus more on LinkedIn, Twitter and Facebook, while B2C companies are better served on Instagram and Pinterest. . 6. Negative
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 15, 2015
    [Display, Twitter] The Ultimate Guide to ‘Google My Business’
    Wouldn’t it be nice to see a display that instantly gives customers your location, address, hours of operation, phone number, link to your website and customer reviews? Every small business can make a killer digital display, like the one below, that shows up on Google. How many people have seen your digital display?
  • BIZNOLOGY  |  THURSDAY, OCTOBER 15, 2015
    [Display, Twitter] ISIS: a case study for smart brand building
    We just see their despicable beheadings, destruction of ancient ruins in Palmyra, and all the other grotesque forms of brutality and violent extremism they display. Few recognize “ISIS” as a successful brand, but it is. ISIS continues to recruit new members from around the world. Then an Egyptian took over who was rash and incompetent.
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [Display, Twitter] Unveiling The Pipeline Marketing Technology Stack
    Paid typically includes paid social, paid search, display, event sponsorship, etc. The technology involved in paid channels includes audience targeting through various social, search, and display networks (think: leveraging affinity groups on AdWords or targeting by job skills on LinkedIn). The Stack, Explained. Traffic Technology.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 12, 2015
    [Display, Twitter] My Top Content Marketing Predictions For 2016
    predicted that advertisers would throw good money after bad and that display media would make big budget gains. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. ( Well it’s that time of year again. Yes, it’s my birthday today! have done my own predictions post every year as well.
  • HUBSPOT  |  FRIDAY, OCTOBER 9, 2015
    [Display, Twitter] How New Technology Is Changing the Way We Earn (And Retain) Customers Online
    Did you know that Twitter was launched less than 10 years ago? More specifically, sponsored content is a form of native advertising that aligns with the subject matter and design of the page in which it is displayed. Let’s say that your business has 1,000 followers on Twitter. Want to sell your products directly on Twitter?
  • VISUALLY  |  THURSDAY, OCTOBER 8, 2015
    [Display, Twitter] 5 Of the Best Data Visualization Examples from Content Marketers
    Its social team has developed a brilliant approach to communicating insights more effectively: a running stream of snackable Twitter posts that highlight trends in mobile device usage, generational purchasing decisions, travel and more. Follow him on Twitter at @natebirt. Think With Google illuminates consumers’ travel decisions.
  • FATHOM  |  MONDAY, OCTOBER 5, 2015
    [Display, Twitter] Is YouTube Advertising Right for You?
    Below are a couple of indicators that YouTube Advertising is right for your business: You are already investing in display advertising and paid social adverting such as Facebook and Twitter ads. YouTube advertising is a great complement to your display and paid social advertising efforts. Why is this happening?
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Display, Twitter] 7 Examples of SaaS Companies with Exceptional Marketing
    Others are displays of true grit. Pictures of the billboard showed up on Twitter, Tumblr, FAIL Blog (in the “Wins” category), and the coveted TechCrunch. Who doesn’t love a good story? The characters. The page-turning twists of fate. The surprise endings. But in the marketing world, they’re like the Grimms' fairy tales. The new angle?
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Display, Twitter] How Ad Blocking Works: Everything You Need to Know
    The big networks like Facebook, Twitter, Google, and LinkedIn also offer feedback loops that'll give you an idea of whether people like your ads on those networks. This won't just affect display and banner ads; it could also affect native ads for iOS 9 users using ad blockers who are browsing the internet on Safari. The result?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 29, 2015
    [Display, Twitter] 17 of the Best WordPress Plugins for Marketers
    Users can easily keep tabs on which comments are caught and which comments are cleared to maintain control over what's being displayed. Formerly known as Tweet Old Post, this plugin helps marketers extend the life of their old posts by automatically sharing them to social networks like Twitter, Facebook, and LinkedIn. 40,296.
  • FATHOM  |  MONDAY, SEPTEMBER 28, 2015
    [Display, Twitter] Google AdWords Adds “Customer Match” to Their Targeting Arsenal
    In addition, Facebook calls this “ Custom Audiences ” where Twitter defines this as “ Tailored Audiences ”. Unfortunately, it does not appear to be available across the Google Display Network (GDN) like CRM retargeting can be used. But now, Google has jumped aboard and allows you to target users based on email addresses you have.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 25, 2015
    [Display, Twitter] 7 Game-Changing Marketing Trends To Tackle in 2016
    iBeacons are small, inexpensive transmitters that use Bluetooth Low Energy (BLE) technology to detect nearby devices that can be housed in retail stores, point of sale displays, and merchandising areas. Marketing constantly adjusts and reacts to changes in technology and attitudes. Enter relationship marketing. It looks that way.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 25, 2015
    [Display, Twitter] 20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution
    When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. What Is Display Advertising? The Right Way to Do Display Advertising.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 24, 2015
    [Display, Twitter] 8 Personalization Trends That Are Reinventing the Buyer's Journey
    In other words, programmatic marketing takes all the information it can collect about a buyer and converts that information into action — the purchase and display of the right ad at the right time in the right place. For example, knowing their preferences, or making product or service recommendations according to their likes and dislikes.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Display, Twitter] Is Advertising Inherently Outbound?
    The display ad was "the cutting edge." Today, Google, Facebook, Twitter, and LinkedIn have changed the game. It’s easy to look at complicated things in black and white. Take Darth Vader, for example. Darth is a major bad guy -- no way around it. But he didn’t start off that way. Anakin Skywalker was a good kid with a lot of potential.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Display, Twitter] Marketing Resources for 2016: Old School meets New Cool
    You might think it’s a little early to start anticipating trends of 2016, but if Home Depot is beginning to display Christmas trees, then I can assemble a list of marketing tools to help you prepare for next year. Getting started on Medium is a matter of signing in with your Twitter account. ” What is relevant? Blogs.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 22, 2015
    [Display, Twitter] 22 Expert Guides and Reviews of 200+ Social Media Tools
    It converts Google+ into a social media management tool”) and Agorapulse , a social media management tool that integrates with Facebook, Twitter and Instagram. If you have been struggling with Twitter because you find that the signal to noise ratio on the network is so poor, then Followerwonk could revolutionize how you use the service.”
  • HUBSPOT  |  MONDAY, SEPTEMBER 21, 2015
    [Display, Twitter] 12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About
    After a few hours of doubting my faith in humanity (and in Twitter), I realized that although a lot of social shares felt good and was worth measuring, it wasn't a metric someone like my boss particularly cared about. Campaign Marketing. 3) Impressions and Clicks for Display Ads. 11) Twitter Impressions. Let's take a look.
  • HUBSPOT  |  MONDAY, SEPTEMBER 21, 2015
    [Display, Twitter] Master the Chatter: 8 Tips to Get Your Event Trending on Twitter
    It's every event marketer's dream: Pulling up your phone during your event and quickly peeking at Twitter, only to discover that your event's hashtag is trending. So how do you prepare for your event so you have a better chance of trending on Twitter? Enable location services on Twitter to geotag each tweet you post about the event.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 15, 2015
    [Display, Twitter] Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)
    Tracking data, identifying buyers and following leads throughout the entire sales cycle has become a conventional practice, even in areas like digital display signage. Display Data: The importance of martech in collecting user engagement data is not lost in the world of video displays.
  • HUBSPOT  |  MONDAY, SEPTEMBER 14, 2015
    [Display, Twitter] The 13 Best College Facebook Pages (And What Sets Them Apart)
    During move-in week at the beginning of the academic year, the university called for students to post their moving day pictures and thoughts to Facebook, Twitter, and Instagram using the hashtag #BerkeleyBound as a top-of-the-funnel traffic driver. Plus, it encourages people to check out their Twitter account.). WeAreBC Posted by.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 10, 2015
    [Display, Twitter] The 11 Best Photo & Video Editing Apps for Mobile (And Why They're So Great)
    Facebook keeps changing its News Feed to display bigger images and videos, Twitter pulls pictures and videos right into its timeline (and even autoplays them ), and Instagram continues to expand their advertising capabilities , albeit slowly. Social networks are catching up, too. Which are the best free and paid apps out there?
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 7, 2015
    [Display, Twitter] Top 10 Branding Tools
    As proud recipients, we display their badge on our blog. Get more brand development tips and strategies by following us on LinkedIn and Twitter. If you are an industry veteran, you probably already know the value of having a strong professional services brand. Generate leads more easily. Achieve a higher win rate. Everybody benefits.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Display, Twitter] Five Things to Consider Before Undergoing a Website Redesign
    Social media icons make it easier for your site visitors to share and engage with your site via Facebook, Twitter, Pinterest and more. photo or video gallery can help you display imagery or videos in an appealing and enticing way. Chances are, you probably put a lot of time and effort into launching your website. Found this helpful?
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 1, 2015
    [Display, Twitter] 3 project management tools for your distributed business
    Web Applications Android (operating system) APK (file format) Autofill Billboard (magazine) British Summer Time Cell (biology) Google Google Docs ios twitterToday, I will share the  project management tools that I have used. It It all came down to the Goldilocks test: Asana was too hard, Trello was too soft, and Basecamp  was just right.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Display, Twitter] 13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
    So check out the following banner ads, Facebook ads, Twitter ads, and LinkedIn ads, and learn why they're just so awesome. They partnered with a local agency One Small Step Collection to create bold, intense graphics for their App Install Twitter Cards. Image Credit: Twitter. 9) Amnesty International. See some great examples.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Display, Twitter] Sharing Jobs on Twitter Has Never Looked Better
    If you disagree, I'm more than willing to argue that on twitter: Click to Tweet @BradBialy. When sharing on Twitter, presentation is everything. The intent is there, use a few popular hashtags to gain some visibility in Twitter search, while also properly positioning a client's job posting. Introducing Twitter Cards.
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