• HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Display, Twitter] 24 Event Planning Details That Everyone Overlooks
    If you create an event hashtag to consolidate the Twitter conversation about your event (which you should), make sure the hashtag is on all the collateral: posters, signage, and even speaker presentations. Otherwise, some presenters may be unable to show their presentations up on the display or projection screen. ". And guess what?
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Display, Twitter] How to Squeeze More Juice Out of Your Twitter Ads With Smarter Targeting
    If you want to get the most bang for your Twitter Ads buck, you''ve got to make sure that your campaign targeting is as optimized as it possibly can be. Twitter Ads give marketers a ton of performance metrics to help with optimization -- but it can be hard to parse through all the numbers and figure out what really matters. ET (11 a.m.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Display, Twitter] 13 Solutions to Your Most Common Landing Page Problems
    Check out our guides for growing your following from Facebook , Twitter , LinkedIn , and Pinterest. But that may not fully fix the problem -- you can also try displaying certain content only to mobile visitors. 'On the surface, landing pages seem simple, right? They''re one page with one form. right? Build your social media following.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Display, Twitter] A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
    'Twitter is a great marketing channel for driving traffic and generating leads. In fact , 42% of Twitter users follow brands or companies , which means if you’re not using Twitter for your business yet, you should learn how to integrate Twitter into your social media marketing strategy. So, how do you get started?
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Display, Twitter] A Handy Guide to Optimizing Your Social Media Channels
    One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers. Twitter.
  • MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [Display, Twitter] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    They were simple pages that served as the first point of contact for prospective customers who typically landed there by clicking on an email, display banner, or paid-search ad. Share/link buttons:   Social media  share buttons to allow visitors to share your landing page or on Facebook, Twitter, or other social platforms. Not no more.
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Display, Twitter] Remember LinkedIn for social media marketing
    In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Display, Twitter] 83 Exceptional Social Media and Marketing Statistics for 2014
    What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). No, not that.)
  • FATHOM  |  THURSDAY, APRIL 10, 2014
    [Display, Twitter] What is the True Value of Social Engagement?
    Having an increase in Twitter followers or Facebook likes do not provide any real worth for a business. Tying revenue to your social engagement will create a clear picture and display the importance of Social channels. Online Advertising / SEM / Display Retail / E-commerce The post What is the True Value of Social Engagement?
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Display, Twitter] Twitter's New Profile Layout Is Here: What You Need to Know
    'Well, the rumors from February about a possible design overhaul of Twitter profile pages are officially no longer rumors. Yesterday, Twitter announced that a new profile design is coming to everyone''s favorite 140 character social media site very soon and has already been made available to a small group of users. Profile Picture.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Display, Twitter] 9 Ways to Use Twitter's New Photo Collages in Your Marketing
    More display ads? Take Twitter''s recent addition of photo collages for example -- more photos per tweet (up to four, total) means you have quite a few new ways to turn fans into customers. but enticing people to click on your landing page links on Twitter is a whole other story. More irrelevant emails in my inbox? Social Medi
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Display, Twitter] 7 Essential Mobile Apps for Marketers
    Valuable audience insight helps you to customize messages displayed on your site, so you can maximize conversion for different subsets of your audience. Find Kerry on Google+ and Twitter. 'By Kerry Gorgone, {grow} Contributing Columnist. have 87 apps on my iPhone. Here are a few essential mobile apps and tools for my fellow marketers.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Display, Twitter] Content ROI Is a Myth
    Trying to measure content in the same way as PPC, SEO, display or any other marketing tactic is wrong. You can also look at the same kind of data from Twitter analytics; you can see clicks on links, retweets, favorites, and replies. 'As a profession, marketing has evolved a lot over the past 5 years. The Indicators of Content Success.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Display, Twitter] 70 New (Really) Marketing Automation Stats
    Companies that have adopted marketing automation display notable advantages compared to companies that have not adopted a marketing automation system, as highlighted below. Social channels lag far behind, with Facebook and Twitter accounting for less than 0.25% of new customer acquisitions. 'They’re getting old. It’s also 3 years old.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Display, Twitter] 70 New (Really) Marketing Automation Stats
    Companies that have adopted marketing automation display notable advantages compared to companies that have not adopted a marketing automation system, as highlighted below. Social channels lag far behind, with Facebook and Twitter accounting for less than 0.25% of new customer acquisitions. 'They’re getting old. It’s also 3 years old.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Display, Twitter] The Top 20 Places Your Business Needs to Be Listed Online
    Display and video ads available. Easily sign in with Windowslive, Google, Facebook, Yahoo or Twitter. Connect your Twitter handle, so visitors can Tweet you. Each service option displays your listing in the directory, but the more you pay, the more opportunities you have to receive targeted traffic to your website. Yahoo!
  • FATHOM  |  WEDNESDAY, APRIL 2, 2014
    [Display, Twitter] Utilizing Paid to Boost Your Social B2B Marketing Strategy
    Remember that most individuals are on a social site for networking (ex: LinkedIn), staying connected (ex: Facebook) or being informed (ex: Twitter), so ad content should connect to your target audience goals. B2B / Technology Online Advertising / SEM / Display Facebook LinkedIn Paid Search ppc Social Media Twitter
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Display, Twitter] How For-Profits Look to Non-Profits for Marketing Inspiration
    For example, many display tickers on their websites tracking progress with fundraising goals, and then integrate those goals into their campaigns. For-profit organizations now leverage the power of social proof though social media marketing , particularly through paid posts on Facebook, Twitter, and other social sites.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Display, Twitter] The Definition of Omni-Channel Marketing – Plus 7 Tips
    If we know their VIN [Vehicle Identification Number], if we know their name, if we know their Twitter handle, and we know whether they like to go to the dealership or they don’t like to go the dealership, this helps us treat them in a way that they want to treated.”. 'Author: Mike Stocker Marketing is undergoing rapid and major changes.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Display, Twitter] Twitter Launches Photo Tagging (Get Ready)
    'Good/horrifying news: Soon, you''ll be able to tag photos of people on Twitter. The tagged photos will even display in embedded tweets. Tagging people in a picture makes conversations around photos fun and easy," Twitter said in its post announcing the update. Talk about efficiency. And they''re right. But there''s recourse.
  • MARKETING ACTION  |  THURSDAY, MARCH 27, 2014
    [Display, Twitter] How (and Why) to Use Social Media Meta Tags (Part 2 of 2)
    In Part 1 we looked at tags that work with Facebook and Twitter (OpenGraph and Twitter Cards); in this post, we’ll examine the tags for Pinterest and Google+. 'This post is the second in a series that looks at social media meta tags and the ways they can power up your social content. Rich Pins on Pinterest. Image from Moz.com ).
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Display, Twitter] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    Another set of under-utilized visual spaces are Facebook’s Pinned Posts and Twitter’s Pinned Tweets. Both Facebook and Twitter allow you to “pin” a particular post to the top of your social profile, guaranteeing that they’ll be seen first by your visitors. Read some more ideas for creative cover photos here.). Social Media
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Display, Twitter] Six Best Practices for Marketing with White Papers
    discussions in relevant LinkedIn groups, trending topics on Twitter). All of these assets, as well as the original white paper, can and should be shared through social channels like Twitter, Google+,  LinkedIn and Facebook. 'Though the format is sometimes misused (i.e., Solve a real problem. Social media (e.g., Google Trends.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 21, 2014
    [Display, Twitter] 50 Unique Ideas for Your Next Email [Guide]
    Ask your customers to shoot a video on Twitter’s Vine while using your product. “The Fourth of July is a holiday known for cookouts and backyard parties, which is why Shoplet displays products like paper plates, cups and utensils.” Each month centers on a specific theme. January. Peculiar People Day. Compliment Day.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 19, 2014
    [Display, Twitter] Celebrating 13 Years with a New VerticalResponse
    When we started, there was no Facebook, Twitter or iPhone. In the new VerticalResponse, every single email template is responsive , which is just a techy way to say that it automatically adjusts to display well on any size screen. The new VR will help you spread your message by sharing your email on your Facebook and Twitter pages.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, MARCH 18, 2014
    [Display, Twitter] Help Google Connect the Dots Between Your Social Profiles
    You can also see the links to my social media profiles — Twitter and Google+ — plus a link to my website. Twitter. Your Twitter profile lets you add one link, so for mine, I added my Website Toolkit / e-newsletter sign up page as that’s my main call-to-action. LinkedIn. An expanded box opens up. Facebook Page.
  • EARNEST ABOUT B2B  |  MONDAY, MARCH 17, 2014
    [Display, Twitter] This is the week that was: Twitter analytics, best practice for DM and a revolutionary reading app
    Simply Measured have compiled a complete guide to Twitter analytics – available as a free download. This app aims to revolutionise the way we consume content – presenting it as single words moving quickly in a smaller display, rather than reading a lines of text on a page. Let’s get analytyical. Have a good week, all.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Display, Twitter] How to Integrate Email Campaigns With the Rest of Your Marketing
    Using integrated marketing analytics , you should be able to see a list of email subscribers and leads who have mentioned your company on Twitter. Use descriptive alt text under your images in case they don’t display. 'Email as a marketing channel isn’t going anywhere anytime soon. Email & Social Media Integration.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Display, Twitter] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    This report should display data from your main marketing channels to give you a better understanding of where your traffic is coming from. Social Media: Visits from social media sites including Facebook, Twitter, LinkedIn, etc. 'This post originally appeared on the Academy blog. To read more content like this, subscribe to Academy.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Display, Twitter] 7 Facebook Marketing "Tips" and "Tricks" That Don't Actually Work
    When you first start out on Facebook or Twitter, you may hear that it''s best to just sync up your Facebook and Twitter accounts to automatically cross-publish your content. Anytime you post to Twitter, it also gets posted to Facebook and vice versa. billion monthly active users. Yikes. or could just do nothing at all. Not much.
  • FATHOM  |  WEDNESDAY, MARCH 12, 2014
    [Display, Twitter] 10 (+1) Tips to Maximizing Your Trade Show ROI, Part II
    Also, work with your marketing team to determine appropriate presentations, slideshows and/or videos for display at your booth. 7: To tweet or not to tweet, that is the question  – Whether at a tradeshow or conference, many attendees are likely using Twitter to communicate with others and to share with their followers anything of importance.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Display, Twitter] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Sharing photos on Facebook and Twitter will increase engagement and sharing. YouTube and SlideShare are the obvious channels, but you can also share videos on Facebook, Twitter, and Instagram. Display the note after your session to keep the conversation alive. 'Author: Heidi Cohen Is your content marketing like spinach? Visual!
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Display, Twitter] How to Manage Your Marketing Budget [Free Templates]
    This is especially true when it comes to paid advertising (search and display ads, social media ads, etc.). Take Twitter advertising as an example," Sarah explained. You can choose to target your Twitter campaigns based on users'' interests or based on keywords searched for. ” The answer, of course, is “it depends.”
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 10, 2014
    [Display, Twitter] Big Data Is Driving Content Marketing Strategy
    ” He also talks about the different and isolated objectives of the search, the display, and the social teams separately driving conversion, awareness and amplification. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates.
  • VIEWPOINT  |  THURSDAY, MARCH 6, 2014
    [Display, Twitter] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
    Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. Some of it is direct marketing, such as email, display, and PPC search.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 5, 2014
    [Display, Twitter] Want Your Technology Website to Make an Impression? Make it More Human
    If you talk about them on your home and main pages, and use your graphic elements to display them both literally and figuratively, then your prospect will get a very clear idea of who you are. Empowering and urging your employees to share your firm’s social media messages through their own personal LinkedIn, Twitter, Google+, etc.
  • VOLACCI  |  WEDNESDAY, MARCH 5, 2014
    [Display, Twitter] Tokens for Marketers: Part 1 of 3
    When a piece of content utilizing a token is displayed, the token is replaced with information regarding what the token specifies -- and you can use tokens to easily retrieve and display data like a page title, summary, an author''s twitter handle, and more. How it will be displayed: https://www.volacci.com/blog/tokens-part-1-3.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 4, 2014
    [Display, Twitter] Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel
    'My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. This can happen via real time bidding for ads on external Web sites or on the client’s own home page.
  • MARKETING ACTION  |  MONDAY, MARCH 3, 2014
    [Display, Twitter] Digital Marketing Glossary, Part 3
    State laws may also compel you to explain your privacy policy, where to put the policy statement so people will see it and even in form the policy should be displayed.” ( The Email Experience Council ) If you’re marketing internationally, note that different countries have different legal requirements for privacy policies. are all paid media.
  • HUBSPOT  |  SUNDAY, FEBRUARY 23, 2014
    [Display, Twitter] LinkedIn Profile Stalking, New Banner Images, and More in HubSpot Content This Week
    On social media sites like Facebook, Twitter, and Pinterest, marketers and business professionals who are on an endless quest to weed through the clutter in order to attract and engage consumers seem to have internalized Shah’s tactics. That’s where LinkedIn comes into play. The professional social network. Now You Can.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 16, 2014
    [Display, Twitter] 6 Reasons To Check Out Bizo’s B2B Funnelmentals Tour
    ” Follow Sean on Twitter @Sean_f_Callahan. 19), and Chicago (May 7), the Funnelmentals Tour is aimed squarely at helping B2B marketers master full-funnel marketing with a combination of display, social advertising, marketing automation, and other digital tactics. Held in San Francisco (Feb. 27), New York (Mar. Convenience.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 13, 2014
    [Display, Twitter] 10 New Examples of Marketing So Useful, You’d Pay For It
    It helps you “clean” your Twitter account, finding and unfollowing spam and robots. Once Ajax Social Wipes has scrubbed your Twitter account, it display a “Possible Stains Detected” list of your potential spam followers. chronicled many examples of companies creating Youtility,  my book by the same name.
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Display, Twitter] Twitter Tests Out New, More Visual Layout
    Sometimes, you''re so in-the-know that you learn about that industry news because the news broke itself to you when you logged into your Twitter account. Today, one of Mashable''s editors logged into Twitter to learn that his account had received a design overhaul. Facebook rolls out trending topics -- just like Twitter.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Display, Twitter] The State of Media Mixology
      Then message variations and alternative channels  (apps, online display, mobile and social media) have to be creatively integrated in time.       Online Display. This gets confusing quickly when you consider the continuously evolving array of digital, social and mobile options.   Print.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 5, 2014
    [Display, Twitter] The Bandwagon Effect, Join In!
    We have learned enough—from celebrities, politicians, and locations who have displayed false popularity through purchased twitter followers and reviews—to know that lying is not the way to go to promote your business in a positive light. 'Imitation is the sincerest form of flattery. But that “herd mentality” also applies to marketing.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 3, 2014
    [Display, Twitter] Visible Expert Profile: Robert J. Lang, Ph.D.
    ” Robert’s website is an online showcase, displaying myriad examples of his work, offering links to his various publications and lectures, and explaining his different branches of work. On Twitter or LinkedIn? We study them because we want to understand how they attained that status and what we can learn from them.
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Display, Twitter] Forget Football: This Tool Determines Which Ad Is Winning the Super Bowl
    Once the game starts, these folks want to share their excitement and thoughts about the commercials with others: On Twitter , people shared 24.1 Called the "''Big Game'' Brand Showdown," this tool shows the top 10 brands based on sentiment and number of Twitter, blog, and forum mentions throughout the game. and I''m not alone.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Display, Twitter] More New Systems Challenge the Marketing Automation Status Quo
    The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems. 'Last week’s post looked at newer marketing automation systems that focused on small businesses. Although this approach is popular, there are others. Here are a few options. to $9.99 per month.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 30, 2014
    [Display, Twitter] How Marketers Are Managing The Buyer Journey [Infographic]
    Follow Jen on Twitter @leadjen. Marketers are also beginning to see how combining technologies such as display advertising and marketing automation brings the idea of “right message at the right time” to an entirely new level. There’s no denying it—today’s B2B marketers have their work cut out for them.
  • WRITTENT  |  WEDNESDAY, JANUARY 29, 2014
    [Display, Twitter] How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools
    Whether you’re in the beginning stages of figuring out how to design a blog or looking to revamp your site, here are some of the most effective ways to dramatically increase your site visibility on Facebook, Twitter, Google+ and Pinterest: Add Social Sharing Modules. 'There’s a lot to consider when designing a blog. Customize Your Images.
  • HUBSPOT  |  MONDAY, JANUARY 27, 2014
    [Display, Twitter] Answers to 11 Questions You've Been Dying to Ask About Twitter
    'As a concept, using Twitter seems simple. And then you actually start using Twitter -- it''s harder than you thought. We know it''s daunting to get started on Twitter and try to build your company on the platform, and we want to help. Answers to 11 Common Questions About Twitter. Twitter, above all, is about interaction.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 27, 2014
    [Display, Twitter] Is The Corporate Website Dead?
    And more attention is being stolen away by more progressive brands who have started acting like publishers and displaying content that your customers actually want to consume. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates.
  • DIGITAL VOICES  |  FRIDAY, JANUARY 24, 2014
    [Display, Twitter] This Week in Digital Strategy 1.24.14
    McDonalds created a social campaign where supporters of the athletes can send personalized good luck messages – or ‘cheers’ – directly to their favorite athletes and teams by using the hashtag #CheersToSochi on Twitter, or by visiting www.cheerstosochi.com. 'Happy Friday, everyone! There are too many icons and photos.
  • DIGITAL VOICES  |  FRIDAY, JANUARY 24, 2014
    [Display, Twitter] This Week in Digital Strategy 1.24.14
    McDonalds created a social campaign where supporters of the athletes can send personalized good luck messages – or ‘cheers’ – directly to their favorite athletes and teams by using the hashtag #CheersToSochi on Twitter, or by visiting www.cheerstosochi.com. 'Happy Friday, everyone! There are too many icons and photos.
  • WRITTENT  |  FRIDAY, JANUARY 24, 2014
    [Display, Twitter] 8 Things To Be Prepared For When Starting A Blog
    Little is more frustrating than taking the time to come up with the perfect title for your new blog only to find that the name is already being used on Twitter or Facebook by another business. 'According to Hubspot , blogging for your business will increase your website traffic by at least 55%. What Will You Blog About? Travel? Blog Domain.
  • ENGAGE  |  FRIDAY, JANUARY 24, 2014
    [Display, Twitter] 5 Ways to Make Pinterest A Bigger Part of Your Content Strategy This Year
    Between Vine and Instagram fighting for attention, Millennials ditching Facebook for Twitter and Snapchat making selfies anywhere at anytime a “thing,” sharing content with your online audience has never been easier. Infographics are a hot item on Pinterest and are extremely helpful when attempting to display a lot of information at once.
  • HUBSPOT  |  THURSDAY, JANUARY 23, 2014
    [Display, Twitter] The "Three A's" of Nonprofit Social Media Engagement
    By putting donors on display, you allow them to publicize their philanthropy. Don’t be afraid to ask for Twitter usernames or other social URLs, and store them with other contact information in your donor database. 1/3 of posts should be about your industry, with content from an outside source. 1) Appreciation. 2) Advocacy.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 22, 2014
    [Display, Twitter] 10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014
    AOL Networks is seeing that with brand advertisers 45% of display spend is going cross-linkage, according to CEO Bob Lord. Follow the event discussion on Twitter with the hashtag #IP2014 for more pearls of Digital Marketing wisdom. . Day one was chock full of digital marketing insight and perspective. Is 1:some actually fine?
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 20, 2014
    [Display, Twitter] Measuring the ROI of Trade Show Event Marketing
    At an event, Edmiston suggests marketers insert a dynamic phone number onto booth displays, promotional materials, giveaways, ads in conference brochures, bag inserts, or other collateral that can be tracked and reported on later. That is a lot of coin to drop without a way to track the payoff. Why Events Matter. Share thought leadership.
  • SYNECORE  |  MONDAY, JANUARY 20, 2014
    [Display, Twitter] Free and Paid Ways to Promote Your Blog
    Social icons: Clearly display icons for all your social media channels (i.e. Facebook, Twitter, LinkedIn, Google+, etc.) Consider promoting it in a Tweet, i.e. you pay Twitter to display your tweet to people that don’t follow you on either on their home timeline or search results page. Freebies. Spend Some Money.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 15, 2014
    [Display, Twitter] Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
    You don’t just have an array of search ads; now there are native ads on Google that replicate the search experience, remarketing display ads, mobile ads, Facebook-sponsored ads, sponsored tweets via Twitter and LinkedIn ads. In all, this tactic generated 42 leads, and a significant portion was even qualified.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Display, Twitter] The ABCs of Content Marketing: A Glossary of Terms
    Dynamic content is a way to display different messaging on your website based on the information you already know about the visitor. Facebook or Twitter Chats? Twitter. Twitter''s the place to be. Have fun diving in to this glossary of terms -- and if we missed any, leave your definitions in the comments below! Agile.
  • INTEGRATED B2B  |  WEDNESDAY, JANUARY 8, 2014
    [Display, Twitter] 3 ways to brand your brick-and-mortar company online
    If people look in a store window and see chipped paint, dusty displays, and cluttered shelves, they’re not going to be interested in shopping there. The company created a separate site dedicated solely to original content, which helped it earn 100,000 Twitter followers and over 200,000 fans on Facebook. Invest in your website.
  • HUBSPOT  |  MONDAY, JANUARY 6, 2014
    [Display, Twitter] The Anatomy of an Optimized Blog Subscriber Email
    Prominently display the title of the blog post you''re emailing about, and make sure it''s hyperlinked to the post itself. Tip for HubSpot COS Users: You can use HTML to display your "Read More" CTA copy more prominently, using styling like bolded text or headers.). For instance, is she following your company on Twitter yet?
  • BLOG MY CALLS  |  MONDAY, JANUARY 6, 2014
    [Display, Twitter] Guest Post: Retargeting 101, Amplify Your ROI
    You can follow Retargeter on Twitter @retargeter. -. Retargeting allows you to display your advertisements to those visitors, recapturing their interest and inviting them back to your site. If your bid is the highest, then your ad will be displayed. You''re paying to display your ads by the thousand. What is Retargeting?
  • MARKETING ACTION  |  FRIDAY, JANUARY 3, 2014
    [Display, Twitter] 12 SEO Experts Weigh In on SEO 2014 Predictions
    Picture this page title displaying in search results for the keyword term ‘Winter Boots’: “Ultra Soft Winter Boots You’ll Love to Wear this Season – Store.com.” Find her online @cliquekaila on Twitter. Their answers may help you prepare and ramp up for the coming year. How are your own SEO priorities changing? Go figure.
  • VOLACCI  |  THURSDAY, JANUARY 2, 2014
    [Display, Twitter] 2013 Digital Marketing In Review
    Yahoo acquired Tumblr for $1 billion, Pinterest announced sponsored pins, and Twitter went public, starting off at $26 a share. From changing the way that devices are targeted and bids are adjusted, to major changes in keywords, competitive data, and display advertising, Google dramatically changed the way that PPC operates in 2013.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 31, 2013
    [Display, Twitter] How to Use Twitter’s New Timelines
    Willard is all over Twitter’s newest feature, the custom timeline. She’s using Twitter’s new timelines to attract new customers and engage with current ones. Twitter users can create, title and describe a custom timeline. Each timeline gets its own Twitter page and can also be embedded on your website or blog.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 31, 2013
    [Display, Twitter] 2013 Roundup of Marketing Miscellany
    The ads showed the tablet at actual size, with its display featuring the actual front cover of that issue of the magazine – on an iPad. Twitter: Adweek scores again, with the funny/sad 5 Epic Branded Twitter #Fails of 2013… …and the inspiring 5 Awesome Branded Twitter Plays of 2013. It’s not. And hey!
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 30, 2013
    [Display, Twitter] 2013 in Review: Top Content Marketing Assets & Initiatives for the New Year
    32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. Schema markup , Open Graph Tagging , and Twitter Cards are all vocabularies designed to help search engines and marketers more quickly identify and display key elements within web page architecture. '2013 was a successful year for KoMarketing.
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Display, Twitter] Could Your Content Go Further? How Paid Distribution Can Help
    Facebook and Twitter’s IPOs (and subsequent focus on monetization) are a massive opportunity for marketers going into next year. These options include: Twitter. Twitter ads allow you to target specific audiences relatively tightly. Google Display and Retargeting. Paid Content Distribution. Defining Your Audience.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 16, 2013
    [Display, Twitter] 4 Marketing Tech Trends To Watch in 2014
    The advantage will be marketing programs that span both channels, delivering personally targeted information via display advertising and simplifying personalized marketing on mobile platforms that don’t support conventional cookies. Customer Data Platforms mature. Digital advertising and customer marketing converge.
  • MANHATTAN MARKETING MAVEN  |  MONDAY, DECEMBER 16, 2013
    [Display, Twitter] 4 Marketing Predictions for 2014
    Facebook, Twitter , Pinterest , Instagram and everybody else are splitting platform functionality between editorial posts and paid advertising. Expect lots of content, cadence and contextual experimentation and significant shifts in spending from online display ads to social network ads.   Mobile Matters Most.  
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Display, Twitter] Don’t Be a Data Creep: Use Data to Add Value
    You upload a list of their email addresses to Facebook, and can then display Facebook ads specifically to them. You’ll decrease the number of fields they have to complete, and as a bonus, you’ll collect data such as Twitter handles, Facebook URLs, or LinkedIn profiles. Retargeting Ads. Thanks for the reminder, Crate&Barrel!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 16, 2013
    [Display, Twitter] Case study: ROI of social influence
    But they kept after me and several people from their marketing or social media group connected to me through Twitter. In fact, they had their social monitoring software on display for all to see and I was the number one non-Dell influencer putting out content during the entire conference (which is kind of hard to believe). was in!
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Display, Twitter] Content Retargeting: A Marketer's Guide to Getting Started
    We chose the Google Display Network for our retargeting campaigns, simply because of the massive network size. In fact, the average marketer using Google’s Display Network for retargeting is able to connect with 84% of the people tagged, 10-18 times per month. You can follow him on Twitter and Google+. or higher).
  • VOLACCI  |  MONDAY, DECEMBER 9, 2013
    [Display, Twitter] 6 Drupal Modules That Instantly Boost Your B2B Social Engagement
    Twitter Cards - Metatags for Twitter are a relatively new way to raise your social profile. The card displays richer content with lengthier descriptions than a traditional tweet could. Oh, and follow me on Twitter for more great tips: @bsolka191919. You can now search for things like “photos my friends took in New York”.
  • VOLACCI  |  MONDAY, DECEMBER 9, 2013
    [Display, Twitter] 6 Ways to Instantly Boost Your B2B Social Engagement
    Twitter Cards - Metatags for Twitter are a relatively new way to raise your social profile. The card displays richer content with lengthier descriptions than a traditional tweet could. Oh, and follow me on Twitter for more great tips: @bsolka191919. You can now search for things like “photos my friends took in New York”.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 3, 2013
    [Display, Twitter] 9 Crippling Mistakes B2B Search Marketers Make
    Leave Display On. Repeat after me: “Google Display Network is not search.” ” Google has effectively convinced B2B marketers everywhere to think of the Google Display Network like search. If your search program is struggling, pull a report that segments performance by core search, the search network and display.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 27, 2013
    [Display, Twitter] Should Hospitals be on Facebook? Social Media Marketing for the Healthcare Industry
    As for placement, Facebook and Twitter are both crucial to your social media campaigns, but our research strongly suggests that Facebook posts generate the most engagement with the health and wellness industry. Make your contact information easy to find, and encourage your audience to get in touch via email, Facebook, and Twitter.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 24, 2013
    [Display, Twitter] Tips to Manage ‘Always-On’ Nurturing
    Follow Amanda on Twitter @ahalle. Display advertising has helped us reach both anonymous visitors to our site and prospects who are not opening our emails.  We are using Display to nurture these prospects across the web.  She focuses on lead generation, sales enablement, and marketing automation.
  • WRITTENT  |  FRIDAY, NOVEMBER 22, 2013
    [Display, Twitter] 5 Ways to Win the Hearts of Your Customers With Blogging
    This concept is known as smart (or dynamic) website content, and customizes on-page display in response to user behavior and preferences. In order to establish smart website content you need a content management system (CMS) like HubSpot that’s optimized for dynamic display. 'image credit: FreeDigitalPhotos. Smart Web Content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Display, Twitter] What will be the next big thing in social media? Here are 7 clues.
    After the IPO, every Twitter employee has the equivalent of $1.6 We don’t need another Facebook … or Twitter or LinkedIn. What will content and apps even look like when the Internet surrounds us like the air that we breathe and the entire world is a display screen? million in stock. Who saw Pinterest coming? Nobody.
  • INTEGRATED B2B  |  MONDAY, NOVEMBER 18, 2013
    [Display, Twitter] Best practices for using social media at a trade show
    Before you start focusing on direct sales and traditional trade show marketing, give these eight best practices from event flags supplier Display Wizard a try at your next trade show. Marketing a contest on Facebook or Twitter is easy. Social media and trade shows, however, can work together very well. 2.     Got a contest?
  • ENGAGE  |  MONDAY, NOVEMBER 18, 2013
    [Display, Twitter] 5 Things I Learned About the Future of Media
    Individuals are broadcasting (on Twitter and Facebook), advertisers are creating content like entertainment, and there’s a proliferation of individual content creators,” he said in a fascinating riff on a media phenomenon he dubbed “advercasting.”. Needless to say, I was thrilled to participate. Here are my top five takeaways: 1. Alegre said.
  • KOMARKETING ASSOCIATES  |  FRIDAY, NOVEMBER 15, 2013
    [Display, Twitter] 5 Must-Watch Google Webmaster Videos for the B2B Marketer
    Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users. 'Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Schema 101.
  • VIEWPOINT  |  TUESDAY, NOVEMBER 12, 2013
    [Display, Twitter] PowerViews with Matt Heinz: The Quality of Marketing Leads is Abysmal
    Due to technical difficulties only Matt''s video will display during this interview.). Original Content Attracts Twitter Followers. Click to start at this point — Matt’s company has more than 18,000 Twitter followers. Twitter: @mattheinz. 'Who has control over when a sale is complete? Is it the salesperson? The client?
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 12, 2013
    [Display, Twitter] The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid
    Burger King’s website displayed a redone company logo: a pouch of fries replaced the familiar, stylized hamburger, and the words “Fries King” appeared over the logo in place of “Burger King.” They took to social media, posting reams of photos to Facebook and Twitter, unveiling the new corporate logo.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 12, 2013
    [Display, Twitter] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. trillion display ads served up last year. Twitter is the most popular platform in b2b, with 85% of marketers saying they use this. Twitter Statistics and Facts. Relevanza ).
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 12, 2013
    [Display, Twitter] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. trillion display ads served up last year. Twitter is the most popular platform in b2b, with 85% of marketers saying they use this. Twitter Statistics and Facts. Relevanza ).
  • SAZBEAN  |  SATURDAY, NOVEMBER 9, 2013
    [Display, Twitter] Top Internet Marketing Strategy Links for the Week of November 4, 2013
    Best Of News & Notes
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 8, 2013
    [Display, Twitter] Why I Hope the IPO Doesn’t Ruin Twitter
    'A long time ago I heard a marketing expert tell an audience of marketers to think of Twitter as an online radio show. On this online radio show called Twitter, your broadcasts are free. Broadcasting messages on Twitter is free. like using Twitter. Marketing Soapbox b2b marketing social media twitter It did an IPO.
  • WEBBIQUITY  |  WEDNESDAY, NOVEMBER 6, 2013
    [Display, Twitter] Need More B2B Sales Leads? Ignore This Research
    But social media (including Twitter, Pinterest and Google+), display ads and online video are among the worst activities for achieving either objective. Both the email and web-hosted version of the newsletter should contain social links,  encouraging readers to share the content on Twitter, LinkedIn, Facebook or other social networks.
  • WEBBIQUITY  |  WEDNESDAY, NOVEMBER 6, 2013
    [Display, Twitter] Need More B2B Sales Leads? Ignore This Research
    But social media (including Twitter, Pinterest and Google+), display ads and online video are among the worst activities for achieving either objective. Both the email and web-hosted version of the newsletter should contain social links,  encouraging readers to share the content on Twitter, LinkedIn, Facebook or other social networks.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 5, 2013
    [Display, Twitter] Spending more time on SEO than adding value to Google?
    Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. This is something we do seasonally. Related articles.
  • BLOG MY CALLS  |  FRIDAY, NOVEMBER 1, 2013
    [Display, Twitter] Yikes.Forrester Says 'Don't Dedicate a Paid Ad Budget for Facebook'
    Behind Twitter. Behind oft-mocked retargeting and display advertising. reliant upon Web 1.0-style display ads and simplistic targeting.". To quote: "Marketers tell us that Facebook ads generate less business value than display ads on other sites. You''r just buying display ads! Facebook came in dead last.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 30, 2013
    [Display, Twitter] Guest Post: Top 9 Tips For Local Businesses Wanting Success with Google AdWords
    Please share it on Google+ and Twitter – even if you don’t want your competitors to know. Andrew is an AdWords expert with vast experience in managing AdWords Search, Display and Remarketing for everything from small local businesses to major e-commerce websites. Twitter: @AndrewLolk. Don’t make that mistake. Landscaper.
  • BIZNOLOGY  |  MONDAY, OCTOBER 28, 2013
    [Display, Twitter] Where to Get an Education in B2B Content Marketing
    Joe notes ruefully that, even though we all hate them, pop-up display ads have proven to be a powerful subscription recruitment device. When your material lives on Twitter or LinkedIn, it is not under your full control. But this is the one to acquire for your marketing library, for two reasons. One that really works, especially in B2B.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 24, 2013
    [Display, Twitter] Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements
    AdFocus gives marketers a single platform to dynamically create, manage and measure display ads alongside owned and earned media. AdFocus enables marketers to target only key accounts or prospects you want to reach with display ads, as well as provide creative content or personalized ad copy based on their persona and activities.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 23, 2013
    [Display, Twitter] How Radio Advertising is Evolving, and How Marketers Should Be Too
    Digital marketers have been so focused on display,” Benjamin Palmer says, “…that we’ve managed to ignore a traditional medium that’s becoming increasingly sophisticated[.]”. Don’t be intimidated by the short time slot: marketers are used to 140-character marketing messages thanks to Twitter. Palmer is talking about radio advertising.
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