• HINGE MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Display, Twitter] Responsive vs. Mobile Website: Which Is Right for Your Professional Services Firm?
    Google took the next step in January and began sending mass notifications to websites that are not mobile-friendly requesting they “fix mobile usability issues” or their site will be “displayed and ranked appropriately for mobile users.” On Twitter or Facebook? good solution? At first, yes. Websites
  • HUBSPOT  |  WEDNESDAY, MARCH 4, 2015
    [Display, Twitter] How Often Should You Post on Social Media? Benchmarks for 9 Different Industries
    If they''re posting more than once a week, real estate companies are more likely to publish to Twitter so they don''t spam their fans. Only 4% of companies are posting to Facebook more than 10x a week, whereas 19% of companies who post that much are posting to Twitter. 'How often should you post to your social media accounts? Hardware.
  • WEBBIQUITY  |  TUESDAY, MARCH 3, 2015
    [Display, Twitter] How to be Twitterific – 39 Expert Twitter Guides and Tips
    'From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. Expert Twitter Marketing Tips and Tactics.
  • HINGE MARKETING  |  MONDAY, MARCH 2, 2015
    [Display, Twitter] What Every Managing Partner Needs to Know About Your Professional Services Firm’s Website
    But a website full of helpful educational content puts your expertise on display, demonstrating to your audience what you know and how you think about problems. On Twitter and LinkedIn? 'Many Managing Partners have traditionally thought of websites as a necessary evil. Think glorified brochure. website attracts new business.
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Display, Twitter] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    So perhaps it''s not surprising that McDonald''s is dominating on the social following front, boasting more than twice as many Twitter followers as Burger King and more than seven times as many Facebook Page Likes. Lots of food pics on both Facebook and Twitter. Mercedes-Benz is winning the Twitter war with 1.19 Everybody Wins?
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Display, Twitter] Introducing The VerticalResponse Integrations Marketplace
    To do so, we launched the Integrations Marketplace , a hub displaying every VerticalResponse integration. You’ll also be able to take advantage of Picreel’s A/B split testing, and their powerful dashboard displaying real-time statistical data. Luckily, Kickbox is here to help you. The best part? They are with Dasheroo.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Display, Twitter] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    You''ll also get cover photo templates for Twitter, LinkedIn, YouTube, and Google+ with your cover photo template download !). Note : Since cover photos display differently on mobile and on desktop, you''ll have to choose one format to design your cover photo and profile combination for. I''ll give you some hints. Still not convinced?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Display, Twitter] Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO
    Twitter and Google had inked a deal that gave the search giant access to the social network''s data stream. In turn, Google would display tweets in search results in real time. But that agreement expired, and in the middle of 2011, Google lost access to Twitter''s data stream. How Should You Maximize Engagement on Twitter?
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 25, 2015
    [Display, Twitter] Ready, Set, Tweet! Twitter Basics for B2B Marketers
    'Are you spending time on Twitter? Because if you’re not, you’re not alone – according to Rocket Post , only about half of the people who log in to Twitter once a month actually take the time to tweet. For years, I was a Twitter lurker, and it took me a long time to get comfortable diving in. Basic Twitter Vocabulary.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Display, Twitter] 15 B2B case studies show how content marketing drives ROI
    Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube, and Google+. The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website. SAP has four Facebook pages, four Twitter feeds, and two LinkedIn accounts.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Display, Twitter] 4 Tips to Incorporate Visuals into Your B2B Content Marketing Strategy
    You might try displaying your data in a memorable visual that draws specific attention to key statistics. On Twitter+ or LinkedIn? 'When most firms begin creating a new B2B content marketing strategy , they focus on written content. Using visual content can help your brand connect with prospective buyers more memorably.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 17, 2015
    [Display, Twitter] 10 simple tweaks to generate more sales through blogs
    Here are two that drive me crazy with links to the reason why: word clouds , on-site Twitter stream. Use Linked Within — This is a free app that displays thumbnails of similar blog posts at the bottom of each post (look below to see what I mean). 'On the social web we’re here to help, to listen, to serve. Integrate!
  • MARKETING CRAFTMANSHIP  |  FRIDAY, FEBRUARY 13, 2015
    [Display, Twitter] The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls
    Hold off on Twitter and other social media sites. Twitter can be a great information source, and most hedge funds should use it exclusively for that purpose: to listen rather than to speak. Ideally, those plans will also avoid many of the non-productive tactics that marketers are known to promote. It’s not a sales pitch or report card.
  • VIDYARD  |  THURSDAY, FEBRUARY 12, 2015
    [Display, Twitter] Ready to Promote Your Video? Sharing May Not Be Enough
    Interest Category targeting displays your ad to viewers who are searching for and looking at similar topics. Well, it’s how your content gets displayed at the top of search results when anyone googles keywords related to your content. Twitter. Twitter uses a bidding system. But what if you want to do more than that?
  • WRITTENT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Display, Twitter] 7 Ways to Spot Amazing Freelance Writers
    If the stuff your potential freelancer writes tends to get shared a lot on Facebook, Twitter, and other popular social media sites, it indicates that he or she knows  how to engage readers. Most of them don’t display prices on their websites. 'Image source. There are ways around this, though, that can save you time and money.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 10, 2015
    [Display, Twitter] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Google+ #7, LinkedIn #9, and Twitter the 10th largest country. ( #Socialnomics 2014 ).
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Display, Twitter] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. But despite the slow growth, there’s no question that serious integration between Web display ads and marketing automation programs will become much more widely available. VEST Report.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 5, 2015
    [Display, Twitter] 5 Reasons to Be Aware of Native Advertising
    IAB outlines six core native ad units: In-Feed Units (Facebook, Twitter, Forbes) Paid Search Units (Google, Yahoo, Bing) Recommendation Widgets (Disqus, Gravity) Promoted Listings (Etsy, Amazon) In-Ad with Native Element Units (Appssavvy, Onespot) Custom/”Can’t Be Contained” (Flipboard, Tumblr, Pandora) Where Are We Currently Seeing Native Ads?
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Display, Twitter] How to Use Google+ to Build Your A/E/C Firm’s Online Brand Presence
    Introduce Your Firm to a Broad Audience Many firms don’t consider Google+ a priority in their social media marketing strategy because they assume the user base can’t compete with other sites like Twitter or LinkedIn. 'Managing all of your social media accounts can be exhausting. Use Google+ to boost your brand 1.
  • HUBSPOT  |  MONDAY, FEBRUARY 2, 2015
    [Display, Twitter] 3 Simple Ways to Personalize Content by Referral Source
    For instance, a visitor to your page that got there by clicking a link on Twitter is likely familiar with the Twitter platform and apt to sharing content on Twitter. In this case, Twitter would be that visitor''s last referring social source. For Twitter Users. hope I''m hearing a resounding, “No!”.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 2, 2015
    [Display, Twitter] What B2B Marketers Need To Know About Social Media Advertising in 2015
    Similar to Google’s AdMob, Facebook will now allow advertisers to display their Facebook ads on a network of mobile apps and games. It is also worth mentioning that Twitter recently announced they are also planning to create a mobile app network. Twitter’s Algorithm Change. More Dollars to Advertising. Conclusion.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Display, Twitter] 13 Bright Ideas for Running Smarter Retargeting Campaigns
    This is the most common form of retargeting, and will be familiar to anyone retargeting through Google''s display network (Note: Google refers to retargeting as ‘remarketing’). Pixel-based retargeting is also available on Facebook and Twitter. That''s a lot of people slipping through the cracks. What''s a marketer to do? Simple.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Display, Twitter] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    Twitter, Facebook, Linkedin, etc. One additional source to consider is digital display. Please follow me on Twitter , LinkedIn ,  Facebook and Google+  or  Subscribe here for regular updates. 'We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy.
  • WEBBIQUITY  |  TUESDAY, JANUARY 27, 2015
    [Display, Twitter] 14 (of the) Best Email Marketing Tips and Guides of 2014
    Robbie Richards compiles expert tips on list-building tools from an impressive spectrum of digital marketing pros, including Adam Connell , Joe Pulizzi , Ann Smarty , Jeff Bullas, Kristi Hines, and Gini Dietrich (whose favorite tools are “1) Blog; 2) Twitter; and 3) Landing pages with rich content behind them”), among others.
  • HUBSPOT  |  MONDAY, JANUARY 26, 2015
    [Display, Twitter] 6 Basic Reports Every Marketer Should Know How to Run
    You''ve got reports on the number of Twitter followers, the number of Facebook Likes, the number of visits to your website, the number of conversions, the number of leads from different campaigns or channels -- just to name a few. This report displays the content that marketing qualified leads are viewing before and during a conversion.
  • BIZNOLOGY  |  MONDAY, JANUARY 26, 2015
    [Display, Twitter] What the BlackBerry Twitter debacle taught us about social media
    'If you’ve been online in the last few weeks, you probably heard that BlackBerry made a pretty silly mistake on Twitter. Display Posting Discipline. The post What the BlackBerry Twitter debacle taught us about social media appeared first on Biznology. That’s right, the phone manufacturer’s Tweet was sent via iPhone.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Display, Twitter] The State of Marketing Technology in Asia
    Follow David on Twitter @ketchum. For example, data from search and display advertising should be used to shape your content strategy. 'Editor's Note: Today's post comes courtesy of David Ketchum, CEO and Founder at Current Asia and author of the book BIG M, little m Marketing: New Strategies for a New Asia.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 21, 2015
    [Display, Twitter] Where Is Content Headed?
    TV, Search Engines, Facebook, Twitter, Instagram – none of these destinations are nearly as interesting as the content that flows across them. And yet marketers continue to increase the budgets for online digital display. 'Marketing (As We Know It) Is Doomed! So just go order it!). So check it out and let us know what you think.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Display, Twitter] 12 Noteworthy Examples of B2B Companies on Instagram
    Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. believe that this is the very reason why Instagram blows away Twitter on brand engagement. 'Instagram is a social media platform unlike any other. Microsoft. Followers: 35.8k.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Display, Twitter] 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
    To help you discover these hidden treasures, we rounded up 21 of the lesser-known features on Facebok, Twitter, LinkedIn, and Pinterest. The free Chrome Extension turns display ads into images of pets on every website you visit, including Facebook. Twitter. 9) Pin your GIFs on Twitter so they autoplay. Check ''em out.
  • HINGE MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Display, Twitter] 5 Ways to Better Connect With Your Technology Audience
    Not only do webinars give your technology firm another way to display your expertise, but they also provide an opportunity to interact directly with your audience through the closing Q&A. On Twitter or LinkedIn? In marketing technology firms, there are many ways to connect with a target audience. Let’s jump right in.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 15, 2015
    [Display, Twitter] 6 Ways to Get Out of Your Rut and Get More Out of Facebook
    To display all of the information on your Facebook profile in Pirate English, go to your account settings, click “edit” under “Language” and switch to “Pirate English” (or even “English Upside Down”): Play some games to spice things up You’ve probably seen posts in your newsfeed or notifications about friends playing various Facebook games.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Display, Twitter] 15 Important Ways to Use Case Studies in Your Marketing
    People react to familiarity -- for instance, presenting someone from London with a case study from New York may not resonate as well as if you displayed a case study from the U.K. Update your cover image on Twitter/Facebook showing a happy customer. According to Content Marketing Institute , U.K. Okay, so you know case studies work.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [Display, Twitter] The Art of Advanced B2B Email Marketing: Email Rendering
    It’s important to note that email clients can only be detected if the images in the email are automatically displayed. Outlook 2000 and Apple iPhone are two email clients that display images by default. Mail, which does not automatically display images. On Twitter or LinkedIn? Variable Substitution.
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Display, Twitter] 9 Essential Email Inbox Filters for Marketers
    do have that folder name always visible in my sidebar, and it displays the number of unread emails inside that folder. Most folks get tons of notification emails from Twitter, Facebook, LinkedIn, YouTube, etc. That may be slightly exaggerated, but you get the point: email is hard to keep up with. What Is Proper Email Management? Emai
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Display, Twitter] 19 More Outstanding Social Media Marketing Guides
    Randy Krum displays a pair of infographics illustrating the best and worst times to post on social media. Twitter between 1:00 and 3:00 p.m.). how to set up a Facebook page for lead generation  and methods for generating email leads through Facebook ), Twitter, LinkedIn, YouTube, Instagram, and Pinterest. Thank goodness!).”
  • MARKETING CRAFTMANSHIP  |  SATURDAY, JANUARY 10, 2015
    [Display, Twitter] Hedge Fund Marketing: From Oxymoron to Best Practices
    Very few funds have Twitter accounts. Hold off on Twitter and other social media sites. Twitter can be a great information source, and most hedge funds should use it exclusively for that purpose: to listen rather than to speak. 'Published in January 2015 Edition. In a business where an S.E.C. In October 2013, S.E.C.
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Display, Twitter] Infinite Scrolling: What to Consider Before Implementing It on Your Site
    'If you''ve ever used Twitter, Pinterest, or searched for images in Google, you''ve probably seen infinite scrolling in action. Infinite scrolling is another way of displaying information for readers on your website. 3) It’s easier to display large amounts of data. One of these trends is infinite scrolling. The Pros. The Cons.
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Display, Twitter] 11 Underdog Brands That Differentiated Themselves From the Competition
    CLIF Bars also keep allergies in mind with their products, and on their website you can check what you’re allergic to and it will display a list of the products you can have (if you’re allergic to milk, Kit’s organic bars are a great snack). Tweets that include the #CheatClean twitter hashtag (Image source: Kathryn Wheeler’s Twitter feed).
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 7, 2015
    [Display, Twitter] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
    We’ll see clearer definitions and get a better understanding of social native ads, native display, and custom sponsorships. Tom Channick , head of communications at Sharethrough , says: “The fastest growing ‘native advertising’ cross-section is ‘native display.’ Tell us on Twitter @ NewsCred ! Funny will win the day. ” 11.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Display, Twitter] 87 New (Really) Marketing Automation Stats
    Companies that have adopted marketing automation display notable advantages compared to companies that have not adopted a marketing automation system, as highlighted below. Email remains a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined. It’s from 2009.
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [Display, Twitter] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling.  I did my last one on online display in the fall.   Understand programmatic display advertising and retargeting.
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 2, 2015
    [Display, Twitter] 15 Business Stats for Starting 2015 Off Strong
    Even with some troubling statistics about the performance of display advertising, 2015 looks to be a strong year for online advertising, so take this into consideration as you plan and adjust your budget. Of course, there are always ways to improve your display ad campaigns as well. Social Fresh). Local mobile searches (85.9 Cisco).
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Display, Twitter] 56 Reasons Why Content Marketing Works
    The average click-through rate for display ads is 0.11%. 36% of marketers found a new customer from Twitter this year. Twitter users follow a median of six brands on Twitter, looking for things like interesting and fun content, news and updates, and discounts and promos. Twitter drives amplification for brand messages.
  • MARKETING ACTION  |  MONDAY, DECEMBER 29, 2014
    [Display, Twitter] Pinterest Crash Course: Get Up and Running In One Day
    Pinterest is now more popular than Twitter, according to Pew Research. Boards can have display images. If you don’t include a display image on a board, Pinterest will grab one of your pins and use that as the display image, but it’s better to choose an image yourself. 'Still holding out on Pinterest? Create an account.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 22, 2014
    [Display, Twitter] Top Marketing Predictions For 2015
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Every year, as the calendar starts to wind down, we look to the new year with great hope and optimism. also predicted the need for content strategists, social sales leaders and data scientists.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 11, 2014
    [Display, Twitter] Internal Social Business for Leaders series: 1. Your profile
    Make sure all the chosen profile pictures survive the cropping and display restrictions imposed by the platform. There’s enough example of photo cropping #fail in Twitter and Facebook, you don’t want to add to that pile. How can I get started? The audience is different, so cater for what they are looking for. Your bio.
  • SAZBEAN  |  THURSDAY, DECEMBER 11, 2014
    [Display, Twitter] How to Utilize Mind Maps to Enhance Your Inbound Marketing
    Humans are naturally curious people and our minds are skilled in seeking patterns that are displayed effectively in mind maps. Connect with her on Twitter @ HilaryS33. 'Who isn’t looking for more effective inbound marketing in today’s content saturated society? So, what exactly is mind mapping? Why does mind mapping work? Bubble.us
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Display, Twitter] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    Find out whether LinkedIn, Facebook, Instagram, Slideshare, Twitter, etc. You’ll need a few display ads and can try retargeting on social media or through Google Adwords. Twitter, Facebook, and LinkedIn allow you to sponsor updates. 'Think fast! 2014 is winding down, and you may have extra money left in your marketing budget.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Display, Twitter] How Much Should Sponsored Articles Really Cost? [New Data]
    Within the guide is a research study conducted from March to June of 2014 that collected sponsored article prices from 550 blogs and publications and unveiled correlations with a variety of predictor variables, including Domain Authority (DA), Page Authority (PA), PageRank (PR), AlexaRank (AR), and Twitter, Facebook, and Pinterest followings.
  • SYNECORE  |  TUESDAY, DECEMBER 9, 2014
    [Display, Twitter] Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
    'For years now Facebook and Twitter have been the two reliable social standbys, an oft-used, go-to social media marketing pairing equivalent to wine and cheese or beer and pizza (or in my case, wine, cheese, beer, and pizza). Don’t go overboard and pitch your Facebook profile or ditch your Twitter feed just yet. Follow @chrshorton.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Display, Twitter] Top 5 Tools for Enterprise Marketing Teams
    Integrations with AdWords, Google Analytics, Facebook, Twitter, LinkedIn, and other platforms help you aggregate marketing metrics from all channels in one platform, with recommendations on where to make improvements (gaps in content, missing anchor text, missing page titles, best time of day to post blogs/social updates.). General
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Display, Twitter] How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags
    LinkedIn has since adopted the same protocol, while Twitter uses its own open graph system that''s based on the same conventions -- although Twitter accommodates the Open Graph protocol if you already have it on your site. Twitter uses a system similar to Open Graph tags called Twitter Card tags. Or worse, none at all.
  • HUBSPOT  |  TUESDAY, DECEMBER 2, 2014
    [Display, Twitter] 17 SEO Myths to Leave Behind in 2015 [Free Ebook]
    But in the end, adjusting your strategy based on search ranking algorithm updates or changes in the way search results are displayed visually can benefit your business. Feel like sharing this new ebook with your Twitter followers? 'SEO is an evolving science. While some of the core principles will presumably stick around forever (e.g.
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 25, 2014
    [Display, Twitter] 5 principles of Information Architecture & why it matters to marketing
    To understand this relationship, you need to explore and test what kind of mental models users use to categorise the content that you have on your site – so that it is displayed in sensible, followable groups. ime (think Facebook and Twitter). 'Humans are ‘informavores’ after all. We need information to survive. What’s all this then?
  • B2B MARKETING UNPLUGGED  |  MONDAY, NOVEMBER 24, 2014
    [Display, Twitter] Is Your Customer Self-Service a Porcupine-Making Machine?
    'Trade show season is, mercifully, drawing to a close and loading docks across the nation are filled with display booths, crushed foam core signs, dented ballot boxes and damp collateral. or follow me on Twitter @bizmkter. This is where the trouble will start. They will read the frequently asked questions.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Display, Twitter] A Beginner's Guide to Retargeting Campaigns
    Pixel-based retargeting is a way to re-display your material to any anonymous site visitor. You can also do retargeting through specific platforms like Facebook, Twitter, and LinkedIn. 'We''d all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase.
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Display, Twitter] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Here are three key image dimensions to know: News Feed Image: 1200 x 1200 px (actually uploads to 504 px, but this maintains a quality display).
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Display, Twitter] 4 Creative Ways to Make Your Website More Personalized
    2) Display different content based on social referral source. If a visitor comes from a Twitter link, for example, they may prefer to read shorter-form content and have shorter forms that allow you to quickly capture their attention and then move on. 'We''re now encountering more personalized experiences than ever before.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Display, Twitter] 10 Helpful Tips for Choosing and Using Fonts
    Could a concept be displayed as an image or diagram instead of a paragraph of text? This graphic uses a visual element, the Twitter icon, to replace the need for more text saying "on Twitter." 'When you think of all the things that make up a good design, what elements come to mind? Color? Layout? Photography?
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Display, Twitter] The 15 Best LinkedIn Pulse Articles On Marketing
    He even says that when you exclude video and app advertising, display ad spend is actually down! And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. started publishing on Slideshare in July of 2010. Thousands of new visitors every month!
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Display, Twitter] 10 Examples of Highly Effective Welcome Emails
    display before and after pictures, or use clean, flat, simple graphics and complementary colors like Birchbox, the beauty subscription box company does: 6. Notice in the bottom right corner there are links to the company blog, Twitter and Facebook page. These emails come from businesses big and small. Notice how it stands out?
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 11, 2014
    [Display, Twitter] How to Build Your Social Media Audience from the Ground Up
    In this post, we focus on building your Facebook and Twitter audiences from the empty room, so to speak, so let’s get to it! If you’ve previously invited them to Like your Business Page, it’ll indicate so by displaying a check mark. Growing Your Audience on Twitter. Maximize Twitter Search.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 10, 2014
    [Display, Twitter] Green Marketing: Be Careful What You Say
    study last year showed that twelve to fourteen percent of that group of consumers displayed allegiances to […] Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer. Twitter | LinkedIn | Green Marketing: Be Careful What You Say by Kyle-Beth Hilfer - Maximize Social Business.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Display, Twitter] How to Develop a Strong Visual Brand on Social Media
    For example, many tech companies -- like Facebook, Twitter, Dell, IBM, and HP -- use blue to symbolize trust, intelligence and progress. Your title/heading font should be the largest font in your design and is where you can display the most personality. 'The new world of marketing is increasingly visual. 1) A consistent color palette.
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 31, 2014
    [Display, Twitter] 8 Key Changes In Google Search B2B Marketers Should Know
    was certainly disappointed when Google  announced  that it had  stopped displaying authorship markup  in search engine results. When you search for keywords like “ebay,” “living social,” or “twitter,” you’ll see a site search option in Google results. The key takeaway? Guest Posting for SEO.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Display, Twitter] Finally, Small Business Social Media is Evolving
    They asked me for my Twitter handle, followed me, and the next time I went in, they said, “We loved your blog post about moving to Seattle!”. ve been telling people that instead of building lists of phone numbers, get lists of your customers’ Twitter handles. 'By Amber Osborne, {grow} Contributing Columnist. That would be me.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Display, Twitter] The dashboard has finally been perfected
    HUD the acronym for heads up display. Then, I can stream social mentions, my inboxes, my site performance data, questions and queries happening on Twitter, Facebook, and Google+, help desk queries, and even project management stuff. Twitter. Twitter Search. But that’s not enough. And then there’s Cyfe. Alexa.
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Display, Twitter] Thought Leadership, Why’s That Important?
    Drive people to your Facebook, Twitter, LinkedIn, YouTube or any other social media platform you use and share engaging content with them. This can be achieved by the type of content that is being developed and displayed, if you can spin creativity into the mix you’ll be in good shape. Here are a few ideas to get the job started!
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Display, Twitter] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    billion, Twitter: 645 million, LinkedIn: 300 million, Google+: 300 million. Free eBook: How to Attract Customers with Twitter. Side benefit: these public displays of customer affection are going to appeal to your prospects as well. 'Would you like more website traffic, leads, sales and happy customers? Here''s how. link].
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Display, Twitter] 43 Tweetable Answers to Top Questions About Twitter
    Well, I can''t rap, and I''m certainly not royalty, but I do have experience with Twitter. Most recently, I joined the experts on Twitter''s Small Business Team to speak on  a webinar  about how marketers can tweet smarter. Feel free to click on a category to jump to the section most relevant to you: Engagement on Twitter.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 14, 2014
    [Display, Twitter] F1 Racing and Data: The Developments, Challenges & Rewards
    Every time a new initiative around mobile, display, email, or reporting arises, you can “get an app for that.” For more event highlights, follow the event discussion on Twitter with the hashtag #MME14. 'Modern Marketing Experience Europe kicked off Tuesday in London with a rousing round of opening keynotes. Pole position.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Display, Twitter] Emojis for Dummies: The Essential Translation Guide
    Note: They cover emojis for Apple, Google, Microsoft, and Twitter. Fun fact: The number displayed in the Apple pager emoji is different than the number displayed in Twitter''s pager emoji. 'I''m writing this post because I''m an emoji dummy myself. For this post, you''ll see screenshots of Apple emojis, specifically.).
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Display, Twitter] How to Design Content Remarketing Campaigns That Actually Work
    What''s So Awesome About the Google Display Network? You''re going to learn how to use remarketing strategies with the Google Display Network to dramatically increase the effectiveness of your inbound marketing efforts. 2) What''s So Awesome About the Google Display Network (GDN)? Ad Fatigue in Remarketing vs. Display Ads.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Display, Twitter] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    OneSpot is literally trying to replace the banner with content vs. ads by basically overriding display inventory with content-driven creative. Brands Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Display, Twitter] How to Create a Content Strategy That Actually Drives Organic Traffic
    I’m aware of companies who have found their target audience on Twitter or on Google+. Their wildly popular Instagram channel displays user-generated content of people doing a lot of active, exciting things -- often involving surfboards, wingsuits, parachutes, or protective headgear. Let''s get started. You can download it here.)
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Display, Twitter] Why We Shouldn't Stop Innovating on Email
    In an outstanding article, The Atlantic''s Alex Madrigal reminds us: Email was a news feed; now we have Twitter. Can you imagine if we were all still using Twitter to report out what we had for lunch? 'This is the part where I tell you how bleak it is to be an email marketer. Crowded Inboxes. New ways to filter. We all know the story.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Display, Twitter] Social Media Week Chicago: Elements of Word of Mouth Marketing
    CEOs, text ads, display ads, banner ads…you get the picture. Let us know what else you learned in the comments, or subscribe to our blog and follow us on Twitter to keep up with our Social Media Week updates! We thought we’d share the highlights here. Well, they were wrong. Obviously. Why is this so important? At the bottom? Credible.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 16, 2014
    [Display, Twitter] Sharing Isn’t Always Caring – People Don’t Read What They Share Online
    Many blogs and sites feature social sharing icons prominently to encourage the behavior of sharing, and some include counters to display how many times that post or article has been shared. 'This blog post is off to a good start because you’re currently reading it. Shocked? It’s more common than you might think.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Display, Twitter] 5 Ways You Can Add Social Proof to Your Landing Pages
    On Twitter, you can track mentions of your offers, products/services, or company with a third-party tool like Social Inbox. It''s like when McDonald''s displays signs boasting "Billions and Billions Served.". 'Imagine you and I were chatting, and I leaned in and told you, "I''m a really amazing oil painter. Would you believe me?
  • VIDYARD  |  MONDAY, SEPTEMBER 15, 2014
    [Display, Twitter] Facebook Promises Better Video Metrics, But Don’t Get Too Excited
    The total number of views will now be displayed on videos posted from both people and Pages, and marketers will have access to some analytics to help determine how well their video content is performing. While this is exciting news for marketers, it should be taken with a hint of caution. Video Goes Social. But what does this all amount to?
  • EMAGINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Display, Twitter] Why Your B2B Can’t Ignore Google+ Any Longer
    The giants like Facebook, Twitter, and LinkedIn have trumped social media priority for many marketing departments. Your Google+ page not only displays Google reviews, but also reviews from across the web, and these reviews can be highly influential sales factors. What Makes It Extraordinary. Tactics. Social Media
  • FATHOM  |  FRIDAY, SEPTEMBER 5, 2014
    [Display, Twitter] Digital Marketing Strategy for Launching New Products & Services
    Social Media Networks (Facebook, Twitter, LinkedIn, and Google+). Digital Marketing Online Advertising / SEM / Display internet marketing Online Marketing ppc SEO Social Media 'Businesses launch exciting new products and services every day, but not all of them succeed. like to call it the ‘Diversification Strategy.’
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Display, Twitter] The Art of Marketing: 6 DIY Design Projects to Try
    Your Facebook, Twitter, Google+, and YouTube cover photos could all benefit from a design makeover. For example, when I walk across the hall to grab a coffee, I''m greeted by THIS chalkboard doodle display, courtesy of some of HubSpot''s finest in-house artists. 'I’ve heard it before. You’ve heard it before. Not to worry.
  • VIRALLY BLOG  |  THURSDAY, AUGUST 28, 2014
    [Display, Twitter] Why marketing is more important than sales
    Maybe you didn’t display pricing or maybe you didn’t address a particular question they had and a competitor did? On twitter or facebook? 'Touchy subject this one, but one i feel compelled to address. So where does this leave sales people and departments? The opportunity for marketing companies and agencies is a simple one.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 28, 2014
    [Display, Twitter] Are You Committing Content and Social Media Sabotage?
    Sure, I could copy and paste the URL of the post into my various social accounts, but I’d also have to log into Twitter, Facebook and my email individually to do so – which is also more difficult and time consuming to do on a mobile phone. “Maybe they’re at the top!” ” I thought. So guess what I did?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 27, 2014
    [Display, Twitter] The Facebook Other Folder and the Strangers Who Love Me There
    As long as you’re messing with my newsfeed algorithm, privacy settings, and display, I’d appreciate if you could make some changes that would actually help me, Facebook. Find Kerry on  Google+  and  Twitter.  . 'By Kerry Gorgone, {grow} Contributing Columnist. This is a story about sex, drama, money, and hope. Just, no.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Display, Twitter] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    Retargeting (also referred to as remarketing) makes that easy – after a visitor leaves your website without converting, you can show them targeted display ads about the product, service, or content they viewed as they continue to surf the web on other sites. They offer tools like Custom segments , Facebook Exchange, and Twitter retargeting.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Display, Twitter] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    Twitter. Tweets more than doubled +1s with 231 million links shared, placing Twitter solidly in second place. LinkedIn’s users seem to share much less compared to other networks, while Twitter users share more than their proportional presence on social media. Twitter. billion shares. In order, they were: Facebook.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Display, Twitter] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Here’s an example of how content displays on Atomic Reach: Influencer Ranking Tools. Klout is free for public use -- just make sure you sign in using your Twitter or Facebook account to connect your true social value! Your outreach score is measured by the your retweets, replies to, and mentions of others on Twitter.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Display, Twitter] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Boomerang displays these emails in a dashboard that is easily accessible from your inbox, and allows you to change the date or time of your scheduled emails at any time. Just sign in with LinkedIn and Twitter and all pertinent information about your prospect will be available on the right. Streak - A CRM in Your Inbox.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Display, Twitter] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    And what about other digital marketing channels such as display ads, email, videos, content, and social marketing like Facebook, LinkedIn, and Twitter? Previously Google only tracked web form conversions and calls that came directly from mobile search ads. But what’s true for Google AdWords is also true for all your marketing.
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Display, Twitter] Nurturing Cold Social Leads is a Lot Like Online Dating
    She already owns your product, whatever that may be, and shes a vocal brand advocate on social media.When your company shares an update on Twitter, Facebook or LinkedIn she always re-shares your content to her network of friends and colleagues. 'I hate to admit it, but I know a lot about online dating. Social Increases Your Reach.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 7, 2014
    [Display, Twitter] Optimize Your LinkedIn Profile With These 10 Key Elements
    This way, if you make an initial connection through Twitter or Google+ as example, the connecting individual will more immediately recognize your information. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Without this, your outreach initiatives lack trust and credibility. Tl;dr.
  • WEBBIQUITY  |  TUESDAY, AUGUST 5, 2014
    [Display, Twitter] 5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
    If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. How can you break through a Twitter plateau and take your account to an even greater level of success? 1) Improve Multimedia With Twitter Cards. Gallery cards that display images.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 31, 2014
    [Display, Twitter] 5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
    One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage. Twitter Counter  for network history.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 29, 2014
    [Display, Twitter] Why Keyword Level Call Tracking?
    52% Display Networks. 24% Twitter. Not only can call tracking data provide marketers with proper attribution for leads derived from search, but it can also be applied to A/B testing of PPC landing pages and display ad designs. 'Keyword level call tracking. 55% Bing Ads. 52% Facebook. 26% LinkedIn. Don’t Forget The Tests.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Display, Twitter] Got a Trade Show Coming Up? How to Use Instagram While You're There
    hotos sent from Instagram to Twitter attach as a link rather than showing the photo preview automatically and have a lower engagement rate. However, you can hack your Instagram by setting up a Zap on Zapier or IFTTT recipe to push your Instagram photos automatically to post as Twitter photo previews. 1) Know the Event Hashtag.
  • HINGE MARKETING  |  FRIDAY, JULY 25, 2014
    [Display, Twitter] 8 Key Questions That Will Help You to Know When to Update Your Website
    Are you displaying any of your recent work? If you are an A/E/C firm, for example, are you displaying that awesome hospital wing your firm built last year on your site? On Google+ or Twitter? Follow us +HingeMarketing and join us on Twitter. Can you update your own content or photos without having to call a developer?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 24, 2014
    [Display, Twitter] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    FollowerWonk is a product developed by Moz that allows users to search Twitter profiles or bios to help identify influencers by a specific keyword or keyword phrase. When The neat thing about BuzzSumo’s keyword search is that it displays users with top blogs for a specific phrase, along with who shared that post. FollowerWonk.
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