• BRN.SK  |  WEDNESDAY, MAY 22, 2013
    10 Quotes on Why the iPad Works as a B2B Selling Tool
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. The tablet is easily passed around, can be read like a magazine, and can also output to external displays with less hassle and fewer steps than a laptop.” Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Tweet.
  • BRN.SK  |  WEDNESDAY, MAY 22, 2013
    Is Google+ Part of Your YouTube Marketing Strategy?
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. At the time, I argued that while the number of active Google+ users doesn’t compare to the the likes of Twitter, Facebook and LinkedIn, the platform does offer some unique SEO benefits for marketers to take advantage of.
  • BIZNOLOGY  |  TUESDAY, MAY 21, 2013
    Asking is essential in social media marketing
    know I promised to write about how to build lots and lots of followers on Twitter, etc, but I was so impressed by Amanda Palmer that I couldn’t wait. And the better you nurture your social media family the more that public display of affection will ripple all the way to the most casual audience member. Related articles.
  • HUBSPOT  |  TUESDAY, MAY 21, 2013
    Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]
    To make sure you''re covering all your bases, you can use Google Alerts to pull information from websites and blogs, Topsy to monitor Google+ and Twitter conversations, and HubSpot Social Inbox to see who from your Contact Lists is mentioning your brand or keywords on Twitter. Then the anger sets in. Not cool. what’s next? Screenshot.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, MAY 21, 2013
    Got Lead Gen? A Book Review
    Everything from display ads to cold calling and two, yes two, chapters on social media. The minutiae behind Google ads and Twitter promotions changes hourly, which is pretty bad news for a book in analog format that seeks to explain them. or follow me on Twitter @bizmarkter. 'Did you know there were rules about lead generation?
  • SAZBEAN  |  MONDAY, MAY 20, 2013
    Interview with David T. Scott — Author of The New Rules of Lead Generation
    We’re seeing the emergence of new, online tactics like Facebook ads, Twitter ads, mobile ads, and e-mail marketing. testing display ads vs. trade shows). 'This is an interview with David T. Scott, author of The New Rules of Lead Generation  (amazon link). Almost 90% of all companies use some kind of lead generation marketing.
  • VIEWPOINT  |  TUESDAY, MAY 14, 2013
    PowerViews with Michael Brenner: The Battle for Customer Attention
    Due to technical difficulties only one side of the video will display.). Twitter: @BrennerMichael. 'My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. The Battle for Customer Attention. Sales is Still Important. Stay Tuned
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 7, 2013
    Reinforcing The Use Of A “Message Map” for Insides Sales
    It’s such an easy and straight forward concept, but at the same time I feel like it was the first time I’ve heard it put into writing or displayed in a video. Carmine insists that this be Twitter friendly, so under 140 characters is the way to go. The method is simple.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 7, 2013
    3 Ways To Differentiate Your Brand in Search Engine Results
    Make the HTML Title 70characters or less, as this is the limit Google displays in search results. The following is a list of rich snippets (microdata) which Google allows to be displayed in search results along with your organic result. Jill Whalen of  High Rankings  is a proven SEO that I follow on Google Plus , and  Twitter.
  • SYNECORE  |  TUESDAY, MAY 7, 2013
    Enhance Your MOFU: 10 Ways to Advertise on Social Media
    Twitter Promoted Tweets - This versatile tool allows you to target users when they are searching on Twitter, or to amplify specific tweets from your own timeline to your followers or users like your followers. Each Promoted Account is featured in both search results and Twitter’s “Who to Follow” account recommendation engine.
  • VIEWPOINT  |  TUESDAY, MAY 7, 2013
    PowerViews with Tony Zambito: Buyer Predictability
    There is an identifiable pattern and a different persona displayed when someone makes the transition from lead to potential buyer. You can connect with Tony Zambito and learn more about his work via the following resources: Twitter: @TonyZambito. 'My guest today is Tony Zambito. Understand the Buyer''s Backstory. Study Lead Behavior.
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    Twitter Opens Advertising to All U.S. Users: Here's How it Works
    'Ready to get your hands dirty with some Twitter advertising? On April 30th, Twitter announced that advertising would finally be available to all users in the U.S. Previously, advertisers had to be invited to use Twitter ads -- and spend a minimum amount of money per quarter -- through the full-service platform. HubSpot).
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    Twitter Opens Advertising to All: Here's How it Works
    'Ready to get your hands dirty with some Twitter advertising? On April 30th, Twitter announced that advertising would finally be available to all users through the launch of its new, self-service ad platform. All you have to do is go to your Twitter settings, and you, too can start setting up a Twitter ad campaign.
  • BRN.SK  |  FRIDAY, MAY 3, 2013
    Posting to YouTube: 4 Best Practices for Video Marketing
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. YouTube annotations can be set to display at designated intervals during a video, and serve as a way to provide notes about a video or link to other related YouTube content. Ideas Blog. Entire Site. Search. May 03, 2013 10:32 AM.
  • CK'S B2B BLOG  |  TUESDAY, APRIL 30, 2013
    Mobile Innovation Series (Part 5): Innovating Customer Experiences
    Just search Twitter for any major brand and the frustration from customers is on full display.)   So far I've explored three strategies:  innovating brand engagement through mobile ,  innovating sales channels through mobile  and innovating product offerings through mobile. Get Part #5 here.
  • BRN.SK  |  MONDAY, APRIL 29, 2013
    The New YouTube Design: What I Like and What I Would Change
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Another valuable enhancement is the addition of clickable social icons to link to your brand’s other social media profiles on Twitter, Facebook, Google+, etc., Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE.
  • HUBSPOT  |  FRIDAY, APRIL 26, 2013
    11 Clever Ways to Nurture Leads With Your Business Blog
    Smart CTAs are CTAs that function dynamically -- they enable you to automatically display different CTAs to different visitors based on information you''ve already collected about them in your contacts database. But there''s another part of the inbound marketing methodology where blogging also fits -- and doesn''t get enough credit. right?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 24, 2013
    Where’s your marketing plan? The most important marketing tool.
    company sites, , micro sites, social media sites (Facebook, Twitter, LinkedIn, FourSquare, Slideshare, etc. You can also follow Jeff on Twitter at @fearlesscomp. '“Marketing Plans are an incredibly useful, but frequently overlooking tool for marketers” wrote Bill Blaney, author of B2B AtoZ. Income level and profession.
  • WRITTENT  |  TUESDAY, APRIL 23, 2013
    20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing
    'LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. Due to the small size of the display image, it’s wise to avoid complex graphics. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. Company Pages. Invest in Banner Images. Groups.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 16, 2013
    Five ways to help your product market itself online
    Another option is to display user-generated or curated content on your site, which draws other potential users like a magnet to see it. The most common method of making a product sticky is through automated notifications through email, text messages, or even Twitter DMs. Connect with  Neicole  on Twitter at  @ neicolec.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 15, 2013
    Your Facebook Company Page: How to Show Posts by Others
    Note that when you hover over it, it may display the word “Remove,” but click on it anyway, because first a drop down menu appears with other options – see the image above.) It forces page owners to manage posts and selectively allow posts to display on their page. This issue has not come up that much for my clients.
  • HUBSPOT  |  THURSDAY, APRIL 11, 2013
    7 Key Design Tips for High-Converting Landing Pages [+ Free Templates]
    While displaying extravagant visuals on your landing pages may sound like a fabulous idea, A/B tests at HubSpot have repeatedly shown that including too many over-the-top images doesn’t actually help conversion. Furthermore, try searching through social networks like Twitter, Facebook -- or another social platform of your choice!
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    The Top 8 Priorities for Any One-Man Marketing Team
    Be prepared to be surprised, by the way -- you may find that a top social network for you isn''t Facebook or Twitter, but rather a niche social network specific to your industry. Many B2B marketers, for instance, have found that LinkedIn and Quora actually bring in far more relevant traffic and leads than, say, Twitter.
  • HUBSPOT  |  THURSDAY, APRIL 4, 2013
    Everything Marketers Should Know About Secondary CTAs
    In other words, maybe you''re trying to grow your social reach , so you decide to use your secondary CTA to encourage people to follow you on Twitter, Facebook, or LinkedIn. 'Chocolate or vanilla? Comedy or drama? Heels or flats? People love options. After all, they don''t say "variety is the spice of life" for nothin''! No problemo! Win-win!
  • HUBSPOT  |  WEDNESDAY, APRIL 3, 2013
    Why the Blog Post Is the New Ad Unit
    Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc. Back at the turn of the century, blogging was in a nascent state.
  • KOMARKETING ASSOCIATES  |  FRIDAY, MARCH 29, 2013
    KoMarketing Heads to ad:tech San Francisco April 9 – 11th
    The event features two days of sessions covering digital marketing topics such as social media, mobile development, display advertising, search marketing, and more. Connect with KoMarketing ahead of time on Twitter @KoMarketing or @Casieg and through our  Google+ Page. Date/Time : Wednesday April 10th, 2:15pm. Room : 3022/3024.
  • HUBSPOT  |  TUESDAY, MARCH 26, 2013
    How Will the Social Web Monetize the Uptick in Visual Content?
    The shift to a personal newspaper-style format with larger and more prominent photo displays is a response to photo-driven behavior that has rapidly changed the social media landscape. At any given moment on Facebook, Twitter, or Tumblr, you can find photos of your family or friends exercising. Words drive SEO. But advertisers do.
  • CONFLUENT FORMS  |  TUESDAY, MARCH 26, 2013
    Why your business needs to claim its Google Places page
    In the example here you'll see some of the benefits of establishing rel=author code to your site, but also how Google has displayed my information while displaying the search result. Immediately. When does your location matter? 30% conversions immediately and 60% conversions within an hour. Your Google+ Local Page information.
  • BRN.SK  |  MONDAY, MARCH 25, 2013
    Lessons from the Collar: 6 Social Media Marketing Tips from the Butler Bulldog
    Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Over the years, the college basketball faithful have shown their allegiance through a wide array of displays. This loveable pooch boasts an impressive 12,000 Twitter followers, and doesnt shy away from a photo opportunity.
  • DIGITAL B2B MARKETING  |  MONDAY, MARCH 25, 2013
    7 B2B Advertising Opportunities You Are Probably Missing
    Search retargeting allows you to buy display ads targeted to people that have searched for your keywords. Share your answer, or a question about where to start, in the comments below, with me on Twitter ( @wittlake ) or by email (available under my bio in the sidebar). Today, B2B marketers have many new options available. InText Ads.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 20, 2013
    10 Crucial Design Elements That Get Your Emails Opened — and Read
    Using old school <p> and <font> tags within your email is actually more preferable as it will produce a much more consistent display across different email clients. Because many email platforms block images in messages unless the user chooses to allow the images to display. Follow Tim on Twitter. Less is more!
  • MARKETING ACTION  |  WEDNESDAY, MARCH 20, 2013
    10 Crucial Design Elements That Get Your Emails Opened — and Read
    Using old school <p> and <font> tags within your email is actually more preferable as it will produce a much more consistent display across different email clients. Because many email platforms block images in messages unless the user chooses to allow the images to display. Follow Tim on Twitter. Less is more!
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 12, 2013
    Introducing – Show Metrics on Marketing Made Simple TV!
    We see that 113 people displayed the show on their computer, and 31 clicked the play button. Viewbix also tracks social sharing and clicking on apps in the show, like Twitter or ConstantContact. But we lacked show metrics. Sponsors wanted more. They wanted to know exactly how many watched a particular show and clicked the link.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 11, 2013
    Case study: Fox Sports connects social media to advertiser revenue
    So for example, the same leaderboard in a competition would be displayed wherever customers access the site. Here’s an example of a Quiz currently running on Fox Sports: This quiz was sponsored by CitiBank and can be displayed on many sites across the web – Fox Sports sites, Citi sites, Mobile Sites, Facebook pages. I
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 5, 2013
    Do you have to cheat to be successful on the social web?
    He bought his massive Twitter audience. Another person I know created their own social media award and presented it to themselves so they had something to display on their blog. Will my blog readers eventually be more attracted to bloggers who display their awards and badges like a a five-star general? He was a cheat. by Mark W.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 27, 2013
    Responsive Web Design Solves Marketing’s Growing Multi-Screen Problem
    In simple terms, responsive websites respond to their environment or device with the most appropriate view: They use “media queries” to figure out the screen size of the device on which the website’s content is being displayed. Follow Tim on Twitter. According to Google, nearly 75% of users prefer a mobile-friendly site.
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 25, 2013
    5 Signs Your Marketing Isn’t Integrated
    If your marketing automation doesn’t talk to your email which doesn’t talk to your display advertising which doesn’t talk to your site CMS, the only way you can deliver a consistent message and experience is if you treat everyone the same way. Integrated marketing is hard. Your Landing Pages Don’t Fit. Your Turn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 22, 2013
    The Disruptive Technology that will Replace Facebook
    The result of this battle is that throughout the day, we switch between different places (Facebook, Twitter, Pinterest, etc.) The Facebook and Twitter apps on my phone are more integrated into the device, making access easier. On my phone, I think less about going somewhere (Twitter or Facebook) to see what’s happening.
  • MARKETRI  |  THURSDAY, FEBRUARY 21, 2013
    How Your A/E/C Firm Can Build a Rewarding Presence on Pinterest
    However, to have your website displayed in search results and on your profile, you will have to verify that you own that site. Connect your profile with Twitter and Facebook. Lay a Strong Foundation. Before you begin creating boards on Pinterest, it’s important to optimize your Pinterest profile. Add and verify your website.
  • HUBSPOT  |  SUNDAY, FEBRUARY 17, 2013
    Twitter to Launch New Ad API, and Other Marketing Stories of the Week
    The advertising platform will be tasked with handling Facebook’s ever growing advertising empire in an effort to overthrow Google as the current king of display advertising. Twitter Prepping Bigger Ad Play, From Ad Week. Twitter will be turning up the heat on its advertising platform by introducing its new ad API this quarter.
  • MARKETING CRAFTMANSHIP  |  SATURDAY, FEBRUARY 16, 2013
    5 Ways You Can Merchandise the “Masthead Value” of Publicity
    Extreme examples of this error include companies that issue a press release, or generate Twitter and Facebook postings to announce, for example, that their CEO has been profiled in Inc. The industry term “masthead value” can be defined broadly as the level of stature, credibility and influence associated with a specific media source.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 14, 2013
    5 Lessons Content Marketers Can Learn From Valentine’s Day
    In order to do so, Copyblogger recommends gathering market data by joining the community you’re trying to serve, whether that means fostering dialogue through Twitter, LinkedIn, Google+, blogs, forums, or other online groups.  happen to love Valentine’s Day—for no reason other than I love candy.  Timing Is Everything. Focus on Your Audience.
  • DIGITAL VOICES  |  WEDNESDAY, FEBRUARY 13, 2013
    How Social Media Marketing is Driving Big Businesses
    To cash in on this growing opportunity, according to a new study by the University of Massachusetts at Dartmouth 2 , 73% of all Fortune 500 companies used Twitter, 66% had a Corporate Facebook page and 28% had a public facing blog in 2012. Brazilian fashion retailer displays Facebook ‘likes’ for items in its real-world stores.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 11, 2013
    20 More of the Best Twitter Tips, Tactics and Tools of 2012
    As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Most effectively use Twitter advertising? Twitter Tips and Guides.
  • HUBSPOT  |  MONDAY, FEBRUARY 11, 2013
    101 Sure-Fire Ways to Make People Hate Your Marketing
    That means they probably want to see you in their Twitter stream as much as possible, so you can bury all the content from the other users they're following. Don't include any links to your privacy policy on or near your forms, and don't display any third-party seals of approval (e.g. If you're creating marketing people love , that is.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    How 15 Real Businesses Are Getting Creative With Vine for Marketing
    Since Twitter unleashed Vine unto the world last month, brands have been quick to use the 6-second video app as a free marketing platform. PSA: If a video clip below doesn't display (it appears Vine videos have intermittent rendering issues), please follow the respective Vine.com link in the tweet to view the original source. 1) ASOS.
  • THE NEW STRATEGIST  |  WEDNESDAY, FEBRUARY 6, 2013
    How Tim Hortons hit a home run combining TV and social media.
    ” Now, this in and of itself was easily enough to get people fired up and talking about the show on Twitter, with #himym and #robinsparkles hashtags trending, as well as people posting their own #robinsparkles TIm Hortons & donut stories. They also got in to the conversation on Twitter, responding to mentions and talking with fans.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 5, 2013
    Your corporate website needs to become a trap
    The true results might surprise you — your best performers may well not be Facebook, Twitter, and LinkedIn, as you may expect. So, when you spend your ad dollars, your ads will only display to those who have visited you, effectively stalking them across potentially any and all online content that serves Google ads. Part 1.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    8 Ways to Market Your Seasonal Business During the Off-Season
    That means your business should consider leveraging Facebook, Twitter, LinkedIn, Pinterest, the whoooole shebang to stay top of mind year-round. Here, just take a look at Boston Duck Tour's Twitter presence to get an idea of the mix of content you could be sharing, even when you're temporarily closed for business. Stay Social All Year.
  • INSIGHTIQ BLOG  |  FRIDAY, FEBRUARY 1, 2013
    Sunday Preview: The Changing Landscape of Superbowl Advertising
    Advertisers and brands are looking to Mobile and Twitter to engage with consumers long after their ad spot is over. The game is a branded version of the food fight from  Animal House, where the target logo is prominently displayed. Here are some great twitter handles to follow for the Big Game: @SuperBowl. 49ers. Ravens.
  • VIEWPOINT  |  THURSDAY, JANUARY 31, 2013
    PowerViews with Josiane Feigon: Survival of the Fittest Sales Reps
    Inside sales superheroes may seem relatively rare now, but sales leaders will look for more consistent displays of superhero skills as they winnow their teams based on sales performance. Joining me today is Josiane Feigon, President of TeleSmart. Millennial Talent 2.0 is Here to Stay. Passion. The Inside Sales Superhero to the Rescue.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 30, 2013
    Where Are All The Great Leads Coming From? [VIDEO]
    just did a ton of analysis on our paid Twitter programs, really all of our programs, and it’s really surprising. So, it’s less about like a display ad, which might get someone who’s passively browsing for something and they see it and then they’re interested. Cost per lead. Check it out. They are higher cost.
  • HUBSPOT  |  WEDNESDAY, JANUARY 23, 2013
    Link-Building Best Practices for Targeting a UK Audience
    As a result, the more inbound links you have pointing to your site, the more authoritative search engines will think your website is, the better they'll rank your pages, and the more prominently they will display you in their search engine results pages (SERPs). Is your company based in the United Kingdom? On-Page vs. Off-Page SEO. or.de.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 22, 2013
    The Native Advertising Trend: Hot or Hoax?
    Traditional ads that display on blogs and publisher’s sites are easy to spot. Connect with  Neicole  on Twitter at  @ neicolec  . By Neicole Crepeau, Contributing {grow}  Columnist. Native advertising.  It’s all the buzz. Let’s take a reality check of this big trend. Why all the excitement? The opportunity for bloggers. Trust.
  • SYNECORE  |  TUESDAY, JANUARY 22, 2013
    HTTPS Encryption Will Kill Organic SEO - And Make Google Richer
    But then Google SEO-in-chief Matt Cutts appeared on Twitter assuring everyone that it was no big deal and would only impact a small percentage of searches. Back in October of 2011, when Google first announced it would start implementing HTTPS/SSL encryption on all searches of logged in Google users, I raised an eyebrow. What does it mean?
  • HUBSPOT  |  TUESDAY, JANUARY 22, 2013
    6 Ways Social Media Marketing Is Changing (For the Better)
    And we were there for the emergence of “pinning” (no longer just a wrestling term), the broad use of Twitter in crisis reporting, and seemingly countless redesigns of the Facebook Wall, err. Learn more about how Sales can use Twitter to connect with more prospects in this article. Timeline. for the better. The Cultural Shift.
  • AD YOUR COMMENT HERE  |  TUESDAY, JANUARY 22, 2013
    Social Media ROI [Video]
    Awareness Quantified: o Facebook impressions + Facebook posts + Tweets and retweets + Twitter clicks + Youtube views + Blog-page views + Online mentions = Awarness. Display ads: 3.64 Display ads: $206.66. 46 percent are more loyal to companies that they follow on Twitter. Transcript (Courtesy of Ignite Social Media).
  • HUBSPOT  |  TUESDAY, JANUARY 22, 2013
    10 Places You Can't Afford to Publish Mediocre Marketing Copy
    Here's a screenshot of the CTA: While there isn't much copy in this CTA, there's plenty of opportunity to display your offer's value that we marketers cannot afford to miss out on. Let's look at ModCloth's Facebook and Twitter accounts as two prime examples of places businesses should be writing the best copy possible. Kind of.
  • MARKETRI  |  THURSDAY, JANUARY 17, 2013
    3 Powerful Ways A/E/C Firms Can Demonstrate Their Expertise and Showcase Their Services
    Therefore, it stands to reason that firms who are able to display the quality and value of their services will experience more opportunities and a higher realization rate. You hear about Facebook, Twitter, and LinkedIn all the time, but they aren’t the only social platforms capable of driving real results for A/E/C firms.
  • ENGAGE  |  TUESDAY, JANUARY 15, 2013
    What Jodie Foster at the Golden Globes Taught Me About Content Marketing
    Typically, a big brand asks for a proposal that helps it tell stories across platforms that further its goals, are measurable, and display its logo nice and big everywhere. Twitter blew up. When you measure the results, as Jodie surely did when she went home and checked her Twitter feed, you’ll find that you won the night.
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 15, 2013
    2013 Is Not the Year of Mobile!
    My old BlackBerry struggled to display the simplest WAP page (it would be about 5 years old if it was still living). Share your view in the comments below or with me on Twitter ( @wittlake ). We see the predictions every year: This will be the year of mobile! But But But… Wait! But mobile means we are always connected!
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    12 Epic Marketing Fails That Made the World Cringe [Slideshow]
    Big brand marketing decisions, too, are apt to display similar lapses in logic or grace. 3) Twitter Managers Use Company Accounts for Personal Tweets. 5) McDonald's Launches Twitter Campaign for #McDstories. We humans have developed somewhat of a taste for watching others struggle. Don’t believe me? But you know what?
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 14, 2013
    ROI, Trade Shows, Sales
    This guest post was supplied on behalf of exhibition stand contractors RB Design & Display. Use social media to create a buzz by joining in Twitter chats and hashtags, joining LinkedIn groups, and more. For more exhibition marketing tips and stand design inspiration visit their website. *. But it can also be challenging.
  • HUBSPOT  |  THURSDAY, JANUARY 10, 2013
    Our Top Predictions for Facebook's Secret January 15th Announcement
    For a small monthly fee, robots will display the user's profile picture on its face. It's pretty unlikely a redesign would do away with Timeline; you might notice other social networks like Twitter and LinkedIn have adopted the horizontal cover photo because it is actually pretty sweet. little article about some new Facebook rollout.
  • HUBSPOT  |  WEDNESDAY, JANUARY 9, 2013
    30 Careless Mistakes That Will Totally Muck Up Your Marketing
    ET, just means it's going to hit your European friends' Twitter feeds in the middle of the night when they're sound asleep. Always do your best to make at least the top of your forms display above the fold of your web page. We've all had those moments. or a more classic example, the Homer Simpson "D'OH!". To all 5,000 people. plain.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 7, 2013
    5 social media tools to kickstart your business
    What’s particularly nice about Nimble is how it builds up a profile of each user by retrieving their social details across a range of networks including Facebook, twitter, LinkedIn and Google +. You set up filters based on keywords you want to track and through a really nice interface it displays what it finds. Love IFTTT.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).
  • NUSPARK  |  SUNDAY, DECEMBER 30, 2012
    2013 New Year’s Resolutions for the B2B Marketing Department
    Online Display. If you’re not actively posting content, engaging prospects, and measuring your activity; readdress your needs and priorities- either rethink your strategy or outsource, but prospects don’t like to see limited Twitter use, or a blog updated rarely.   Have a plan to promote this content via search, display, and social. 
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    How to Optimize Your Landing Pages for Long-Term Lead Generation
    Alt text is used by screen readers and is displayed when an image fails to load, so it should clearly describe the images on your page so viewers know what they're missing. This includes actions like linking to your page from within a blog post, or sharing that page on Twitter. That’s a pretty good spot to be in, eh? You guessed it!
  • SALES INTELLIGENCE VIEW  |  FRIDAY, DECEMBER 21, 2012
    How Social Listening Can Make Your Job Easier
    Businesses large and small use Twitter and Facebook to communicate directly with their customers. Some companies, such as Square, set up Twitter feeds just to collect customer feedback. Twitter has completely disrupted the PR industry. Social media allows us to announce new products and campaigns and build free brand awareness.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, DECEMBER 21, 2012
    Ten Festive Links for Tired B2B Marketers
    But according to Michael Brenner , there’s a fairly good chance that in our content-is-kicking-your-display-ad’s-ass world, even you may no longer have a decent grip on what you should be doing. Follow me on Twitter @bizmkter. When There’s No Seat at the Grown-up Table. Got a Social Disease? Want to Get a Social Disease?
  • HUBSPOT  |  THURSDAY, DECEMBER 20, 2012
    7 Common SEO Myths to Throw Out the Window Immediately
    In social search, content that has a social connection to you in some way is prioritized, which could mean someone you are linked to via Facebook, Twitter, or any other major social network. Display clear calls-to-action, and you’ll be much more capable of converting those users. Far from it. Let’s get started. Don’t be that person.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 19, 2012
    How to Use the New Twitter Archive to Analyze Your Marketing Tweets
    Today, Twitter said good morning to the world by announcing that users will soon (if not already) be able to download an archive of all their tweets from the beginning of time. This is certainly an exciting new feature from Twitter, who just yesterday announced in a tweet (how fitting!) What You'll Get From Your Twitter Archive.
  • MARKETRI  |  TUESDAY, DECEMBER 18, 2012
    Introduction to JDSupra: A Powerful Marketing Tool for Attorneys and Law Firms
    It allows attorneys to display who they are directly alongside what they do. Twitter: JDSupra maintains a separate Twitter feed for each practice area and regularly Tweets content from contributing attorneys to thousands of Followers. This is especially true in the legal services industry. But why stop there? What is JDSupra?
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 13, 2012
    Big Data For Marketing: I Want My Real-Time Dashboard
    Now you need a tool to bring them together, normalize them across dimensions and display the insights you need to run your business. Please tell me  what you think  in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. “Data is the new oil.” I’m not alone. Photo Source.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 11, 2012
    How A Sales Professional Can Achieve Greater Success Through Online Marketing
    Currently, the key to social media selling success is to establish and grow a Twitter presence as well as LinkedIn presence. With some attention and setup, a sales professional can place an advertisement that displays the name, product or service and a small message on the computer screens of key accounts within a territory.
  • NUSPARK  |  SUNDAY, DECEMBER 9, 2012
    18 Ways to Promote Your White Paper for Lead Generation
    Write a short paragraph on what your paper is about (think about the target audience) and get it out on LinkedIn groups, Twitter, Facebook, and Google+. Online Display. The Google Display Network should be the first choice after you explore specific verticals that target your industry. Now what? How do you promote it? Video.
  • HUBSPOT  |  SUNDAY, DECEMBER 9, 2012
    The Instagram-Twitter Saga, and Other Marketing Stories of the Week
    The Instagram-Twitter Saga Highlights a Good Lesson About User Experience, as Reported by TechCrunch. Okay, here's a quick recap of the latest social networking saga you may have gotten wind of this week: First, Instagram pulled its Twitter Cards integration. Whatever the case may be, I think you could use a break. Sigh.).
  • HUBSPOT  |  WEDNESDAY, DECEMBER 5, 2012
    How to Diagnose and Repair Rotten Lead Nurturing Workflows
    Use tools like Smart Fields , which automatically display a shortened or pre-loaded version of the form if a lead has already converted on one of your landing pages (see example below). Marketers “sent” emails in 1995. They were fresh and manually made-to-order. Today, marketers “set” emails. But these automated emails just aren't as fresh.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 4, 2012
    A cautionary tale: Putting your business in the hands of Facebook
    DeviantArt wants to display your entire portfolio on their site. Instead of worrying about getting email subscribers and customers, they obsess about getting likes and followers on Facebook and Twitter. As I enjoyed a mega-popular Kebab restaurant on my street, I wondered about the “secret” of their success. Mmmmmm. Wowzee. frowned.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 3, 2012
    5 Essential tools to attract a relevant audience to your blog
    The people that follow you on Twitter are some of the most likely targets for your blog post but you need to have a strategy for reaching them. When you are searching through Google for content you often see the authors picture displayed in the search results: The person in the picture is Amy Porterfield.  But it does make sense!
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 29, 2012
    16 Slides On The Future Of Digital
    Drilling into online ad revenues, display sales are flattening and only Google appears to be gaining any traction. Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. So the future is mobile. Many people said that people wouldn’t pay for digital content.
  • HUBSPOT  |  TUESDAY, NOVEMBER 27, 2012
    The 16 Most Important Social Media Updates of 2012
    The Biggest Twitter Updates of 2012. In June, Twitter announced Tailored Trends , which notifies a Twitter user about popular trends on Twitter based on what Twitter knows about his or her interests, followers, and location. 6) Twitter Cover Photos. 10) LinkedIn & Twitter Break Up. tough cookies.
  • HUBSPOT  |  THURSDAY, NOVEMBER 15, 2012
    How to Add Pinterest's Buttons & Widgets to Your Website
    For example, if you promote your Facebook, Twitter, LinkedIn, and Google+ presence using follow buttons on your website's homepage, 'About Us' page, 'Contact Us' page, or in your email messages, add your Pinterest 'Follow' button to the mix there, too! Didjya hear the news? Yesterday, Pinterest launched business accounts! What do I do?
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    Marketing Automation’s Next Frontier: Madison Avenue
    Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.] Not yet.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 14, 2012
    Is Instagram's New Pinterest-Like Web Platform Worth Your Time?
    Similar to Facebook’s cover photo, the profile displays a large banner at the top, populated by a sleek grid of the user’s photos, softly transitioning from one to another. It makes sense given that a brand’s Pinterest boards are set up like digital catalogs, displaying items that link directly to product pages. What a novel idea!
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 13, 2012
    Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]
    Recommend and display content that drives the next step in the buying process. Prominently display hotline, chat, and contact us forms. Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Today’s consumers want to learn.  Earn The Right To Be Heard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 11, 2012
    Best Social Media Management Tools for Small Business Owners
    There are numerous tools that make populating your Twitter feed, Facebook page, and other social media outlets relatively painless, and some are completely free. Use Hootsuite to manage your Twitter, Facebook, and LinkedIn accounts. Twitter does offer analytics for advertisers , but hasn’t committed to a timeline for a wider rollout.
  • HUBSPOT  |  SUNDAY, NOVEMBER 11, 2012
    3 Mobile Trends Every Marketer Must Know, and Other Marketing Stories of the Week
    Mobile local advertising includes examples such as display ads or search queries that are refined by GPS or geo-modifier. Additionally, we will not buy 35 billion Twitter followers or wrap 20,000 cars in the HubSpot logo. We usually use this time to round up some marketing stories that we think you'd like to hear. veterans. billion.
  • VIEWPOINT  |  THURSDAY, NOVEMBER 8, 2012
    PowerViews with Linda Richardson: Responding To vs Shaping vs Creating Demand
    Click to start video at this point — I comment on the welcome sense of transparency her blog and website display, and Linda discusses her approach to sharing ideas and content: “When I do a blog, I don’t look at it in any way, shape or form as an avenue to pitch. Richardson on Twitter: @RichardsonSales. Stay Tuned
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 7, 2012
    Top 10 Tips for Exhibition Marketing in the Social Sphere.
    Twitter, What to Tweet? Don’t spend a fortune on the video though; it’s very much about the human connection effect and a real display from your exhibition. LinkedIn – LinkedIn has a great new display similar to Twitter which appears in the feed of connected professionals within your groups and communities.
  • HUBSPOT  |  MONDAY, NOVEMBER 5, 2012
    10 Clever Website Error Messages From Creative Companies
    You know, something other than the boring message most other websites display. To get your creative juices flowing, this post will display some of our favorite website error pages. Twitter. Twitter's error message might be the most famous of all. as the Twitter bird! your website will totally still go down. Tumblr.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 31, 2012
    Echos from Dreamforce: How Social, Leadership & SMBs Will Drive Our Economy
    ”), has anything revolutionized the way we connect with other people until the likes of Facebook or Twitter? Both interviewees displayed an understanding of social media’s strategic significance, as well as its tactical power, and agreed that leaders around the world have a critical part to play in this digital revolution. The
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 26, 2012
    Blog Wars: WordPress, Blogger, Tumblr – Which Platform Rules?
    They also state that “when you upload or otherwise submit content, you give Google (and those we work with) a worldwide license to use, host, store, reproduce, modify, create derivative works, communicate, publish, publicly perform, publicly display and distribute such content.” Tumblr is a micro-blogging platform – Think Twitter for blogs.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 24, 2012
    How to Create Content That Actually Resonates With Your Readers
    they combine words, numbers, and imagery to display just how monumental something is in terms everyone can easily understand. For instance, check out how this snippet from a GetResponse infographic displays data about the percentage of email marketers who include sharing links to a specific social network. What's the deal, guys?
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    8 Clever Ways Brands Are Newsjacking the Election for Marketing
    People mostly tweeted their disappointment in Mitt Romney's statement, which led PBS to purchase a Promoted Tweet on Twitter that was displayed when users searched for "Big Bird." PBS recognized that because the buzz was happening on Twitter, they should use that channel as the way to drive visitors back to their website.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 16, 2012
    87 More Vital Social Media Marketing Facts and Stats for 2012
    48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) The average Fortune 100 company is mentioned nearly 56,000 times per month On Twitter. But 3.1
  • MARKETRI  |  MONDAY, OCTOBER 15, 2012
    The Gloriously Imperfect World of Professional Services Marketing
    Twitter tweets: 600 per second. Try Scoop.it , a relatively new tool that enables you to find specific content and display it in a magazine-like format. Use Twitter hashtags to easily find information about specific topics. Everything had to be perfect, so I quickly ran down the list. Perfectly pressed black suit – Check!
  • HUBSPOT  |  SUNDAY, OCTOBER 14, 2012
    Google & YouTube Make Algorithm Updates, and Other Marketing Stories of the Week
    Twitter Quietly Launches a User Directory, From Marketing Land. If you haven’t heard of Twitter’s new ‘Directory’ feature yet, it’s probably because this feature was never officially announced. If you log out of your Twitter account, however, you'll notice a link at the footer of Twitter’s home page that says, “Directory.”
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