• MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Display, Twitter] Nurturing Cold Social Leads is a Lot Like Online Dating
    She already owns your product, whatever that may be, and shes a vocal brand advocate on social media.When your company shares an update on Twitter, Facebook or LinkedIn she always re-shares your content to her network of friends and colleagues. 'I hate to admit it, but I know a lot about online dating. Social Increases Your Reach.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 7, 2014
    [Display, Twitter] Optimize Your LinkedIn Profile With These 10 Key Elements
    This way, if you make an initial connection through Twitter or Google+ as example, the connecting individual will more immediately recognize your information. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Without this, your outreach initiatives lack trust and credibility. Tl;dr.
  • WEBBIQUITY  |  TUESDAY, AUGUST 5, 2014
    [Display, Twitter] 5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
    If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. How can you break through a Twitter plateau and take your account to an even greater level of success? 1) Improve Multimedia With Twitter Cards. Gallery cards that display images.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 31, 2014
    [Display, Twitter] 5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
    One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage. Twitter Counter  for network history.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 29, 2014
    [Display, Twitter] Why Keyword Level Call Tracking?
    52% Display Networks. 24% Twitter. Not only can call tracking data provide marketers with proper attribution for leads derived from search, but it can also be applied to A/B testing of PPC landing pages and display ad designs. 'Keyword level call tracking. 55% Bing Ads. 52% Facebook. 26% LinkedIn. Don’t Forget The Tests.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Display, Twitter] Got a Trade Show Coming Up? How to Use Instagram While You're There
    hotos sent from Instagram to Twitter attach as a link rather than showing the photo preview automatically and have a lower engagement rate. However, you can hack your Instagram by setting up a Zap on Zapier or IFTTT recipe to push your Instagram photos automatically to post as Twitter photo previews. 1) Know the Event Hashtag.
  • HINGE MARKETING  |  FRIDAY, JULY 25, 2014
    [Display, Twitter] 8 Key Questions That Will Help You to Know When to Update Your Website
    Are you displaying any of your recent work? If you are an A/E/C firm, for example, are you displaying that awesome hospital wing your firm built last year on your site? On Google+ or Twitter? Follow us +HingeMarketing and join us on Twitter. Can you update your own content or photos without having to call a developer?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 24, 2014
    [Display, Twitter] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    FollowerWonk is a product developed by Moz that allows users to search Twitter profiles or bios to help identify influencers by a specific keyword or keyword phrase. When The neat thing about BuzzSumo’s keyword search is that it displays users with top blogs for a specific phrase, along with who shared that post. FollowerWonk.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Display, Twitter] Do B2B Companies Really Need to Be on Facebook?
    Step 1: Twitter. And even if you do get people to like your Page, if they don’t engage with your content, Facebook is less likely to display it in their newsfeed. If you get good engagement on Twitter, then post exclusive content on Facebook and use Twitter to drive traffic to it. Step 2: Facebook. Step 3: LinkedIn.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Display, Twitter] How to Get More People to Register for Your Next Event
    Social is much more effective when you use images, so as mentioned above, you should create striking images to use on networks like Facebook, Twitter, LinkedIn, and Pinterest, instead of just posting a link to your signup page accompanied by a generic message. Content to Get Your Event Discovered. What are their key challenges? Social. Email.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Display, Twitter] How to Write for the Web If You Were Born Before 1965
    These pioneers were programming in little flashing emoticons and special fonts onto their green screen displays to liven things up. And, if you’re limited on character space as happens with LinkedIn Company Page updates (600 characters) and with Twitter (140 characters), every space counts! This became one of the rules.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Display, Twitter] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    'Images are crucial to making your marketing stand out, especially on Twitter. Ever since Twitter made photos automatically display in-stream , they''ve been helping marketers get even more results out of the 140-character social network -- in fact, an A/B test we ran found that tweets with images get 55% more leads. Design
  • HINGE MARKETING  |  FRIDAY, JULY 18, 2014
    [Display, Twitter] What Does Google’s Panda 4.0 Mean for Your Professional Services Firm’s Website?
    This will ensure that when your pages are displayed in search results, the title will not be cut off and users will be able to quickly understand what the page is about. On Twitter or LinkedIn? 'Panda 4.0, the latest change to Google’s algorithm, was officially rolled out on May 21 of this year. Content is Still King. Panda 4.0
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Display, Twitter] 12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic]
    Facebook continues to modify its News Feed to include larger and more prominently displayed images and videos, Pinterest is now the fourth most popular social networking site , and Twitter now pulls pictures and videos right into its timeline -- and has used its recent profile pages update to allow for larger header photos and profile pictures.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 16, 2014
    [Display, Twitter] 4 Steps to Content Curation for Inside Sales Reps
    By sharing through LinkedIn, you can publish to both your LinkedIn and Twitter networks simultaneously. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Dave Howe , Principal at Sales for Life. As social sellers, it is imperative that we constantly share valuable information and insights with our networks.
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Display, Twitter] 6 Principles of Persuasion for an Amazing Copy
    Display your customers’ feedback or blog subscribers with pride – it’s only going to enhance your copy! It’s why we flock to thought leaders’ blogs and Twitter feeds. 'What’s the best marketing you’ve ever encountered? Maybe it’s T-Mobile’s “can you hear me now?” campaign. It was probably really persuasive. Reciprocity. Scarcity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Display, Twitter] 25 ideas for your social media network strategy
    focus on Twitter. have 25 ideas for you … all starting with Twitter. Why Twitter? Whether you are building an audience for a blog, podcast, or video series, I find that Twitter is the fastest way to build a targeted and relevant audience because of the variety of tools available to find these folks. Why Twitter?
  • HUBSPOT  |  SATURDAY, JULY 12, 2014
    [Display, Twitter] Which Brand Won the World Cup?
    Their official sponsorship of the World Cup is a great help, and they’ve done well on social media, with the Brazuca Ball Twitter account racking up nearly 3.2 The publicly displayed interest from famous Americans such as Pitbull, Jennifer Lopez, and Kobe further fanned the flames and legitimized American fan interest. as well.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 11, 2014
    [Display, Twitter] SIGMA at the PiMA Mid-Year Meeting & Trade Show
    Rather than just speak about omni-channel marketing, we will showcase our own, all-encompassing campaign tailored to the PiMA audience – and deliver real-time communication and engagement via email and social media, and display the accompanying results and analytics using our signature mi-Link data visualization product. Affinity Marketing
  • FATHOM  |  WEDNESDAY, JULY 9, 2014
    [Display, Twitter] Why You Should Wait to Add Social Media Elements to Your Manufacturing Website
    'Digital marketers love telling businesses across a wide spectrum of verticals that they need to become engaged on social media channels like Facebook, Twitter and Pinterest. Having a polished, comprehensive digital presence that allows you to showcase products and services to potential customers is a good thing, obviously.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Display, Twitter] 20 Expert LinkedIn Guides
    Sheree Van Vreede presents an excellent infographic that illustrates LinkedIn best practices across half a dozen key areas, including activity, connection requests, sharing updates, and reaching out (“Prominently display your contact information…(and) clearly state your networking purpose on your profile”). Want a Job?
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 1, 2014
    [Display, Twitter] Manufacturers: Help Your Contractors Have Online Success
    With over 56,000 likes on Facebook and more than 14,200 followers on Twitter, HomeAdvisor is one of the most popular websites for home service professionals. Plus, the page will display your overall customer rating. 'Many contractors have trouble navigating the digital scene. ToolStop / Flickr / CC BY. HomeAdvisor. HomeAdvisor.com.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 30, 2014
    [Display, Twitter] 8 Components of an Effective Email [GUIDE]
    Whether it’s displayed next to the subject line or not, that first sentence in your email is vital. Notice the Facebook, Twitter and YouTube options near the bottom. 'Every email your business sends has the potential to build relationships and boost sales. VerticalResponse is here to help ensure each email you send is effective.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 27, 2014
    [Display, Twitter] The New Influence of Points and Voting on reddit
    'On June 18, reddit announced a change to their traditional voting system and how it’s displayed. What do Facebook, Twitter, and Pinterest all … Continue Reading. The New Influence of Points and Voting on reddit by Jesse Aaron - Maximize Social Business. Reddit
  • HINGE MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Display, Twitter] Are You Reaching Your A/E/C Lead Generation Potential?
    Think of a blog as the display window in a store—it changes frequently in order to attract more customers into the store itself (your website). Like that display window, blogs offer a place to demonstrate your very best thought leadership. On Twitter or LinkedIn? Let’s explore how and why. Stock content.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 23, 2014
    [Display, Twitter] 5 Reasons Your Marketing Can Benefit From Attending Interact 2014
    Customers, regardless of industry, want orchestrated experiences across email, mobile, social, display, and the web. Follow the event discussion on twitter with the hashtag #Interact14. 'by Amanda Batista | Tweet this It’s time for marketing to take the next step! The wall between B2C and B2B marketing has been torn down.
  • MARKETING ACTION  |  MONDAY, JUNE 23, 2014
    [Display, Twitter] Optimize Your Content for Inbound Marketing: Part 2
    From an SEO perspective, the title tag is HUGE because it’s what gets displayed in the SERPs. Keep the whole thing to 55 characters and spaces if you can; a longer title may not display in its entirety.  '“The best place to hide a dead body is Page 2 of Google’s search results.”. First Things First: A Recap. Thankfully, no.
  • WRITTENT  |  FRIDAY, JUNE 20, 2014
    [Display, Twitter] Maximize Blog Traffic with Top 27 SEO Plugins
    Monitoring web traffic and usage stats using Google Analytics enables you to optimize your website for better rankings, traffic, and conversions.Google Analytics Dashboard for WP conveniently displays all the analytics data right in your WordPress Dashboard. 'Want to maximize your blog traffic? Sure you do. Again, I hope you these helpful.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Display, Twitter] 60 Marketing Acronyms Every Industry Pro Should Know
    Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. With CSS you can create rules to tell your website how you want it to display information. DM: Direct Mail, or Direct Message (Twitter). This Twitter trend is outdated: Find out why. 60 Common Marketing Acronyms.
  • WRITTENT  |  TUESDAY, JUNE 17, 2014
    [Display, Twitter] 15 Blog Design Hacks to Maximize Social Sharing
    Encourage Multiple Networks… Facebook, Twitter, and Google+ are no doubt the big 3 of social networking, but that doesn’t mean they are the only networks that should have share buttons in your blog design. Digg Digg is my all-time favorite share button plugin for one very good reason: it displays the buttons in a sticky bar.
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Display, Twitter] 9 Silly Pinterest Mistakes Only Rookies Make
    Like on Twitter, every time you pin something, it goes into your followers'' feeds. It doesn''t matter if you have shortened links since Pinterest doesn''t display full URLs on individual pins anyway. 'With over 70 million active users on Pinterest , some are bound to be making mistakes. 2) Not Using Your Page’s "About" Space.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 13, 2014
    [Display, Twitter] How to Nurture Contacts Beyond the Inbox
    Follow Pete on Twitter @slapschott. This honor highlights the role of marketing automation beyond the scope of email – enabling marketers to nurture leads across email, display, and social advertising. Pete is responsible for social, content and product marketing at Bizo , which specializes in business audience marketing.
  • FATHOM  |  FRIDAY, JUNE 13, 2014
    [Display, Twitter] Advertising on Social Media? Be Prepared for Mobile Traffic!
    recently ran some paid social campaigns on Facebook and Twitter, and here is how their traffic broke down: Facebook had 87% of impressions and 98% of clicks from mobile devices. Twitter had even heavier mobile activity with 96% of impressions and 99% of clicks. Mobile has been all the rage on the search side of things. Real Life Data.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 12, 2014
    [Display, Twitter] Online Banner Ads: Out with the Old, in with Interactive
    Soon those rectangular display banner ads that sit at the top of your screen will disappear and new interactive ads will take their place. After all, display banner ads have been around since the early 2000s. What will replace display banner ads? Plus, you can see what people are saying about the car on Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 11, 2014
    [Display, Twitter] 10 Things You Probably Don’t Know About Google+
    ” 22% of Americans use Google+, equal to the number that use Twitter. Because Google has limited access to Twitter and Facebook, those pages (including posts and tweets) don’t factor in search rankings. If you use hashtags on Twitter, you know how great they are for finding trends and topics. say no, no, no.
  • ENGAGE  |  MONDAY, JUNE 2, 2014
    [Display, Twitter] Native is the New Black
    Take that video and promote it via a story on Facebook or a promoted tweet on Twitter on behalf of the Chipotle brand, then it becomes advertising that is native to that platform. Long term, do you think we''ll see more traditional digital ad formats like display lose significant share to native? billion on it this year, a 20.5
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 2, 2014
    [Display, Twitter] 70 Rising Social Media Stars
    Muhammed Saad Khan (Cloudways) — His Twitter handle, @invinciblesaad , certainly is apt. Donna Moritz (Socially Sorted) — Donna’s content has been on display in some of the best sites in the business including Forbes, Yahoo!, And usually the same people are on these lists over and over. Go for it. brandabel. Jay_zo.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 28, 2014
    [Display, Twitter] Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs
    Demand Generation Content Marketing customer lifecycle marketing database hygiene display ad retargeting Lead Nurturing marketing and sales metrics and reporting Modern marketing recipes for success Twitter funnel marketing Ready to get cooking? Check out the Demand Gen Pro’s Cookbook. We bid you piping hot performance!
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Display, Twitter] 10 Steps to Better Visual Marketing With Canva
    Tweets from Twitter. From here, you''ll be able to share to Twitter or Facebook, or alternatively share a link to your design. It’s very easy to create an image and attach it to a tweet on Twitter. Pin your best tweet with an image to the top of your Twitter page -- I like to rotate my pinned tweets frequently.
  • BIZNOLOGY  |  TUESDAY, MAY 27, 2014
    [Display, Twitter] So what is native advertising?
    The content tends to be camouflaged in native garb, looking and feeling like the surrounding editorial content in both tone and voice, whether it’s an article on the Atlantic, a Vlog on YouTube , a snappy on Instagram, or a pithy 140 characters dose on Twitter. guess we can call it buzz advertising, if you will. The Native Matrix.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 22, 2014
    [Display, Twitter] Mobile App Advertising: Staying Affloat in a Sea of Apps
    Within the last few weeks, Google , Facebook , and Twitter have announced changes to their advertising platforms that allow companies to  better advertise  their mobile apps. The ads will not only appear to users in apps, but also on Google’s Display Network and YouTube, giving a company’s message more reach. Twitter. Facebook.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Display, Twitter] 14 Ways to Get More Use Out of Your Buyer Personas
    “Turns out, Sample Sally checks her Facebook religiously, but isn’t too keen on using Twitter,” you explain to your team, who are visibly dumbfounded by your amazing insights. Well, naturally, you take your carefully crafted buyer personas, put them on display on the lunch room refrigerator, and never think about them again.
  • HINGE MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Display, Twitter] 9 Essential Elements of an Effective Website Homepage for Professional Services Firms
    Clear Branding: Prominently display your firm’s logo and tagline so visitors will recognize and grow familiar with your branding. On Google+ or Twitter? Follow us +HingeMarketing and join us on Twitter. 'Have you checked out your competitors’ websites lately? And the boom in online spending isn’t over.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 19, 2014
    [Display, Twitter] Five important lessons on the economics of social media
    Some time in early 2011, I started to see an increasing amount of activity on my Twitter stream that mentioned @pushingsocial. watched his Twitter account and soon began to read his blog. He was more than a mysterious Twitter connection now. have 90,000 real followers on Twitter. was blown away. So, I called him up.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 15, 2014
    [Display, Twitter] An Eight-Step Process for Creating Front-Page B2B Industry News
    Search result pages for terms that have a large search volume will often display top news stories around that keyword on the first page. Social media networks (Twitter, Facebook, Google+, and LinkedIn) are a great place to start, as they provide an excellent opportunity to share content and engage with others in the industry. Research.
  • BIZNOLOGY  |  THURSDAY, MAY 15, 2014
    [Display, Twitter] 5 warning signs that your website sucks
    Does your website offer clear, crisp images, designed to work well on “Retina-caliber” displays? And don’t forget the move towards image-sharing in social, including Instagram, Pinterest, and, yes, even Twitter (images are proven to make social posts more shareable ). 'Does your website suck? Really. Meager Images.
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 13, 2014
    [Display, Twitter] 7 Awesome iPad Apps for the B2B Road Warrior
    Added bonus – Haiku Deck will display and promote them on their site and via Twitter. 'I don’t know about you, but I use my iPad as a replacement for a laptop when on the road. Even before Microsoft released Office for iPad I stopped lugging my thousand pound beast with me when traveling. use one made by ZAGG. Document Storage.
  • BIZNOLOGY  |  TUESDAY, APRIL 29, 2014
    [Display, Twitter] You must live tweet live events
    If you play your cards right, 2/3s of the people in your banquet hall will be attending your event through the lens of the video display of their smart phone. What if it’s been cross-posted via Instagram to Flickr, Facebook, Twitter, Foursquare, and the lot? Yes, I am looking at you! Yes, those professionally-shot  16.2
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Display, Twitter] The Dark Future of Native Advertising
    Let me know in the comments below or on Twitter (@wittlake)! 'Native advertising, and specifically native publishing programs, will struggle in the future. It comes down to a marketplace issue that, over time, will be a thorn in the side of native publishing. First a quick definition of native publishing. The Allure of Native Publishing.
  • ENGAGE  |  FRIDAY, APRIL 25, 2014
    [Display, Twitter] Don’t Make a Potential $6 Million Mistake on Social Media
    Recently a pharmacy chain was sued by a celebrity for posting an image on Twitter and Facebook of the celeb leaving one of its store. However, because the image was pulled from a paparazzi site, then posted to Twitter, it infringes on image rights, and also was a perceived endorsement from the celebrity. Twitter’s terms of service.
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Display, Twitter] 24 Event Planning Details That Everyone Overlooks
    If you create an event hashtag to consolidate the Twitter conversation about your event (which you should), make sure the hashtag is on all the collateral: posters, signage, and even speaker presentations. Otherwise, some presenters may be unable to show their presentations up on the display or projection screen. ". And guess what?
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Display, Twitter] How to Squeeze More Juice Out of Your Twitter Ads With Smarter Targeting
    If you want to get the most bang for your Twitter Ads buck, you''ve got to make sure that your campaign targeting is as optimized as it possibly can be. Twitter Ads give marketers a ton of performance metrics to help with optimization -- but it can be hard to parse through all the numbers and figure out what really matters. ET (11 a.m.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Display, Twitter] 13 Solutions to Your Most Common Landing Page Problems
    Check out our guides for growing your following from Facebook , Twitter , LinkedIn , and Pinterest. But that may not fully fix the problem -- you can also try displaying certain content only to mobile visitors. 'On the surface, landing pages seem simple, right? They''re one page with one form. right? Build your social media following.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Display, Twitter] A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
    'Twitter is a great marketing channel for driving traffic and generating leads. In fact , 42% of Twitter users follow brands or companies , which means if you’re not using Twitter for your business yet, you should learn how to integrate Twitter into your social media marketing strategy. So, how do you get started?
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Display, Twitter] A Handy Guide to Optimizing Your Social Media Channels
    One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers. Twitter.
  • MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [Display, Twitter] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    They were simple pages that served as the first point of contact for prospective customers who typically landed there by clicking on an email, display banner, or paid-search ad. Share/link buttons:   Social media  share buttons to allow visitors to share your landing page or on Facebook, Twitter, or other social platforms. Not no more.
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Display, Twitter] Remember LinkedIn for social media marketing
    In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Display, Twitter] 83 Exceptional Social Media and Marketing Statistics for 2014
    What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). No, not that.)
  • FATHOM  |  THURSDAY, APRIL 10, 2014
    [Display, Twitter] What is the True Value of Social Engagement?
    Having an increase in Twitter followers or Facebook likes do not provide any real worth for a business. Tying revenue to your social engagement will create a clear picture and display the importance of Social channels. Online Advertising / SEM / Display Retail / E-commerce The post What is the True Value of Social Engagement?
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Display, Twitter] Twitter's New Profile Layout Is Here: What You Need to Know
    'Well, the rumors from February about a possible design overhaul of Twitter profile pages are officially no longer rumors. Yesterday, Twitter announced that a new profile design is coming to everyone''s favorite 140 character social media site very soon and has already been made available to a small group of users. Profile Picture.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Display, Twitter] 9 Ways to Use Twitter's New Photo Collages in Your Marketing
    More display ads? Take Twitter''s recent addition of photo collages for example -- more photos per tweet (up to four, total) means you have quite a few new ways to turn fans into customers. but enticing people to click on your landing page links on Twitter is a whole other story. More irrelevant emails in my inbox? Social Medi
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Display, Twitter] 7 Essential Mobile Apps for Marketers
    Valuable audience insight helps you to customize messages displayed on your site, so you can maximize conversion for different subsets of your audience. Find Kerry on Google+ and Twitter. 'By Kerry Gorgone, {grow} Contributing Columnist. have 87 apps on my iPhone. Here are a few essential mobile apps and tools for my fellow marketers.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Display, Twitter] Content ROI Is a Myth
    Trying to measure content in the same way as PPC, SEO, display or any other marketing tactic is wrong. You can also look at the same kind of data from Twitter analytics; you can see clicks on links, retweets, favorites, and replies. 'As a profession, marketing has evolved a lot over the past 5 years. The Indicators of Content Success.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Display, Twitter] 70 New (Really) Marketing Automation Stats
    Companies that have adopted marketing automation display notable advantages compared to companies that have not adopted a marketing automation system, as highlighted below. Social channels lag far behind, with Facebook and Twitter accounting for less than 0.25% of new customer acquisitions. 'They’re getting old. It’s also 3 years old.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Display, Twitter] 70 New (Really) Marketing Automation Stats
    Companies that have adopted marketing automation display notable advantages compared to companies that have not adopted a marketing automation system, as highlighted below. Social channels lag far behind, with Facebook and Twitter accounting for less than 0.25% of new customer acquisitions. 'They’re getting old. It’s also 3 years old.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Display, Twitter] The Top 20 Places Your Business Needs to Be Listed Online
    Display and video ads available. Easily sign in with Windowslive, Google, Facebook, Yahoo or Twitter. Connect your Twitter handle, so visitors can Tweet you. Each service option displays your listing in the directory, but the more you pay, the more opportunities you have to receive targeted traffic to your website. Yahoo!
  • FATHOM  |  WEDNESDAY, APRIL 2, 2014
    [Display, Twitter] Utilizing Paid to Boost Your Social B2B Marketing Strategy
    Remember that most individuals are on a social site for networking (ex: LinkedIn), staying connected (ex: Facebook) or being informed (ex: Twitter), so ad content should connect to your target audience goals. B2B / Technology Online Advertising / SEM / Display Facebook LinkedIn Paid Search ppc Social Media Twitter
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Display, Twitter] How For-Profits Look to Non-Profits for Marketing Inspiration
    For example, many display tickers on their websites tracking progress with fundraising goals, and then integrate those goals into their campaigns. For-profit organizations now leverage the power of social proof though social media marketing , particularly through paid posts on Facebook, Twitter, and other social sites.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Display, Twitter] The Definition of Omni-Channel Marketing – Plus 7 Tips
    If we know their VIN [Vehicle Identification Number], if we know their name, if we know their Twitter handle, and we know whether they like to go to the dealership or they don’t like to go the dealership, this helps us treat them in a way that they want to treated.”. 'Author: Mike Stocker Marketing is undergoing rapid and major changes.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Display, Twitter] Twitter Launches Photo Tagging (Get Ready)
    'Good/horrifying news: Soon, you''ll be able to tag photos of people on Twitter. The tagged photos will even display in embedded tweets. Tagging people in a picture makes conversations around photos fun and easy," Twitter said in its post announcing the update. Talk about efficiency. And they''re right. But there''s recourse.
  • MARKETING ACTION  |  THURSDAY, MARCH 27, 2014
    [Display, Twitter] How (and Why) to Use Social Media Meta Tags (Part 2 of 2)
    In Part 1 we looked at tags that work with Facebook and Twitter (OpenGraph and Twitter Cards); in this post, we’ll examine the tags for Pinterest and Google+. 'This post is the second in a series that looks at social media meta tags and the ways they can power up your social content. Rich Pins on Pinterest. Image from Moz.com ).
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Display, Twitter] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    Another set of under-utilized visual spaces are Facebook’s Pinned Posts and Twitter’s Pinned Tweets. Both Facebook and Twitter allow you to “pin” a particular post to the top of your social profile, guaranteeing that they’ll be seen first by your visitors. Read some more ideas for creative cover photos here.). Social Media
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Display, Twitter] Six Best Practices for Marketing with White Papers
    discussions in relevant LinkedIn groups, trending topics on Twitter). All of these assets, as well as the original white paper, can and should be shared through social channels like Twitter, Google+,  LinkedIn and Facebook. 'Though the format is sometimes misused (i.e., Solve a real problem. Social media (e.g., Google Trends.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 21, 2014
    [Display, Twitter] 50 Unique Ideas for Your Next Email [Guide]
    Ask your customers to shoot a video on Twitter’s Vine while using your product. “The Fourth of July is a holiday known for cookouts and backyard parties, which is why Shoplet displays products like paper plates, cups and utensils.” Each month centers on a specific theme. January. Peculiar People Day. Compliment Day.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 19, 2014
    [Display, Twitter] Celebrating 13 Years with a New VerticalResponse
    When we started, there was no Facebook, Twitter or iPhone. In the new VerticalResponse, every single email template is responsive , which is just a techy way to say that it automatically adjusts to display well on any size screen. The new VR will help you spread your message by sharing your email on your Facebook and Twitter pages.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, MARCH 18, 2014
    [Display, Twitter] Help Google Connect the Dots Between Your Social Profiles
    You can also see the links to my social media profiles — Twitter and Google+ — plus a link to my website. Twitter. Your Twitter profile lets you add one link, so for mine, I added my Website Toolkit / e-newsletter sign up page as that’s my main call-to-action. LinkedIn. An expanded box opens up. Facebook Page.
  • EARNEST ABOUT B2B  |  MONDAY, MARCH 17, 2014
    [Display, Twitter] This is the week that was: Twitter analytics, best practice for DM and a revolutionary reading app
    Simply Measured have compiled a complete guide to Twitter analytics – available as a free download. This app aims to revolutionise the way we consume content – presenting it as single words moving quickly in a smaller display, rather than reading a lines of text on a page. Let’s get analytyical. Have a good week, all.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Display, Twitter] How to Integrate Email Campaigns With the Rest of Your Marketing
    Using integrated marketing analytics , you should be able to see a list of email subscribers and leads who have mentioned your company on Twitter. Use descriptive alt text under your images in case they don’t display. 'Email as a marketing channel isn’t going anywhere anytime soon. Email & Social Media Integration.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Display, Twitter] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    This report should display data from your main marketing channels to give you a better understanding of where your traffic is coming from. Social Media: Visits from social media sites including Facebook, Twitter, LinkedIn, etc. 'This post originally appeared on the Academy blog. To read more content like this, subscribe to Academy.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Display, Twitter] 7 Facebook Marketing "Tips" and "Tricks" That Don't Actually Work
    When you first start out on Facebook or Twitter, you may hear that it''s best to just sync up your Facebook and Twitter accounts to automatically cross-publish your content. Anytime you post to Twitter, it also gets posted to Facebook and vice versa. billion monthly active users. Yikes. or could just do nothing at all. Not much.
  • FATHOM  |  WEDNESDAY, MARCH 12, 2014
    [Display, Twitter] 10 (+1) Tips to Maximizing Your Trade Show ROI, Part II
    Also, work with your marketing team to determine appropriate presentations, slideshows and/or videos for display at your booth. 7: To tweet or not to tweet, that is the question  – Whether at a tradeshow or conference, many attendees are likely using Twitter to communicate with others and to share with their followers anything of importance.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Display, Twitter] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Sharing photos on Facebook and Twitter will increase engagement and sharing. YouTube and SlideShare are the obvious channels, but you can also share videos on Facebook, Twitter, and Instagram. Display the note after your session to keep the conversation alive. 'Author: Heidi Cohen Is your content marketing like spinach? Visual!
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Display, Twitter] How to Manage Your Marketing Budget [Free Templates]
    This is especially true when it comes to paid advertising (search and display ads, social media ads, etc.). Take Twitter advertising as an example," Sarah explained. You can choose to target your Twitter campaigns based on users'' interests or based on keywords searched for. ” The answer, of course, is “it depends.”
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 10, 2014
    [Display, Twitter] Big Data Is Driving Content Marketing Strategy
    ” He also talks about the different and isolated objectives of the search, the display, and the social teams separately driving conversion, awareness and amplification. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates.
  • VIEWPOINT  |  THURSDAY, MARCH 6, 2014
    [Display, Twitter] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
    Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. Some of it is direct marketing, such as email, display, and PPC search.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 5, 2014
    [Display, Twitter] Want Your Technology Website to Make an Impression? Make it More Human
    If you talk about them on your home and main pages, and use your graphic elements to display them both literally and figuratively, then your prospect will get a very clear idea of who you are. Empowering and urging your employees to share your firm’s social media messages through their own personal LinkedIn, Twitter, Google+, etc.
  • VOLACCI  |  WEDNESDAY, MARCH 5, 2014
    [Display, Twitter] Tokens for Marketers: Part 1 of 3
    When a piece of content utilizing a token is displayed, the token is replaced with information regarding what the token specifies -- and you can use tokens to easily retrieve and display data like a page title, summary, an author''s twitter handle, and more. How it will be displayed: https://www.volacci.com/blog/tokens-part-1-3.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 4, 2014
    [Display, Twitter] Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel
    'My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. This can happen via real time bidding for ads on external Web sites or on the client’s own home page.
  • MARKETING ACTION  |  MONDAY, MARCH 3, 2014
    [Display, Twitter] Digital Marketing Glossary, Part 3
    State laws may also compel you to explain your privacy policy, where to put the policy statement so people will see it and even in form the policy should be displayed.” ( The Email Experience Council ) If you’re marketing internationally, note that different countries have different legal requirements for privacy policies. are all paid media.
  • HUBSPOT  |  SUNDAY, FEBRUARY 23, 2014
    [Display, Twitter] LinkedIn Profile Stalking, New Banner Images, and More in HubSpot Content This Week
    On social media sites like Facebook, Twitter, and Pinterest, marketers and business professionals who are on an endless quest to weed through the clutter in order to attract and engage consumers seem to have internalized Shah’s tactics. That’s where LinkedIn comes into play. The professional social network. Now You Can.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 16, 2014
    [Display, Twitter] 6 Reasons To Check Out Bizo’s B2B Funnelmentals Tour
    ” Follow Sean on Twitter @Sean_f_Callahan. 19), and Chicago (May 7), the Funnelmentals Tour is aimed squarely at helping B2B marketers master full-funnel marketing with a combination of display, social advertising, marketing automation, and other digital tactics. Held in San Francisco (Feb. 27), New York (Mar. Convenience.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 13, 2014
    [Display, Twitter] 10 New Examples of Marketing So Useful, You’d Pay For It
    It helps you “clean” your Twitter account, finding and unfollowing spam and robots. Once Ajax Social Wipes has scrubbed your Twitter account, it display a “Possible Stains Detected” list of your potential spam followers. chronicled many examples of companies creating Youtility,  my book by the same name.
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Display, Twitter] Twitter Tests Out New, More Visual Layout
    Sometimes, you''re so in-the-know that you learn about that industry news because the news broke itself to you when you logged into your Twitter account. Today, one of Mashable''s editors logged into Twitter to learn that his account had received a design overhaul. Facebook rolls out trending topics -- just like Twitter.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Display, Twitter] The State of Media Mixology
      Then message variations and alternative channels  (apps, online display, mobile and social media) have to be creatively integrated in time.       Online Display. This gets confusing quickly when you consider the continuously evolving array of digital, social and mobile options.   Print.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 5, 2014
    [Display, Twitter] The Bandwagon Effect, Join In!
    We have learned enough—from celebrities, politicians, and locations who have displayed false popularity through purchased twitter followers and reviews—to know that lying is not the way to go to promote your business in a positive light. 'Imitation is the sincerest form of flattery. But that “herd mentality” also applies to marketing.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 3, 2014
    [Display, Twitter] Visible Expert Profile: Robert J. Lang, Ph.D.
    ” Robert’s website is an online showcase, displaying myriad examples of his work, offering links to his various publications and lectures, and explaining his different branches of work. On Twitter or LinkedIn? We study them because we want to understand how they attained that status and what we can learn from them.
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Display, Twitter] Forget Football: This Tool Determines Which Ad Is Winning the Super Bowl
    Once the game starts, these folks want to share their excitement and thoughts about the commercials with others: On Twitter , people shared 24.1 Called the "''Big Game'' Brand Showdown," this tool shows the top 10 brands based on sentiment and number of Twitter, blog, and forum mentions throughout the game. and I''m not alone.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Display, Twitter] More New Systems Challenge the Marketing Automation Status Quo
    The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems. 'Last week’s post looked at newer marketing automation systems that focused on small businesses. Although this approach is popular, there are others. Here are a few options. to $9.99 per month.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 30, 2014
    [Display, Twitter] How Marketers Are Managing The Buyer Journey [Infographic]
    Follow Jen on Twitter @leadjen. Marketers are also beginning to see how combining technologies such as display advertising and marketing automation brings the idea of “right message at the right time” to an entirely new level. There’s no denying it—today’s B2B marketers have their work cut out for them.
  • WRITTENT  |  WEDNESDAY, JANUARY 29, 2014
    [Display, Twitter] How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools
    Whether you’re in the beginning stages of figuring out how to design a blog or looking to revamp your site, here are some of the most effective ways to dramatically increase your site visibility on Facebook, Twitter, Google+ and Pinterest: Add Social Sharing Modules. 'There’s a lot to consider when designing a blog. Customize Your Images.
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