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PowerViews with Linda Richardson: Responding To vs Shaping vs Creating Demand

ViewPoint

NOVEMBER 8, 2012

Click to start video at this point — I comment on the welcome sense of transparency her blog and website display, and Linda discusses her approach to sharing ideas and content: “When I do a blog, I don’t look at it in any way, shape or form as an avenue to pitch. They’re looking to learn and to get ideas.”. How do you bring ideas to a client?

Demand 120
Demand RFP Work Management Buying Cycle 120
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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

MAY 5, 2015

When someone leaves their website, they’ll be able to display relevant content as the prospect reviews other sites. Too often I see marketing automation systems set up with triggered emails that are irrelevant and downright annoying to the prospect. Retargeting. Increased use of video. Not everyone wants to read a long article.

Lead Nurturing 120
Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120
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