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Why Display Ads Are a Waste of Money—And What You Should Do Instead

Contently

According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. Because humans almost universally dislike display ads. So why are marketers still pumping nearly $100 million in display ads this year? Because humans almost universally dislike display ads.

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10 Tips to Build Better Converting Twitter Traffic

Sprout Social

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

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How to Write Effective Twitter Ad Copy

Anyword

As an advertising platform, Twitter has a lot of advantages, but there’s one particular drawback: Twitter ad copy specs are quite limited. Twitter is actually the original when it comes to limited character counts; they were famous for their “ 140 characters at a time ” approach. A Short Twitter Ads Guide?

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Digital Marketing: How the Paid Traffic Game Has Evolved Over the Years

Valasys

Paid traffic might be one of the strategies you will discuss with them. You may know that paid traffic is one way to generate more interest in your company’s website. The Origins of Paid Traffic Paid traffic began with a relatively simple notion. Rudimentary ways of directing paid traffic to sites began to emerge.

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How to Make and Optimize a Twitter Landing Page

Optinmonster

Do you want to set up a dedicated page for visitors who come from Twitter? By sending your Twitter crowd to a generic homepage, they’re less likely to be engaged. Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. And much more.

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KPIs Your PR Department Should Be Tracking

Webbiquity

Web Traffic. One of the most critical KPIs your PR department should be tracking is web traffic. You can track engagement using social media monitoring tools like Twitter Analytics, which will show you how many impressions your tweets are receiving and how many interactions (likes, retweets, etc.) Social Media Engagement.

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15 Ways B2B Marketers Can Use Twitter to Drive Business Results

KoMarketing Associates

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

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