KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. Top Social Media Sites.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

MAY 7, 2013

B2B marketers are constantly tasked with the challenge of driving lead growth, increasing web traffic, and improving brand differentiation. Organic search visibility is an important component and differentiation in search engine results can be a critical factor in traffic and lead growth. Rich Snippets. Businesses and organizations.

Differentiation 120

Differentiation Brand Identity Branding B2B Thought Leadership 120

KoMarketing Associates

NOVEMBER 2, 2017

Creating unique surveys and research for your industry can quickly propel you to better thought leadership, more website traffic, and inbound links as people link to your latest findings. Launched in 2015, Twitter polls allow any user to create polls and run them for a set number of days. Surveys & Exclusive Data.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

APRIL 7, 2015

For example, if one of your goals is to dramatically grow your Twitter followers, you may not be as picky about who you’re following. When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform.

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

DECEMBER 30, 2013

The most exciting part about our 10 most popular posts and columns of 2013 (based on traffic metrics for blog content) is that they came from seven different KoMarketing team members. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. Percentage of B2B Website Traffic from Mobile Devices Continues to Rise.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

AUGUST 30, 2018

With Search Analytics, marketers can look at individual keyword rankings that drive traffic to the site as a whole or to an individual landing page. By simply entering your keyword, SEMrush scours the web and displays some of the top-ranking content topics for your keyword, as well as ranking topics for related search queries.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

KoMarketing Associates

OCTOBER 18, 2016

A solid headline is critical to generating more traffic, improving organic search ranking, and increasing your chances of the content being shared. The dashboard-type interface supports integrations for many social networks, including Facebook, Twitter, LinkedIn, Instagram, and more. CoSchedule Headline Analyzer. SlideShare.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

JANUARY 20, 2015

Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. I believe that this is the very reason why Instagram blows away Twitter on brand engagement. It embodies a unique element: storytelling. While other social media platforms (e.g.:

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

KoMarketing Associates

JUNE 19, 2018

When creating content as a smaller entity in the industry, be sure you are writing for the audience, answering the questions they need answered, and understand how Google and other search engines are displaying the content in search results. Broadcasting.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

KoMarketing Associates

NOVEMBER 15, 2013

Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users. Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically.

Advertorials 120

Advertorials B2B Marketing PageRank Google 120

KoMarketing Associates

SEPTEMBER 20, 2016

When we recognize that a query asks a question, we programmatically detect pages that answer the user’s question, and display a snippet as a featured snippet in the search results.” In fact, we’ve had content with less than 500 words appear and drive an abundance of traffic to our clients’ websites.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

KoMarketing Associates

SEPTEMBER 10, 2012

Savvy B2B marketers know that a successful content marketing strategy can generate demand, drive relevant traffic, and establish your brand as a thought leader. Caroline Watts is a Marketing Manager at ReTargeter , a full-service display provider specializing in audience targeting and retargeting. About Caroline Watts.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

MAY 15, 2014

Search result pages for terms that have a large search volume will often display top news stories around that keyword on the first page. Appearing on the first page for a search term with high volume will certainly impact traffic numbers and increase brand visibility. Google’s SERPs offer a quick-fix for this issue.

Process 120

Process B2B Guidelines Paid Search Agency 120

KoMarketing Associates

JANUARY 5, 2017

Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. Long Pieces of Content. Live Video.

Online Marketing 217

Online Marketing B2B Marketing CMS Development Planning 217

KoMarketing Associates

APRIL 17, 2018

While the majority of the results are from websites that focus on networking, the top pages that are displayed are not homepages or even product pages. We saw a fairly immediate lift in organic website traffic, and after placing CTAs on the pages, we even saw some positive results in terms of conversions.

Marketing Websites 189

Marketing Websites Top of Funnel B2B Thought Leadership B2B 189

KoMarketing Associates

JANUARY 5, 2017

Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. Long Pieces of Content. Live Video.

Online Marketing 136

Online Marketing B2B Marketing CMS Development Planning 136

KoMarketing Associates

NOVEMBER 5, 2019

Despite the many challenges associated, social media marketing is essential to increase brand exposure, build thought leadership, drive traffic to your website, and help customers feel more connected to your brand, ultimately, generating sales for your business. Twitter, especially, is important for customer service engagement.

Social Media 128

Social Media Social Marketing Marketing Strategy Marketing & Strategy 128

KoMarketing Associates

JANUARY 24, 2017

In theory, the more landing pages you create, the more opportunities you have to pick up organic search traffic. Sometimes Google will display page tagging differently than you want, put your company / product name first and destroy your keyword strategy, or even display outdated information. Create High-Quality Landing Pages.

Organization 120

Organization SEO Practices Best Practices 120

KoMarketing Associates

JANUARY 3, 2019

With over 200 content marketing assets developed this past year, our website also experience double digit growth in traffic and sales-specific lead inquiries, and organically acquired hundreds of inbound links from some of the industries top publications. What B2B Advertisers Need to Know About Google Display Network.

B2B Marketing 122

B2B Marketing Marketing Analytics Tools Planning B2B 122

KoMarketing Associates

JULY 24, 2014

FollowerWonk is a product developed by Moz that allows users to search Twitter profiles or bios to help identify influencers by a specific keyword or keyword phrase. The neat thing about BuzzSumo’s keyword search is that it displays users with top blogs for a specific phrase, along with who shared that post. FollowerWonk.

Social Media 120

Social Media Buzz Tools Media 120

KoMarketing Associates

JANUARY 11, 2018

In the above example, their main display is visually striking, making it a perfect attraction for their booth and through a photo on Instagram. You can use it to showcase the traffic in the tradeshow hall or how people are interacting with your products and team at your booth. Video is also a good choice for events.

Paid Search Agency 252

Paid Search Agency Companies B2B Broadcasting 252