Display, Traffic and Twitter - B2B Marketing Zone

Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

JANUARY 22, 2010

If the intention of your blog is to drive traffic to your main website for lead generation, then you should be using the keywords on your blog that matter most on your website. The growth in traffic then confers its own authority—you get lots of visits so you must be smart. Use Twitter for blog PR. It becomes a virtuous cycle.

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How old-school data capture is poisoning marketing and what to do about it

Chris Koch

JULY 10, 2009

We’re starting to see social media have a positive impact on driving traffic to websites and on lead generation. survey, (all ITSMA clients can download this executive summary ), we found that “increased web traffic&# was the most frequently cited benefit of Web 2.0 In our recent Web 2.0 efforts so far (by 67% of respondents).

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B2B Marketing Zone

Chris Koch

Why the volume and quality of interactions with customers has to pass for social media ROI

How old-school data capture is poisoning marketing and what to do about it

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