Digital B2B Marketing

FEBRUARY 23, 2012

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. How Much Traffic Does Each Twitter Share Drive Since Twitter begin using t.co as a link shortener on all links, you can easily see how much traffic any individual tweet drove.

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

Digital B2B Marketing

SEPTEMBER 25, 2012

Once a profile has more than 500 connections, the number of connections are not even displayed. People will collect endorsements and in order to increase the number of endorsements (which are publicly displayed), the will also collect connections. LinkedIn traffic will increase. The value of connections will decrease.

Linkedin 100

Linkedin CAN-SPAM Ideal Customer Profiles Display 100

Digital B2B Marketing

OCTOBER 15, 2013

StumbleUpon’s paid program delivers traffic directly to your site, they never even click. That translates to lower cost, but also lower average traffic quality. Driving traffic to content on your sites or accounts isn’t the only option and for some marketers, it might not even be the best place to start. Yahoo/Bing.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

JANUARY 12, 2012

Is traffic a key goal? High volume, low cost traffic sources will immediately your metrics, but they may not improve your business. Reducing online display and traditional advertising investments based on performance will quickly lower cost per lead, but long-term it will hurt search results and leads from organic traffic.

Enterprise Management 100

Enterprise Management Planning Cost per Lead Banner Ads 100

Digital B2B Marketing

MARCH 25, 2013

Search retargeting allows you to buy display ads targeted to people that have searched for your keywords. Retargeting doesn’t have to stop with your site traffic. If you are like most B2B marketers, search is a staple component of your outbound marketing mix. Search Retargeting. Providers: Simpli.fi, Chango, Fetchback.

Advertisements 100

Advertisements Advertising DemandBase B2B 100

Digital B2B Marketing

DECEMBER 3, 2013

Leave Display On. Repeat after me: “Google Display Network is not search.” ” Google has effectively convinced B2B marketers everywhere to think of the Google Display Network like search. If your search program is struggling, pull a report that segments performance by core search, the search network and display.

Paid Content 100

Paid Content Search Marketing Paid Search Agency Budget Programs 100

Digital B2B Marketing

FEBRUARY 25, 2013

If your marketing automation doesn’t talk to your email which doesn’t talk to your display advertising which doesn’t talk to your site CMS, the only way you can deliver a consistent message and experience is if you treat everyone the same way. You Still Have Channel-Specific Ideas. You Are Still Ignoring Mobile.

Landing Pages 100

Landing Pages Mobile Advertising Touchpoints Mobile Marketing 100