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Why Display Ads Are a Waste of Money—And What You Should Do Instead

Contently

According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. Because humans almost universally dislike display ads. So why are marketers still pumping nearly $100 million in display ads this year? Because humans almost universally dislike display ads.

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What B2B Advertisers Need to Know About Google Display Network

KoMarketing Associates

Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Google Display Network Pitfalls. Image via Marketing Land.

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[Announcement] Improved Display Rules to Convert More Website Visitors

Optinmonster

We made Display Rules better for YOU! Increase Conversions with OptinMonster’s Improved Display Rules! Knowing how to use Display Rules is what makes the difference between low conversions and high conversions. Simply put, Display Rules help you control where and how your campaign appears to visitors.

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10 Ways to Increase Traffic With User-Generated Content

Scoop.it

With that said, if you wish to improve the footfall on your digital channels, it is crucial to know how to get users to generate content for your brand and leverage that content to increase traffic. In the sections below, let’s explore seven ways to boost your website traffic with user-generated content. What is User Generated Content?

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How to use display ads to build your sales pipeline

Martech

Initially we were spending media dollars on account-based ad platforms and were generally getting a high volume of traffic to our site,” said Ken Kuperstein, director of marketing at One Door in his presentation at our MarTech conference. Here are some ways Kuperstein recommends marketers use display advertising to improve sales pipelines.

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5 display advertising trends your retail brand needs to know

Bannerflow

There are, therefore, key learnings to take away and utilise for retail display advertising moving forwards. Staying on top of retail and consumer display advertising trends is essential for marketers and advertisers. What will we be discussing in this guide to consumer display advertising trends? Target key shopping days.

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The Best Ways To Drive Traffic To Your Construction Company’s Website

Navigate the Channel

What served your construction company website a few years ago (hello, online brochure) won’t cut it today—if you want to drive traffic and generate leads. Update your construction website for better traffic and lead generation. Today, mobile internet traffic accounts for almost 60 percent of total web traffic.”