Customer Experience Matrix

OCTOBER 1, 2014

Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis. This year V12 further expanded Launchpad by adding the ability to import and enhance clients’ own customer lists.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Customer Experience Matrix

JANUARY 31, 2013

This includes what the company calls “multistage” attribution, which looks at intermediate touchpoints between an advertisement and the final purchase, and “customer cascade analysis”, which measures the long-term impact of advertisements on brand equity.

Marketing Mix 120

Marketing Mix Work Management Marketing Management Allocation 120

Customer Experience Matrix

FEBRUARY 4, 2010

As the headline suggests, about three-quarters of the marketers listed personalized email, display advertising and onsite pages as a high priority, but just under half are actually using them. But the actual question asks about email, display advertising and onsite content personalized " based on individual online behavior ”.

Online Marketing 120

Online Marketing Customer Surveys Advertising Channels Lead Scoring 120

Customer Experience Matrix

OCTOBER 8, 2014

We’ve seen this coming for some time but it’s now much more obvious as marketing automation vendors like Oracle and Adobe , display ad targeters like Bizo (now part of LinkedIn ) and Demandbase , and even tag managers like Signal (formerly BrightTag) and Tealium come at the challenge from different directions. Advanced attribution.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Planning 120

Customer Experience Matrix

JUNE 25, 2015

The system displayed each campaign as a set of boxes connected with lines to represent movement of customers from one step to the next. This was realistic when interactions were limited to a few company-controlled touchpoints. A quarter century after its introduction, the flow chart is now ripe for replacement.

Work Management 120

Work Management Marketing Management Marketing Automation Services Marketing Automation 120

Customer Experience Matrix

MARCH 29, 2016

Tactics can be tied to Workfront for project management, filtered on pretty much any attribute, and displayed on a Gantt chart-style calendar. Tactics have owners, budgets, start and end dates, revenue targets, types (usually a channel or asset) and other attributes such as journey stage, audience, business unit, geography, and language.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Customer Experience Matrix

NOVEMBER 15, 2012

This includes the touchpoints (customer-facing execution systems), such as Web sites and call centers, and other systems with relevant data, such as order processing and marketing databases. Connections to touchpoints are typically through Web Services calls; connections to other sources are usually made through API calls and SQL queries.

Marketing Management 120

Marketing Management Marketing Automation Services Multi-Channel Touchpoints 120